What DatabaseUSA.com does

DatabaseUSA.com, LLC is a privately-held U.S. provider of marketing databases and data-as-a-service solutions headquartered at 11211 John Galt Blvd., Omaha, Nebraska. The company compiles, verifies, and licenses large-scale contact and firmographic data covering approximately 22 million businesses, 53 million business executives with email addresses, 270 million consumers and 160 million homeowners, 400 million cell phone numbers, and 650 million consumer email addresses. Its stated differentiator is a triple-verification process that cross-checks yellow page data, telephone records, and company websites rather than relying on automated web-crawling for executive information; the company claims 95% accuracy and weekly refreshes of 40,000+ new businesses and 60,000+ new homeowners. The platform underpins core products including the Business Database, Consumer/Homeowner Database, Executive Database, Cell Phone Database, Professional Database, Small Business Database, plus specialty files such as the PPP Loan Recipient File and the 128-million-record Voter Registration Database.

Name

DatabaseUSA.com

Legal name

DatabaseUSA.com, LLC

Website

https://databaseusa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

DatabaseUSA.com, LLC provides triple-verified U.S. marketing databases, mailing lists, and email contacts covering 22 million businesses and 270 million consumers, serving SMBs, enterprises, and institutions via direct sales, licensing, and subsidiary brands.

Ownership category

akta.pro rank

Product category

B2B Marketing Data

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Processing & Data Preparation (7374), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business mailing lists
• Email marketing lists
• Sales lead databases
• Consumer data services
• Data enhancement services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Data Licensing (B2B Database Licensing): License the company's proprietary database for unlimited use, including API access and custom platforms. Customers include enterprise accounts that require large-scale data deployment.
2. Mailing Lists and Sales Leads: Sale of compiled mailing lists and sales leads for businesses, consumers, professionals, and homeowners. Pricing based on volume and selection criteria. Provides free samples (100 free records) as acquisition tool.
3. Email Lists and B2B Email Contacts: Sale of email contact lists including 53 million business decision-maker emails, 650 million consumer emails. B2B email contacts sold by volume with targeting criteria.
4. Email Marketing Services: Full-service email campaign management including design, deployment, and analytics. Pricing includes working with account executives to create targeted lists and custom campaign design, sending campaigns and providing statistics and analytics reports.
5. Data Enhancement and Cleansing Services: Customer file validation, enhancement, merge/purge, deduplication, and suppression services. Also includes email append and reverse append services to enrich existing customer databases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DatabaseUSA.com sells triple-verified B2B and B2C marketing data products including business, consumer, homeowner, executive, cell phone, professional, and small business databases, plus mailing lists, email lists, and PPP loan recipient data. The company also provides supporting data services such as email marketing campaign design and deployment, email list cleansing and hygiene, email append and reverse append, data enhancement, data cleansing, custom data collection, and analytics/modeling. Enterprise customers can license the database for unlimited use via API and custom platforms through a dedicated Global Accounts Group.

Product overview

DatabaseUSA.com is a full-service database and email marketing solutions provider offering a portfolio of data products and services. The core offering consists of triple-verified databases (95% accuracy) including a Business Database (22 million businesses), Consumer/Homeowner Database (270 million consumers, 160 million homeowners), Executive Database (53 million executives), Cell Phone Database (400 million numbers), and Professional Database (1 million doctors, 800,000 lawyers, 4 million nurses). These databases are complemented by Email Marketing Solutions (650 million consumer emails), Mailing Lists, and Data Services (Enhancement, Cleansing, Analytics, Custom Collection). Enterprise offerings include Database Licensing for unlimited use and dedicated Enterprise Solutions teams. The company also operates multiple acquired brands including infofree.com (subscription sales leads), AtoZdatabases (library/university database), JangoMail (email platform), Hugo Dunhill, ExpressCopy, and LocatePlus.

Differentiator

Problem solved

Functional benefit

Brands

• infofree.com: Subscription-based sales model revolutionizing the sales lead and mailing list industry by providing unlimited search, select, and view of over 16 million business records, 225 million consumers, and hundreds of specialty databases.
• AtoZdatabases

Products and services

• Business Database Triple-verified database of 22 million businesses at business locations with claimed 95% accuracy, including over 7 million home-based businesses and over 40,000 new businesses added per week. Filterable by geography, industry (SIC/NAICS), and company size. Sold to businesses for sales prospecting, direct mail, email marketing, and B2B lead generation.
• Consumer / Homeowner Database Database of 270 million consumers and 160 million homeowners with over 300 data attributes, selectable by age, income, home value, marital status, ethnicity, and geographic location. Includes 16 million millionaires and over 60,000 new homeowners per week. Sold to B2C marketers, real estate professionals, and home services companies for direct mail, consumer profiling, and lifestyle marketing.
• Executive Database Database of 53 million business executives with email addresses, selectable by 48 job functions and over 1.3 million actual job titles, including C-level executives, directors, managers, owners, and partners. Sold to businesses for targeted B2B outreach and account-based marketing.
• Cell Phone Database Database of 400 million cell phone numbers (restrictions apply) with name, address, phone, age, income, and home value data. Sold to businesses for telemarketing and mobile outreach campaigns.
• Professional Database Database of licensed professionals including 1 million doctors, 800,000 lawyers, and 4 million nurses, selectable by specialty and firm size. Sold to businesses for specialty B2B outreach to regulated professional categories.
• Small Business Database Database of 12.5 million small businesses, including 8 million home-based businesses, with selection criteria by age, income, home value, and geography. Sold to businesses targeting the small business and solopreneur segment.
• Mailing Lists Compiled business, consumer, professional, homeowner, and new mover mailing lists sold by volume and selection criteria, including business mailing lists, small business mailing list, new business mailing lists, professionals mailing list, consumer mailing lists, homeowner mailing lists, and new homeowner mailing lists. Provides free 100-record samples as a lead generation tool.
• Email Marketing Solutions Full-service email marketing including campaign design, deployment, creative design, and analytics with open and click-through statistics and responder file reporting. Backed by access to 650 million consumer email addresses with over 300 data attributes. Sold to businesses for email marketing campaigns.
• Email List Cleansing & Hygiene Email list hygiene and verification services to maintain deliverability and sender reputation, including email & IP reputation management. Sold to email marketers to maintain list quality and CAN-SPAM compliance.
• Email Append & Reverse Append Service to match customer files to the database to find missing email addresses and append contact information, including reverse append to enrich existing customer databases. Sold to businesses for CRM enrichment and data completion.
• Data Enhancement Services Customer list validation, enhancement, and CRM database enrichment services, including phone number append, mailing address append, and business data append. Sold to businesses to enrich and validate their customer databases.
• Data Cleansing Services Data hygiene, merge/purge, and deduplication services to maintain database quality. Sold to businesses to clean and standardize their internal customer and prospect databases.
• Data Analytics & Modeling Custom data analytics and predictive modeling services for marketing insights, including customer segmentation, lookalike modeling, and campaign analytics. Sold to businesses for data-driven marketing decision support.
• Custom Data Collection Bespoke data collection services tailored to specific client requirements, including custom research, telephone verification, and data gathering projects. Sold to enterprises with unique data needs.
• Database Licensing Enterprise licensing for unlimited use of the proprietary database, including API access and custom platform development for integration with internal CRM, marketing, and analytics systems. Sold to enterprise clients requiring large-scale data deployment.
• Enterprise Solutions (Global Accounts Group) Dedicated enterprise accounts team serving large organizations and national accounts with database licensing, analytics, custom data platforms, and campaign needs through personalized consultation. Account Executives are available 8am-5pm CST Monday-Friday. Sold to enterprise clients requiring white-glove account management.
• PPP Loan Recipient Database Verified database of 9 million PPP loan recipient businesses, with DatabaseUSA claiming to be the only business database in the industry verified with PPP loan recipient data. Sold to businesses for prospect targeting and small business outreach.
• Voter Registration Database Database of over 128 million registered voters with complete name and address information, used for political and civic marketing campaigns. Sold to political campaigns, advocacy groups, and civic organizations.
• Recently Listed & Sold Homes Property database including recently listed and sold homes with agent information. Sold to real estate professionals, home services companies, and B2C marketers targeting the residential real estate market.
• Cannabis Databases Industry-specific database for the cannabis marketplace, providing business and contact data targeting cannabis-related businesses and consumers. Sold to businesses operating in or serving the cannabis industry.
• Exec@Home Database Database of executives working from home or office locations, enabling targeted outreach based on remote versus in-office work status. Sold to businesses for hybrid and remote-work-aware B2B marketing campaigns.
• infofree.com Subscription Subscription-based sales platform providing unlimited search, select, and view of over 16 million business records, 225 million consumers, and hundreds of specialty databases. Marketed directly to small and medium-sized businesses via a self-service subscription model.
• AtoZdatabases Subscription Web-enabled reference and marketing database used by libraries, universities, colleges, and government institutions throughout the U.S., providing details on virtually every business and household in the U.S. along with one of the largest jobs databases and a resume builder. Sold to institutional buyers through established procurement channels.
• JangoMail Email marketing platform service providing additional email campaign management and delivery infrastructure capabilities within the DatabaseUSA ecosystem. Sold to businesses for email campaign delivery.
• ExpressCopy Direct mail and copywriting services offered as an affiliated company within the DatabaseUSA corporate family, supporting customer direct mail campaigns.
• LocatePlus

Quantifiable outcome

• 95% accuracy on business database through triple-verification
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• infofree.comcoreChannel Partner/ Reseller/ DistributorInfofree.com is a subscription-based sales platform that provides unlimited search, select, and view of over 16 million business records, 225 million consumers, and specialty databases. It markets directly to small and medium-sized businesses. Part of the DatabaseUSA family of companies.
• AtoZdatabasescoreChannel Partner/ Reseller/ DistributorAtoZdatabases is one of the premier reference and marketing databases used by libraries, universities, colleges, and government institutions throughout the U.S. Provides intuitive, user-friendly web-enabled access to business and household data along with a jobs database and resume builder. Part of the DatabaseUSA family of companies.
• Hugo Dunhill (HDML)minorOthersHugo Dunhill (HDML) is a subsidiary/affiliate company of DatabaseUSA, operating within the company's portfolio of data and marketing service brands.
• ExpressCopyminorOthersExpressCopy is an affiliate company within the DatabaseUSA corporate family, providing direct mail and copywriting services.
• Direct Marketing Association (DMA)minorOthersDatabaseUSA.com® is a member of the Direct Marketing Association and adheres to DMA principles that consumers should have choices regarding how marketers use their data. References DMA compliance resources in its terms and conditions for email marketing practices.
• BBB (Better Business Bureau)minorOthersDatabaseUSA holds BBB accreditation (BBB of Nebraska, Accreditation #300059579), demonstrating commitment to ethical business practices and customer service standards.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZoomInfo: ZoomInfo is a leading B2B contact and company intelligence platform. It is a direct peer to DatabaseUSA's business database and executive email offerings, competing on scale of business records, executive contacts, and intent data, with a stronger software/SaaS delivery model.
• Apollo.io: Apollo.io provides a sales intelligence and engagement platform with a large B2B contact database. It is a direct peer to DatabaseUSA's business and executive email lists, competing head-on for SMB and mid-market prospecting use cases with modern software tooling.
• Infogroup (Data.com): Infogroup is a long-standing direct competitor in compiled business and consumer mailing lists. It is the named adversary in DatabaseUSA's trade-secret litigation, making it both a direct product peer and a structural competitive threat given overlapping data assets.
• Salesgenie: Salesgenie (an Infogroup/Datapage brand) sells business and consumer mailing lists and sales leads to SMBs. It is a direct peer to DatabaseUSA's mailing list and new-business lead products, competing on similar selection criteria and price points.
• Lusha: Lusha provides B2B contact data and sales intelligence via browser extension and API. It is a direct peer competing on business contact and executive email accuracy, especially with sales reps and SDR teams that are part of DatabaseUSA's SMB and mid-market customer base.
• ReachForce: ReachForce is a B2B data quality and enrichment platform focused on cleansing, appending, and governing CRM data. It is a direct peer to DatabaseUSA's data enhancement, append, and cleansing service modules.
• LeadsPlease: LeadsPlease sells compiled business and consumer mailing lists and sales leads targeted at SMBs. It is a direct peer to DatabaseUSA's mailing list products in the same price-sensitive small-business segment.

Broad incumbents

• Dun & Bradstreet: Dun & Bradstreet is the incumbent provider of global business credit and marketing data, including the D-U-N-S system. It is a broad incumbent that overlaps with DatabaseUSA's business database, firmographic data, and enterprise licensing offerings at much larger scale and price points.

Emerging players

• Bombora: Bombora is a B2B intent data provider that tracks company-level research activity. It is an emerging peer where DatabaseUSA's account-based marketing and enterprise licensing overlap with intent-driven targeting and data licensing use cases.
• Clearbit: Clearbit (now part of HubSpot) provides B2B firmographic and contact data enrichment via API. It is an emerging peer overlapping with DatabaseUSA's data licensing, API, and reverse-append offerings, particularly for software/SaaS go-to-market teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/databaseusa
• YouTubeyoutube.com/channel/UCNAi_b3A17BUpJRNPIGE5eg
• Facebookfacebook.com/databaseusa
• LinkedInlinkedin.com/company/databaseusa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DatabaseUSA.com