Baston Wonen

What Baston Wonen does

Baston Wonen is a Dutch social housing corporation (woningcorporatie) headquartered in Zevenaar, Netherlands, operating as a private, non-listed entity with approximately 53 employees. The organization manages roughly 4,000 social rental homes in Zevenaar, Oud-Zevenaar, and Babberich, comprising family homes, senior apartments, flexible housing units, plus a smaller portfolio of commercial properties and parking spaces at Masiusplein and 't Schootsveld. Its core revenue is recurring monthly social-housing rent, set and annually adjusted within government-defined maximums, with modest additional subscription-like income from commercial and parking tenancies and occasional one-off sales of exceptional units brokered through Alpina Makelaardij Zevenaar.

Operationally, Baston Wonen runs a digital tenant portal ("Mijn Baston Wonen") for repair requests, rent payments, nuisance reporting, and home-improvement permissions, and routes vacant properties through the Entree regional housing allocation system — a shared platform of nearly 20 housing corporations in the Arnhem-Nijmegen region covering over 90,000 homes. The company participates in annual prestatieafspraken with the municipality of Zevenaar, tenant association Focus, and peer housing corporations (Vivare, Plavei, Vryleve), with a 440-unit NPA newbuild target by 2031 alongside Vivare, 30 flexwoningen already delivered at Reisenakker in February 2026, and a goal of eliminating E, F, and G energy labels by 2027 at a current cadence of 400+ energy-improved homes per year.

The business model is mission-driven and constrained: rents are regulated, the customer base is concentrated in a single municipality, and product expansion (flexwoningen, deelwonen, 55-plus relocation coaching) is shaped by Dutch housing policy and welfare-partner collaborations with Caleidoz, Pleyade, Liemerije, and WWOLV. No funding rounds, acquisitions, parent entities, or revenue disclosure were identified in the source data.

Name

Baston Wonen

Legal name

Baston Wonen

Website

https://baston.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baston Wonen is a Dutch non-profit social housing corporation managing approximately 4,000 rental homes in Zevenaar, Oud-Zevenaar, and Babberich. It serves local social-housing seekers, starters, and seniors, allocating vacancies through the regional Entree system and offering a digital tenant portal for service requests.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Lessors of Real Estate (5311)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Co-Living Property Management (BPAJAFAJ), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Social housing rental
• Affordable housing
• Residential property management
• Tenant services
• Housing allocation

Headquarters

HQ city

Zevenaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Monthly rental income from approximately 4,000 social rental homes in Zevenaar, Oud-Zevenaar and Babberich. Rents are adjusted annually according to government guidelines with income-dependent increases for mid and high-income households.
2. Commercial Property Rental: Baston Wonen rents out commercial properties to commercial parties and social care organizations, offered via external business broker on Funda in Business.
3. Exceptional Property Sales: In exceptional cases, properties are sold. Sales are handled by Alpina Makelaardij Zevenaar.
4. Parking Space Rental: Private parking spaces rented in parking garages at Masiusplein and 't Schootsveld in Zevenaar center.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Baston Wonen is a Dutch social housing corporation managing approximately 4,000 social rental homes in Zevenaar, Oud-Zevenaar and Babberich. The company rents affordable family homes, senior apartments, and flexible housing units to individuals meeting social housing criteria, and also leases commercial properties and parking spaces. Tenants access services (repairs, rent payments, requests) through the "Mijn Baston Wonen" digital portal and vacant homes are offered via the regional Entree housing allocation system.

Product overview

Baston Wonen is a social housing corporation (maatschappelijke verhuurder) operating in Zevenaar, Oud-Zevenaar, and Babberich with approximately 4,000 social rental homes. The company's core offering consists of diverse housing types including family homes, senior apartments, and flexible housing units. Baston Wonen also rents commercial properties and parking spaces. The company provides a comprehensive digital tenant portal (Mijn Baston Wonen) offering services including repair requests, rent payments, nuisance reporting, and home improvement permissions. The company focuses on sustainability with energy renovation projects and is exploring innovative housing solutions like shared living (deelwonen).

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rental Homes (Sociale Huurwoningen)
• Commercial Property Rental (Bedrijfspanden)
• Parking Spaces and Garages
• Flexwoningen (Flexible Housing Units)
• Owner-Occupied Sales (Koopwoningen)
• Mijn Baston Wonen Tenant Portal
• Deelwonen (Shared Housing) Initiative

Quantifiable outcome

• 400+ homes made more energy-efficient per year without rent increases
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• VivarecoreStrategic or Co-development Partner · 3 April 2025Baston Wonen and Vivare are collaborating on the newbuild housing challenge in Zevenaar municipality. Under National Performance Agreements (NPA), 440 affordable rental homes need to be built by 2031. The collaboration aims to share resources and expertise to achieve this ambitious goal. Vivare, for whom Zevenaar is a new municipality, brings experience from their seven municipalities of operation.
• Alpina Makelaardij ZevenaarminorChannel Partner/ Reseller/ DistributorAlpina Makelaardij Zevenaar handles the sale of exceptional cases where Baston Wonen sells properties (e.g., when a property is in a block where other units are not owned by Baston Wonen).
• Funda in BusinessminorChannel Partner/ Reseller/ DistributorExternal business broker listing commercial properties via Funda in Business platform.
• Entree (Woonruimteverdeelsysteem)coreChannel Partner/ Reseller/ DistributorEntree is a housing allocation system collaboration of nearly 20 housing corporations in the Arnhem-Nijmegen region, managing over 90,000 homes. Baston Wonen offers vacant homes through this system. Woonstichting Vryleve joined Entree on February 24, 2026, expanding the regional housing allocation.
• Gemeente Zevenaar (Municipality Zevenaar)coreStrategic or Co-development PartnerOngoing collaboration on housing policy, neighborhood development, and National Performance Agreements. The municipality and housing corporations signed 2025 and 2026 performance agreements covering themes like livable neighborhoods, housing for elderly, sufficient housing construction, and sustainable neighborhoods.
• Huurdersvereniging Focus (Tenant Association)coreStrategic or Co-development PartnerTenant association that represents tenant interests and co-signs performance agreements with Baston Wonen and the municipality.
• CaleidozcoreStrategic or Co-development PartnerWelfare organization collaborating on neighborhood initiatives like Wijkhart MetHen and providing assistance to residents with administrative tasks.
• PleyademinorStrategic or Co-development PartnerElderly care organization collaborating on neighborhood initiatives and care services.
• LiemerijeminorStrategic or Co-development PartnerElderly care organization collaborating on neighborhood care initiatives.
• HAN University of Applied SciencesminorStrategic or Co-development PartnerStudents from HAN document projects and initiatives, such as the video about 30 flexwoningen at Reisenakker. Students bring fresh perspectives to housing and communication topics.
• WWOLVminorStrategic or Co-development PartnerOrganization helping people with a distance to the labor market return to work. WWOLV employees perform various tasks for Baston Wonen and tenants.
• Hagemans VastgoedminorImplementation/ SI/ Consulting PartnerConstruction partner for improvement projects like P.C. Hooftstraat, handling renovation and sustainability measures.
• De VariabeleminorImplementation/ SI/ Consulting PartnerMaintenance contractor for Masiusplein project (169 senior apartments).
• BarliminorImplementation/ SI/ Consulting PartnerManufacturer of 30 flexwoningen at Reisenakker, providing modular housing solutions.
• Financieel Trefpunt ZevenaarminorStrategic or Co-development PartnerOrganization providing free financial assistance to help tenants with payment issues.
• Buurtbemiddeling WDZminorStrategic or Co-development PartnerNeighborhood mediation service for Westervoort, Duiven and Zevenaar, helping resolve neighbor conflicts before formal complaints.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Woonwaarts: Woonwaarts is a regional Dutch social housing corporation active in the Nijmegen/Arnhem area and member of the same Entree housing allocation system as Baston Wonen. It is comparable in size, mission, and regional footprint, serving similar affordable-housing customers.

Broad incumbents

• De Alliantie: De Alliantie is a major Dutch social housing corporation operating across multiple regions. It shares the same social housing mission, customer base (lower-to-middle income renters), and regulatory regime as Baston Wonen, while serving a much broader geographic footprint.
• Ymere: Ymere is a large Dutch housing corporation managing around 75,000 homes in the Randstad. It is comparable to Baston Wonen in product (social and mid-market rental) and regulatory environment, but operates at much larger, multi-municipality scale.
• Mitros: Mitros is a Dutch social housing corporation based in Utrecht, managing tens of thousands of homes. It is comparable in mission, regulatory framework, and tenant portal/digital services strategy to Baston Wonen, but is significantly larger and geographically distinct.
• Portaal: Portaal is one of the largest Dutch social housing corporations, managing ~55,000 homes across multiple provinces. While serving the same social housing customer and operating under the same regulatory regime as Baston Wonen, Portaal is a broad incumbent operating at national scale rather than a single-municipality niche player.

Direct peers

• Talis: Talis is a mid-sized Dutch social housing corporation operating in the Arnhem/Wageningen area. It is a direct comparable in business model (social rental housing), regulatory framework, and target customer (lower-to-middle income households), though at a larger scale.
• Plavei: Plavei is a Dutch social housing corporation co-signing the 2025 and 2026 performance agreements with municipality Zevenaar alongside Baston Wonen. It serves the same local affordable-housing market in the Arnhem-Liemers region with a comparable social rental product.
• Vivare: Vivare is a Dutch social housing corporation operating across seven municipalities in the Arnhem region. Baston Wonen and Vivare are direct collaborators under the National Performance Agreements to build 440 affordable rental homes in Zevenaar by 2031, making Vivare the closest peer in geography, customer base, and product offering.
• Woonstichting Vryleve: Vryleve is a Dutch social housing corporation that joined the Entree housing allocation system in February 2026. It is a regional peer with the same social housing mission, distribution channel (Entree), and regulatory framework as Baston Wonen.

Emerging players

• Habion: Habion is a Dutch housing corporation specializing in housing for seniors. Baston Wonen serves a senior housing segment (Masiusplein 169 senior apartments, 55-plus relocation coaching), making Habion a relevant adjacent peer in the elderly/specialist housing niche of the Dutch social housing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BastonWonen-p6v
• LinkedInlinkedin.com/company/baston-wonen/about
• Xx.com/bastonzevenaar
• Facebookfacebook.com/464515186922787

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baston Wonen