TecArt

What TecArt does

TecArt GmbH is an owner-managed German software company founded in 1999 and headquartered in Erfurt, Germany, that develops and operates a browser-based, all-in-one business software platform combining CRM, groupware, customer service/helpdesk, lead management, order management, contract management, and invoicing. The platform is built on proprietary closed-source code, is ISO/IEC 27001:2022 certified, and is available in three deployment modes (Public Cloud, Private Cloud, and On-Premises) with all hosting and operations located in German data centers and no use of US hyperscale cloud providers. The product is sold in three subscription tiers — Basic (€19/user/month), Pro (€49/user/month), and Enterprise (€79/user/month) on annual named-user licensing with a 5-user minimum — supplemented by Premium Support (€3/user/month), professional services, a freemium desktop version (TecArt Business Free), and a 30-day trial. AI-assisted features (OnlyOffice editor AI, smart email assistant, and a website/handbook chatbot) were introduced in 2024, alongside a partnership with Bechtle for OCRE framework availability in academic and research institutions.

The company targets German-speaking enterprises, public-sector organizations, and security-critical institutions in the DACH region across verticals such as IT service providers, eGovernment, energy and telecom service providers, sales organizations, and security-sensitive facilities. Go-to-market combines a consultation-led direct sales motion with self-service trial and freemium entry points, supported by a community forum, content marketing, webinars, and trade-show presence. Named reference customers include Deutsche Vermögensberatung AG (DVAG), Fraunhofer IOSB-AST, Hansalog, Camillo Consult, Hiperscan, and the city of Gudensberg. The reported install base spans 500+ customer organizations, 12,000+ users, and 30+ industries. Strategic priorities visible from recent activity include deepening security and compliance positioning (ISO 27001, German data residency), embedding AI within a secure data environment, and expanding channel reach through the OCRE framework.

Name

TecArt

Legal name

TecArt GmbH

Website

https://tecart.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TecArt GmbH is a German, owner-managed software company that develops a browser-based, ISO 27001-certified CRM and business suite (CRM, helpdesk, contract and order management) sold primarily to DACH-region enterprises, public-sector, and security-critical organizations via subscription with optional on-premises or private-cloud deployment.

Ownership category

akta.pro rank

Product category

CRM & Business Software Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Business CRM software
• Customer relationship management
• Contract management software
• Helpdesk ticketing software
• Cloud business platform

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions (Named User Licensing): Recurring subscription revenue based on Named User licensing model. Three tiers: Basic (€19/user/month), Pro (€49/user/month), Enterprise (€79/user/month) with annual billing. Minimum 5 users required.
2. Support Contracts: Monthly support contract fees. Premium Support priced at €3/user/month. Additional services including on-demand support (€37.50 per 15-minute increment) and SLA agreements for On-Premises/Private Cloud solutions.
3. Freemium Product (TecArt Business Free): Free perpetual local version for small teams, serving as lead generation for paid tier upgrades. No time limit but with limited configuration.
4. Professional Services: Additional services including implementation support, customizations, training (€37.50 per quarter hour), and consulting billed at €150/hour for templates or €1,440 per SP for individual developments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

TecArt GmbH develops and sells a browser-based, integrated business software platform combining CRM, customer service/helpdesk, contract management, order management, lead management, contact management, and groupware capabilities. The platform is offered as a unified suite with three pricing tiers (Basic, Pro, Enterprise) on a named-user subscription model, available as Public Cloud (SaaS), Private Cloud, or On-Premises deployment — all hosted exclusively in German data centers with ISO 27001 certification and GDPR compliance for the DACH market.

Product overview

TecArt is a unified German business software platform combining CRM, ERP, helpdesk, and project management capabilities. The platform is offered in three packages (Basic, Pro, Enterprise) built on a common foundation, with optional modules and mobile/desktop applications. The core product includes TecArt CRM, Kundenservice (customer service/helpdesk), Verträge (contract management), Aufträge (order management), Groupware, Kontaktverwaltung (contact management), and Leadmanagement. Additional offerings include TecArt-Push for mobile synchronization (iOS/Android), TecArt-Starter desktop application (Windows, macOS, Linux), and OnlyOffice document editor with integrated AI features. The platform supports DATEV accounting integration and is available via OCRE framework for research institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• TecArt CRM Comprehensive CRM application managing all customer relationships from first contact to billing, including contacts, communication history, lead capture and evaluation, order and contract management, and invoicing with e-invoices. Designed for businesses and organizations seeking centralized customer data management.
• TecArt Kundenservice (Customer Service) Customer service application for capturing, processing, and tracking incoming requests: centralized request intake, systematic ticket processing, self-service customer portal, and automated workflows. Designed for organizations needing structured customer support and ticket management.
• TecArt Verträge (Contract Management) Contract management application automating contract creation from existing data with contract deadlines, conditions, and seamless transition to invoicing. Designed for businesses managing recurring contracts, service agreements, and billing cycles.
• TecArt Aufträge (Order Management) Order management application for handling customer orders and related processes. Designed for businesses needing structured order processing integrated with CRM and invoicing.
• TecArt Groupware Groupware application for team collaboration including shared calendar, tasks, and document management. Designed for teams needing coordinated scheduling, task tracking, and document collaboration.
• TecArt Kontaktverwaltung (Contact Management) Contact management application for centralized customer data management. Designed for organizations needing a single source of truth for customer and prospect contact information.
• TecArt Leadmanagement (Lead Management) Lead management application for capturing, evaluating, and managing sales leads through the pipeline. Designed for sales organizations needing systematic lead tracking, qualification, and conversion workflows.

Quantifiable outcome

• 99.80% guaranteed system availability
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Bechtle (OCRE Framework)coreChannel Partner/ Reseller/ DistributorBechtle partnership enables TecArt availability through OCRE (Open Cloud for Research Environments) European framework contract. Allows OCRE-eligible organizations (universities and research institutions) to procure TecArt software without formal tender process, streamlining procurement for academic institutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weclapp: German cloud-based ERP/CRM platform headquartered in Darmstadt. Comparable as a DACH-focused, integrated CRM/business suite offered via subscription with similar mid-market customer profile.
• CAS genesisWorld: German CRM platform by CAS Software AG with strong DACH installed base. Directly comparable as a mid-market, German-developed CRM suite targeting similar SMB and project-driven customers.
• Bitrix24: All-in-one business collaboration and CRM platform with integrated project management. Comparable to TecArt's unified CRM/groupware/helpdesk bundling and freemium-led GTM motion.
• SugarCRM: CRM platform with strong customization and on-premises deployment options. Comparable to TecArt on flexibility of deployment (cloud/on-prem) and mid-market CRM positioning.

Broad incumbents

• Sage CRM: Established European business software provider with CRM and ERP offerings. Overlaps with TecArt in mid-market and SMB CRM but operates as a broad incumbent portfolio rather than a focused CRM specialist.
• Salesforce: Global CRM market leader. Competes broadly with TecArt on CRM functionality but offers a vastly larger ecosystem; relevant because it defines the upper-bound feature expectation for DACH buyers.
• HubSpot: Global CRM and marketing automation platform with strong PLG motion. Comparable on CRM/marketing scope and freemium-led growth, though lacking TecArt's German data sovereignty positioning.
• Microsoft Dynamics 365: Enterprise CRM/ERP suite from Microsoft, often deployed in DACH mid-market. Directly overlaps on CRM/ERP functionality; a key incumbent competitor on enterprise deals.
• Zoho CRM: Broad SaaS suite including CRM targeting SMBs globally. Comparable on subscription CRM positioning and breadth of integrated business apps.

Emerging players

• Pipedrive: Sales-focused CRM with strong SMB traction in Europe. Comparable on subscription CRM for SMB and on sales pipeline/lead management use cases that overlap TecArt's Leadmanagement module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TecArt