Avada Commerce

What Avada Commerce does

Avada Commerce is a private software company that builds and distributes a suite of native Shopify applications aimed at helping e-commerce merchants optimize the full customer journey from acquisition through retention. Founded in 2017 and headquartered in Hanoi, Vietnam with a US office in Middletown, Delaware, the company operates through a Singapore parent (Avada Commerce, Pte. Ltd.) and a Delaware corporation (Avada Commerce, Inc.) under CEO and founder Sam Nguyen. The company employs 101–250 people and claims to serve over 200,000 Shopify brands globally, with no external institutional funding disclosed.

The product portfolio is organized into four functional pillars: acquisition and awareness (Avada SEO Image Optimizer, Joy Wishlist), engagement and conversion (Chatty AI Chatbot & Live Chat, AOV.ai Free Gifts BOGO & BXGY, Avada Order Limits), post-purchase retention (Joy Loyalty Program & Rewards, Joy Subscription, SEA Post Purchase Survey, Air Reviews), and operations (AG Order Printer PDF Invoice). The core technology is Shopify-native, distributed via the Shopify App Store with billing processed through Shopify Billing, and supplemented by free utility tools (Shopify Theme Detector, Fee Calculator, Profit Margin Calculator, Business Loan Calculator) that serve as top-of-funnel acquisition channels. AI is embedded in select products — Chatty AI for conversational support, AOV.ai for gift-strategy optimization, and AI-driven SEO audits — but the platform is not AI-native.

Avada operates a product-led growth model centered on self-serve Shopify App Store installation, augmented by a partner program for agencies and freelancers. Revenue is generated primarily through recurring per-app subscriptions across multiple product lines, with PayPal billing available for non-Shopify platforms. The company reports average customer outcomes of 26% AOV uplift and 17% retention uplift across its base, holds a 5.0/5.0 Shopify App Store rating across thousands of reviews, and has accumulated multiple G2 HighPerformer awards across Mid-Market, Europe, Asia, and the Americas in Winter 2025.

Name

Avada Commerce

Legal name

Avada Commerce, Inc.

Website

https://avada.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Avada Commerce builds a suite of native Shopify apps covering acquisition, conversion, retention, and operations, serving 200,000+ Shopify SMB and mid-market merchants globally through the Shopify App Store under a subscription model.

Ownership category

akta.pro rank

Product category

Ecommerce SaaS

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industries

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Shopify apps
• Ecommerce automation
• Loyalty programs
• Seo optimization
• Ai chatbots

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Shopify App Subscriptions: Revenue generated from paid app subscriptions sold through the Shopify App Store. Each app (Joy Loyalty, Chatty AI, Avada SEO, AOV, Order Printer, etc.) operates as a separate product with its own pricing.
2. Platform Billing Integration: Payments processed through Shopify billing for Shopify platform users, with alternative PayPal billing for non-Shopify platforms (Magento, custom platforms).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Avada Commerce builds and sells a suite of native Shopify applications that help ecommerce brands optimize the full buyer journey — from acquisition (SEO and image optimization) and engagement (AI chatbot, AOV gift engine) to retention (loyalty, subscription, post-purchase survey) and operations (PDF invoicing, order limits). The products are distributed as paid subscriptions on the Shopify App Store and complemented by free lead-generation tools.

Product overview

Avada Commerce is a Shopify app ecosystem provider offering a suite of 8 integrated Shopify applications organized around four growth pillars: Acquisition & Awareness (Avada SEO Image Optimizer), Engagement & Conversion (Chatty AI, AOV.ai, Order Limits), Post-Purchase & Retention (Joy Loyalty, Joy Subscription, Post Purchase Survey), and Operations (AG Order Printer). The company also provides free e-commerce tools including a Shopify Theme Detector, Fee Calculator, Profit Margin Calculator, and Business Loan Calculator. All products are distributed as native Shopify apps targeting ROI-focused growth for e-commerce brands.

Differentiator

Problem solved

Functional benefit

Brands

• Joy: Loyalty Program & Rewards app for customer retention featuring flexible loyalty rewards, points, referrals, VIP tiers, and POS integration
• Chatty
• AOV.ai
• Avada SEO
• AG Order Printer
• Joy Subscription
• SEA Post Purchase Survey
• Air Reviews
• Avada Order Limits

Products and services

• Joy Loyalty Program & Rewards Customer retention app that maximizes loyalty through flexible rewards, points systems, referrals, VIP tiers, membership management, and POS integration; targeted at Shopify brands seeking to drive repeat purchases.
• Chatty AI Chatbot & Live Chat AI-powered customer support chatbot that provides instant responses to shoppers and turns conversations into sales, with live chat handoff to human agents; aimed at Shopify merchants seeking automated conversion support.
• Avada SEO Image Optimizer SEO suite that improves search visibility through AI SEO audit, on-page SEO optimization, page speed improvements, and automated image optimization including ALT text generation; targeted at Shopify merchants focused on organic acquisition.
• AOV.ai Free Gifts BOGO & BXGY Average order value optimization app using AI-powered gift strategies including Free Gift offers, Buy One Get One (BOGO), and Buy X Get Y promotions to increase cart size and conversion; targeted at Shopify brands focused on revenue per transaction.
• AG Order Printer PDF Invoice Operations app that automatically generates and sends professional VAT invoices, GST-compliant bills, and packing slips in multiple languages for order documentation and compliance; targeted at cross-border Shopify merchants.
• Joy Subscription Subscription management app that automates recurring billing with subscribe-and-save widgets, subscription boxes, and bundles to increase customer lifetime value and retention; targeted at Shopify merchants selling consumables or repeat-need products.
• SEA Post Purchase Survey Customer feedback collection tool that runs flexible post-purchase surveys with multiple question types and NPS scoring, turning responses into actionable business insights; targeted at Shopify merchants seeking customer intelligence.
• Avada Order Limits Quantity Sales and conversion tool that enables merchants to set quantity rules, order minimums, and order maximums based on quantity, value, or weight to prevent overselling and manage inventory distribution; targeted at Shopify merchants with complex order policies.
• Joy Wishlist Wishlist app in the Joy product family that enables shoppers to save products for later, turning wishlist activity into sales opportunities; targeted at Shopify merchants seeking to recover hesitant shoppers.

Quantifiable outcome

• Average AOV rate uplift of 26%
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationPrimary platform partner. Avada Commerce builds all its apps natively for the Shopify platform, distributing through the Shopify App Store. The company is trusted by 200,000+ Shopify brands and has deep integration with Shopify's ecosystem including Shopify Flow automation capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Direct competitor in the Shopify ecosystem for loyalty, reviews, and SMS marketing. Competes head-to-head with Avada's Joy Loyalty and Air Reviews products for the same Shopify merchant segment.
• Klaviyo: Direct competitor in Shopify-native marketing automation, email/SMS, and analytics. While Avada focuses on loyalty, SEO, and chat, Klaviyo competes for the same merchant wallet and App Store presence.
• Gorgias: Direct competitor in Shopify helpdesk and AI customer support. Competes with Avada's Chatty AI chatbot and live chat for the same e-commerce merchant customers.
• Recharge: Direct competitor in Shopify subscription management. Competes with Avada's Joy Subscription app for recurring-billing and subscribe-and-save merchants.
• Smile.io: Direct competitor in Shopify loyalty and rewards programs. Closest head-to-head against Avada's Joy Loyalty for points, referrals, and VIP tier functionality.
• Stamped.io: Direct competitor in Shopify reviews, loyalty, and referral marketing. Overlaps with Avada's Air Reviews and Joy Loyalty offerings.
• Tidio: Direct competitor in live chat and AI chatbot for e-commerce. Competes with Avada's Chatty AI for Shopify merchants seeking automated customer support and sales conversion.
• Plug in SEO: Direct competitor in Shopify SEO apps. Closest functional alternative to Avada SEO Image Optimizer for on-page SEO, audit, and image optimization.
• Privy: Competitor in Shopify email marketing, popups, and conversion tools. Overlaps with Avada's engagement/conversion pillar and competes for similar SMB merchants.

Emerging players

• Lootly: Emerging competitor in Shopify loyalty and referral programs. Targets similar SMB merchants to Avada's Joy Loyalty with a more focused single-product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvadaCommerce
• LinkedInlinkedin.com/company/avadacommerce

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avada Commerce