Companion

What Companion does

Companion (legal entity IMCompanion Limited) is an AI-powered influencer marketing SaaS platform that enables brands and agencies to discover, track, measure, and report on creator campaigns across Instagram, TikTok, YouTube, X, Facebook, and Twitch. The platform combines an influencer discovery database (advertised at 130M+ profiles), automatic content capture that detects tagged and untagged posts via visual, audio, and text analysis, a real-time analytics dashboard with 30+ metrics, one-click Google Slides reporting, audience authenticity screening, and a Creator Payments module with instant payouts via the Lumanu partnership. The product was built by Billion Dollar Boy, a global influencer agency founded in 2014, and is operated as a private limited company registered in England and Wales.

The platform's technical core rests on multimodal AI applied to social content ingestion, an audience benchmarking algorithm (Benchmark Value / BMV) for translating engagement into monetary value, and API-based integrations with platforms including the YouTube Creator API and TikTok Creator Marketplace. Companion sells on a tiered SaaS subscription (Nano, Micro, Macro at $199, $669, and $1,339 per month respectively, plus Tailor-Made custom contracts), and distributes through a hybrid go-to-market combining self-serve product-led growth (free Nano tier, 14-day trial, bolt-on credits) with enterprise field sales led by named contact Fergus Scholes. Headcount is stated at 1–10 and the company does not disclose external funding rounds, implying bootstrap or parent-subsidized operations.

Companion's primary customer segments are enterprise and mid-market brands (Stanley 1913, La Prairie, Luxottica, Zalando, Mercedes-Benz, Heineken, Lululemon, Polestar, Nespresso, Lacoste, Hellmann's, Six Nations Rugby) and marketing/PR agencies operating across multiple geographies (Billion Dollar Boy Europe, Pitch Marketing Group, Aspire PR). Distribution is global with explicit operations in the UK, Germany, France, and the USA. The company won Gold in the Best Influencer Marketing Platform or Technology category at the 2025 Global Influencer Marketing Awards and achieved B Corp certification in January 2026, indicating investment in category leadership and ESG positioning.

Name

Companion

Legal name

IMCompanion Limited

Website

https://imcompanion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Companion (IMCompanion Limited) is an AI-powered influencer marketing SaaS platform that enables brands and agencies to discover influencers, automatically track creator content, measure campaign performance, and manage creator payments across six social platforms.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing software
• Creator campaign management
• Influencer discovery platform
• Social media analytics
• Content tracking automation

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Companion operates on a tiered SaaS subscription model with three primary plans (Nano, Micro, Macro) and a Tailor-Made custom option. Pricing is based on the number of influencers tracked, access to features (vetting reports, instant reports, account support), and is available on monthly or annual billing. Annual billing offers up to 25% discount. Bolt-ons allow one-time increases in tracking credits and discovery searches without upgrading the plan.
2. Feature Add-ons / Bolt-ons: Users can purchase additional credits for tracking, influencer search, and discovery as one-time bolt-on purchases to temporarily increase plan limits during busy periods without permanently upgrading to a higher tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Companion is an AI-powered influencer marketing SaaS platform that enables brands and agencies to discover, track, analyze, report on, and pay creators for influencer campaigns at scale. The platform automates the entire campaign lifecycle through influencer discovery (130M+ database), automatic content tracking across six social platforms, real-time analytics, one-click campaign reports, and integrated creator payments.

Product overview

Companion is an AI-powered influencer marketing management platform that provides a comprehensive suite of tools for managing creator campaigns at scale. The platform operates as a unified system with core modules including Influencer Discovery (with access to 130M+ influencer database), Automatic Content Tracking, Real-Time Analytics (30+ metrics), Instant Reports (Google Slides integration), Audience Insights, and Creator Payments. Add-on capabilities include Early Pay (instant payouts via Lumanu), Influencer Benchmark Value (EMV calculator), Portal Conversion Tracking, and Collections for influencer organization. The platform tracks content across Instagram, TikTok, YouTube, X, Facebook, and Twitch, automating the most time-consuming aspects of influencer marketing including influencer search, content capture, performance measurement, and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Discovery AI-powered influencer search tool that enables users to find matched influencers using advanced filters or AI-powered visual matching, accessing a database of 130M+ influencers across Instagram, TikTok, and YouTube with detailed demographic insights. Built for brands and agencies planning influencer campaigns.
• Automatic Content Tracking Automated system that captures and saves every piece of influencer content during campaigns, even when untagged. Intelligent AI detects visual, audio, and text-based information across all content formats on Instagram, TikTok, YouTube, X, Facebook, and Twitch. Built for brands and agencies running influencer campaigns who need full coverage of campaign mentions.
• Real-Time Analytics Live performance dashboard providing real-time campaign analytics with 30+ metrics, platform breakdowns, and insights into content and influencer performance. Tracks metrics including likes, views, comments, engagements, engagement rate, estimated reach, impressions, and EMV. Built for campaign managers who need moment-by-moment visibility.
• Instant Reports One-click report generation feature that creates polished, data-packed campaign reports as Google Slides presentations with customizable templates, brand colors, and fonts, downloadable as PDFs. Built for agencies and brand teams that need to deliver client-ready reports quickly.
• Audience Insights In-depth influencer analytics providing detailed reports on audience authenticity, demographics, and activity. Detects fake followers and provides audience age, gender, location, interests, and brand affinity data. Built for marketers vetting influencers before campaign partnership.
• Creator Payments Integrated payment system bringing payments, onboarding, and compliance into a single workflow. Manages up to 14 separate administrative actions per creator and streamlines the full creator payment process. Built for brands and agencies paying influencers.
• Early Pay Instant creator payout feature offered in partnership with Lumanu payment platform. Enables brands and agencies to pay creators immediately after content delivery, reducing invoice cycle disruption and building trust with creators.
• Influencer Benchmark Value (BMV) Universal benchmark tool that calculates the monetary value of influencer posts using follower count and post engagements to determine Earned Media Value (EMV). Helps with budgeting, negotiations, and campaign valuation. Developed by Head of Companion Irving Shark using data from Billion Dollar Boy.

Quantifiable outcome

• Tasks performed 20x faster than manual processes
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature12 records

Partnerships

One partnership is on record.

• LumanucoreTechnology or Integration · 1 January 2024Lumanu is a secure payment platform partnered with Companion for the Early Pay feature, enabling brands and agencies to pay creators immediately after content is delivered. This partnership addresses payment delays in the creator economy, reducing friction and building trust with creators. Lumanu handles the secure payment processing as part of the broader Creator Payments ecosystem in Companion.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mavrck: Influencer marketing platform for enterprise brands with discovery, workflow, and analytics. Comparable feature set and target customer base to Companion.
• IZEA: Influencer marketing platform and marketplace offering managed services and self-serve software. Comparable to Companion's influencer campaign workflow and discovery features.
• Upfluence: All-in-one influencer marketing platform offering discovery, outreach, tracking, and payments for brands and agencies. Direct peer across Companion's core feature set.
• Klear (Meltwater): Influencer discovery and analytics platform now part of Meltwater. Competes with Companion on influencer search, audience demographics, and campaign tracking.
• CreatorIQ: Enterprise influencer marketing platform offering discovery, CRM, workflow, analytics, and reporting for brands and agencies. Closest direct competitor to Companion across the full campaign lifecycle.
• Traackr: Influencer marketing platform focused on discovery, vetting, and performance measurement for global brands. Direct overlap with Companion's audience insights and analytics modules.
• Aspire (formerly AspireIQ): Influencer marketing platform with creator marketplace, workflow, and analytics for brands and agencies. Competes directly with Companion on mid-market and enterprise creator campaign management.

Broad incumbents

• LTK: Larger creator commerce and influencer marketing platform connecting brands with creators at scale. Overlaps with Companion on brand-creator campaign management but operates a much broader commerce-driven business.
• Emplifi: Unified customer experience and social marketing platform including influencer marketing capabilities. Broader incumbent whose influencer feature set increasingly competes with Companion's workflow.
• Sprout Social: Broader social media management suite offering publishing, analytics, and influencer tools. Adjacent competitor expanding into influencer workflows that overlap with Companion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imcompanion
• Xx.com/im_companion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Companion