Club Northwest

What Club Northwest does

Club Northwest operates a single 7-acre health, fitness, and wellbeing campus at 2160 NW Vine St. in Grants Pass, Oregon, founded by the Draper family in February 1997. The business serves individuals, families, and youth across Southern Oregon through a broad, integrated service bundle that includes general fitness equipment, hundreds of live and virtual group classes, a championship aquatics center, nine individually fenced pickleball courts (including a stadium court), three racquetball courts, the KIDS Club Northwest indoor play center (60,000 cubic feet), The Spa at Club Northwest, on-site ReFUEL nutrition, an in-club retail shop carrying premium brands and the in-house LCA apparel line, and the GROW personal/business development program. Differentiated programming includes the licensed Rock Steady Boxing program for Parkinson's Disease, with Medical Fitness Association certification, and small-group formats such as Reformer Pilates, MovNat Natural Fitness, Fit-Over-Fifty, Fight Club, and SheLifts. Tenant/partner occupancy on-site includes Benchmark Physical Therapy, and the facility deploys the AirPHX air-purification system plus UV light sanitization as a health-and-safety differentiator. Club Northwest has been recognized as a Top 100 Health Club in the U.S. by Club Industry Magazine every year since 2018 and has won multiple Oregon Business Magazine awards (100 Best Companies to Work For, 100 Best Green Workplaces) plus the 2025 SOREDI Tenacity Award.

The business model is anchored in recurring membership subscriptions paying for tiered access to the bundled amenities, with material ancillary revenue streams including fee-based small-group training, kids programming (camps, swim lessons, birthday parties, NinjaZone), spa and medi-spa services, food and beverage at ReFUEL, retail apparel and gear, and personal/business development through GROW. Pricing programs disclosed publicly span pay-as-you-go entry points (e.g., $5 family open gym, $20–$32 small-group drop-ins) and monthly subscriptions ($60–$150/month for youth programs, $75/month non-member group training tier) up to multi-month commitments (the 90-Day Journey at $249/$299). Go-to-market is fully direct-to-consumer via the clubnw.com website, a mobile app (iOS/Android), and scheduled on-site tours, with member-driven referrals, themed events, and community partnerships (such as the Streamline Southern Oregon Swim Club) feeding the funnel. Geography is exclusively Grants Pass/Southern Oregon, with no franchise or second-unit footprint disclosed; the company is privately and apparently founder/family-owned with no funding rounds and 51–100 employees.

Technology and digital infrastructure include the Club Northwest Wellbeing App (which already supports member check-in, schedule management, virtual class access, in-app chat, notifications, and referral rewards, with a stated roadmap for wellbeing tracking and a points-based incentive engine), PlaybyPoint for pickleball and racquet court booking and tournament registration, AirPHX facility-wide air filtration, and UV sanitization technology applied across pools and children's play areas. The company describes a member base built up over nearly three decades and has positioned its digital touchpoints as an extension of an in-club "Well Together" community ethos rather than as standalone digital products.

Name

Club Northwest

Legal name

Club Northwest

Website

https://clubnw.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Northwest is a privately-held, 7-acre health and wellbeing club in Grants Pass, Oregon, operating since 1997 and serving families, individuals, youth, and medical-fitness participants across Southern Oregon with fitness, aquatics, racquet sports, kids programming, spa, food, retail, and coaching services.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club memberships
• Wellness programs
• Personal training services
• Aquatic and racquet sports
• Youth fitness programming

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Club Northwest operates primarily as a membership-based facility. Members pay recurring fees for access to fitness equipment, classes, pools, paddle/racquet sports, kids facilities, and other club amenities. The membership model provides recurring subscription revenue with various tiers presumably based on access levels.
2. ReFUEL Food and Beverage: On-site nutrition center offering smoothies, protein bowls, soups, avocado toast, and other food items. Revenue generated from food and beverage sales including items like Classic Avocado Toast ($6.00), Northwest Protein Bowl with chicken ($11.95), and various other menu items.
3. Retail Shop Sales: In-store retail shop selling clothing and gear from partner brands including Under Armour, lululemon, Prana, Selkirk, Tyr, Xero Shoes, and Club Northwest's own LCA brand. Also offers nutrition supplements and Eminence skincare products from The Spa.
4. Kids Programming: Revenue from KIDS Club Northwest including camps (after school, summer, no school days), birthday parties (Deluxe, Super, and Ultimate packages), swim lessons, and specialty programs like NinjaZone and Parent's Night Out.
5. Spa Services: The Spa at Club Northwest offers spa and medi-spa services including skin and haircare products. Separate spa operating hours and contact information indicate this is a distinct revenue stream.
6. Small Group Training: Fee-based small group training programs including Reformer Pilates, Natural Fitness/MovNat, Rock Steady Boxing, Fit Over Fifty, Fight Club, and SheLifts. Some programs offer first session free, others have drop-in rates and monthly packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Club Northwest operates a 7-acre membership-based fitness and wellness facility in Grants Pass, Oregon, providing access to fitness equipment, group fitness classes, personal training, small group training, aquatics, pickleball and racquetball courts, a children's activity center, spa services, and on-site nutrition and retail. The club monetizes primarily through recurring individual and family memberships, supplemented by fee-based programming (camps, swim lessons, birthday parties, small group training, spa services) and ancillary retail/food sales. Its differentiated offering combines a comprehensive 'Wellbeing' philosophy (mind, body, spirit) with specialized medical-fitness programming such as Rock Steady Boxing for Parkinson's patients.

Product overview

Club Northwest is a comprehensive fitness and wellness club offering a unified set of integrated services rather than a modular software platform. The core offering is the 7-acre physical facility in Grants Pass, Oregon, which serves as the hub for all programs. Primary service pillars include: (1) General fitness services featuring personal training, small group training (Reformer Pilates, MovNat, Rock Steady Boxing, Fit-Over-Fifty, Fight Club, SheLifts), and hundreds of group fitness classes; (2) Aquatic center with swim lessons and recreational swimming; (3) Paddle and racquet sports including nine pickleball courts and three racquetball courts; (4) KIDS Club Northwest providing childcare, camps, NinjaZone, swim lessons, and birthday parties for children; (5) The Spa offering spa and medi-spa services; (6) ReFUEL nutrition and food service; (7) Club Northwest Wellbeing mobile app for member engagement; (8) GROW program for personal and business development coaching. The Club Northwest Wellbeing App serves as the primary digital touchpoint for members, enabling event tracking, schedule management, virtual class access, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• KIDS Club Northwest: Children's activity center offering play facilities, camps, swim lessons, and youth fitness programs for ages 18 months to 13 years.
• The Spa at Club Northwest
• ReFUEL
• Love Conquers All (LCA)
• The GALLERY at Club Northwest

Products and services

• Club Northwest Main Facility Membership A 7-acre membership-based fitness and wellness facility in Grants Pass, Oregon, providing members with access to fitness equipment, group fitness classes, aquatics, pickleball and racquetball courts, spa, retail, food, and family programming under a single membership.
• KIDS Club Northwest A 60,000 cubic foot indoor children's activity center for ages 18 months to 13 years, offering supervised play, camps, swim lessons, NinjaZone, and birthday party hosting.
• Rock Steady Boxing Non-contact boxing fitness program specifically designed for people with Parkinson's Disease, focused on improving balance, strength, gait, flexibility, posture, and confidence through intensive exercise.
• Pickleball Courts Nine individually fenced pickleball courts, including a dedicated stadium court with cushioned surface, supporting programs for all skill levels and free introductory clinics for members.
• Racquetball Courts Three championship-sized racquetball courts, featuring a glass-walled show court with stadium seating and a comfortable spectator area.
• The Spa at Club Northwest A world-class spa and medi-spa at Club Northwest offering skin and haircare services, utilizing premium Eminence organic skincare products.
• ReFUEL Food and Nutrition Center On-site nutrition center at Club Northwest offering smoothies, protein bowls, soups, avocado toast specialties, and other healthy food items for dine-in and takeout during club operating hours.
• Club Northwest Shop An on-site retail shop at Club Northwest offering clothing, footwear, gear, and accessories from partner brands lululemon, Under Armour, Prana, Selkirk, TYR, and Xero Shoes, plus Club Northwest's own LCA lifestyle brand and Eminence skincare products.
• Small Group Training Programs Guided small-group training programs including Reformer Pilates, Natural Fitness/MovNat, Rock Steady Boxing, Fit Over Fifty, Fight Club, and SheLifts, led by certified trainers and offered on subscription and drop-in bases.
• Personal Training One-on-one personal training with nationally certified trainers providing customized fitness guidance and support for Club Northwest members.
• Group Fitness Classes Hundreds of live and virtual group fitness classes for all skill levels covering land and water activities, included with Club Northwest membership.
• Swim Lessons Private, semi-private, and small group swim lessons for all ages delivered by lifeguard-certified coaches using the American Red Cross Water Safety Program in Club Northwest's aquatics center.
• NinjaZone Children's Obstacle Program Licensed children's movement program combining obstacle course training, gymnastics, martial arts, and freestyle movement, with age-based divisions for Baby Ninjas (walkers to 3 years), Little Ninjas (3-6 years), and Big Ninjas (6-10 years).
• KIDS Camps Program After school, summer, no school day, and holiday camps for children ages 5-13, including snacks, crafts, open gym, swimming, and outdoor activities.
• Birthday Party Packages Three hosted birthday party package tiers — Deluxe, Super, and Ultimate — providing access to the KIDS Activity Center, party rooms, food options, and themed activities for children.
• GROW Personal and Business Development Program Personal and business development program offering mentoring, business wellbeing memberships, organizational leadership programs, facility rentals, and non-profit partnership support.

Quantifiable outcome

• Rock Steady Boxing helps Parkinson’s patients move easier and safely while improving posture, gait, flexibility, and resistance to injury
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Under ArmourminorOthersRetail partnership for clothing and gear. Club Northwest sells Under Armour products in their in-store shop as part of their best brands and gear offering.
• lululemonminorOthersRetail partnership for athletic clothing. lululemon products available in-store at Club Northwest as part of their premium clothing offerings.
• PranaminorOthersRetail partnership for climbing and yoga apparel. Prana brand available in Club Northwest's in-store shop.
• SelkirkminorOthersGear partnership for pickleball and paddle sports equipment. Selkirk products sold in Club Northwest's shop.
• TyrminorOthersPartnership for swimwear and swim gear. TYR brand products available for purchase at Club Northwest.
• Xero ShoesminorOthersRetail partnership for minimalist footwear. Xero Shoes available in-store at Club Northwest.
• Eminence Organic Skin CareminorOthersSpa product partnership. Eminence skincare products available for purchase at The Spa at Club Northwest.
• Benchmark Physical TherapycoreStrategic or Co-development PartnerMedical fitness partnership. Benchmark Physical Therapy operates within Club Northwest's facilities, providing physical therapy services to members as part of the club's medically-oriented programs.
• PlaybyPointcoreTechnology or IntegrationTechnology partnership for court management software. PlaybyPoint provides the platform for pickleball court bookings, scheduling, and program management including social play times and tournament registration.
• AirPHXcoreTechnology or IntegrationTechnology partnership for air purification. AirPHX provides facility-wide air filtration, cleansing, and disinfection system that eliminates odors, bacteria, viruses, and other harmful organisms throughout the club.
• NinjaZoneminorStrategic or Co-development PartnerLicensed program partnership for children's obstacle course training, gymnastics, martial arts, and freestyle movement. Club Northwest offers NinjaZone programs as part of their kids programming.
• Rock Steady BoxingcoreStrategic or Co-development PartnerLicensed program partnership providing non-contact boxing training specifically designed for people with Parkinson's Disease. Rock Steady Boxing is an established methodology that Club Northwest implements with certified trainers.
• American Red CrossminorStrategic or Co-development PartnerProgram partnership for swim lessons. Club Northwest's swim lesson program is structured using the American Red Cross Water Safety Program, with all swim coaches Lifeguard certified through American Red Cross.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LA Fitness: Established multi-amenity health club operator with racquet sports, aquatics, group fitness, and kids programs — direct competitor in the comprehensive family fitness segment.
• Life Time Group Holdings: Largest premium U.S. health club operator with a comprehensive multi-amenity model (fitness, aquatics, kids programming, spa, F&B, family focus). Closest large-scale analog to Club Northwest's full-service 'wellbeing' positioning.
• 24 Hour Fitness: Large multi-amenity gym chain with group classes, kids programs, pools, and personal training — directly comparable full-service model targeting a similar mass-market, family-oriented member base.
• Crunch Fitness: Mid-market multi-amenity gym chain offering fitness, group classes, kids programs, and personal training. Comparable in breadth of services and target demographic (families, broad fitness levels).
• Gold's Gym: Iconic multi-amenity fitness club franchise with a comparable full-service approach (fitness, kids, spa-adjacent services) targeting families and broad demographics — directly comparable in operating model and customer segment.
• Equinox: Premium, design-led fitness club with spa, F&B, kids programming, and curated programming; comparable to Club Northwest's premium positioning and emphasis on 'wellness' beyond pure gym access.
• Town Sports International (New York Sports Clubs / Boston Sports Clubs): Multi-amenity regional fitness club operator with pools, courts, kids programs, and group training — closely comparable operating model to a single-market premium club like Club Northwest.

Emerging players

• Rochester Athletic Club (RAC): Independent, multi-amenity regional health club with comprehensive family programming, aquatics, racquet sports, and spa — a useful private-market comparable to Club Northwest's scale and operating model.
• Genesis Health Clubs: Privately-held regional multi-amenity club operator in the Midwest with family programming, aquatics, racquet sports, spa, and F&B — closely comparable to Club Northwest as a privately held, full-service regional premium operator.

Broad incumbents

• YWCA / YMCA: Community-based, multi-amenity fitness and aquatics operator with kids programming and family memberships. Operates in the same space as Club Northwest but as a non-profit with a broader mission; competes for family and youth programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ClubNorthwestGP
• Facebookfacebook.com/clubnorthwest
• LinkedInlinkedin.com/company/club-northwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Northwest