Bodhi Tree Yoga

What Bodhi Tree Yoga does

Bodhi Tree Yoga is a privately-held yoga and meditation studio founded in 2009 in Rochester, New York, offering small, supportive classes for students of all experience levels. The studio is co-founded and operated by Cathy Dasson (C-IAYT, E-RYT 500, YACEP-certified) and Amy Jo Metzendorf (E-RYT 500, YACEP-certified), with Jen Hudak (RYT 200) as a third instructor, supported by a stated headcount of 5. The business model centers on weekly livestream classes delivered via Zoom combined with an on-demand library of rolling 6+ months of recorded sessions, supplemented by in-person instruction in the Rochester area.

The studio monetizes through a layered pricing structure including an auto-renewing Friends of BTY Membership at $79/month, a $99 one-month unlimited pass, prepaid class cards (5-class at $52, 10-class at $105), and single-class purchases ranging from $5 (meditation) to $12 (standard class). A $20 two-week unlimited new-student pass serves as the customer acquisition funnel, and gift certificates plus special workshops (BTY Sangha Series) extend the offering. All account management, registration, and pass purchases are handled through a self-serve student portal powered by Tula Software, reflecting a product-led growth motion reliant on word-of-mouth referrals, organic search, email marketing, and student testimonials.

The studio is bootstrapped with no external funding, no parent company, and no disclosed investors. Operations are limited to a single geographic market (Rochester, NY), though the Zoom-based livestream infrastructure creates latent capability to serve students beyond the local footprint. Teacher credentials, a long-running community presence, and a warm in-class culture are the primary marketed differentiators.

Name

Bodhi Tree Yoga

Legal name

Bodhi Tree Yoga

Website

https://bodhitree-yoga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodhi Tree Yoga is a privately-held yoga and meditation studio in Rochester, NY, founded in 2009, offering livestream and recorded classes via Zoom to individual students of all levels, monetized through subscriptions, class cards, and single-class passes.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga instruction
• Meditation classes
• Livestream yoga
• Online yoga classes
• Yoga studio services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Membership: Friends of BTY Membership - unlimited monthly classes with auto-renewal for $79/month. Includes access to all weekly recorded classes.
2. Time-Limited Unlimited Pass: 1-month unlimited pass for $99, does not auto-renew, includes recorded class access
3. Class Cards: Pre-paid class cards with set number of classes valid for specific periods: 5-class card ($52, valid 3 months), 10-class card ($105, valid 6 months)
4. Single Class Sales: Individual class purchases: $12 for regular class, $6 for 30-minute classes, $5 for meditation classes
5. New Student Acquisition: 2-week new student pass for $20 - unlimited classes plus recorded class access, designed to convert new students to regular members

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bodhi Tree Yoga is a yoga and meditation studio that sells access to live and recorded yoga and meditation classes delivered via Zoom livestream and an on-demand library. Students purchase unlimited monthly subscriptions, time-limited passes, prepaid class cards, or single classes through an online self-serve portal powered by Tula Software, with all passes including access to the rolling 6+ months recorded class archive.

Product overview

Bodhi Tree Yoga is a yoga and meditation studio offering a unified service portfolio centered on live and recorded yoga classes and meditation sessions. The core offering includes unlimited monthly membership passes (Friends of BTY Membership and 1-Month Unlimited Pass), prepaid class cards (5-Class and 10-Class options), and single-class options including discounted rates for 30-minute and meditation classes. The studio provides over 10 distinct class types ranging from Mindful Wake-Up and Steady & Open to Chair Yoga and Morning Meditation, all available via Zoom livestream with recordings archived for 6+ months. Class offerings are managed through the Tula Software-powered student portal, which handles registration, account management, and pass purchases. Additional offerings include special workshops/series like the BTY Sangha Series and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Friends of BTY Membership Monthly subscription for individual students providing unlimited livestream and in-person classes plus full access to the recorded weekly class library, auto-renewing each month and cancellable anytime with notice.
• 1-Month Unlimited Pass Single-month unlimited pass for $99 giving access to livestream and recorded classes, designed for students who want a finite commitment without auto-renewal.
• 5-Class Card Prepaid card providing 5 class credits valid for 3 months for $52, suited to students attending approximately once per week.
• 10-Class Card Prepaid card providing 10 class credits valid for 6 months for $105, positioned for students needing scheduling flexibility.
• 2-Week New Student Pass Two-week introductory unlimited pass for $20 for new students, including full access to recorded classes, designed to convert trialing students to recurring members.
• Single Class Individual class purchase at $12 permitting attendance at one livestream or in-person yoga class.
• Morning Meditation (Single Class) Single $5 meditation class featuring short instruction followed by 15-20 minutes of guided practice emphasizing mindfulness, concentration, and loving-kindness.
• Single 30-Minute Class $6 single-class pass for the Morning Express, Morning Stretch & Meditation, and Midday Stretch & Balance short-format classes.
• Special Workshops & Series Limited-space workshops and special class series including the BTY Sangha Series, offering deeper exploration of yoga practices beyond regular weekly classes.
• Gift Certificates Gift certificates available for any class pass type or single class, purchasable online.

Quantifiable outcome

• Improved mental health and emotional well-being during stressful times
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• ZoomcoreTechnology or IntegrationZoom is the primary platform used for livestream yoga classes, enabling real-time interactive instruction between teachers and students. Students join classes via Zoom broadcast links from their accounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alo Moves: Alo Moves is the digital subscription platform from Alo Yoga offering on-demand yoga, meditation, and fitness classes taught by celebrity instructors. It competes with Bodhi Tree Yoga for the same at-home yoga consumer with a much larger content library and brand.
• Glo: Glo (formerly YogaGlo) is a subscription online yoga and meditation platform offering thousands of on-demand classes across styles and levels. It directly competes with Bodhi Tree Yoga's livestream and recorded library offering for the same consumer segment of at-home yoga practitioners.
• Y7 Studio: Y7 Studio is a boutique yoga studio chain offering heated and flow yoga classes with a strong community and brand identity. It is comparable to Bodhi Tree Yoga as a small-format, community-driven yoga studio focused on in-person instruction, though Y7 also operates multiple locations.
• YogaWorks: YogaWorks is a multi-location yoga studio brand with online class offerings. It shares Bodhi Tree Yoga's model of combining physical studio instruction with digital access for members, though at significantly broader geographic and scale footprint.
• CorePower Yoga: CorePower Yoga operates a national chain of yoga studios and a digital platform offering livestream and on-demand classes. It is comparable to Bodhi Tree Yoga as a multi-format yoga provider with both in-person and online delivery, though at much larger scale.
• Yoga International: Yoga International is an online subscription platform offering hundreds of yoga, meditation, and philosophy classes. It directly competes with Bodhi Tree Yoga for the at-home practitioner seeking structured, ongoing yoga content.
• Down Dog: Down Dog is a procedurally generated yoga and meditation app offering personalized classes at a low subscription price point. It is comparable to Bodhi Tree Yoga as a digital-first yoga service targeting individual practitioners seeking affordable home practice.

Others

• Mindbody: Mindbody is a SaaS booking and business management platform widely used by boutique fitness and yoga studios including Bodhi Tree Yoga's own Tula Software ecosystem. It is comparable as an enabling technology provider rather than a direct service competitor.

Broad incumbents

• Peloton: Peloton is a connected fitness platform offering cycling, strength, yoga, and meditation classes via app and equipment. Its yoga and meditation content overlaps with Bodhi Tree Yoga's digital offering, though Peloton operates as a broad fitness incumbent rather than a yoga specialist.
• Gaia: Gaia is a streaming subscription service focused on yoga, meditation, and conscious living content. It overlaps with Bodhi Tree Yoga's yoga and meditation offering as part of a broader wellness library, competing for the same at-home consumer attention.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bodhi-tree-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodhi Tree Yoga