What Complete Auto Reports, CAR does

Complete Auto Reports, operating as CAR, is a privately held US SaaS company founded in 2014 and headquartered in Linden, New Jersey, that sells cloud-based shop and fleet management software to the automotive aftermarket. The platform is delivered as a mobile-first, multi-tenant cloud application with native iOS and Android apps, built around three integrated products: CAR Shop Software for independent and franchise auto repair facilities, CAR Fleet Manager for commercial/municipal/educational fleet operators, and Digital Glovebox, a consumer-facing mobile app for vehicle owners to track service history and connect with CAR-equipped shops.

The product surface bundles a self-service check-in kiosk, SMS-based estimate and authorization workflows, a labor rate calculator, a job board for technician assignment, expense and inventory tracking, and a business marketing suite. Core reference data is provided via bundled integrations with the Motor Labor Guide (included at no extra charge versus a $65/month standalone value), PartsTech, and Nexpart for parts ordering, with additional connectors to QuickBooks Online, Mailchimp, Vonage for SMS, and PayPal/Braintree for payments. The company states it continuously tests and refines the platform in its own operating service facility.

Revenue is generated through recurring subscriptions: shop plans priced at $152-$274/month (Performance and Championship tiers), fleet plans priced under $5 per driver/vehicle per month, and a freemium consumer app. Acquisition mixes self-serve web registration (with promotional 50%-off first-three-months pricing) and consultative sales via scheduled walkthroughs. The company employs 1-10 staff, has no disclosed outside funding, and serves only the US market.

Name

Complete Auto Reports, CAR

Legal name

Complete Auto Reports

Website

https://completeautoreports.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Complete Auto Reports (CAR) is a US-based cloud SaaS company that provides mobile-first shop management and fleet management software to auto repair facilities and fleet operators, supplemented by a consumer-facing service history app.

Ownership category

akta.pro rank

Product category

Automotive Shop Management Software

NAICS

Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

• Shop management software
• Fleet management solutions
• Automotive repair software
• Vehicle service records
• Auto service platform

Headquarters

HQ city

Linden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Shop Management Software Subscription: Monthly or annual subscription for cloud-based shop management software with tiered plans (Performance and Championship) including core features like invoicing, inventory tracking, customer management, and integrations. Pricing ranges from $152-$274/month or discounted annual plans from $1,460-$2,610.60/year.
2. Fleet Management Subscription: Per-vehicle/driver pricing model for fleet management solutions starting at under $5 per driver and vehicle per month. Customizable plans available for enterprise fleet needs.
3. Digital Glovebox App (Consumer): Free mobile application for automobile owners to manage vehicle service records, connect with CAR-equipped shops, and track maintenance history.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Complete Auto Reports (CAR) provides cloud-based, mobile-first shop management software for auto repair facilities and fleet management software for fleet operators, delivered via subscription with tiered monthly and annual pricing. The platform includes estimating, digital work authorization, parts ordering, inventory management, invoicing, technician and job tracking, SMS customer notifications, and self-service check-in kiosk functionality. A complementary free consumer mobile app, Digital Glovebox, lets vehicle owners store and access service records and connect with CAR-equipped repair facilities.

Product overview

CAR (Complete Auto Reports) is a unified cloud-based platform offering three integrated solutions: Fleet Manager for fleet operators, Shop Software for auto repair facilities, and Digital Glovebox for automobile owners. The platform provides a self-service check-in kiosk, SMS authorization system, labor rate calculator, job board for technician management, and integrated business marketing suite. All plans include the Motor Labor Guide data integration (labor times, specs, fluids, maintenance schedules) sourced from Partstech and Nexpart. Additional integrations include PayPal Braintree for payments, Quickbooks Online for accounting, Mailchimp for email marketing, and Vonage for SMS communications. The system is designed to save shops 5+ hours per week on administrative tasks through mobile-first accessibility and digital workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Glovebox: Customer-facing mobile app allowing automobile owners to manage vehicle service records, request appointments, and track repair history.

Products and services

• CAR Shop Software Cloud-based shop management software for auto repair facilities. Provides digital service records, self-service check-in kiosk, automated SMS notifications and authorizations, Motor Labor Guide (labor times, specifications, fluid capacities), labor rate calculator, expense and profit tracking, inventory management, parts ordering via PartsTech and Nexpart, job board, calendar workflow, and customer check-in. Available in Performance ($152/month or $1,460/year) and Championship ($274/month or $2,610.60/year) tiers, with 50% off the first 3 months for new Championship customers.
• CAR Fleet Manager Fleet management solution for fleet operators that enables drivers to perform safety inspections, request services, and submit approvals from a mobile app while administrators manage fleet operations, approve sublet repairs, track vehicle-level expenses, and generate advanced reports. Pricing starts at under $5 per driver and vehicle per month with custom enterprise plans available.
• Digital Glovebox Free mobile application for individual automobile owners to access vehicle repair history, save service facility information, request appointments, track documents such as insurance and warranties, and monitor yearly spending on vehicle maintenance. Connects vehicle owners with CAR-equipped repair shops.

Quantifiable outcome

• 5+ hours per week saved on admin tasks for shops and fleets
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Motor (Labor Guide by MHC Software)coreTechnology or IntegrationMotor Labor Guide is included standard with all CAR subscriptions at no additional cost ($65/month value). Provides labor times, specifications, fluid capacities, and maintenance schedules integrated directly into the CAR platform for estimate building and service management.
• PartsTechcoreTechnology or IntegrationPartsTech integration allows seamless parts searching and ordering directly within the CAR platform. Includes Motor Labor, specifications, and maintenance schedules from PartsTech integrated into shop management workflow.
• NexpartcoreTechnology or IntegrationNexpart integration enables parts ordering within the CAR system. Available on Championship Plan tier with access to parts catalog for shop operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AutoLeap: Cloud-based auto repair shop management software covering job scheduling, estimates, parts ordering, and customer communications; a near-direct rival in CAR's shop-software target market.
• Mitchell1: Long-established shop management and estimating software for auto repair shops. The most entrenched incumbent in CAR's primary shop-management segment, with deep OEM and repair-procedure data libraries.
• Shop-Ware: Cloud shop management platform for independent auto repair facilities with digital inspections, estimates, and customer texting — a category peer addressing the same end-customer pains CAR targets.
• Tekmetric: Cloud-native shop management SaaS for auto repair shops offering estimating, workflow, and customer communication tools — the closest cloud-native direct competitor to CAR Shop Software with a comparable mobile-first ethos.
• AutoServe1: Shop management and customer relationship tool for auto repair shops, offering texting, approvals, and reporting features that map closely to CAR's SMS authorization and customer communication modules.

Emerging players

• Whip Around: Fleet inspection and compliance app with DVIRs and maintenance workflows. Overlaps with CAR's driver safety inspection and fleet maintenance features for smaller commercial fleets.
• Fleetio: Modern fleet management SaaS covering maintenance, inspections, fuel, and parts. Directly comparable to CAR's Fleet Manager product in functionality and target buyer (fleet operations teams).

Broad incumbents

• Cox Automotive: Automotive industry heavyweight spanning dealer software, remarketing, and service operations. A broad incumbent whose service department offerings overlap with CAR's shop-and-fleet surface area.
• Reynolds and Reynolds: Long-standing provider of management systems to automotive dealerships and the broader auto services ecosystem. Competes indirectly with CAR's shop and fleet offerings via its dealership service-department suite.
• CCC Intelligent Solutions: Industry-grade SaaS provider spanning insurance, collision repair, and parts ecosystems. Touches the same auto repair shop customer through estimating and parts integrations but operates a much broader portfolio than CAR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/complete-auto-reports-llc-car-706091160
• Xx.com/CARAutoReports
• Facebookfacebook.com/CARCompleteAutoReports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Auto Reports, CAR