Maiden Lane Medical

What Maiden Lane Medical does

Maiden Lane Medical, PLLC is an independent, physician-led multi-specialty medical practice founded in 2007 and headquartered in New York City. The practice operates seven facilities across Manhattan and Brooklyn, including a dedicated walk-in gynecology clinic in Murray Hill, and provides women's health, obstetrics, gynecology, urology, mammography, endocrinology, family medicine, internal medicine, pain medicine, nutrition, and pelvic floor physical therapy. It serves women, men, and families across the NYC metro area as a direct-to-consumer ambulatory provider.

The clinical technology stack includes in-house digital mammography (3D tomosynthesis) with Lunit Insight MMG AI-assisted screening, Da Vinci robotic-assisted gynecologic surgery, MRI fusion prostate biopsy, AIUM-accredited pelvic and urologic ultrasound, and an NYS-accredited on-site laboratory. Office-based surgery is performed in a Joint Commission Gold Seal-accredited surgical suite at the Financial District headquarters, and the practice maintains an FDA-accredited mammography facility. Patient access is supported by 24/7 telemedicine, online scheduling through healow, and an eClinicalWorks-powered patient portal. The StoryMD partnership adds AI-powered personalized health content into the patient engagement layer.

Revenue is generated through a hybrid insurance-accepted and cash-pay model covering professional medical fees, procedural services, imaging, and ancillary services. Cash-pay patients bear full cost responsibility, while insured patients are subject to standard cost-sharing. Administrative, technology, payment processing, and marketing functions are provided by a Management Services Organization (Kal Health, LLC) under a management services agreement, while laboratory diagnostics are routed to LabCorp, Quest Diagnostics, and Sunrise Labs.

Name

Maiden Lane Medical

Legal name

Maiden Lane Medical, PLLC

Website

https://maidenlanemedical.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Gynecology (General Non-Obstetric Care) (HLAKAJAL)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Women's health services
• Gynecology obstetrics care
• Diagnostic mammography imaging
• Robotic gynecologic surgery
• Telemedicine primary care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Accepted Medical Services: Practice accepts certain insurance plans for clinical services. Patient responsibility includes copayments, deductibles, coinsurance, and amounts not covered by insurance. Coverage for telehealth services varies by payer and state.
2. Cash-Pay Services: Patients may choose or be required to pay on a cash basis for certain services. Patients are responsible for all costs including administrative, technology, laboratory, pharmacy, and third-party charges.
3. Professional Medical Fees: Professional fees for clinical services including gynecology, obstetrics, urology, mammography, and surgical procedures. Charges include administrative and convenience fees as permitted by law.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maiden Lane Medical is a multi-specialty private medical practice delivering comprehensive women's healthcare, including gynecology, obstetrics, mammography, urology, endocrinology, family medicine, internal medicine, pain management, nutrition, and pelvic floor physical therapy, across seven facilities in NYC and Brooklyn with 24/7 telemedicine. The practice performs minimally invasive and robotic-assisted gynecologic surgery (Da Vinci system), in-house digital mammography with AI analysis (Lunit Insight MMG), and MRI fusion prostate biopsy. Services are delivered through insurance-accepted and cash-pay models to individual patients seeking integrated single-practice care.

Product overview

Maiden Lane Medical is a multispecialty women's health practice offering a comprehensive portfolio of healthcare services across seven facilities in New York City and Brooklyn. The practice operates a unified healthcare delivery platform centered on women's health services (OB/GYN, mammography, pelvic health), augmented by related specialties including urology, men's health, endocrinology, family medicine, internal medicine, pain medicine, and nutrition. Key clinical capabilities include in-house mammography with AI-powered analysis (Lunit Insight MMG), Da Vinci robotic surgery, laparoscopy, and Joint Commission-accredited office-based surgery. The practice provides 24/7 telemedicine for virtual care delivery and maintains a patient portal for appointment scheduling and medical records access. A walk-in gynecology clinic offers same-day access without appointments. Recent additions include a menstrual product donation program addressing period poverty in the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Gynecologic services for women including treatment of menstrual disorders, pelvic pain, dysmenorrhea, abnormal pap results, vaginal infections, ovarian cysts, fibroids, and gynecologic surgery.
• Obstetrics Obstetric care including natural childbirth, prenatal care, and high-risk pregnancy management delivered by board certified OB/GYNs.
• Mammography In-house digital mammography including screening and diagnostic mammograms with AI-powered analysis using Lunit Insight MMG, delivered at an ACR accredited facility.
• Pelvic Ultrasound AIUM-accredited pelvic ultrasound imaging for diagnostic evaluation of gynecologic conditions, including breast ultrasound and urologic ultrasound.
• Da Vinci Robotic Surgery Minimally invasive robotic-assisted gynecologic surgery using the Da Vinci surgical system for hysterectomy, myomectomy, and deep endometriosis removal.
• Laparoscopy Minimally invasive laparoscopic surgery for diagnosis and treatment of endometriosis, ovarian cysts, and other gynecologic conditions.
• Telemedicine 24/7 telemedicine visits with board certified providers for contraceptive counseling and prescribing, PCOS management, weight management, urinary tract infection evaluation, and other same-day virtual consultations via real-time audio and video.
• Pelvic Floor Physical Therapy Specialized physical therapy for pelvic floor dysfunction, urinary incontinence, and pelvic pain rehabilitation.
• Men's Health Men's health services including prostate care, low testosterone evaluation, erectile dysfunction treatment including acoustic wave therapy, BPH management including Rezum therapy, male fertility assessment, and no-scalpel vasectomy.
• Endocrinology Endocrine care including thyroid disorder evaluation and management, polycystic ovary syndrome (PCOS), and adrenal disorder screening.
• Family Medicine

Quantifiable outcome

• ACR accredited mammography facility
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• StoryMDcoreStrategic or Co-development PartnerPartnership to transform women's healthcare through fusion of AI-powered, personalized content and top-tier medical services creating a next-generation women's health ecosystem. Maiden Lane Medical integrated with StoryMD platform for enhanced patient education and health content.
• Weill Cornell MedicineminorStrategic or Co-development PartnerAcademic medical center affiliation for continued excellence in care and cutting-edge medical treatments
• Mount SinaiminorStrategic or Co-development PartnerHealthcare system affiliation providing excellent care and cutting-edge medical treatments to patients
• NewYork-PresbyterianminorStrategic or Co-development PartnerHealthcare system affiliation for excellent patient care
• LabCorpcoreTechnology or IntegrationLaboratory testing performed by LabCorp (Laboratory Corporation of America) for clinical diagnostic services ordered through the practice
• Quest DiagnosticscoreTechnology or IntegrationLaboratory testing services provided by Quest Diagnostics for clinical diagnostic orders
• Brooklyn Chamber of CommerceminorOthersLocal business chamber affiliation supporting Brooklyn community healthcare access
• Kal Health, LLC (MSO)coreImplementation/ SI/ Consulting PartnerManagement Services Organization providing administrative, scheduling, technology, payment processing, customer support, marketing, and other nonclinical management services to Maiden Lane Medical PLLC
• WaystarcoreTechnology or IntegrationThird-party payment processor for healthcare billing and payment processing services
• Stax Payments / Global Payments IntegratedcoreTechnology or IntegrationPayment processing services provider for credit/debit card transactions. Payment information transmitted directly to processor with no full card numbers stored by practice.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tia: Tia is a women's health primary care clinic chain with a multi-specialty model covering gynecology, mental health, and primary care. Directly comparable as a DTC-focused, integrated women's healthcare practice targeting similar urban female demographics.
• One Medical (Amazon): One Medical is a membership-based multi-specialty primary care platform with a tech-forward patient experience. Comparable as a multi-location, digitally-enabled ambulatory practice targeting urban professionals with integrated specialty services.
• CityMD / Summit Health: CityMD is a large urgent care and multi-specialty walk-in clinic network in the NYC metro area. Directly comparable to Maiden Lane on the walk-in, same-day, multi-location access model within the same geographic market.
• Schweiger Dermatology Group: Schweiger Dermatology is a multi-location independent specialty physician practice in the NYC metro area. Comparable as a large independent specialty group that scaled via roll-up of fragmented independent practices in the same region.

Emerging players

• Kindbody: Kindbody operates a tech-enabled fertility and women's health network with employer partnerships and retail clinics. Comparable in multi-specialty women's health and emphasis on patient experience, though more fertility-focused.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform covering fertility, pregnancy, postpartum, and gynecology via telehealth. Directly comparable on the 24/7 telemedicine women's health dimension of Maiden Lane's offering.
• Forward: Forward is a tech-enabled primary care platform offering AI-driven preventive care and multi-specialty services. Comparable on the integration of advanced technology (AI diagnostics, biometrics) into an ambulatory primary care setting.

Broad incumbents

• NewYork-Presbyterian Medical Groups: NewYork-Presbyterian operates an extensive network of multi-specialty physician practices across NYC. Comparable as a broader incumbent offering OB/GYN, urology, primary care, and imaging services across multiple locations in the same market.
• Mount Sinai Doctors: Mount Sinai's physician practice network provides multi-specialty ambulatory care including OB/GYN, urology, and primary care in Manhattan and Brooklyn. Comparable as a broad incumbent competing for the same patient base.

Others

• US Women's Health Alliance (membership): Maiden Lane is a member of the US Women's Health Alliance, an alliance of independent OB/GYN and women's health practices. Relevant as a network of comparable independent women's health providers rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/maidenlanemed
• Facebookfacebook.com/Maidenlanemedmidtown
• LinkedInlinkedin.com/company/maiden-lane-medical-pllc
• Instagraminstagram.com/maidenlanemed

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maiden Lane Medical