What Assurify Technology does

Assurify Technology Pvt. Ltd. is a Chennai-based, bootstrapped private company founded in 2022 that operates an AI-powered device protection and lifecycle platform for the Indian market. It serves four primary customer segments — individual consumers (B2C), physical retail stores and electronics outlets, ecommerce brands and OEMs, and insurance underwriting partners — through six interconnected modules: Assurify Admin (master plan management), Assurify Insurer (insurance partner portal), Assurify Care/Vault (B2C device hub), Assurify Ecom (B2B2C checkout APIs with Shopify, Magento and WooCommerce plugins), Assurify Merchant (B2B retail POS), and the Claims Engine (AI-driven service fulfillment). Its protection products include the SmartShield subscription (₹490–₹1,490/month covering 5–12 devices with zero co-payment), individual Extended Warranty (from ₹799/year) and ADLD (from ₹999/year) plans, InstallationCare and pay-as-you-go installation services (from ₹249).

The platform's technology stack centers on a stateful session-based API architecture with REST and GraphQL endpoints, an in-house AI Risk Engine performing multi-factor scoring across device age, IMEI history and damage patterns, OCR-based invoice verification at 94% confidence, an AI Concierge for 24x7 conversational claims filing, and AI fraud detection on the Insurer portal. Reported operational scale includes 50K+ devices protected, 62.1K active policies on the Insurer portal, 48.2K configured protection plans, ₹15Cr+ in claims paid, 500+ certified service centers across 200+ cities, 2M+ API calls at 99.97% uptime and sub-80ms response latency. The company monetizes through a mix of subscription plans, one-time individual protection plans, transactional commissions on merchant POS and ecommerce checkout activations, managed-services platform fees from insurance partners, and professional installation services. It is DIPP-recognised (DIPP117349), incubated by IIT Mandi Catalyst, ISO 27001 certified, and has not disclosed any external venture capital funding.

Name

Assurify Technology

Legal name

Assurify Technology Pvt. Ltd.

Website

https://assurify.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Assurify Technology is an India-based, AI-powered device protection and lifecycle platform that sells extended warranties, accidental damage plans, and subscription protection (SmartShield) to consumers, retail merchants, ecommerce brands, and insurance underwriting partners through a six-module SaaS and API ecosystem.

Ownership category

akta.pro rank

Product category

Device Protection Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)

Keywords

• Device protection platform
• Extended warranty services
• Insurance technology platform
• Claims management software
• Merchant point-of-sale solutions

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans (B2C): Monthly subscription revenue from SmartShield protection plans covering multiple home appliances. Plans billed monthly with tiered device limits (5/8/12 devices) and coverage caps up to ₹1,20,000/year.
2. Individual Device Protection (B2C): One-time annual plans for Extended Warranty (EW) and Accidental & Liquid Damage (ADLD) coverage on individual devices purchased within 3 months. Flexible co-payment options available.
3. API/Checkout Integration (B2B2C): Revenue from ecommerce platforms, OEMs, and marketplaces embedding protection APIs at checkout. Partners earn commission/revenue share on every protection plan sold through their platform.
4. Merchant POS Distribution: Commission-based revenue from retail stores activating protection plans at point of sale. Merchants earn per-plan margins with transparent payout tracking. Company earns transaction fee on each activated plan.
5. Insurance Partner Management: Platform fees from insurance companies managing protection products, pricing, policy issuance, and claims oversight through Assurify Insurer portal.
6. Installation Services: Professional installation services for home appliances (AC, TV, geyser, RO, washing machine, refrigerator) with transparent per-service pricing starting from ₹249.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Assurify Technology operates an AI-powered device protection and aftersales platform that unifies the full device lifecycle from purchase and protection activation through repair, claims, and renewal. The company sells protection plans (SmartShield subscription, Extended Warranty, Accidental & Liquid Damage, InstallationCare) directly to consumers and distributes them through B2B merchant POS, B2B2C ecommerce checkout APIs, and an enterprise portal for insurance underwriting partners. Underpinning the offering is a multi-sided technology platform spanning six modules — Admin, Insurer, Care/Vault, Ecom, Merchant, and the Claims Engine — supported by an AI risk engine, OCR invoice verification, and a 500+ certified pan-India service network.

Product overview

Assurify Technology operates as an AI-powered device protection and lifecycle platform with a unified ecosystem of six interconnected platforms: Assurify Admin (enterprise plan management), Assurify Insurer (insurance partner portal), Assurify Care/Vault (B2C consumer hub), Assurify Ecom (B2B2C checkout protection APIs), Assurify Merchant (B2B retail POS), and the Claims Engine (AI-driven service fulfillment). The platform offers protection plans including SmartShield (subscription), Extended Warranty, ADLD, and InstallationCare. SmartShield is the flagship subscription product while the Developer Platform provides API infrastructure for ecommerce integrations.

Differentiator

Problem solved

Functional benefit

Brands

• SmartShield: Comprehensive home appliance and device protection subscription plan covering manufacturing defects, electrical faults, fire, and power surge damage. Available in tiers covering 5, 8, or 12 devices with monthly pricing starting at ₹490.
• Assurify Care / Vault
• Assurify Ecom
• Assurify Merchant
• Assurify Admin
• Assurify Insurer
• Claims Engine
• Extended Warranty (EW)
• ADLD (Accidental & Liquid Damage)
• InstallationCare

Products and services

• Assurify Admin

Quantifiable outcome

• 98% claim success rate across all platforms
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and major.

• Major Insurers (unnamed)coreStrategic or Co-development PartnerInsurance underwriting partners backing Assurify protection plans. Works with insurers to cover product ranges and negotiate pricing for customers. Essential for financial backing and regulatory compliance of protection products.
• ShopifymajorTechnology or IntegrationPlug-and-play Shopify application integrates protection plans directly at checkout. Offers extended warranties to buyers at point of purchase. Auto-activation with revenue share.
• MagentomajorTechnology or IntegrationMagento 2 module for enterprise ecommerce protection plan embedding. B2B + B2C ready, ERP compatible. Real-time activation and full dashboard visibility.

Scale indicators28 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Servify: India-headquartered device lifecycle management platform serving OEMs, retailers, insurers and consumers with extended warranty, ADLD and protection plans. Closest direct peer given matching multi-sided model, OEM/retail distribution, and AI-driven claims processing.
• OneAssist: Indian consumer device protection specialist offering extended warranty, accidental damage and screen protection plans through retail and telco channels. Directly comparable B2C/B2B retail warranty distribution model.
• Onsitego (Onsite): Indian extended warranty and device protection provider serving OEMs, retailers and ecommerce platforms. Comparable product set (EW, ADLD, protection plans) with similar insurance-carrier-backed distribution.
• GoWarranty: Device extended warranty company in India distributing protection plans through retailers, OEMs and e-commerce partners. Comparable value proposition around post-OEM-warranty coverage and accidental damage add-ons.
• WarrantyMe: India-based platform focused on extended warranty, accidental damage and device protection through online and offline channels. Comparable target customer base of consumers and electronics retailers.

Broad incumbents

• Acko General Insurance: Tech-first general insurer in India offering motor, health, travel and device protection products, including extended warranty for electronics. Broader portfolio but overlapping in device protection distribution and embedded insurance.
• Bajaj Allianz General Insurance: Large Indian general insurer offering extended warranty and gadget protection products as part of a much broader portfolio. Competes indirectly through insurer partnerships and OEM-tied policies.

Emerging players

• Cover Genius: Global embedded insurance API platform enabling merchants and platforms to embed protection/warranty products at checkout. Comparable API-first embedded insurance distribution model even though geographic focus differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/assurify_technology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurify Technology