What Launch27 does

Launch27, legally Launch 27 Software, LLC (Delaware), is a vertical Software-as-a-Service platform founded in 2013 and headquartered in Auburn, Alabama, that targets small and mid-sized maid service and cleaning businesses. The company operates as a subsidiary of Fullsteam Operations LLC (holding/investment company), with a sibling sub-brand called Automaid and a proprietary payments sub-brand called Launch27Pay. Its core product is a cloud-based booking, scheduling, and customer-management platform with an embeddable online booking form, a Scheduler module with calendar and map views, recurring-appointment automation, gift cards, multi-location pricing, automated reminders, and a feedback collection loop. Underlying technology is a multi-tenant SaaS stack integrated with Stripe for credit card processing (via the Launch27Pay layer with 7-day pre-authorization), Google Calendar, QuickBooks, Zapier, and Carthook, and the company publishes a developer API hosted at Bitbucket. White-label iOS/Android mobile apps and a partner-built WordPress theme distribution (ThemeStreet) extend the distribution footprint.

The business model combines monthly/annual software subscriptions (pricing varies by module) with transaction-based revenue from Launch27Pay processing fees. Go-to-market is product-led growth with a 14-day free trial and no credit card required to start, supported by content marketing (blog, YouTube, Facebook, Twitter), a $25/$25 referral loop, and category-leader recognition from GetApp (Q4 2018). Customers are predominantly SMB cleaning operators — maid services, carpet/tile cleaners, car detailers, lawn care, and Airbnb turnover cleaners — operating across the US, UK, Canada, and Europe. At 1-10 employees with no disclosed external funding, Launch27 appears to be a capital-efficient, bootstrap-style micro-SaaS processing over $1 million per month in customer credit-card volume and serving thousands of cleaning businesses globally.

Name

Launch27

Legal name

Launch 27 Software, LLC

Website

https://launch27.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Launch27 is a vertical SaaS platform, founded in 2013 and operated under Fullsteam Operations LLC, that provides online booking, scheduling, integrated payment processing, and customer management software to small and mid-sized maid service and cleaning businesses across the US, UK, Canada, and Europe.

Ownership category

akta.pro rank

Product category

Maid Service Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Maid service software
• Online booking platform
• Appointment scheduling software
• Cleaning business software
• Integrated payment processing

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Monthly or annual subscription fees for access to the Launch27 platform and its features. Pricing depends on the module chosen by the cleaning business.
2. Payment Processing: Integrated Launch27Pay processing fees charged on transactions. The platform processes over $1 million per month in credit card charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Launch27 is a cloud-based SaaS booking and appointment scheduling platform built specifically for maid service and cleaning businesses. The product combines an embeddable online booking form, real-time availability scheduling, integrated payment processing (Launch27Pay) with credit card pre-authorization, automated SMS/email reminders, recurring appointments, gift cards, multi-location support, customer feedback collection, and a mobile app for business management. It is sold via self-serve monthly/annual subscription with a 14-day free trial.

Product overview

Launch27 is a maid service software platform designed for cleaning and housekeeping businesses. The core offering consists of the Launch27 Platform (with Automaid as a sub-brand) providing online booking, scheduling, payment processing, and customer management. Key integrated modules include Launch27Pay (proprietary payment processing), an Online Booking Form (embeddable on any website), a Scheduler (with calendar/map views), Gift Cards, Multi-Location Management, and Automated Email Notifications. The platform also offers a Mobile App for on-the-go business management and WordPress Themes through partner ThemeStreet for website creation. All components are designed to work together as a unified system, though each can be used independently.

Differentiator

Problem solved

Functional benefit

Brands

• Launch27Pay: Proprietary integrated payment processing platform that combines software and payment processing for maid service businesses.

Products and services

• Launch27 Platform Comprehensive maid service SaaS platform for cleaning and housekeeping businesses that enables online bookings, appointment management, integrated payment processing (Launch27Pay), automated reminders, recurring appointments, gift cards, and customer feedback collection. Sold via monthly/annual subscription with 14-day free trial.
• Automaid Sub-brand offering of the Launch27 maid service software platform operated under the alternative brand name Automaid.
• Launch27Pay Proprietary integrated payment processing platform baked into the Launch27 maid service software, providing single-source payment reconciliation, simple pricing, credit card pre-authorization, and unified software-plus-payments functionality.
• Launch27 Mobile App Native mobile application for iOS and Android that allows cleaning business admins to manage bookings, track cleaners, and run business operations from phones; includes white-label option for branded app store presence.

Quantifiable outcome

• Processes over $1 million per month in credit card transactions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationIntegrated payment processing partner. Launch27Pay uses Stripe for credit card processing, pre-authorization, and charge management. Stripe handles the actual payment transaction processing while Launch27 integrates it into the booking and scheduling workflow.
• ThemeStreetcoreChannel Partner/ Reseller/ DistributorOfficial theme partner providing WordPress themes specifically designed for Launch27 booking forms. Offers responsive/mobile-friendly themes that are 95% editable without HTML knowledge. Also provides installation, configuration, and custom website development services.
• VeraSafe (UK Representative)minorOthersAppointed as Launch27 Software LLC's representative in the United Kingdom for data protection matters pursuant to Article 27 of UK GDPR. Can be contacted for matters related to personal data processing.
• VeraSafe (EU Representative)minorOthersAppointed as Launch27 Software LLC's representative in the European Union for data protection matters pursuant to Article 27 of GDPR. Contact for EEA data protection inquiries.
• Fullsteam Operations LLCcoreOthersParent company of Fullsteam Software Holdings LLC DBA Automaid (Launch27). Handles payment processing, legal compliance, and corporate governance. Contact for security vulnerability disclosures at [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZenMaid: ZenMaid is the closest direct competitor, offering software purpose-built for maid and residential cleaning businesses with online booking, automated reminders, recurring scheduling, and integrated payments. Targets the same SMB cleaning vertical with a similar product-led GTM.
• Jobber: Jobber is a leading field service management platform for home service businesses (cleaning, HVAC, landscaping, plumbing) with online booking, scheduling, quoting, invoicing, and payments. Overlaps directly with Launch27 on cleaning verticals but serves a broader home-service TAM.
• FieldEdge: FieldEdge provides field service management software including scheduling, dispatch, customer notifications, and payment processing for residential and commercial service contractors. Comparable in workflow scope and SMB customer profile to Launch27.
• Housecall Pro: Housecall Pro provides scheduling, dispatching, online booking, and integrated payments to home service businesses including cleaning, plumbing, and electrical. Directly comparable in offering and SMB target market to Launch27.

Emerging players

• Calendly: Calendly is a broadly adopted scheduling and booking tool used by SMBs across many verticals. Overlaps with Launch27 on real-time availability and self-serve booking but lacks vertical cleaning depth, payment pre-authorization, and recurring service workflows.
• Booksy: Booksy offers online booking and payments primarily for beauty and wellness SMBs, with a similar SaaS + payments + SMB marketplace motion. Less direct than field service peers, but highly analogous business model and unit economics for service SMBs.
• Acuity Scheduling (Squarespace): Acuity Scheduling provides customizable online booking, calendar sync, payment collection, and reminders widely used by solo and SMB service providers. Comparable on the scheduling core, though less specialized than Launch27 in cleaning workflows and integrated payments.

Regional players

• ServiceM8: ServiceM8 is a field service management platform popular in Australia and increasingly in the UK/US, serving cleaning, maintenance, and trade businesses with booking, job management, and invoicing. Comparable feature set and SMB target, but geographically concentrated.

Broad incumbents

• ServiceTitan: ServiceTitan is a large, well-capitalized field service management suite for residential and commercial service contractors, with booking, scheduling, payments, and marketing automation. Operates broadly across trades; overlaps with Launch27 in cleaning but focuses on larger operators.
• Square Appointments (Block): Square Appointments bundles online booking, reminders, and integrated card processing for service SMBs including salons and cleaning. Competes on the low end with free/cheap pricing and tight integration into the Square payments ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/launch27
• YouTubeyoutube.com/channel/UCQvtnvuKgnMxREfikjhbf0g
• Facebookfacebook.com/launch27

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch27