What ZenMaid does

ZenMaid Inc. is a Palo Alto-headquartered, bootstrapped SaaS company founded in April 2013 by Amar Ghose, a former maid service operator (Fast Friendly Spotless, founded 2012). The company sells a vertically-specialized software platform built exclusively for residential maid service businesses, covering drag-and-drop scheduling, automated client and cleaner communications via SMS and email, instant booking forms, invoicing, and integrated credit-card processing through Stripe, Square, and Authorize.net. The product is delivered as a cloud-based web application plus native iOS and Android mobile apps for field cleaners, with extended integrations to QuickBooks (accounting), Mailchimp (email marketing), and Zapier (workflow automation). Underlying technology is built on a Framer-based web stack; there is no public API or developer SDK.

The business operates a three-tier monthly subscription model: Starter ($19/mo, up to 40 appointments), Pro ($39/mo, unlimited appointments plus QuickBooks, GPS, checklists), and Pro Max ($49/mo, full automation, Mailchimp, Zapier, custom-branded booking forms, priority support). Pricing is per business rather than per seat, and all plans include a 14-day free trial plus free concierge data migration. ZenMaid employs approximately 20–25 people across the US, Europe, Latin America, and the Philippines, led by CEO Amar Ghose, CTO Alexandre, and COO Natalia Salazar. The go-to-market combines product-led self-serve signup with community-led growth through the ZenMaid Mastermind Facebook group (5,000–10,000 cleaning business owners), the ZenMaid Magazine content platform, customer testimonials and case studies, comparison pages against Jobber / BookingKoala / Launch27, and an annual Maid Service Success Summit.

ZenMaid serves a long tail of small residential cleaning businesses (3,000+ customers, typically 1–15 person teams) primarily in the United States and Australia. The company has not disclosed any external funding rounds and remains founder-controlled, with no parent company, subsidiaries, M&A activity, or regulatory actions identified in the available data. Revenue, ARR, and detailed financial metrics are not publicly disclosed.

Name

ZenMaid

Legal name

ZenMaid Inc.

Website

https://get.zenmaid.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ZenMaid is a bootstrapped SaaS platform that provides scheduling, automated communications, invoicing, payments, and mobile tools built exclusively for residential maid service businesses, serving 3,000+ small cleaning companies primarily in the US and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Monthly subscription revenue from three pricing tiers (Starter $19/mo, Pro $39/mo, Pro Max $49/mo). Revenue is recurring and scales with customer team size. Includes 14-day free trial for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ZenMaid is a cloud-based SaaS platform built specifically for residential maid service and cleaning businesses. It provides scheduling, automated client and cleaner communications (email and SMS), invoicing, payment processing, online booking forms, and a mobile app for field cleaning teams. The platform serves as an all-in-one operations system for owner-operated cleaning businesses to manage appointments, teams, billing, and customer relationships.

Product overview

ZenMaid is a unified maid service software platform designed specifically for residential cleaning businesses, operating on a tiered subscription model with three plans: Starter ($19/month), Pro ($39/month), and Pro Max ($49/month). The core platform integrates scheduling, automated communications, invoicing, credit card processing (via Stripe and Square), and instant booking forms into a single system. The ZenMaid mobile app serves cleaning teams in the field, while the Mastermind community provides peer support. Integrations with QuickBooks, Mailchimp, and Zapier extend functionality for accounting, marketing, and automation workflows on higher-tier plans.

Differentiator

Problem solved

Functional benefit

Products and services

• ZenMaid Platform Cloud-based SaaS platform designed specifically for residential maid service and cleaning businesses. Provides scheduling, automated client and cleaner communications (email and SMS), invoicing, integrated payment processing, online booking forms, and mobile team management as a unified operations system for owner-operated cleaning businesses.
• ZenMaid Mobile App Native mobile application for iOS and Android designed for cleaning teams in the field. Provides real-time schedule access, client details, clock in/out time tracking, photos and job notes documentation, one-tap client communication, GPS location tracking (Pro/Pro Max), and a cleaner SOS safety alert button.

Quantifiable outcome

• Multiple customers have grown to $1M+ in revenue using ZenMaid
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration allowing customers to accept credit card payments through ZenMaid. Cards can be stored securely for future appointments. Built into Starter, Pro, and Pro Max plans at no additional ZenMaid fees.
• SquarecoreTechnology or IntegrationPayment processing integration as an alternative to Stripe. Allows credit card processing with no ZenMaid fees on top of Square's standard rates. Available across all pricing plans.
• QuickBookscoreTechnology or IntegrationAccounting software integration available in Pro plan for payroll and financial reporting. Enables export of cleaner pay data and business financials to QuickBooks.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Launch27: Direct vertical competitor offering booking, scheduling, and payment software specifically for cleaning and home service businesses. ZenMaid explicitly publishes a head-to-head comparison page against Launch27, making them the closest like-for-like competitor in the residential cleaning SaaS niche.
• BookingKoala: Vertical SaaS for service businesses including residential cleaning, with online booking, scheduling, and customer management features. ZenMaid directly compares itself against BookingKoala on its website, and both target the same solo-to-small-team cleaning operator persona.

Broad incumbents

• Housecall Pro: Well-funded field service management platform for home service businesses with scheduling, dispatching, invoicing, and payments. Comparable to ZenMaid in core feature set but horizontal across HVAC, plumbing, electrical, and cleaning, with a higher SMB-tier price point.
• Workiz: Field service management SaaS targeting SMB home-service businesses with scheduling, job tracking, and customer communication features. Comparable to ZenMaid in core workflows but spans multiple service verticals rather than specializing in cleaning.
• ServiceTitan: Enterprise-grade field service management platform for large residential and commercial service operators. Overlaps with ZenMaid on scheduling, dispatch, and payments, but targets much larger trades businesses and represents the upstream incumbent in the same overall software category.
• Jobber: Larger, better-capitalized field service management SaaS serving many home-service verticals including cleaning. ZenMaid specifically positions against Jobber on comparison pages highlighting its cleaning-specific specialization versus Jobber's broader horizontal scope and higher price point.

Regional players

• ServiceM8: Job management app for trade and service businesses, widely used in Australia and New Zealand. Comparable to ZenMaid in core workflows and shares ZenMaid's Australia footprint, making it a natural regional peer for cross-selling into the same cleaning operator base.

Emerging players

• Connecteam: Mobile-first employee and workforce management platform with scheduling, time tracking, and team communication. Adjacent to ZenMaid's cleaner mobile app and GPS features, with broader applicability across shift-based and field workforces including cleaning crews.
• Dubsado: Client management and workflow automation SaaS for solopreneurs and small service businesses. Overlaps with ZenMaid on booking forms, automated communications, and invoicing, but is generic rather than cleaning-specific and targets a slightly earlier-stage operator.
• HoneyBook: All-in-one business management platform for small service-based businesses (photographers, event planners, wellness providers, and increasingly cleaning). Overlaps with ZenMaid on client management, invoicing, and payments, though from a horizontal creative-services angle rather than cleaning-vertical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/get.zenmaid
• Xx.com/zenmaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZenMaid