Loft Film

What Loft Film does

Loft Film GmbH is a Munich-based (with offices at Marcel-Breuer-Straße 15 and Ludwigstraße 9) explainer video agency founded in 2018 by Jonas Eisert. The company produces custom hand-drawn 2D animated explainer videos in multiple visual styles (Cartoon, Icon, Isometric, Whiteboard, Hybrid, and the newer KI-Stil/AI Style), with each scene individually drawn by in-house designers and paired with professional scriptwriting, voice-over, sound design, and music. Videos are delivered in standard formats (16:9, 1:1, 9:16) and resolutions (HD, 4K, compressed) across any language, supported by an integrated strategy layer that advises clients on deployment across website, social, paid, email, and trade show channels.

The business operates a sales-led, gated-intake model that generates 300-400 monthly inquiries through high-visibility paid advertising on Facebook, Instagram, LinkedIn, and Google, then filters them through a questionnaire, a potential-analysis call, and a free strategy session before issuing a binding quote. Pricing for custom production sits in the mid-to-high four-digit range (above €4,000), supplemented by a 2025-launched Loft Film Abo subscription, a tiered partner/referral program (400-600 EUR per referral, with a free video at Platinum tier), and a €49 self-serve online course (90 Sekunden Pitch) sold via Copecart. Extended marketing services (social media, SEO, web development, consulting) are offered individually under the AGB.

Loft Film serves a broad DACH (Germany, Austria, Switzerland) customer base across B2B and B2C segments, with named enterprise references including Allianz, BMW, Deutsche Bahn, CHECK24, LSG Sky Chefs, Antenne Bayern, and FDP, alongside mid-market and SMB clients. The company self-reports ~€10M in annual revenue, 80+ employees, 5,000+ customers served, and 40+ million cumulative video views. In April 2026, Loft Film merged with the Münchener Marketing Gruppe and acquired the web agency Landeseiten.de, expanding the group's service portfolio into web development, SEO, and broader digital marketing.

Name

Loft Film

Legal name

Loft Film GmbH

Website

https://loftfilm.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Loft Film is a Munich-based, DACH-focused explainer video agency producing custom hand-drawn 2D animated videos for B2B and B2C clients, with a sales-led model serving 5,000+ customers since 2018.

Ownership category

akta.pro rank

Product category

Explainer Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Short-Form Animation (Shorts, Web Series) (MPADACAI)

akta.pro secondary industries

Animation Pipeline, Asset & Render Services (MPADACAM), Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)

Keywords

• Animated explainer videos
• Video production services
• Corporate video marketing
• Hand-drawn animation
• Video content agency

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Animated Explainer Video Production: Custom animated explainer videos (Loft Films) produced per client project. Pricing is project-based, falling in the mid-to-high four-digit range. The company emphasizes no hidden costs — a binding quote is provided after the free strategy session.
2. Extended Services (Social Media Marketing, SEO, Web Development, Consulting): Broader marketing services including social media management, photography, videography, copywriting, website creation and maintenance, and online/performance marketing. Per the AGB, these are individually contracted.
3. Online Course (90 Sekunden Pitch): One-time purchase of an online video course teaching how to create a 90-second pitch. Priced at 49 EUR with lifetime access. No subscription or recurring charges.
4. Partner/Referral Program: Referral partners earn 400-600 EUR per successful client referral at contract signing. Bronze level (1+ referrals) at 400 EUR, Silver (4+ referrals) at 500 EUR, Gold (7+ referrals) at 600 EUR, Platinum (10+ referrals) receiving a free Loft Film.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Loft Film produces custom hand-drawn animated explainer videos (60-90 seconds) for B2B and B2C companies across the DACH region. Every scene is individually drawn by in-house designers across multiple visual styles (Cartoon, Icon, Isometric, Hybrid, Whiteboard, KI/AI Style), with professional voice-over, sound design, and scriptwriting grounded in sales psychology. Production also includes strategy support for deployment, multi-format delivery (16:9, 1:1, 9:16 in HD/4K plus WhatsApp-compressed), and multi-language capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Loft Film (Custom Explainer Video Production) Custom hand-drawn animated explainer videos produced per client project. Each video runs 60-90 seconds, uses sales-psychological scripting by professional screenwriters, and is delivered in multiple formats (16:9, 1:1, 9:16; HD/4K plus WhatsApp-compressed). Intended for B2B and B2C companies seeking to explain complex products or services and drive customer acquisition.
• Loft Film Abo (Subscription) Recurring subscription service for ongoing explainer video production. Allows clients to receive Loft Films on a continuous basis rather than via one-off project contracts.
• KI-Stil (AI Style) Erklärvideo

Quantifiable outcome

• Customer-reported 5-10 new inquiries per day from explainer video deployment
• +6 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Graines d'EspoirminorOthersCharity partnership supporting a center for disadvantaged children in Togo. Loft Film pays salaries for local medical staff and has produced a free Loft Film for the organization.
• Oliver Kahn StiftungminorOthersCharity partnership with the Oliver Kahn Foundation supporting Safe-Hubs. Loft Film made a financial donation, produced a free Loft Film, and partnered with Landeseiten.de to create a landing page for the foundation.
• Marienkäfer E.V.minorOthersCharity partnership with the Munich-based association providing essential supplies to homeless people. Loft Film raised over 2,000 EUR via a YouTube video and created a free website through partner agency Landeseiten.de.
• Sea ShepherdminorOthersCharity partnership with the international marine conservation organization. For every Loft Film sold during the campaign period, Loft Film donated 100 EUR, raising over 10,000 EUR total. A free Loft Film was also produced for the organization.
• Caritas Ukraine HilfeminorOthersCharity partnership motivated by team members with Ukrainian backgrounds. Loft Film donated 10,000 EUR to the Caritas Ukraine emergency relief fund.
• Landeseiten.decoreImplementation/ SI/ Consulting PartnerLandeseiten.de is a website agency (brand of Münchener Marketing Gruppe) that designed and developed Loft Film's website. They have also collaborated on charity projects (Oliver Kahn Stiftung, Marienkäfer E.V.) and Loft Film has acquired Landeseiten.de, expanding the group's service portfolio.
• Landeseiten.de (Münchener Marketing Gruppe)coreStrategic or Co-development PartnerLoft Film merged with the Münchener Marketing Gruppe (parent company of Landeseiten.de website agency) in April 2026. This strategic consolidation expands Loft Film's service offerings to include website development, SEO, and broader digital marketing services.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grumo Media: Boutique explainer video agency producing custom animated explainers for startups and mid-market companies. Comparable on small-team custom production model and variety of animation styles.
• Wyzowl: UK-based explainer video agency offering animated and live-action explainer videos for B2B clients. Direct competitor in the explainer video agency model, similar custom-production services and pricing structure, with comparable target customer segments.
• Yum Yum Videos: Animated explainer and whiteboard video production agency serving B2B brands globally. Closely comparable on custom animation production model, 60-90 second explainer output, and project-based pricing.
• Demo Duck: US-based explainer video studio producing custom animated explainers for enterprise and mid-market clients. Comparable in production approach, customer vertical mix (B2B SaaS, finance, healthcare), and selective sales-led intake.
• Explainify: Animated explainer video agency focused on SaaS and tech B2B customers. Closely comparable on custom scriptwriting-plus-animation model and mid-market enterprise pricing band.
• Switch Video: Explainer video production agency specializing in custom animated videos for nonprofits, associations, and B2B brands. Comparable in custom hand-drawn animation pipeline and project-based deliverables.
• Thinkmojo: Explainer video agency producing custom animated videos for tech and B2B brands. Comparable on production approach, customer base (enterprise marketing teams), and style variety.

Broad incumbents

• Powtoon: Self-service animated video creation platform (SaaS) enabling customers to produce their own explainer videos. Adjacent competitor covering the DIY end of the market that Loft Film's enterprise customers might otherwise choose, but offers a different delivery model (software vs. custom agency service).
• Vyond: Enterprise animated video creation platform targeting L&D, corporate communications, and marketing. Adjacent to Loft Film's services (animated explainer output) but delivered through a self-service SaaS model rather than custom agency production.

Emerging players

• Synthesia: AI-generated video platform producing avatar-based explainer and corporate videos at scale. Represents the emerging AI-driven competitive threat that could commoditize parts of Loft Film's hand-drawn offering, particularly for routine corporate-internal content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrNgNg26jaljZP29Cq8zOxA
• Facebookfacebook.com/loftfilm
• Instagraminstagram.com/loftfilm_erklaervideos
• LinkedInlinkedin.com/company/loft-film

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loft Film