MCAS

What MCAS does

MCAS (Motorcycle Accessories Superstore, also referred to as Motorbike Accessories Supermarket) is an Australian privately held e-commerce retailer operating from its registered headquarters in Slacks Creek, Queensland. Founded in 1973 and currently employing 51-100 staff, the company sells motorcycle and cycling gear, parts, accessories, and lifestyle apparel through its website mcas.com.au, shipping domestically throughout Australia with same-day dispatch as a stated operational capability.

Its product portfolio is organized across six primary categories: dirt bike helmets and riding gear, road motorcycle helmets and apparel, bicycle and e-mobility products (including electric balance bikes from Azonic, Sherco, and Stacyc), motorcycle parts (body, electrical, brakes, tyres, engine, suspension), accessories (tools, luggage, security, communications, GPS), and casual lifestyle wear. The catalog spans budget to premium price points, with branded partnerships across more than 30 names including Fox, Bell, Alpinestars, Arai, and Oneal. The core technology is a standard e-commerce retail platform with no disclosed proprietary systems, AI capabilities, APIs, or mobile applications.

MCAS generates revenue primarily through one-time direct retail sales to individual consumers, supplemented by a trade/reseller account program that provides wholesale pricing to mechanics and resellers. Marketing is conducted through organic social (Facebook, Instagram), SEO-optimized category and product pages, and an email VIP newsletter. Payment options include Afterpay, ZipPay, PayPal, and major card networks. The business operates exclusively within Australia, with no disclosed international expansion, and no information on management team, investors, funding history, or financial performance is available in the source material.

Name

MCAS

Legal name

MCAS

Website

https://mcas.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

MCAS is an Australian e-commerce retailer selling motorcycle, dirt bike, and e-mobility gear, parts, and accessories online. Founded in 1973 and based in Queensland, it serves individual riders, mechanics, and resellers across Australia via mcas.com.au.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Motorcycle accessories retail
• Motorcycle parts retail
• Dirt bike gear
• Motocross apparel
• Powersports e-commerce

Headquarters

HQ city

Campbelltown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: MCAS generates revenue through direct retail sales of motorcycle accessories, parts, apparel, and e-mobility products. The company operates on a standard retail model, selling products at listed prices with discounts on select items. Revenue is derived from individual consumer purchases and trade/reseller accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MCAS is an Australian e-commerce retailer selling motorcycle gear, parts, accessories, and lifestyle products across dirt bike, road motorcycle, and bicycle/e-mobility categories. The company operates primarily through its own online storefront mcas.com.au with same-day dispatch, and also offers a trade account program providing wholesale pricing to mechanics and resellers. Inventory spans more than 30 third-party brands including Fox, Bell, Alpinestars, Arai, Oneal, Sherco, and Stacyc.

Product overview

MCAS (Motorcycle Accessories Superstore) operates as an Australian e-commerce retailer offering a comprehensive online catalog of motorcycle and cycling gear. The product portfolio spans multiple categories: dirt bike helmets (motocross, adventure, youth) and riding gear (jerseys, pants, boots, body armour, gloves, goggles); road motorcycle helmets (full face, modular, open face) and riding apparel (jackets, gloves, boots, rain gear); bicycle and e-mobility products including electric balance bikes and cycling helmets; motorcycle parts (body, electrical, exhaust, brakes, tyres, engine, suspension); accessories (tools, luggage, security, communications, navigation); and lifestyle casual wear. The company also offers gift vouchers and a VIP newsletter subscription. Core offerings are organized by vehicle type (Dirt, Road, Bicycle) and product category (Parts, Accessories, Lifestyle), with over 30 branded partners including Fox, Bell, Alpinestars, Arai, and Oneal.

Differentiator

Problem solved

Functional benefit

Products and services

• Dirt Bike Helmets

Quantifiable outcome

• Same-day dispatch on qualifying orders

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• AfterpayminorChannel Partner/ Reseller/ DistributorAfterpay is offered as a payment option on the MCAS website, allowing customers to pay in installments. This partnership enables flexible payment options for consumers at point of sale.
• ZipPayminorChannel Partner/ Reseller/ DistributorZipPay is offered as a payment option enabling customers to buy now and pay later with flexible repayment options.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is offered as a secure payment processor for online transactions on the MCAS website.
• MastercardminorChannel Partner/ Reseller/ DistributorMastercard credit card payments are accepted for customer purchases.
• VisaminorChannel Partner/ Reseller/ DistributorVisa credit card payments are accepted for customer purchases.
• American ExpressminorChannel Partner/ Reseller/ DistributorAmerican Express credit card payments are accepted for customer purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RevZilla: US-based pure-play e-commerce retailer of motorcycle helmets, apparel, parts, and accessories, widely regarded as the category-defining online motorcycle gear store. Directly comparable to MCAS in product mix, customer base, and online-only GTM, though at much larger scale.
• Cycle Gear: US motorcycle and powersports gear retailer (now part of Comoto Holdings) with both online and physical storefronts. Closely comparable assortment of helmets, jackets, gloves, boots, and parts targeting motorcycle and dirt bike riders.
• MotoSport: US-based e-commerce retailer specializing in dirt bike, motocross, ATV, and street motorcycle parts, gear, and accessories. Highly comparable to MCAS on the dirt/off-road side of the catalog and on direct-to-consumer e-commerce GTM.
• BikeBandit: US online retailer of motorcycle, ATV, and powersports parts, accessories, and gear with OEM and aftermarket brands. Comparable to MCAS on the parts-plus-apparel catalog and B2C plus trade-account mix.
• ChapMoto: US online motorcycle parts and accessories retailer focused on motocross, dirt bike, ATV, and street. Closely comparable assortment, customer base, and direct e-commerce model to MCAS.

Emerging players

• FC-Moto: Germany-based online motorcycle gear and parts retailer shipping internationally, including to Australia. Comparable in product mix (helmets, apparel, parts) and e-commerce focus, though serving a primarily European customer base.

Regional players

• MXstore (MX Store Australia): Australian online retailer specializing in motocross and dirt bike gear, parts, and accessories. Directly comparable to MCAS on the dirt bike segment, but with a narrower category focus and Australian market only.

Broad incumbents

• Amazon: Dominant general e-commerce marketplace including a large motorcycle, powersports, and helmet assortment sold by third-party sellers. Competes with MCAS on selection, price discovery, and shipping speed for commoditized SKUs.
• eBay: Global online marketplace with extensive motorcycle parts, accessories, and apparel listings. Overlaps with MCAS's parts and accessories categories via auction and fixed-price listings, often at aggressive price points.

Others

• Parts Unlimited: North American wholesale distributor of motorcycle, ATV, and snowmobile parts and apparel. Comparable to MCAS's trade/reseller wholesale arm in business model and customer base (dealers and service shops), though primarily B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OfficialMCAS
• Instagraminstagram.com/mcas_official
• LinkedInlinkedin.com/company/mcas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCAS