easyEnergy

What easyEnergy does

easyEnergy is a Dutch direct-to-consumer energy supplier that exclusively sells dynamic (market-price-linked) contracts for electricity and gas to residential customers in the Netherlands. Founded in 2016/2017 in Maastricht with a secondary office in Utrecht, the company prices electricity on a quarter-hourly basis and gas on a daily basis using real exchange prices, passing these through to customers plus a fixed procurement fee (€0.02178/kWh electricity, 7,900 ct/m³ gas) and a transparent €7/month fixed fee per product.

The core technology stack is the Sparky P1-meter (a free smart meter that reads quarter-hourly consumption and production) and the Sparky mobile app, co-developed with technology partner Chargee. The app delivers live consumption and return-delivery insights, price forecasts, an 'energieweerbericht' (energy weather report), and automated decisioning such as easyLaden smart EV charging and inverter commands during negative-price events. The product ecosystem is bundled around the dynamic contract and includes add-ons for EV charging (easyLaden), home battery storage (Duracell Thuisbatterij), expedited connections (Spoedaanvraag), and flexible vacancy contracts (Leegstandscontract).

Commercially, easyEnergy runs a 100% self-serve digital model with no call-center or door-to-door sales; customers switch online in roughly five minutes. The company has scaled to 35,000+ customers with 15,000 monthly switches to dynamic energy and a 4.53/5 Reviews.io rating, and is positioned as part of the 'easy family of brands' (linked to easy.com/easyGroup). Revenue is usage-based plus recurring fixed fees, with energy taxes and transport costs passed through separately.

Name

easyEnergy

Legal name

easyEnergy

Website

https://easyenergy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

easyEnergy is a Dutch direct-to-consumer dynamic energy supplier selling market-price-linked electricity and gas contracts to residential customers, supported by a free Sparky P1-meter, a mobile app with forecasting and automated EV charging, and add-ons for home batteries and vacant properties.

Ownership category

akta.pro rank

Product category

Residential Energy Supply

NAICS

Natural Gas Distribution (2212)

SIC

Natural Gas Distribution (4924)

akta.pro primary industry

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)

akta.pro secondary industry

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

Keywords

• Dynamic energy supply
• Residential energy services
• Renewable electricity supplier
• Variable energy pricing
• Smart meter integration

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity Supply Revenue: Revenue generated from supplying electricity at market exchange price plus a fixed procurement fee of €0.02178 per kWh. Monthly settlement based on actual consumption per quarter-hour. No hidden costs, no cashback tricks.
2. Gas Supply Revenue: Revenue from gas supply at daily market price plus a fixed procurement fee of 7,900 ct/m³ (incl. VAT). Monthly settlement based on actual daily gas prices.
3. Fixed Monthly Service Fee: Clear fixed monthly costs: €7 per month for electricity and €7 per month for gas. No small print, no welcome bonuses that later return in tariffs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

easyEnergy supplies renewable electricity and gas to Dutch residential customers under dynamic (market-price-linked) contracts, settling monthly based on quarter-hourly consumption recorded by a free Sparky P1 smart meter. Pricing is the real exchange price plus a small fixed procurement fee (€0.02178/kWh for electricity, 7,900 ct/m³ for gas), with €7 per month fixed service fees per commodity and 100% green electricity as standard. The experience is enabled through the Sparky mobile app and complemented by add-on services such as easyLaden smart EV charging, the Duracell Thuisbatterij home battery, expedited connections, and vacancy contracts.

Product overview

easyEnergy is a dynamic energy supplier operating exclusively on dynamic (market-price-linked) contracts for electricity and gas. The core product is the dynamic energy contract, bundled with the free Sparky P1-meter hardware and the easyEnergy mobile app (co-developed with Chargee). The product ecosystem includes add-on modules for EV charging (easyLaden), home battery storage (Duracell Thuisbatterij), express energy connection requests (Spoedaanvraag), and vacancy property contracts (Leegstandscontract). All offerings share the same dynamic pricing model and are managed through the Sparky-app customer portal. easyEnergy does not offer fixed or variable contract products as primary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Sparky: Smart P1-meter and app that provides live insight into energy consumption, predictions, and automatic optimization for solar panels and EV charging
• easyLaden
• Duracell Thuisbatterij

Products and services

• Dynamic Energy Contract (electricity and gas) Core electricity and gas supply contract for Dutch residential customers priced at the real exchange price plus a fixed procurement fee (€0.02178/kWh electricity, 7,900 ct/m³ gas), settled monthly, always cancelable, with 100% green electricity as standard.
• Sparky P1-meter Free smart P1 meter provided to every easyEnergy customer, hanging in the meter cupboard and reading exact consumption per quarter-hour at the prevailing exchange price for transmission to the Sparky app.
• easyEnergy App (Sparky-app) Mobile app co-developed with Chargee providing live and historical energy consumption, solar production and return-delivery tracking, quarter-hourly price forecasts, and smart consumption steering for Dutch residential customers.
• easyLaden (Smart EV Charging) Smart EV charging module that automatically charges the customer's electric vehicle at the cheapest available energy price periods, integrated into the easyEnergy app.
• Duracell Thuisbatterij (Home Battery) Home battery storage solution offered in partnership with Duracell, enabling customers to store self-generated solar energy and charge from the grid during low-price periods.
• Spoedaanvraag (Express Energy Connection) Expedited energy connection service that delivers an energy contract within 1-2 business days for new addresses or urgent moves, instead of the standard 4-6 weeks.
• Leegstandscontract (Vacancy Contract) Flexible dynamic energy contract tailored for temporarily unoccupied Dutch properties, scaling with actual usage and avoiding the need for dedicated vacancy contracts.

Quantifiable outcome

• Market prices are on average 15% lower than fixed tariffs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ChargeecoreTechnology or IntegrationChargee is the technology partner for the Sparky app. easyEnergy developed the app together with Chargee, presenting it as 'the only real easyEnergy app.' Chargee provides the technical platform for the P1-meter integration and mobile app that delivers live consumption insights, forecasts, and smart consumption steering.
• easyGroupminorOtherseasyEnergy is part of the 'easy' brand family (easy family of brands), linked to easy.com. The footer states 'Part Of The Easy Family Of Brands' linking to easy.com, indicating brand affiliation with the easyGroup portfolio including easyJet.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tibber: Tibber is a Norway-headquartered dynamic energy retailer with app-based consumption steering, smart-charging integration, and an explicit focus on prosumer customers — operating in multiple European markets and competing head-to-head with easyEnergy's positioning on most product dimensions.
• Zonneplan: Zonneplan is a Dutch energy supplier offering dynamic hourly pricing integrated with solar panel installation and home battery hardware, directly overlapping easyEnergy's combined energy supply + smart home optimization positioning.
• Vandebron: Vandebron is a Dutch energy retailer sourcing directly from local producers with transparent pricing models; while not pure dynamic-pricing, it competes for similar sustainability-and-transparency-oriented residential Dutch customers.
• Frank Energie: Frank Energie is a Dutch dynamic energy retailer founded around the same period as easyEnergy with the same pass-through exchange-price model and quarterly-hourly electricity pricing, serving residential customers in the Netherlands with bundled renewable attributes.
• Energy Zero: Energy Zero is a Dutch energy supplier offering hourly dynamic pricing for both electricity and gas, comparable in target segment (engaged residential customers) and pricing model to easyEnergy.
• Greenchoice: Greenchoice is one of the largest Dutch green energy suppliers, competing for sustainability-focused residential customers and offering their own green contract variants, including experimental dynamic offerings.

Broad incumbents

• Essent (RWE): Essent is the largest retail energy supplier in the Netherlands (owned by RWE), competing with easyEnergy for residential customers with vast scale advantages and existing branding across all Dutch provinces.
• Vattenfall (Nuon): Vattenfall/Nuon is one of the largest Dutch energy suppliers with a multi-million residential book, large capital base, and the ability to introduce competitive dynamic-tariff products directly against easyEnergy.
• Eneco: Eneco is one of the largest Dutch energy suppliers with multi-million residential customers, renewable generation assets, and an increasing dynamic-pricing offering — competing with easyEnergy across the same addressable Dutch market.
• Octopus Energy: Octopus Energy pioneered UK dynamic/half-hourly retail energy tariffs with integrated smart-meter apps (similar to Sparky) and EV smart-charging (Ohme) — the closest international business-model analogue to easyEnergy, though currently focused on the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easyEnergy-nl
• Facebookfacebook.com/profile.php?id=61566342541217
• LinkedInlinkedin.com/company/easyenergy.com
• Instagraminstagram.com/easyenergy_com
• Xx.com/easyEnergyNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyEnergy