BTTR

What BTTR does

BTTR is a Netherlands-headquartered digital product agency founded in 2003 and based in Veenendaal, employing 45+ strategists, designers, AI specialists, and engineers. The firm delivers end-to-end digital products through a service model called Digital Product Teams, in which multidisciplinary squads are embedded as extensions of the client's organization with a fixed product owner, replacing traditional vendor-based project delivery with team-as-a-service. Its portfolio spans six service lines (Strategy and Innovation, Creation and Experience, Digital Solutions and AI, Digital Transformation, Data and Automation, Technology and Management) and four packaged solution modules (Headless CMS, Employee Portal, Customer Portal, Member Portal). Discovery and delivery are anchored by PULSE, a proprietary methodology intended to align digital solutions with the operational reality of client organizations.

The technology stack is built on formal partner relationships with Vue.js, Laravel, Storyblok, and Craft CMS, with Drupal used selectively for high-governance public-sector, healthcare, and education platforms. Integrations extend into Dutch enterprise systems including AFAS, Visma, Exact, Teamleader, Gripp, Jira, Power BI, Zapier, and Outlook/Google Calendar. AI capability is delivered as a feature layer inside client solutions rather than as a standalone product, covering knowledge retrieval, semantic search, AI chatbots, automated document processing, and request classification. The firm holds ISO 9001 and ISO 27001 certifications issued by DEKRA as of September 2024.

BTTR operates a private, partner-led professional services business. Revenue derives from multi-year, quote-based engagements sold through direct enterprise sales, RFP/RFI intake, and consultation-led discovery, with pricing not publicly disclosed. The company is owned by three partners (Managing Director Arwin Bos, Head of Technology Simon Verwaard, Head of People and Culture Peter van Aalderen); no external investors, parent company, or funding rounds are disclosed. Customers span mission-driven organizations, advocacy and membership associations, education, healthcare, public sector, and commercial service providers, with named logos including Royal FloraHolland, Koninklijke Horeca Nederland, Just Eat Takeaway, Etos, Bidfood, Jaarbeurs, KNVB, and ROC Rivor. The firm is a member of Dutch Digital Agencies and a 2024 Gouden DIA Award recipient, with operating geographies spanning the Netherlands, Germany, France, and the United Kingdom.

Name

BTTR

Legal name

BTTR

Website

https://bttr.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BTTR is a Dutch digital agency with 45+ strategists, designers, AI specialists, and engineers delivering end-to-end digital products through embedded Digital Product Teams for enterprise, healthcare, public sector, and membership clients in Western Europe. ISO 9001 and ISO 27001 certified since September 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: BTTR generates revenue through professional services including strategy consulting, digital design, development, and implementation. Services are delivered through dedicated Digital Product Teams that work as an extension of client organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BTTR is a Dutch digital agency that delivers end-to-end digital product development through dedicated Digital Product Teams. Their core offerings span strategy and innovation consulting, UX and digital design, web and portal development, headless CMS implementation, AI solutions, data and process automation, and ongoing technology management. Engagements are delivered as multi-disciplinary teams acting as an extension of client organizations.

Product overview

BTTR is a Dutch digital agency offering a comprehensive portfolio of services organized around six core offerings: Strategy and Innovation, Creation and Experience, Digital Solutions & AI, Digital Transformation, Data and Automation, and Technology and Management. These services are delivered through specialized solution modules including Headless CMS implementation, Employee Portals (Medewerkerportaal), Customer Portals (Klantportaal), and Member Portals (Ledenportaal). The company also offers a proprietary PULSE methodology for developing digital solutions that align with organizational needs, delivered through their unique Digital Product Teams model combining strategy, creativity, and technology expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie en Innovatie (Strategy and Innovation) Business and process consulting services including Blue Ocean and Business Model innovation, digital strategy, and digital innovation to help organizations define their direction and make strategic choices. Designed for executives and leadership teams seeking structured digital roadmaps.
• Creatie en Experience (Creation and Experience) UI, UX, and DX design services including digital design and customer journey mapping to create intuitive and effective digital experiences. Targeted at organizations seeking differentiated digital user experiences.
• Digitale Oplossingen & AI (Digital Solutions & AI) Digital platform and application development including data and content platforms, web apps and portals, replatforming, Headless CMS implementation, and AI applications. Targeted at organizations needing custom digital products.
• Digitale Transformatie (Digital Transformation) Digital transformation consulting including process and technology implementation, training and guidance to help organizations adopt new technologies. Aimed at leadership teams driving organizational change.
• Data en Automatisering (Data and Automation) Process optimization and automation services including system integrations, API connections, dashboarding, data-driven decision making, and AI automation. Serves organizations seeking operational efficiency.
• Technologie en Beheer (Technology and Management) Technology management services including continued development and innovation, hosting, support and DevOps to keep platforms performing and scaling. Targeted at clients needing ongoing platform operations.
• Headless CMS Implementation Headless Content Management System implementation separating back-end from front-end, enabling content distribution across multiple digital channels with flexibility, scalability and security. Built on Storyblok, Contentful, Craft CMS, Prepr, or Drupal.
• Medewerkerportaal (Employee Portal) Employee portal solution bundling planning, information and communication in one place. Includes HR modules (employee self-service, planning, time registration, intranet), knowledge and development (knowledge bases, learning environments), operations (dashboards, ticketing), and onboarding tools with integrations to AFAS, Visma, Jira, Gripp, and Teamleader.
• Klantportaal (Customer Portal) Customer portal solution for self-service and support, reservations and bookings, invoicing and contract management. Includes ticketing, AI-powered knowledge base, chatbots, appointment planners, event bookings, and financial management modules with Outlook, Google Calendar, and Exact integrations.
• Ledenportaal (Member Portal) Member portal for associations and membership organizations featuring member management, community modules, campaigns, event management, knowledge bases, and automated membership processes.
• Digital Product Teams Multi-disciplinary team delivery model providing strategy, creativity, technology and execution as an extension of the client's organization. Includes a fixed product owner and access to seven expertises (strategy, AI, design, development, data, automation, and operations). Teams scale flexibly up and down based on project needs.

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• StoryblokcoreTechnology or IntegrationOfficial Storyblok partner. Storyblok is a headless CMS that manages content centrally and makes it available via APIs for any channel. BTTR leverages Storyblok's visual editor and modular content blocks for flexible digital experience development.
• Vue.jscoreTechnology or IntegrationOfficial Vue.js partner. Vue.js is a progressive JavaScript framework for building modern, interactive user interfaces. BTTR develops web applications using Vue.js component-based architecture.
• LaravelcoreTechnology or IntegrationOfficial Laravel partner. Laravel is a PHP framework known for robustness and security. BTTR develops web applications using Laravel's elegant syntax and modular architecture.
• Dutch Digital Agencies (DDA)coreGTM or Marketing PartnerLong-standing member of Dutch Digital Agencies, a leading industry association for Dutch digital agencies. Benefits include knowledge sharing with 140+ member agencies and access to industry best practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Dept: One of the largest Dutch digital agencies offering strategy, creative, technology, and data services to enterprise clients across Western Europe. Directly comparable service portfolio and target market to BTTR, but operating at significantly larger scale.
• Fabrique: Dutch digital agency combining strategy, design, and technology for brands and public-interest organisations. Closely comparable on service mix, Dutch client base, and emphasis on design-led digital product development.
• Info.nl: Mid-sized Dutch digital agency delivering strategy, design, and technology solutions to enterprise and public-sector clients. Direct competitor with overlapping service lines and similar account profiles.
• Hoppinger: Dutch digital agency specialising in digital strategy, design, and platform development for enterprise clients. Comparable on services, customer profile, and regional focus on the Netherlands.
• N=5: Amsterdam-based digital agency offering brand, content, and technology services. Comparable Dutch mid-market agency competing for similar enterprise digital-transformation mandates.
• WeAreBrain: Creative technology agency combining strategy, AI, design, and engineering for European brands. Comparable on integrated service model and AI-led offering, with similar mid-sized positioning.
• Strix: Dutch digital agency focused on strategy, design, and development of digital platforms for ambitious organisations. Direct overlap with BTTR's Digital Product Teams model and Dutch enterprise target market.
• Code d'Azur: Dutch digital product agency combining strategy, design, and engineering. Comparable end-to-end digital product delivery model aimed at Dutch enterprise and consumer brands.

Broad incumbents

• Incentro: Larger Dutch digital consultancy delivering technology implementations, customer experience, and data services. Overlaps on enterprise transformation but broader and more established than BTTR.

Emerging players

• Craftworkz: Dutch digital agency focused on data, AI, and platform engineering. Comparable technical orientation and AI-services narrative, but smaller and more specialised than BTTR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bttr-nl
• Instagraminstagram.com/bttr.nl
• TikToktiktok.com/@bttr.nl
• Facebookfacebook.com/bttr.nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTTR