ServiceMonster
ServiceMonster is a Bellingham-based vertical SaaS platform providing scheduling, invoicing, CRM, payment processing, and marketing automation to 12,000+ small and mid-sized carpet cleaning, pressure washing, and window cleaning service businesses.
- Company typePrivate
- Founded2005
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ServiceMonster does
ServiceMonster is a privately held field service management software company headquartered in Bellingham, Washington, serving approximately 12,000+ cleaning service professionals primarily in the carpet cleaning, pressure washing, window cleaning, and franchise verticals. Founded around 2005 (with company materials citing 20 years of operation), the company operates as ServiceMonster LLC under a vertical SaaS model targeting small and medium-sized service businesses.
The platform is a web-based field service management system with native iOS and Android mobile applications, consolidating scheduling and dispatch, invoicing, estimates, customer relationship management, marketing automation, two-way texting (SM Chat), and team management into a single product. Proprietary modules extend the core SaaS into adjacent revenue streams: SM Pay provides integrated payment processing (tap-to-pay, card readers, ACH), FillMySchedule offers a direct mail retention service with claimed 800% ROI, and a separate website/digital marketing service operates at growth.servicemonster.com. The platform supports over 20 third-party integrations including QuickBooks, Stripe, Twilio, Zapier, and Google Calendar, and exposes a public API (V1) for developer-built extensions.
Revenue is generated through tiered monthly subscriptions (with Grow and Premier tiers gating advanced features such as Leads, Marketing, and Reports), transaction fees from SM Pay, and FillMySchedule direct mail services. Go-to-market combines a self-serve 14-day free trial (no credit card required) with direct sales for franchise and mid-market accounts. The company is founder/management-owned with no disclosed institutional funding, and is led by CEO and Chief Architect Joe Kowalski.
ServiceMonster firmographics
Firmographics- Name
- ServiceMonster
- Legal name
- ServiceMonster LLC
- Website
- https://servicemonster.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ServiceMonster is a Bellingham-based vertical SaaS platform providing scheduling, invoicing, CRM, payment processing, and marketing automation to 12,000+ small and mid-sized carpet cleaning, pressure washing, and window cleaning service businesses.
- Ownership category
- akta.pro rank
ServiceMonster industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)
Keywords
Where ServiceMonster is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ServiceMonster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Subscription-based SaaS model providing access to the ServiceMonster platform including scheduling, invoicing, estimates, CRM, marketing tools, and mobile apps. Tiered plans (Grow & Premier) offer varying feature sets with some features like Leads, Marketing, and Reports available on higher tiers.
- SM Pay (Payment Processing): Integrated payment processing fees charged on transactions processed through the platform. Includes tap-to-pay, card reader, and online payment options.
- FillMySchedule (FMS) Direct Mail: In-house direct mail service for automated customer reminders and marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription with core scheduling, invoicing, estimates, and basic features |
| Subscription | Monthly | Grow tier includes Leads, Marketing, and Reporting features |
| Subscription | Monthly | Premier tier includes all Grow features plus advanced capabilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ServiceMonster product offering
Product offeringCore offering
ServiceMonster is a cloud-based field service management (FSM) software platform built specifically for cleaning, janitorial, and related service businesses. It centralizes scheduling, dispatching, invoicing, integrated payment processing, customer relationship management, and marketing automation into a single subscription-based application, helping cleaning operators run day-to-day operations and grow their customer base.
Product overview
ServiceMonster is a unified field service management platform designed for cleaning professionals and service businesses (carpet cleaning, pressure washing, window cleaning). The platform operates as a single integrated system combining core functionalities including scheduling, dispatch/routing, invoicing, estimates, customer account management, marketing campaigns, reporting, and team coordination. Key modules include ServiceMonster Messaging (2-way texting), SM Pay (integrated payment processing), FillMySchedule (direct mail marketing), and a Mobile App for field technicians. The platform targets service pros with over 12,000 users and offers tiered pricing plans including Starter, Grow, and Premier with varying feature access.
Differentiator
Problem solved
Functional benefit
Brands
- FillMySchedule: Premium direct mail service by ServiceMonster, marketed as achieving 800% ROI for customer retention campaigns.
- SM Chat
- SM Pay
Quantifiable outcome
- 800% ROI with FillMySchedule direct mail service
- +1 more outcomes
Companies that use ServiceMonster
Customer profileNamed customers3 records
Segments4 records
ServiceMonster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature6 records
ServiceMonster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- QuickBookscoreQuickBooks integration allowing sync with QuickBooks Online and Desktop for seamless accounting and financial management. Supports invoice and payment export, class assignment, and tax rate synchronization.
- StripecorePayment processing integration for accepting credit card and ACH payments through ServiceMonster Pay.
- TwiliocoreSMS forwarding and two-way texting capabilities powering ServiceMonster's messaging features.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ServiceMonster competitors and assessment
Company assessmentDirect peers
- RazorSync: RazorSync (FieldAware) provides field service management for small service businesses with scheduling, invoicing, and customer management. Competes with ServiceMonster in the SMB cleaning and home services segment.
- Jobber: Jobber is a leading field service management SaaS for home service SMBs (cleaning, HVAC, plumbing, landscaping). Direct competitor to ServiceMonster with similar pricing model, PLG trial, and mobile-first design, targeting the same SMB customer segment across overlapping verticals.
- Housecall Pro: Housecall Pro serves home service businesses (cleaning, plumbing, HVAC) with field service management, scheduling, and payments. Highly comparable platform with similar SMB focus, integrated payments, and two-way SMS features, competing directly for ServiceMonster's carpet cleaning and pressure washing customers.
- Workiz: Workiz is a field service management platform targeting home service SMBs including cleaning, junk removal, and locksmiths. Competes with ServiceMonster on scheduling, dispatch, payments, and customer communication for the same small cleaning business segment.
- Service Fusion: Service Fusion provides field service management for small to mid-sized service businesses including cleaning, HVAC, and electrical. Competes with ServiceMonster with similar scheduling, dispatch, invoicing, and CRM features at comparable SMB price points.
Broad incumbents
- Salesforce Field Service: Salesforce Field Service (formerly ClickSoftware) is a broad enterprise field service management platform. While primarily enterprise-focused, its expansion into mid-market and presence on the AppExchange creates indirect competitive pressure on ServiceMonster's vertical-focused offering.
- ServiceTitan: ServiceTitan is the largest field service management platform for residential service trades (plumbing, HVAC, electrical, cleaning). Though now mid-market focused, ServiceTitan's expansion down-market threatens ServiceMonster's SMB base with broader feature depth and greater marketing reach.
- FieldEdge (formerly dESCO): FieldEdge serves HVAC, plumbing, and electrical service contractors with field service management software. Broader incumbent with overlapping field service capabilities but specialized in mechanical trades rather than cleaning verticals.
Emerging players
- Markate: Markate offers field service and CRM software for cleaning and home service businesses. Emerging direct competitor with a similar vertical focus on cleaning professionals, targeting smaller cleaning operators with marketing automation features.
- Freshservice: Freshservice (Freshworks) provides field service management as part of its broader IT and business service suite. While primarily IT-focused, its expansion into general field service workflows creates emerging competitive pressure on lighter-weight SMB FSM players like ServiceMonster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ServiceMonster social profiles
Digital presenceServiceMonster financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceMonster leadership team
Management profileNumber of profiles
ServiceMonster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceMonster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceMonster
What does ServiceMonster do?
ServiceMonster is a cloud-based field service management (FSM) software platform built specifically for cleaning, janitorial, and related service businesses. It centralizes scheduling, dispatching, invoicing, integrated payment processing, customer relationship management, and marketing automation into a single subscription-based application, helping cleaning operators run day-to-day operations and grow their customer base.
Is ServiceMonster a public or private company?
ServiceMonster is a private company. It is classified as unknown and is currently operating.
When was ServiceMonster founded?
ServiceMonster was founded in 2005. It employs 11 to 50 people.
Where is ServiceMonster based?
ServiceMonster is headquartered in Bellingham, United States, in the North America region.
How does ServiceMonster make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are SM Pay (Payment Processing) and fillMySchedule (FMS) Direct Mail.
Who are ServiceMonster's main competitors?
Direct peers on record are RazorSync, Jobber, Housecall Pro, Workiz and Service Fusion. Broad incumbents are Salesforce Field Service, ServiceTitan and FieldEdge (formerly dESCO). Emerging players are Markate and Freshservice.
Does ServiceMonster have an API?
Yes. ServiceMonster offers a public API (V1) at developer.servicemonster.net for developers to build integrations and automate workflows. The API documentation page exists, indicating developer-facing API access. Developer documentation is at developer.servicemonster.net.
What industry is ServiceMonster in?
ServiceMonster's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEALAM, Field Service Management (FSM) & Dispatch Platforms. Its NAICS code is 518 and its SIC code is 7372.