Little Phil

Name

Little Phil

Legal name

Social Impact Group Pty Ltd

Website

https://littlephil.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable giving and philanthropy technology platform

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Grantmaking Foundations (813211)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

• Charitable giving platform
• Corporate giving software
• Nonprofit fundraising tools
• Donation management platform
• Workplace giving solution

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Commission (5%): Little Phil charges charities a 5% platform fee on donations to cover platform operating costs. This fee is often covered by donors at checkout. Standard rate for charities using the free tier.
2. Subscription (Premium Nonprofit Tools): Some charities pay a subscription to access additional fundraising tools. Paying charities receive 0% platform fees, meaning 100% of donations go directly to the chosen charity.
3. Donation Credits (Company Giving): Companies purchase fully tax-deductible donation credits from Little Phil. These credits are then distributed by employees to charities of their choice. No additional fees, monthly charges, or lock-in contracts.
4. NFT/Blockchain Fundraising: Through Xillion partnership, provides charities with NFT-based fundraising access and recurring revenue from blockchain transactions, diversifying beyond traditional donation streams

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Little Phil operates an all-in-one social impact and giving platform that connects individual donors, registered charities, and corporate CSR programs in a single ecosystem with blockchain-backed donation transparency. It delivers a donor-facing app for direct charitable giving with real-time impact tracking, a suite of digital fundraising tools for nonprofits (AI content generation, embeddable donation widgets, accounting integrations), a Company Giving solution that lets employers distribute fully tax-deductible donation credits to staff, and a Shopify post-checkout donation app (Shop & Support) for e-commerce merchants, with NFT-based fundraising enabled through the Xillion partnership.

Product overview

Little Phil is a single, unified all-in-one social impact and fundraising platform. Its core product is the Little Phil Platform, which connects individual donors, corporate partners, and nonprofits through a transparent giving ecosystem with real-time impact tracking and blockchain-backed transparency. The platform is supplemented by multiple modules and sub-brands: the World-First AI Content Assistant for nonprofit marketing automation, Zero-Fee Donation Forms (embeddable widgets), the Company Giving workplace giving module, the Shop & Support Shopify app for e-commerce post-checkout donations, and NFT & Crypto Fundraising powered via the Xillion partnership. Additional offerings include the Little Phil Foundation (Digital Fundraising & Marketing Grant of up to $30,000) and the Little Phil Foundation NFT initiative. Revenue is generated through a 5% platform fee on donations (often covered by donors), subscription fees for nonprofits with 0% platform fees, and sale of company donation credits.

Differentiator

Problem solved

Functional benefit

Brands

• Xillion Partnership: NFT Blockchain partnership with Xillion to unlock new streams of fundraising for charity partners
• Shop & Support
• Little Phil Foundation

Products and services

• Little Phil Platform (Core Donation Platform) All-in-one social impact and donation platform that enables individual donors to give directly to verified Australian nonprofits with real-time impact tracking, blockchain-backed transparency, and social sharing. Connects individual givers, registered charities, and corporate partners in a single ecosystem.
• Company Giving on Little Phil Corporate giving and workplace giving solution enabling companies to purchase fully tax-deductible donation credits that employees allocate to charities of their choice; positioned as an employee retention and CSR tool reporting 80%+ employee engagement versus sub-5% traditional workplace giving and a 57% reduction in staff turnover.
• Shop & Support (Shopify App) Shopify app enabling e-commerce merchants to embed post-checkout charitable donation incentives (dollar or percentage per order) into their stores, allowing customers to direct small donations to charity partners during purchase.
• NFT & Crypto Fundraising (Xillion Partnership) NFT and cryptocurrency fundraising capability delivered through the Xillion partnership, providing nonprofits with access to alternative fundraising streams beyond traditional donation channels via NFT launches and crypto donations, with $200K+ raised across 124 charity partners.
• Little Phil Foundation (Digital Fundraising & Marketing Grant) Sub-brand grant program that funds Australian nonprofits' digital fundraising and marketing technology procurement, covering approximately 30-50% of project costs.

Quantifiable outcome

• 57% reduction in staff turnover when companies engage in corporate giving (Benevity Labs Report)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Black Sheep CyclingminorGTM or Marketing Partner · 31 October 2024Brisbane-based cycling and running apparel brand partnered to support Movember Foundation through Shop & Support app. Collaboration marks pivotal moment for e-commerce philanthropy, integrating charitable giving into every purchase.
• ShopifycoreTechnology or Integration · 11 November 2022Global integration with eCommerce giant Shopify enables any of the 4M+ online retailers in 175 countries to allocate donations to charities through the 'Shop & Support' app. Includes ASX-listed companies like JB HiFi.
• amaysimminorGTM or Marketing Partner · 17 December 2021Launched giving initiative partnership with telecommunications provider amaysim for workplace giving program.
• XillioncoreStrategic or Co-development Partner · 30 November 2021Little Phil partners with leading NFT Blockchain project Xillion to unlock new streams of fundraising for all charity partners. Partnership designed to provide not-for-profits access to alternative fundraising outside traditional avenues with ongoing recurring revenue through transaction collections. $200K+ raised for 124 charities through this partnership.
• Griffith UniversityminorStrategic or Co-development PartnerPartnership with Griffith Business School (Dr Craig Cameron, Senior Lecturer in Corporations Law) on research project to make blockchain technologies more accessible to charities. Co-founded by Josh Murchie (Griffith Alumnus).
• The Hope FactoryminorStrategic or Co-development PartnerPartnership to boost philanthropic giving in Australia. Demonstrates power of collaboration toward national agenda of doubling philanthropic giving by 2030.
• DeloitteminorGTM or Marketing PartnerEnterprise corporate giving partner using Company Giving platform. Listed among company testimonials on CSR page.
• Vertex CybersecurityminorGTM or Marketing PartnerTestimonial customer: reduced staff turnover and became part of firm culture. CEO Martin Boyd quote on impact.
• Cronin MillerminorGTM or Marketing PartnerLegal firm testimonial: helped reduce staff turnover and empowers team members to give back. Partner Derek Cronin quote.
• NieconminorGTM or Marketing PartnerE-commerce partner for Shop & Support post-checkout donations.
• Cohort Co Working SpacesminorGTM or Marketing PartnerCompany giving partner listed among testimonials.
• Service AustraliaminorGTM or Marketing PartnerGovernment company giving partner listed among testimonials.
• JosephmarkminorGTM or Marketing PartnerReal estate company giving partner listed among testimonials.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Classy (by Bonterra): Classy is a leading online fundraising platform for nonprofits, providing donation forms, CRM, and campaign management tools. It competes with Little Phil's nonprofit tools (AI assistant, embeddable donation forms, reporting dashboards) for the same nonprofit fundraising operations buyer.
• Funraise: Funraise is a nonprofit fundraising platform offering donation forms, CRM, peer-to-peer campaigns, and AI-powered fundraising assistants. It directly competes with Little Phil on the AI Content Assistant and donation widget features for mid-market nonprofits.
• Donorbox: Donorbox is a nonprofit donation platform offering embeddable forms, recurring donations, and integrations with CRMs and accounting tools. It directly competes with Little Phil's embeddable zero-fee donation forms and accounting syncs (Xero, MYOB, QuickBooks).
• Benevity: Benevity is a corporate purpose and employee-giving platform that powers workplace giving, volunteering, and grant programs for enterprises. It is the most direct competitor to Little Phil's Company Giving module, targeting the same enterprise CSR/ESG buyer with employee-led donation choice and a nonprofit recipient network.
• Chuffed: Chuffed is an Australian-based nonprofit crowdfunding platform that enables charities and social enterprises to run campaigns with zero platform fees. It is a direct competitor in the same Australian SMB nonprofit fundraising segment that Little Phil's core platform targets.

Broad incumbents

• GoFundMe: GoFundMe is the dominant consumer crowdfunding and charitable giving platform globally, serving both individual donors and nonprofit fundraising. It overlaps with Little Phil's consumer donation flow and campaigns feature but operates at vastly greater scale and does not specialize in the Australian nonprofit / corporate giving intersection.
• PayPal Giving Fund: PayPal Giving Fund is a large-scale donation aggregation platform that enables donors to give to verified charities via PayPal. It competes with Little Phil on consumer-grade donation checkout, embeddable giving experiences, and nonprofit recipient network breadth.
• JustGiving (from Blackbaud): JustGiving is an established online donations and fundraising platform owned by Blackbaud, serving charities and individual fundraisers globally. It overlaps with Little Phil's donation flow, charity onboarding, and corporate giving integrations, but operates as part of Blackbaud's broader nonprofit software portfolio.

Emerging players

• GiveDirectly: GiveDirectly is a nonprofit that delivers cash donations directly to recipients in developing countries with end-to-end tracking. While operating a different model (direct-to-recipient vs. platform), it shares Little Phil's transparency and impact-tracking value proposition that resonates with the same mission-driven donor base.
• Goodstack: Goodstack (formerly Givinga) is an emerging corporate giving and donation API platform that helps brands embed charitable giving into products and apps. It overlaps with Little Phil's Shopify Shop & Support and corporate donation credit offerings from an API-first angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/littlephilorg
• YouTubeyoutube.com/littlephil
• Facebookfacebook.com/littlephilorg
• LinkedInlinkedin.com/company/littlephil
• Instagraminstagram.com/littlephilorg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Phil