What Thiga does

Thiga is a Paris-headquartered, pure-play Product Management and Product Design consulting firm founded in 2014 by Hugo Geissmann, Alexandre Irrmann-Tézé, and Stéphane Coussement. The firm advises, upskills, and inspires digital leaders, teams, and individual product professionals across Europe, with a stated roster of 300+ client companies over the past decade and named enterprise engagements for Decathlon, Accor, Club Med, Inditex, IKEA, MásOrange, and Moeve. Thiga operates across three offices — Paris (HQ), Madrid (Spain, opened 2019), and Wallisellen/Zurich (Switzerland, strengthened via the 2024 acquisition of Peak) — and employs approximately 300 people.

Thiga monetizes through three professional services streams: (i) embedded Consulting & Advisory engagements on AI strategy, organizational transformation, product operating models, customer experience, and product craft; (ii) Thiga Academy training programs sold via open-enrollment sessions (fixed per-participant pricing, 6-10 person cohorts) and quote-based customized in-company programs, with 11,000+ alumni trained since inception and 1,200+ individuals certified; and (iii) interim placement of Product Managers, Designers, and Product Operations experts into client teams. Its proprietary "technology" consists of codified methodology: five published books, an AI Product Canvas, a 14-template Product Management Toolkit, a 15-template Product Design Toolkit, and a Product Maturity Card Game, supported by a community of 50,000+ product professionals reached through LaProductConf (LPC Paris and Madrid, 1,000+ attendees in Paris annually), PMF Zürich, and the Product & Tech Leadership Summit. Thiga also co-develops a Product Leadership Programme with INSEAD. In 2025 the firm formalized an AI Engineering practice under a dedicated CTO and Directeur AI Engineering, extending its service portfolio alongside Product Management, Product Design, Product Marketing, and Product Organization. Annual revenue is approximately €30 million.

Name

Thiga

Legal name

THIGA

Website

https://thiga.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Thiga is a Paris-based pure-play Product Management and Product Design consulting firm serving large enterprises and tech scale-ups across Europe with embedded consulting, Thiga Academy training, and interim expert placement, operating from Paris, Madrid, and Zurich.

Ownership category

akta.pro rank

Product category

Product Management Consulting

akta.pro primary industry

Procurement & Strategic Sourcing (BPAHAHAB)

Keywords

• Product management consulting
• Product design consulting
• Product training programs
• Ai product strategy
• Organizational transformation consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Consulting & Advisory Services: Thiga generates the majority of its revenue through consulting engagements where expert consultants embed within client organizations to advise on product strategy, organizational transformation, AI integration, customer experience, and product craft. These are project-based or retainer engagements targeting enterprise and mid-market companies.
2. Training & Academy Programs: Thiga Academy generates revenue through fee-based training programs covering Product Management, Product Design, Product Marketing, Product Leadership, and AI/Data. Programs are offered as open enrollment (inter-company) sessions at fixed per-participant prices, and as customized in-company training engagements. The Academy has trained 11,000 people since 2014.
3. Interim Expert Placement: Thiga places interim Product Managers, Product Designers, and Product Operations experts into client teams to address urgent needs and generate immediate impact, billed as part of consulting service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Thiga is a Product Management and Product Design consulting firm that embeds senior consultants within client organizations to deliver strategy, organizational transformation, AI integration, customer experience, and product craft engagements. It also operates Thiga Academy, providing fee-based training programs (open enrollment and customized in-company) across PM, Design, Marketing, Leadership, and AI, and runs major industry events such as LaProductConf (LPC Paris, LPC Madrid) and the Product Management Festival (PMF Zürich). Revenue is generated through consulting missions, training programs, and interim product/design expert placements.

Product overview

Thiga is a Product Experts consulting firm offering a combination of consulting, training (Thiga Academy), and community events. The portfolio includes methodology toolkits (AI Product Canvas, Product Management Toolkit with 14 templates, Product Design Toolkit with 15 templates), published books on Product Management, Product Growth, Product Design organizations, and Responsible Products, plus a Product Maturity card game. Thiga Academy provides training across Product Management, Design, Marketing, Leadership, and AI. The company organizes major industry events including LPC Paris and PMF Zürich.

Differentiator

Problem solved

Functional benefit

Brands

• Thiga Academy: Training and education division offering courses in Product Management, Product Design, and related disciplines
• Thiga Media
• LaProductConf (LPC)
• Product Management Festival (PMF)
• Product & Tech Leadership Summit

Products and services

• Product Management & Product Design Consulting
• Thiga Academy Training Programs
• Interim Product & Design Expert Placement
• LaProductConf (LPC) Paris
• Product Management Festival (PMF) Zürich
• INSEAD Product Leadership Programme

Quantifiable outcome

• Trained 11,000+ individuals through Thiga Academy since 2014
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• PeakcoreStrategic or Co-development Partner · 1 January 2024Thiga acquired Peak in 2024 as part of its strategy to expand European presence and capabilities, strengthening collaboration with INSEAD and PMF Zürich. The acquisition reinforced Thiga's position in Europe and expanded its network of product professionals.
• INSEADcoreStrategic or Co-development Partner · 1 January 2024Thiga and INSEAD co-developed the Product Leadership Programme — a 5-day advanced training program for current and aspiring Heads of Product, combining Thiga's practical product expertise with INSEAD's academic rigor. The partnership was expanded following the Peak acquisition.
• PMF Zúrich (Product Management Festival)flagshipStrategic or Co-development Partner · 1 January 2024Thiga expanded its collaboration with PMF Zúrich following the Peak acquisition. PMF is an annual premier product management festival held in Zürich that Thiga helps organize and promote as a key thought leadership platform for European product professionals.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• McKinsey & Company: McKinsey & Company is a global management consulting firm whose McKinsey Digital practice competes directly with Thiga on enterprise digital and AI transformation mandates. As a broad incumbent, it offers Thiga's services as part of a much wider portfolio and typically serves larger multi-country programs.
• Boston Consulting Group (BCG): BCG is a global management consulting firm with BCG Platinion and BCG X practices covering digital, technology, and AI transformation. It competes with Thiga on large enterprise product/digital operating model mandates while operating across a much broader strategic consulting portfolio.

Direct peers

• IDEO: IDEO is a global design and innovation consultancy offering human-centered design, product strategy, and organizational transformation services. It directly overlaps with Thiga's Customer Experience & Design and Organizational Transformation practices, serving similar large enterprise clients with embedded consulting engagements.
• ustwo: ustwo is a UK-headquartered digital product studio offering product design, product strategy, and bespoke digital product builds. Comparable to Thiga's Product Craft and Customer Experience practices, with similar enterprise and scale-up client mix and a comparable emphasis on published product frameworks and thought leadership.
• Mind the Product: Mind the Product is a global product management community and content platform organizing flagship events (ProductTank), training, and conferences. It mirrors Thiga's LPC Paris/Madrid and PMF community-building strategy and targets the same Product Manager audience with both content and training monetization.
• frog design: frog is a global product design and innovation consultancy (part of Capgemini Engineering) offering strategy, design, and engineering services. Comparable to Thiga's product design and product strategy consulting, with similar customer profiles and design-led transformation methodologies.
• Designit: Designit is a global design and innovation consultancy (part of Wipro) offering strategy, design, and technology services to enterprises. Comparable to Thiga's design and product operating-model consulting, with overlap on large enterprise digital transformation mandates.
• Product School: Product School is a US-based product management training and certification company offering courses, certificates, and a community platform. It directly parallels Thiga Academy and Thiga's certification programs, targeting the same Product Manager persona with both open-enrollment and corporate training.
• Reforge: Reforge is a US-based education and cohort-based course platform focused on product management, growth, and AI product development for senior practitioners. Comparable to Thiga Academy's advanced training and certification offering, particularly for the AI product and product leadership verticals Thiga is expanding into.

Emerging players

• Elium: Elium is a France/Belgium-based knowledge management and collaboration platform with a strong community and content-led approach serving enterprise teams. It is comparable as a European-headquartered, content-and-community-led specialist competing for the same product/digital practitioner mindshare, though it operates as a SaaS platform rather than a consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innothiga
• Facebookfacebook.com/thigafr
• LinkedInlinkedin.com/company/thiga
• Instagraminstagram.com/thiga.co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thiga