What REI Hub does

REI Hub is a cloud-based, double-entry accounting software platform purpose-built for individual landlords and real estate investors managing rental portfolios. The platform reports financials on a property-by-property and unit basis by default, supports both short-term (Airbnb, VRBO) and long-term rentals, and produces IRS Schedule E tax reports with one-click export. Core technical components include automated transaction importing through Plaid and Yodlee (covering 20,000+ financial institutions), rule-based transaction matching, automated mortgage payment splitting into principal/interest/escrow, fixed asset and depreciation tracking, lease management, mileage logging, and direct parsing of short-term rental payout statements. The company is incorporated in Delaware and headquartered in Richmond, Virginia.

The platform is delivered via a self-serve, product-led growth model with a 14-day free trial and no credit card required. Pricing is tiered by portfolio size: a free tier (up to 3 units), Professional at $9/month annually (up to 3 units), up to $48/month annually for unlimited units, with annual billing offering 40–50% discount versus monthly billing. Customer segments include individual landlords, short-term rental investors, long-term rental investors, multi-entity landlords managing multiple LLCs, and accountants/CPAs serving rental property clients.

REI Hub distributes through its direct website, embedded integrations with TurboTenant (now its parent company following an April 2026 acquisition) and RentRedi, an affiliate program on the Impact platform, and SEO-driven comparison content targeting prospects evaluating alternatives to spreadsheets, QuickBooks, and Stessa. The product stack includes Stripe for payment processing and CCPA-compliant data handling. The company has historically operated with a 1–10 employee team and was acquired by TurboTenant on April 20, 2026, to integrate rental accounting features into TurboTenant's broader landlord software ecosystem.

Name

REI Hub

Legal name

REI Hub, Inc.

Website

https://reihub.net

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

1–10 employees

Short description

REI Hub is a cloud-based, double-entry accounting SaaS purpose-built for individual landlords and real estate investors, offering property-centric financial tracking, IRS Schedule E reporting, and bank feed integrations for short-term and long-term rentals.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Tiered Plans: Monthly/annual subscription revenue based on portfolio size (number of rental units). Four tiers from free (3 units) to unlimited ($48/mo annual). Upsell path from free to paid tiers as portfolio grows.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

REI Hub is a cloud-based double-entry accounting platform purpose-built for landlords and real estate investors. It provides property-centric financial tracking, automated bank transaction importing via Plaid and Yodlee, rule-based transaction matching, automated mortgage principal/interest/escrow splitting, Airbnb and VRBO payout statement imports, fixed asset and depreciation tracking, lease and mileage logging, and one-click IRS Schedule E report export.

Product overview

REI Hub is a unified rental property accounting software platform built for landlords and real estate investors. The core product is the REI Hub accounting software (a double-entry system) with integrated feature modules for Properties Management, Accounts & Bank Integration, Bookkeeping Suite, and Financial Reports. The platform is offered in pricing tiers: a Free Plan for minimal-transaction landlords (up to 3, 10, or 20 units) and a Professional Plan ($9–$80/month) that adds automated transaction importing and booking rules. The platform integrates with bank data providers (Plaid, Yodlee), property management platforms (TurboTenant, RentRedi), and short-term rental platforms (Airbnb, VRBO) for automatic data ingestion. All tiers include IRS Schedule E reporting and property-centric financial tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• REI Hub Rental Property Accounting Software Cloud-based double-entry accounting software built for landlords and real estate investors. Provides property-centric financial tracking at portfolio, property, or unit level, automated bank transaction importing via Plaid and Yodlee, rule-based transaction matching, automatic mortgage principal/interest/escrow splitting, Airbnb and VRBO payout statement imports, fixed asset and depreciation tracking, lease and mileage tracking, and one-click IRS Schedule E report export. Offered via freemium and tiered subscriptions priced by unit count.

Quantifiable outcome

• Customers report saving significant time on bookkeeping and tax preparation

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• TurboTenantcoreChannel Partner/ Reseller/ DistributorTurboTenant is a rental property management software company that offers integrated accounting through REI Hub. Customers can subscribe through TurboTenant's dashboard, with automatic portfolio setup and invoice imports. TurboTenant acquired REI Hub in April 2026 to enhance its offerings with integrated accounting features.
• PlaidcoreTechnology or IntegrationPlaid is a data provider enabling secure read-only transaction feeds from linked bank accounts. Together with Yodlee, Plaid connects to over 20,000 financial institutions.
• YodleecoreTechnology or IntegrationYodlee is a data provider enabling secure read-only transaction feeds from linked bank accounts. Together with Plaid, Yodlee connects to over 20,000 financial institutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stessa: Stessa is the most direct competitor to REI Hub — a cloud-based rental property accounting and portfolio management platform purpose-built for real estate investors, offering bank integrations, property-level reporting, and Schedule E export. REI Hub's own SEO comparison pages target Stessa explicitly.
• Baselane: Baselane offers a banking + accounting platform for landlords, combining free business banking with rental accounting, rent collection, and bookkeeping — overlapping directly with REI Hub's accounting feature set while bundling financial services.
• Landlord Studio: Landlord Studio is a rental property accounting and management app for small landlords, offering income/expense tracking, tenant management, and tax reporting — a comparable vertical SaaS play targeting the same individual landlord segment.
• RentRedi: RentRedi is a DIY landlord platform for tenant screening, rent collection, and accounting — and is a direct integration partner of REI Hub, allowing landlords to subscribe through RentRedi's dashboard with automatic portfolio sync.
• Hemlane: Hemlane is a property management platform for small and mid-size landlords offering tenant placement, rent collection, and accounting tools — competing with REI Hub for the same individual/small landlord customer base.

Broad incumbents

• TurboTenant: TurboTenant is a free property management platform for landlords offering tenant screening, listings, and lease tools — and acquired REI Hub in April 2026 to integrate accounting, making it both parent and adjacent competitor in landlord SaaS.
• QuickBooks (Intuit): QuickBooks is the dominant general-purpose small business accounting platform; REI Hub explicitly positions against it for rental property investors where QuickBooks requires significant customization for property-centric reporting.
• Buildium: Buildium is an established property management platform serving small-to-mid residential portfolios with built-in accounting features — comparable end-market functionality targeting professional landlords and property managers.
• DoorLoop: DoorLoop is an all-in-one property management software with built-in accounting for landlords and property managers — competing for the broader landlord SaaS market with overlapping accounting and management features.
• AppFolio: AppFolio is a larger property management and accounting platform serving residential and commercial property managers — a broader incumbent with overlapping accounting capabilities but typically targeting larger portfolios than REI Hub's SMB landlord focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Hub