JustBlinds

What JustBlinds does

JustBlinds is an online-only, direct-to-consumer retailer of custom-made window treatments, operating as a subsidiary of The Home Depot. Founded in 1999 as a home-based business in Houston, Texas, the company has grown to serve over 1 million customers and positions itself as one of the largest independent window covering retailers in the United States. It sells made-to-order blinds (Faux Wood, Wood, Aluminum, Vertical), shades (Cellular, Roller, Solar, Woven Wood, Roman, Sheer Horizontal, Pleated, Zebra, Outdoor), and interior plantation shutters through its e-commerce website, supported by toll-free phone-based design consulting.

The product platform is built on custom manufacturing rather than inventory turnover, with lead times ranging from 3 to 10 business days depending on the product line. Technical features include cordless lift systems (standard on most products), motorized lift and tilt with integrations for Amazon Alexa, Google Home, Samsung SmartThings, Control4, IFTTT, RTI, and Apple Siri Shortcuts, routeless slat designs for enhanced privacy, cellular/honeycomb insulation, and solar roller shades with configurable UV openness factors (1%-10%). The technology stack is conventional e-commerce infrastructure; there is no proprietary AI, mobile app, or software-as-a-service component.

JustBlinds generates revenue through one-time unit sales of custom products, with per-item pricing spanning approximately $29 (entry-level Faux Wood Blinds) to over $177 (Roman Shades and Shutters). The business model is asset-light: no physical showrooms, with free shipping and a free samples program (up to 10 per customer) serving as primary conversion levers. Marketing emphasizes DIY measurement and installation, supported by educational content (measuring guides, installation videos, blog), email promotions (e.g., $20 newsletter signup incentive, 25% sitewide sale code), and earned media through HGTV/DIY Network features. The company targets residential homeowners as the primary segment, with secondary segments in renters and small commercial buyers, all served exclusively within the continental United States (with limited shipping to Alaska and Hawaii).

Name

JustBlinds

Legal name

justblinds, LP

Website

https://justblinds.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

JustBlinds is an online-only retailer of custom-made blinds, shades, and shutters, serving primarily US residential homeowners through its e-commerce platform and toll-free design consulting, operating as a subsidiary of The Home Depot since 1999.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

Keywords

• Custom window treatments
• Made-to-order blinds
• Custom shades online
• Interior shutters retailer
• Online blinds retailer

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Window Treatment Sales: JustBlinds generates revenue through one-time sales of custom-made window treatments (blinds, shades, shutters) ordered via its e-commerce website or phone. All products are manufactured to custom specifications after order placement. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

JustBlinds is an online-only retailer that manufactures and sells custom-made window treatments — including blinds, shades, and shutters — directly to residential and small-business consumers in the United States. Every product is made to the customer's specified window dimensions after order placement, with cordless, motorized, and various fabric/slat options available. The company sells through its e-commerce website and a toll-free design-consultant phone line, with free shipping in the continental US and a free-samples program to support purchase decisions.

Product overview

JustBlinds is an online-only retailer specializing in custom window treatments, offering a curated portfolio of blinds, shades, and shutters. The product line centers on four core categories: blinds (Faux Wood, Wood, Aluminum, and Vertical Blinds), shades (Cellular/Honeycomb, Roller, Solar Roller, Woven Wood, Roman, Sheer Horizontal, Pleated, Zebra, and Outdoor Shades), and shutters (interior plantation shutters in both faux wood and real wood). The company differentiates through its made-to-order custom manufacturing, free shipping, free samples program, and tiered warranty options (Standard and Deluxe). Smart home integration is available for motorized shade products through Amazon Alexa, Google Home, Samsung Smart Things, Control4, IFTTT, RTI, and Siri Shortcuts.

Differentiator

Problem solved

Functional benefit

Products and services

• Faux Wood Blinds Cost-friendly PVC-based blinds that mimic the appearance of real wood, featuring moisture resistance, scratch resistance, and UV protection. Available in 2" and 2.5" slat sizes with cordless lift standard.
• Wood Blinds Real wood blinds made from sustainable basswood, offering classic style with a range of stain and paint options. Features include cordless lift standard and optional motorized lift and tilt.
• Aluminum Blinds Lightweight aluminum mini blinds with baked-on enamel finish, available in 1" and 2" slat sizes. Economical option with easy operation, light control via wand tilt, and optional cordless or motorized lift.
• Vertical Blinds Horizontal-slatted blinds that open side-to-side, ideal for sliding glass doors and large windows. Available in PVC, fabric, and faux wood materials with customizable stacking options.
• Cellular Shades Honeycomb-structured shades offering superior insulation with air pockets between layers. Available in single, double, and triple cell configurations with light filtering and blackout options.
• Roller Shades Simple roller shades that roll up neatly at the top of the window, available in a wide variety of fabrics, colors, and patterns. Features light filtering and blackout options with multiple lift control choices.
• Solar Roller Shades Sun-blocking shades designed to reduce glare and UV rays while maintaining outside view. Available in openness factors from 1% to 10% to control light and protect interior furnishings.
• Woven Wood Shades Natural bamboo, jute, and flax shades made from renewable resources. Feature unique textures with no two shades identical, with optional privacy and blackout liners.
• Roman Shades Fabric shades that fold neatly when raised, combining the elegance of drapery with blind-like light control. Available with designer fabrics, colors, and patterns with optional blackout liners.
• Sheer Horizontal Shades Hybrid shades combining soft fabric vanes between sheer layers, allowing tilt control similar to blinds while diffusing light like shades. Available in 2", 2.5", and 3" slat sizes.
• Pleated Shades Accordion-style shades with clean 1" pleats in soft colors and natural textures. Budget-friendly alternative to cellular shades with light filtering and blackout liner options.
• Zebra Shades Dual sheer shades with alternating soft fabric layers that can be aligned for privacy or offset for view-through. Offers unobstructed views when open and UV ray blocking when closed.
• Outdoor Shades Weather-resistant exterior shades designed for patios, decks, and outdoor spaces. Block UV rays while preserving view, with openness factors from 1% to 10% and rust-resistant construction.
• Shutters Interior plantation shutters available in faux wood (vinyl) and real wood (basswood) options. Feature adjustable louvers for light control, with faux wood offering moisture resistance and wood providing premium aesthetics.
• Standard Warranty Complimentary warranty covering manufacturer defects and shipping damage (within 15 days), materials and operating mechanisms for 3 years from delivery.
• Deluxe Warranty Paid upgrade including 30-Day Measure Protection (free remake for measuring errors), 30-Day Design Assurance (free remake for satisfaction issues), and 3-Year Breakage Guard (repair or replacement for any damage).

Quantifiable outcome

• Energy savings through cellular shade insulation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• The Home DepotminorOthersJustBlinds is operated as a subsidiary of The Home Depot. The parent company's privacy policy governs data practices for JustBlinds customers. This corporate relationship provides brand backing and operational resources while JustBlinds maintains its distinct e-commerce operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Serena Shades by Lutron: Lutron's smart-shade line offering motorized cellular and roller shades via professional and direct channels; directly comparable on motorized shades with a smart-home integration emphasis.
• SelectBlinds: Independent online retailer of custom blinds and shades with a comparable made-to-measure, e-commerce-led model targeting DIY residential buyers.
• Blinds.com: Online-only custom blinds, shades, and shutters retailer and a fellow Home Depot subsidiary; the closest direct competitor given near-identical product mix, custom-manufacturing model, and e-commerce GTM.
• Smith & Noble: Custom window treatments specialist offering blinds, shades, shutters, and drapery with a similar online-plus-phone-consultant sales motion; directly comparable assortment and target customer.
• Home Decorators Collection: Home Depot-owned home furnishings brand offering custom window treatments alongside broader decor; a sister-brand peer with overlapping SKUs and shared parent-company resources.
• The Shade Store: Premium custom window-treatment retailer selling drapery, shades, and blinds; comparable product category with custom manufacturing, though positioned at a higher price point with showrooms.

Broad incumbents

• Bali Blinds: Major manufacturer of custom blinds and shades distributed through home centers and dealers; comparable product portfolio but operating through third-party retail rather than direct-to-consumer e-commerce.
• Levolor: Established brand of blinds, shades, and shutters sold through big-box and specialty retailers; a comparable category incumbent with broad distribution though no direct-to-consumer e-commerce focus.
• Wayfair: Massive online home-furnishings marketplace with a deep window-treatment assortment; competes with JustBlinds for the same DIY online shopper, especially on price and selection breadth.
• Hunter Douglas: Leading manufacturer and retailer of premium custom window coverings with a national dealer network; competes in the same product categories but through a higher-touch showroom and installer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/justblindscom
• Xx.com/justblinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustBlinds