RSL Care SA
RSL Care SA is a South Australian not-for-profit founded in 1917 that provides residential aged care, retirement living, and emergency veteran housing (ARVL) primarily for veterans, their families, and the broader elderly community across multiple locations in South Australia.
- Company typePrivate
- Founded1917
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RSL Care SA does
RSL Care SA is an independent not-for-profit charitable care provider incorporated and operating in South Australia, founded in 1917 as the War Veterans Home in Myrtle Bank and rebranded under its current name in 2012 following the merger of RSL SA/NT accommodation assets. The organisation operates three integrated service lines: residential aged care at three government-accredited facilities (War Veterans Home in Myrtle Bank, Morlancourt in Angle Park, and the 72-bed Romani facility in Murray Bridge opened February 2023); retirement living across six villages in Adelaide, Murray Bridge, and Mount Gambier; and the Andrew Russell Veteran Living (ARVL) program providing emergency and affordable housing for homeless or at-risk veterans across four locations.
The company's underlying operating model is its proprietary 'Janus Approach' person-centred care philosophy, which transforms task-focussed care into individually tailored care plans mapped to each resident's quality-of-life priorities. The business is funded through Australian Government aged care subsidies, daily Basic Daily Care Fees (A$65.55), Means Tested Care Fees (annual cap A$35,238.11), Accommodation Contributions for low-means residents, and Refundable Accommodation Deposits (RADs) ranging from A$445,000 to A$795,000 or equivalent Daily Accommodation Payments at the 7.61% MPIR. RSL Care SA reserves 40% of permanent residential aged care beds for low-means residents and directs 100% of tax-deductible donations to programs and residents.
Its go-to-market is sales-led through direct enquiries, My Aged Care portal ACAT assessments, healthcare provider referrals (Jamie Larcombe Centre, Ward 17 Repatriation Hospital), and ex-service organisation referrals (DVA, Veterans SA, Hutt Street Centre). Primary customer segments are veterans and their families (over 50% of aged care residents) and the broader elderly South Australian community seeking retirement living. Revenue is inherently recurring through ongoing care fees, retirement village ingoing/outgoing payments, and government subsidies.
RSL Care SA firmographics
Firmographics- Name
- RSL Care SA
- Legal name
- RSL Care SA
- Website
- https://rslcaresa.com.au
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RSL Care SA is a South Australian not-for-profit founded in 1917 that provides residential aged care, retirement living, and emergency veteran housing (ARVL) primarily for veterans, their families, and the broader elderly community across multiple locations in South Australia.
- Ownership category
- akta.pro rank
RSL Care SA industry classification
Industry- Product category
- Aged Care and Retirement Living
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (6239), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Senior & Transitional Monthly Housing (THAMAFAJ), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
Keywords
Where RSL Care SA is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
RSL Care SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Government Subsidised Aged Care Services: RSL Care SA operates accredited residential aged care homes that receive Australian Government subsidies. Revenue comes from Basic Daily Care Fees, Means Tested Care Fees, Accommodation Contributions (for low means residents), and Accommodation Payments (RAD/DAP for financial residents).
- Retirement Living Services: Independent retirement living in friendly communities with maintenance-free living options. Revenue from ingoing, ongoing, and outgoing costs associated with retirement village living.
- ARVL Housing Program: Affordable housing units for ex-service persons, their widowers, or dependents. Emergency accommodation for homeless veterans. Revenue from rental income and government grants.
- Donations: Tax-deductible donations (over $2) where 100% of donations go directly to benefit programs and residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Daily | Basic Daily Care Fee - Standard fee paid by all residents |
| Subscription | Annual | Means Tested Care Fee - For residents exceeding asset/income thresholds |
| Subscription | Daily | Accommodation Contribution - For low means residents |
| One time/ perpetual license | One time/ perpetual license | Accommodation Payment - Refundable Accommodation Deposit (RAD) |
| Usage-based | Pay-as-you-go | Accommodation Payment - Daily Accommodation Payment (DAP) |
| Other | Monthly | Donation Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
RSL Care SA product offering
Product offeringCore offering
RSL Care SA provides residential aged care, retirement living, and affordable and veteran housing (ARVL) across South Australia. The organisation operates three residential aged care facilities and six retirement villages, and delivers its services under a proprietary person-centred care model called "The Janus Approach." It is a not-for-profit provider serving older Australians, veterans, and lower-income tenants.
Product overview
RSL Care SA operates a multi-service continuum of care for veterans and the broader South Australian community. The organisation offers three distinct but integrated service lines: Residential Aged Care (nursing home) services at three facilities (War Veterans Home Myrtle Bank, Morlancourt Angle Park, Romani Murray Bridge); Retirement Living across six villages (Myrtle Bank, Marion, Glengowrie, Murray Bridge, Mount Gambier - Woodlands Grove and Hallmont Estate); and Andrew Russell Veteran Living (ARVL) emergency and affordable housing for homeless or at-risk veterans. The portfolio is unified by The Janus Approach person-centred care philosophy and supported by complementary services including Help at Home (in partnership with Life Care), mental wellbeing programs, and leadership development. RSL Care SA reserves 40% of permanent aged care beds for low-means residents and 100% of donations go directly to programs.
Differentiator
Problem solved
Functional benefit
Brands
- The Janus Approach: Philosophy of person-centred care developed by RSL Care SA that aspires to continually improve and enhance quality of life for all residents.
- Andrew Russell Veteran Living (ARVL)
- ARVL Housing
Products and services
- Residential Aged Care 24/7 residential aged care services delivered across three facilities in South Australia, providing accommodation, personal care, and clinical support for older Australians who can no longer live independently. Care is delivered under RSL Care SA's proprietary person-centred "Janus Approach" philosophy.
Quantifiable outcome
- 23,000 nights of accommodation provided to veterans through ARVL program
- +3 more outcomes
Companies that use RSL Care SA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
RSL Care SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RSL Care SA partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Flinders University - Research Centre for Palliative Care Death and DyingcoreRSL Care SA participated in a bereavement care study exploring the needs of family caregivers of residential aged care residents. Flinders University developed a supporting booklet 'When someone dies in residential aged care: Grief and loss for families' based on research findings.
- University of New South Wales and University of AdelaidecoreARVL program contributed to a DVA Veteran Study regarding homelessness in Australia. UNSW's City Futures Research Centre and Social Policy Research Centre, along with Adelaide's Centre for Traumatic Stress Studies, partnered on the research. Universities donated $7,000 to ARVL program.
- Life CarecorePartnership to provide 'help at home' services for residents of Sturt and Hamilton Retirement Villages. Life Care's 'At Home Advisor' coordinates services including Commonwealth Home Support Program (CHSP), Home Care Packages (HCP), and self-funded care options.
- Immanuel CollegeminorYear 8 students created art projects themed 'coming home' from war. Students visited War Veterans Home, learning about veteran experiences and creating sculptural pieces. Ongoing collaboration including interviews and personal projects.
- Gawler RSL Women's AuxiliaryminorLong-standing relationship since 1968. Auxiliary provides donations and fundraising, including over $2,000 for ARVL program. Ladies donated handmade items including crochet blankets included in welcome packages.
- Hutt Street CentrecoreARVL program receives referrals from Hutt Street Centre for homeless veterans. RSL Care SA staff participate in annual 'Walk a Mile in my Boots' fundraiser for the centre.
- Walterbrooke ArchitectsminorDesigned the Romani aged care facility on Tumbella Drive in Murray Bridge.
- SchiavellominorConstruction partner building the Romani 72-bed residential aged care facility in Murray Bridge. Developed apprentice recognition program with RSL Care SA.
- Jamie Larcombe CentrecoreVeterans' Health Advocate Darren Renshaw provides mental health tips for RSL Care SA residents. Close relationship for PTSD and mental health services for veteran residents. Referral pathway for Ward 17 at the Repatriation Hospital.
- Department of Veterans Affairs (DVA)coreDVA Supporting Younger Veterans (SYV) Grant funded furniture and goods for 10 ARVL accommodation units. DVA Veteran Study partnership to estimate homeless veterans in Australia.
- Veterans SAcoreVeterans SA grant funded the memorial plaque for ARVL accommodation units. Grant support for purple Poppy sculptures at Romani facility commemorating National Day for War Animals.
- Trojans TrekminorRSL Care SA Chair Loretta Byers presented $10,000 cheque to support Trojans Trek veteran programme.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
RSL Care SA competitors and assessment
Company assessmentBroad incumbents
- Estia Health: ASX-listed operator of more than 70 residential aged care facilities across Australia. Comparable in core residential aged care offering, but operates as a for-profit, large-scale incumbent rather than a mission-driven not-for-profit.
- Regis Healthcare: ASX-listed residential aged care provider with a national portfolio of facilities. Comparable in core residential aged care service line, but at materially larger scale and as a for-profit, listed operator.
Direct peers
- BaptistCare: Faith-based not-for-profit offering residential aged care, retirement living, and home care services across NSW, WA, and the ACT. Comparable in mission, not-for-profit structure, and continuum-of-care model, with multi-state geographic diversification.
- Bolton Clarke: One of Australia's largest not-for-profit aged care and retirement living providers, formed from the merger of RSL Care Queensland and Bolton Clarke. Comparable in mission-driven aged care and retirement living services, with broader geographic and scale advantages.
- ACH Group: Adelaide-based not-for-profit provider of residential aged care, retirement living, and home care services. Highly comparable to RSL Care SA in mission, service mix, and South Australian geographic focus, with a larger and more diversified footprint.
- RSL LifeCare: RSL-affiliated not-for-profit providing residential aged care, retirement living, and in-home services to veterans and the broader community, primarily in NSW. Closely comparable in veteran-focused mission, RSL brand association, and continuum-of-care model, though operating in a different geography.
- Resthaven: South Australian not-for-profit aged care and retirement living provider offering residential, in-home, and retirement services across multiple sites. Closely comparable to RSL Care SA in geographic focus, not-for-profit structure, and continuum-of-care offering.
- Southern Cross Care (SA & NT): Faith-based not-for-profit operating residential aged care, retirement living, and home care services across South Australia and the Northern Territory. Directly comparable in service model, scale, and South Australian market overlap.
- Uniting: Large faith-based not-for-profit providing aged care, retirement living, and home care across NSW, the ACT, and Victoria. Comparable in mission, not-for-profit model, and full continuum of senior care services, though operating at materially larger scale.
Regional players
- ECH (Encompass Country Health): South Australian not-for-profit providing independent retirement living, residential aged care, and home care services. Comparable in service mix and South Australian geographic focus, with stronger retirement living concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
RSL Care SA social profiles
Digital presenceRSL Care SA compliance and trust
Trust signalCompliance4 records
RSL Care SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSL Care SA leadership team
Management profileNumber of profiles
Profiles4 records
RSL Care SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSL Care SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSL Care SA
What does RSL Care SA do?
RSL Care SA provides residential aged care, retirement living, and affordable and veteran housing (ARVL) across South Australia. The organisation operates three residential aged care facilities and six retirement villages, and delivers its services under a proprietary person-centred care model called "The Janus Approach." It is a not-for-profit provider serving older Australians, veterans, and lower-income tenants.
Is RSL Care SA a public or private company?
RSL Care SA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RSL Care SA founded?
RSL Care SA was founded in 1917. It employs 51 to 100 people.
Where is RSL Care SA based?
RSL Care SA is headquartered in Adelaide, Australia, in the Oceania region.
How does RSL Care SA make money?
Four revenue lines are on record. Government Subsidised Aged Care Services are the primary driver. The others are retirement Living Services, ARVL Housing Program and donations.
Who are RSL Care SA's main competitors?
Broad incumbents on record are Estia Health and Regis Healthcare. Direct peers are BaptistCare, Bolton Clarke, ACH Group, RSL LifeCare, Resthaven, Southern Cross Care (SA & NT) and Uniting. ECH (Encompass Country Health) is listed as a regional player.
Does RSL Care SA have an API?
No public API is recorded for RSL Care SA.
What industry is RSL Care SA in?
RSL Care SA's product category is Aged Care and Retirement Living. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62331 and its SIC code is 8050.