Innocom

What Innocom does

Innocom (Công ty TNHH Công Nghệ và Tư vấn Doanh nghiệp INNOCOM) is a privately held Vietnamese IT solutions firm founded in 2014, headquartered in Hanoi with regional offices in Ho Chi Minh City and Kuala Lumpur. The company operates a hybrid software-plus-services model, combining proprietary platforms with resold third-party products to serve Vietnamese SMEs and enterprises across verticals including retail, interior design, travel, jewelry, logistics, and healthcare.

The technology stack centers on three proprietary software assets: ABMS, an ERP-class business management system covering CRM, marketing automation, sales, supply chain, and HR; the WorkGPT AI family (AI Chatbot, ZaloTeam, MessengerBot, AI Agent, Mobile App), which provides conversational, agentic, and knowledge-retrieval AI on top of websites, Zalo, and Facebook Messenger; and LiveChatBox, a website live-chat product. Innocom also implements and resells Vtiger CRM (as official Vietnam partner) and distributes Sangoma VOIP/Asterisk call center solutions, integrating them with ABMS. Proprietary software is copyright-registered and the company holds ISO/IEC 27001:2022 certification. AI capabilities span text, structured-data, and multi-modal (file-based) inputs, with documented features for generative responses, process automation, anomaly/banned-keyword detection, and autonomous reporting.

Revenue is generated through a mix of recurring subscriptions (ABMS, WorkGPT, Vtiger, website management), one-time license/project fees (website design, chatbot lifetime installs), and professional services (digital marketing, CRM implementation, marketing consulting, Sangoma VOIP deployment). Pricing is predominantly quote-based at the enterprise tier, with a transactional SMB entry point (chatbox at ~300,000 VND lifetime). Go-to-market is sales-led, supported by an official partner channel (Google, Microsoft, Vtiger, Sangoma), a self-serve portal (My Innocom), an e-commerce shop, and content/SEO marketing. The company claims 130K+ customers and 2,000+ projects, though these figures are marketing-derived rather than GAAP-disclosed; revenue is not publicly disclosed and there is no evidence of external institutional investment.

Name

Innocom

Legal name

Công ty TNHH Công Nghệ và Tư vấn doanh nghiệp INNOCOM

Website

https://innocom.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Innocom is a Vietnam-based IT solutions firm founded in 2014 that sells proprietary business software (ABMS ERP, WorkGPT AI) and resells Vtiger CRM and Sangoma VOIP, alongside website design and digital marketing services, primarily to Vietnamese SMEs and mid-market enterprises across multiple verticals.

Ownership category

akta.pro rank

Product category

Enterprise Business Management Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAEAGAH

Enterprise Integration, iPaaS & Middleware Services (API/EDI)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEAFAG

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAEAJAB

ITIL/ITSM Process Consulting & Implementation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

Keywords

• Enterprise software solutions
• Business management software
• AI chatbot platform
• CRM implementation services
• Digital marketing services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: Revenue from proprietary software products including ABMS licenses, WorkGPT AI platform subscriptions, and related software services. Delivered as both cloud-based SaaS and on-premise deployments.
2. Website Design and Development: One-time project-based revenue from designing and developing websites for business clients, including SSL certificates, hosting, and domain services.
3. Digital Marketing Services: Ongoing revenue from digital advertising campaigns (Google Ads, Cốc Cốc Ads), SEO services, and online marketing solutions.
4. CRM and Consulting Services: Professional services including Vtiger CRM implementation, consulting, customization, and ongoing support services.
5. Marketing Consulting: Strategic marketing consulting services including market research, planning, and communication strategy development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Innocom is a Vietnam-based IT solutions company that develops and sells enterprise business management software (ABMS), AI chatbot platforms (WorkGPT AI), and provides CRM implementation (Vtiger), VOIP call center solutions, website design, and digital marketing services to SMEs and enterprises primarily in Vietnam. The company's flagship proprietary products are ABMS (an ERP-class business management system) and the WorkGPT AI ecosystem (chatbot, ZaloTeam, AI Agent, MessengerBot) for automated customer engagement.

Product overview

Innocom is a Vietnam-based technology and business consulting company offering a portfolio of proprietary and partner-branded software products alongside professional services. The core proprietary platform is ABMS (Automating Business Management System), an ERP-class system covering CRM, marketing automation, sales, supply chain, and HR. Innocom also resells and implements Vtiger CRM as an official Vietnam partner, and has built the WorkGPT AI ecosystem (WorkGPT AI Chatbot, WorkGPT ZaloTeam, WorkGPT ZaloBot, WorkGPT AI Agent, WorkGPT MessengerBot) as its primary AI product line. Supporting service offerings include website design and hosting, VOIP call center solutions (via Sangoma partnership), digital marketing and advertising (Google, Cốc Cốc), and LiveChatBox. The product architecture is a platform-plus-modules model, where WorkGPT AI sits as an AI overlay across Zalo, Messenger, and websites, while ABMS and Vtiger serve as the underlying data and process management layer.

Differentiator

Problem solved

Functional benefit

Brands

• WorkGPT: AI chatbot and automation platform including WorkGPT AI, WorkGPT Zalo Team, and WorkGPT ZaloBot for customer service automation and Zalo account management.
• ABMS
• VtigerCRM
• My Innocom

Products and services

• ABMS (Automating Business Management System) ABMS is an ERP-class business management software developed by Innocom covering customer relationship management, marketing automation, sales management, inventory and supply chain management, and human resource management. It is customizable per business needs and serves as the company's primary enterprise software platform for SMEs and enterprises.
• WorkGPT AI (Chatbot AI) WorkGPT AI is Innocom's flagship AI chatbot platform providing automated customer consultation, 24/7 support, lead qualification, and payment confirmation. It supports deployment on websites, Zalo (ZaloBot), and Facebook Messenger (MessengerBot), and learns from enterprise knowledge bases.
• Vtiger CRM Implementation

Quantifiable outcome

• Reduced customer information loss rate when employees leave through centralized data management
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 July 2026Official Microsoft partner expanding capabilities to provide AI, cloud, and digital transformation solutions for Vietnamese businesses.
• KangaroominorStrategic or Co-development Partner · 23 June 2026Partnership to integrate AI as a core component of website experience. INNOCOM and Kangaroo signed cooperation agreement to make AI an integral part of website user experience.
• Vita CareminorStrategic or Co-development Partner · 22 May 2026Strategic partnership to develop clinic management software for Vita Care chain of pediatric and ENT clinics. INNOCOM handles technology development while Vita Care provides medical industry expertise and real operational workflows.
• Sangoma TechnologiescoreTechnology or Integration · 18 July 2023Innocom became Sangoma's official strategic partner in Vietnam for VOIP and call center solutions. Sangoma (founded 1984) is a globally recognized company specializing in connecting businesses through unified communications, contact centers, and telecommunications solutions. Innocom provides implementation, consulting, and support services for Sangoma products in the Vietnamese market.
• VtigercoreTechnology or IntegrationOfficial Vtiger CRM partner and reseller in Vietnam, providing consultation, implementation, and customization services for Vtiger open-source CRM platform. Innocom has developed specialized modules and local adaptations for Vietnamese business requirements.
• Google VietnamcoreGTM or Marketing PartnerOfficial Google advertising partner in Vietnam, authorized to provide Google Ads services and solutions to Vietnamese businesses.
• American Society for Quality (ASQ)minorOthersInnocom became an official member of ASQ in December 2024, gaining access to quality management tools, resources, and global best practices to enhance service quality.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sapo: Sapo provides omnichannel retail and POS/SME management software in Vietnam, overlapping with Innocom's ABMS and WorkGPT e-commerce-style automation value proposition for Vietnamese merchants.
• KiotViet: KiotViet sells retail and SME management software (POS, inventory, sales) to Vietnamese small businesses, competing head-to-head with Innocom's ABMS for SME operational automation budgets.
• Fast (Fast e-Invoice and ERP): Fast provides e-invoicing, accounting, and ERP software widely adopted by Vietnamese SMEs, a direct competitor to Innocom's ABMS business management system in the same customer segment.
• MISA JSC: MISA is a leading Vietnamese software vendor selling accounting, ERP, and business management suites to SMEs, directly competing with Innocom's ABMS and Vtiger-based CRM offerings in the same Vietnamese SME segment.

Broad incumbents

• HubSpot: HubSpot is a global CRM, marketing automation, and AI platform used by SMEs worldwide, including in Vietnam, providing a global alternative to Innocom's Vtiger-based CRM and WorkGPT marketing automation stack.
• CMC Corporation: CMC is a major Vietnamese IT conglomerate providing cloud, cybersecurity, and enterprise software services, overlapping with Innocom's enterprise IT solutions and digital transformation offerings at a larger scale.
• FPT Software: FPT Software is Vietnam's largest IT services and digital transformation provider, offering enterprise software, AI, and managed services at a much larger scale than Innocom, and competing for similar enterprise and government digital transformation mandates.
• Zoho Corporation: Zoho offers a broad suite of CRM, ERP, and workplace apps targeting SMEs globally, competing with Innocom's ABMS, Vtiger CRM, and digital marketing services for the same SME software budgets.
• Viettel Solutions: Viettel Solutions is the IT services arm of Vietnam's largest telecom, offering enterprise software, AI, and digital transformation services across both government and enterprise, competing with Innocom on large enterprise transformation deals.
• VNG Corporation: VNG operates messaging (Zalo), cloud, and enterprise services in Vietnam; as the owner of the Zalo platform that WorkGPT ZaloTeam sits on top of, VNG is both a potential partner and a structural competitive threat to Innocom's Zalo-based products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Innocomvn
• Facebookfacebook.com/innocom.vn
• LinkedInlinkedin.com/company/innocom-technology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innocom