What Duo Collective does

Duo Collective is a Minneapolis-based, remote-first boutique organic marketing agency founded in 2019 by Courtney (Court) and Abbey, two co-founders with nearly a decade of corporate shopper-marketing experience between them. The firm operates with a team of approximately 6–8 members — including a Showit website designer, a creative lead, a director of operations, and SEO strategists (plus an illustrator based in Scotland) — and serves small business owners and creative entrepreneurs across the United States, Canada, the United Kingdom, Amsterdam, Australia, and South Africa.

The company's offering is anchored in three professional-services pillars: branding (Brand Basics and Brand Creation, the latter starting at $9,500), SEO (a Website Starter Kit, SEO Audit, Audit & Optimizations, and a $500 strategy session), and custom Showit website design (starting at $9,500 for website-only, $22,900 for the full "Whole Dang Thang" brand+website+copy package). Adjacent product lines include the self-paced SEO On Tap DIY course on Thinkific ($1,297–$1,697, with lifetime access and a VIP community), SEO Group Coaching, an add-on Branding Bar (digital and email kits), and a free AI-powered GEO Readiness Audit Tool built on Claude (Anthropic) that scores websites for Google and AI-search visibility. A content/media sub-brand — the Duo On Air Marketing Podcast (150+ weekly episodes), two newsletters (Tuesday Tips & Sips, Quick SEO Squeeze), and an active Instagram channel — sits alongside these productized services and acts as the primary distribution surface.

Duo Collective makes money through professional services fees (typically $4,000–$22,900 per engagement, with payment plans), course and group-coaching tuition, podcast/newsletter sponsorship inventory, and $500 strategy sessions. All sales channels are digital: services flow through inquiry forms and Dubsado-managed discovery calls; the course and group coaching are self-serve via Thinkific. The firm is bootstrapped, founder-controlled, and privately held with no disclosed institutional funding.

Name

Duo Collective

Legal name

Duo Collective

Website

https://duocollective.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Duo Collective is a Minneapolis-based boutique organic marketing agency serving small business owners with branding, SEO, and Showit website design services. Co-founded in 2019 by Courtney and Abbey, the firm also sells a self-paced SEO course and a Claude-powered GEO readiness audit tool.

Ownership category

akta.pro rank

Product category

Boutique Organic Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Organic marketing agency
• Brand identity design
• Search engine optimization
• DIY SEO course
• Small business marketing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Branding Services: Custom brand design services including Brand Basics (logo, submarks, color story, patterns, moodboards, font styling) and Brand Creation (full brand strategy including visual identity, mission/vision/voice, brand style guide, photography direction). Brand Creation starts at $9,500. Timeline 8-10 weeks.
2. SEO Services: Three-tier SEO service packages: (1) SEO Website Starter Kit for new/rebranding sites, (2) SEO Audit for DIYers needing guidance, (3) SEO Audit & Optimizations for clients outsourcing updates. Also includes ongoing SEO maintenance and strategy sessions at $500.
3. Website Design Services: Custom Showit website design starting at $22,900 for full-service 'Whole Dang Thang' package. Includes competitive research, UX strategy, custom design, Showit development, SEO optimization, copywriting, and post-launch support. Mix & match options starting at $4,000. Brand must be established first before website work.
4. SEO On Tap Course: Self-paced DIY SEO course with pricing at $1,297 (course only) or $1,697 (bundle with all 7 bonus modules). Payment plans: 3 monthly payments or 6 monthly payments. Service provider version also available. Includes lifetime access, live Q&A calls, and VIP community access.
5. Strategy Sessions: One-hour marketing strategy calls at $500 for DIYers needing guidance on keywords, competitive research, content strategy, or SEO direction. Recording, outline, and action items provided after each session.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Duo Collective is a boutique organic marketing agency that provides branding (logo design, brand strategy, visual identity, brand style guides), search engine optimization (technical audits, keyword research, on-page optimization, local SEO, AI-search visibility), and custom Showit website design services to small business owners and creative entrepreneurs. The company also sells a self-paced DIY SEO course called SEO On Tap ($1,297–$1,697) delivered through Thinkific, plus 60-minute SEO strategy sessions ($500) and structured SEO group coaching. All offerings are focused exclusively on organic, non-paid growth strategies.

Product overview

Duo Collective is a boutique organic marketing agency for entrepreneurs and small business owners, co-founded by Court and Abbey. The company operates as a unified full-service agency offering three integrated service pillars — Branding, SEO, and Website Design — supported by an educational arm (SEO On Tap course) and a content/media brand (Duo On Air podcast and Tuesday Tips & Sips newsletter). Services are delivered through structured service packages (Brand Basics, Brand Creation, SEO Website Starter Kit, SEO Audit, SEO Audit & Optimizations, Custom Showit Website Design), with add-on products like The Branding Bar digital and email kits. The SEO On Tap DIY course ($1,297–$1,697) serves as both a standalone product and a funnel for agency clients, supplemented by group coaching, 1-on-1 strategy sessions, and free AI-powered tools (GEO Readiness Audit Tool, Brand Tagline Generator) built on Claude. The company also runs the Duo Gives Back program as a philanthropic initiative.

Differentiator

Problem solved

Functional benefit

Brands

• SEO On Tap: A DIY SEO course for entrepreneurs who want to learn and implement search engine optimization strategies.

Products and services

• SEO On Tap Self-paced DIY SEO course for entrepreneurs and small business owners who want to learn SEO without jargon. Includes 6 core modules, 7 bonus modules (covering AI optimization, local SEO, e-commerce SEO, podcast SEO, brand authority, social media SEO, and AI for beginners), platform-specific tutorials (Showit, Squarespace, Shopify, Wix, Kajabi, WordPress), live Q&A calls, lifetime access, an exclusive VIP community, and a free GEO Readiness Audit Tool. Available as course-only ($1,297) or bundle with all bonus modules ($1,697), with 3 or 6 monthly payment plans. A specialized 'For Service Providers' version is available for copywriters, web designers, and strategists.
• Custom Showit Website Design Boutique custom website design service built on the Showit platform for small business owners and creative entrepreneurs. Includes competitive and keyword research, UX strategy, custom design and development, SEO optimization from launch, copywriting support, and post-launch check-in. Website-only design starts at $9,500; full brand + website + copy package ('The Whole Dang Thang') is $22,900 with a typical 8–12 week timeline. Mix & Match options available from $4,000. Brand must be established before website work begins.
• Branding Services Custom brand design services offered in two tiers: Brand Basics (entry-level — primary logo, submarks, font styling, color story, patterns and illustrations, moodboards) and Brand Creation (full-service — everything in Brand Basics plus photography direction, brand mission/vision, brand tone and personality, and a comprehensive brand style guide with website favicon). Brand Creation starts at $9,500 with an 8–10 week timeline. Designed for new and existing small business owners who need visual and strategic brand assets that resonate with their ideal audience.
• SEO Services Three-tier done-for-you SEO service package for small business owners. (1) SEO Website Starter Kit — competitive analysis, keyword research, key section optimization, Google tools setup, Search Console indexing, cornerstone blog outlines, 1-hour review call, 2 weeks Voxer support. (2) SEO Audit — Google Business Profile audit, Instagram bio optimization, competitive analysis, keyword research, 10-factor audit, optimization action plan, analytics setup, 1-hour review call, 2 weeks Voxer support. (3) SEO Audit & Optimizations — everything in SEO Audit plus Duo-implemented website modifications, 2 hours SEO copywriting, indexing support, and 4 weeks Voxer support. Also includes ongoing SEO maintenance and strategy sessions at $500.
• The Branding Bar (Digital Kit & Email Kit) Branding add-on packs available for purchase separately from core brand packages. The Digital Kit covers Instagram and Facebook assets (highlights, stories, posts, reel covers, strategy blueprint, SEO-optimized bio). The Email Kit covers newsletter template, an email sequence up to 3 emails, freebie template, and website opt-in forms. Designed for small businesses needing ready-made branded digital assets.
• SEO Strategy Session One-hour one-on-one marketing strategy call for DIYers needing guidance on SEO, keyword research, Google tools setup, content strategy, or social media pillars. Priced at $500 per session and includes recording, written outline, and action items after the call. Bookable via Dubsado.
• SEO Group Coaching Structured group coaching program for entrepreneurs who want guided SEO implementation alongside peers, with direct access to Abbey and the coaching team. Includes live sessions and community support.
• GEO Readiness Audit Tool AI-powered website audit tool built by Duo Collective and powered by Claude (Anthropic). Scores websites out of 100 for Google and AI search visibility (covering ChatGPT, Perplexity, AI Overviews) and produces a personalized action plan in approximately 10 minutes. Originally offered free during the SEO On Tap launch window; subsequently bundled with SEO On Tap enrollment and offered as a free bonus to course students.

Quantifiable outcome

• 150% increase in organic traffic — client Mashe Modern went from 267 to 670 monthly organic visitors
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ShowitcoreTechnology or IntegrationPrimary website platform for all custom website design. Duo Collective is an authorized Showit website design provider and has built a proprietary Showit Tutorial Library for clients. They have an affiliate relationship (get one month free via their link). Actively partners with Showit for events including Spark Showit conference.
• ThinkificcoreTechnology or IntegrationCourse hosting platform for SEO On Tap. Thinkific hosts all course content including modules, bonus materials, and community access. Used for delivering the DIY SEO course to students.
• DubsadocoreTechnology or IntegrationCRM and proposal/contract management system. Used for client inquiry management, booking, proposals, contracts, and project workflow. Duo Collective has an affiliate discount for new Dubsado signups (20% off) via their referral link.
• Claude (Anthropic)coreTechnology or IntegrationAI platform powering Duo Collective's proprietary GEO Readiness Audit Tool. Built by the Duo team using Claude's API, the tool scores websites out of 100 for Google and AI search visibility. A key differentiator of their SEO On Tap course offering.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ahrefs: Major SEO tool and education provider (Ahrefs Academy). Comparable as a large-scale SEO education and tooling incumbent whose free/low-cost content competes with Duo Collective's SEO On Tap course in the same buyer persona.
• Showit: Website-building platform that Duo Collective exclusively builds on. Showit is the broader incumbent in their core delivery category, with its own template marketplace and recommended-designers ecosystem.
• HubSpot: Large CRM and inbound marketing platform with agency services and HubSpot Academy education. Comparable as a broad incumbent serving the same SMB audience with marketing tools, education, and certified-agency services.
• Squarespace: Large all-in-one website builder and design ecosystem serving the same SMB segment. Comparable as an incumbent platform with DIY templates and a designer network that overlaps with Duo Collective's market.

Direct peers

• With Grace and Gold: Boutique branding and Showit website design agency serving female-founded and creative small businesses. Closely comparable in service mix (branding + website), target customer, and Showit-centric delivery model.
• Spruce Rd: Boutique creative agency offering branding, web design, and SEO services to small businesses. Highly comparable service stack and customer profile to Duo Collective.
• Anchor Made: Boutique branding and website agency serving small businesses and entrepreneurs. Comparable in positioning, service bundling (brand + web), and SMB/creative-entrepreneur customer base.
• Hey Marvelous: Boutique branding and website design studio targeting female entrepreneurs and service-based small businesses. Directly comparable in niche, deliverables, and price-point positioning.
• Jenna Kutcher (Goal Digger): Educator, podcaster, and service provider serving female entrepreneurs with marketing education and services. Comparable in audience, educational product (courses), and small-business marketing focus.

Others

• Thinkific: Course hosting platform that powers SEO On Tap. Adjacent infrastructure provider rather than a competitor, but central to Duo Collective's productized education revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubemusic.youtube.com/playlist?list=PL0QGKmLh4IcAUGLskEuUc937OOw9doftK
• Instagraminstagram.com/duo.collective
• Facebookfacebook.com/duocollectivemarketing
• LinkedInlinkedin.com/company/duo-collective-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duo Collective