Spark Social
Spark Social is a Toronto-based, remote-first boutique social media marketing agency that provides social media management, in-house content production, and influencer campaign services on monthly retainers to mid-market and enterprise brands across North America.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spark Social does
Spark Social Agency, Inc. is a Toronto-headquartered, remote-first boutique social media marketing agency founded in 2015 and operating with a small team of approximately 12 specialists. It delivers three core service lines: full-service social media management across Instagram, TikTok, Facebook, Twitter, LinkedIn, and Pinterest; in-house content production (photography, video, stop motion, GIFs, branded illustrations); and end-to-end influencer campaign management with strategy, selection, and negotiation.
The business is structured around monthly retainer subscriptions through three branded packages — Instagram Apéritif at $3,940+, The Spark Cocktail at $7,280+, and The Champagne Treatment at $10,450+ — supplemented by à la carte services including Social Strategy & Playbook, Social Photography & Video, Social Ad Support, on-site workshops, and Live Event Social Marketing. Distribution is direct, with consultation-based sales through the website, and the customer base is concentrated in mid-market and enterprise brands. Named customers include Johnson & Johnson (Band-Aid, Johnson's Baby, Aveeno, Motrin, Tylenol), Target, Nestlé, Abbott, OGX, Maui Moisture, Zyrtec, Hitachi Healthcare, Siemens Healthineers, Credit Sesame, Tangerine Bank, Forge Global, Furbo, and Joy, spanning CPG, healthcare, FinTech, retail, and apps/SaaS verticals across North America.
The company is founder-led by Kait Shiels (Founder & Managing Director) and Mike Vandeputte (Director, Strategy & Operations), appears bootstrapped with no disclosed venture funding, and has accumulated industry recognition including Shorty Awards (2018, 2021), MarCom Awards (2023), dotComm Awards (2023), Agency Spotter (2023), Hermes Creative Awards (2024), NYX Awards (2024), and TITAN Health Awards (2024).
Spark Social firmographics
Firmographics- Name
- Spark Social
- Legal name
- Spark Social, Inc.
- Website
- https://sparksocialagency.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spark Social is a Toronto-based, remote-first boutique social media marketing agency that provides social media management, in-house content production, and influencer campaign services on monthly retainers to mid-market and enterprise brands across North America.
- Ownership category
- akta.pro rank
Spark Social industry classification
Industry- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Spark Social is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Spark Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Social Media Management Retainers: Monthly retainer agreements for ongoing social media management services across platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest). Three service tiers ranging from $3,940 to $10,450+ per month, providing social media management, content creation, influencer campaigns, and analytics reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Instagram Apétit - Entry-level Instagram-focused package |
| Subscription | Monthly | The Spark Cocktail - Mid-tier comprehensive social package |
| Subscription | Monthly | The Champagne Treatment - Full-service premium social package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Spark Social product offering
Product offeringCore offering
Spark Social Agency is a boutique social media marketing agency that provides full-service social media management, in-house content production (photo, video, GIF, stop motion), and end-to-end influencer campaign management for brands. Services are delivered through monthly retainers across three tiers (Instagram Apéritif, The Spark Cocktail, The Champagne Treatment) priced from $3,940 to $10,450+ per month, with à la carte add-ons including social strategy, paid social, photography/video, workshops, and live event social marketing.
Product overview
Spark Social is a boutique social media marketing agency offering a three-tiered service architecture centered on Social Media Management, Content Production, and Influencer Marketing as its core offerings. The agency delivers managed services rather than a self-service software platform, with pricing structured through three branded packages (Instagram Apéritif, The Spark Cocktail, and The Champagne Treatment) ranging from $3,940 to $10,450+ monthly. Additional à la carte services including Social Strategy & Playbook, Social Photography & Video, Social Ad Support, Social Media Workshops, and Live Event Social Marketing allow clients to customize their engagement. The agency also operates an in-house studio for content production and maintains an influencer partnership database for campaign execution.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +604% year one follower growth for Credit Sesame
- +11 more outcomes
Companies that use Spark Social
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles3 records
Spark Social technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spark Social partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Influencer Partners NetworkcoreNetwork of influencers across various industries (luxury bedding, premium supplements, financial investment apps, pet cameras) that the agency manages for client campaigns. Influencers apply through Upfluence platform and are matched to brand campaigns based on fit.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Spark Social competitors and assessment
Company assessmentDirect peers
- The Social Element: Global boutique social media agency offering social media management, content production, and community management for enterprise brands. Highly comparable in service mix, agency scale, and enterprise client focus.
- Likeable Media: US-based boutique social media agency providing social media management, content creation, and influencer marketing to mid-market and enterprise clients. Direct comparable on service architecture and tiered retainer model.
- Ignite Social Media: Boutique social media agency focused exclusively on social media strategy, content, and community management for enterprise CPG and consumer brands. Closely comparable in specialization and client profile.
- Socially Powerful: Global influencer marketing and social media agency with strong influencer campaign capabilities similar to Spark Social's influencer offering. Overlaps directly on influencer strategy, talent sourcing, and campaign execution.
- HireInfluence: Influencer marketing agency offering end-to-end influencer campaign strategy, talent selection, and execution. Comparable to Spark Social's influencer marketing practice in target market and service model.
- Billion Dollar Boy: Boutique influencer and social media marketing agency serving enterprise brands globally. Overlaps on influencer-led campaign work and enterprise CPG/retail clientele.
Broad incumbents
- VaynerMedia: Large global social-first agency offering social media management, content production, influencer marketing, and media buying. Represents the scaled incumbent direction Spark Social could grow toward but does not directly compete on price.
- Mekanism: Full-service creative agency with strong social media, content production, and influencer capabilities. Competes for similar enterprise CPG and retail social budgets as Spark Social.
- Carat (Dentsu): Global media agency within Dentsu offering paid social strategy and buying alongside social content services. Represents the incumbent paid-social and media-buying side of the same client budgets Spark Social pursues.
Emerging players
- Ubiquitous: Influencer marketing agency and platform focused on creator partnerships for consumer brands. Overlaps with Spark Social's influencer campaign management practice, with stronger technology/analytics emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spark Social social profiles
Digital presenceSpark Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spark Social leadership team
Management profileNumber of profiles
Profiles4 records
Spark Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spark Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spark Social
What does Spark Social do?
Spark Social Agency is a boutique social media marketing agency that provides full-service social media management, in-house content production (photo, video, GIF, stop motion), and end-to-end influencer campaign management for brands. Services are delivered through monthly retainers across three tiers (Instagram Apéritif, The Spark Cocktail, The Champagne Treatment) priced from $3,940 to $10,450+ per month, with à la carte add-ons including social strategy, paid social, photography/video, workshops, and live event social marketing.
Is Spark Social a public or private company?
Spark Social is a private company. It is currently operating.
When was Spark Social founded?
Spark Social was founded in 2015. It employs 11 to 50 people.
Where is Spark Social based?
Spark Social is headquartered in Toronto, Canada, in the North America region.
How does Spark Social make money?
One revenue line is on record: social Media Management Retainers.
Who are Spark Social's main competitors?
Direct peers on record are The Social Element, Likeable Media, Ignite Social Media, Socially Powerful, HireInfluence and Billion Dollar Boy. Broad incumbents are VaynerMedia, Mekanism and Carat (Dentsu). Ubiquitous is listed as an emerging player.
Does Spark Social have an API?
No public API is recorded for Spark Social.
What industry is Spark Social in?
Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.