Influencer Orchestration Network

What Influencer Orchestration Network does

Influencer Orchestration Network (ION) is a managed-service influencer marketing agency and technology platform founded in 2011 as an independent group within Ayzenberg Group, headquartered in Pasadena, California. The company specializes in building brand-creator relationships for Fortune 1000 enterprises, with deep concentration in gaming, entertainment, technology and consumer products, and named engagements across Activision, Microsoft Xbox, The Pokemon Company International, Netflix Games, Universal Studios, Epic Games, Capcom, Disney, Oculus, Intel and Amazon, among others.

ION's product stack is anchored by Soulmates.ai, an AI-driven matching platform that applies psychometric analysis, natural language processing, deep learning and pattern recognition to align brands with creators based on personality, audience and brand attributes. The platform is complemented by Datarithm, a real-time campaign analytics dashboard with diagnostic KPIs, influencer scoring and marketing-mix modeling, and Social Index, an earned-media-value benchmark tool. Together these support a service offering that spans strategic consulting, creator discovery, activation, content execution, and reporting under multi-year managed-service contracts with upfront guarantees on creator count, content volume and views.

The business operates on a hybrid revenue model combining managed-service fees (the primary engine), a subscription-style Soulmates.ai platform offering, and creative content services. Go-to-market is direct enterprise field sales to Fortune 1000 brands, supported by case studies, industry events (SXSW, TwitchCon) and the parent Ayzenberg Group's AList media outlet. The company holds KidAware Kids' Digital Privacy & Safety Essentials certification, providing specialized COPPA-compliant capability for family and youth marketing. ION is privately held as a subsidiary of Ayzenberg Group, has 11-50 employees, and reports no external funding or disclosed revenue.

Name

Influencer Orchestration Network

Legal name

Influencer Orchestration Network

Website

https://ion.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Influencer Orchestration Network (ION) is a managed-service influencer marketing agency and technology platform that uses its Soulmates.ai matching engine and Datarithm analytics to connect Fortune 1000 brands in gaming, entertainment, technology and consumer products with the right social media creators.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Influencer marketing services
• Creator matchmaking platform
• Managed influencer campaigns
• Brand creator orchestration
• Influencer campaign analytics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Influencer Services: Full-service influencer campaign management including strategy, creator discovery, campaign execution, content review, and reporting. Provides turn-key global campaign management for brands.
2. Soulmates.ai Platform Subscription: Subscription-based platform providing AI-driven influencer matching technology for brands to discover and connect with ideal social media creators.
3. Creative Content Services: Creative development and content production services including brand campaign anthems, custom filters, and premium content curated in partnership with influencers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ION provides end-to-end managed influencer marketing services for Fortune 1000 brands, including strategy, creator discovery and matchmaking, campaign execution, content production, and performance reporting. Its service is differentiated by proprietary technology—Soulmates.ai for AI-driven brand-creator matching, Datarithm for real-time campaign analytics, and Social Index for earned media value benchmarking—delivered with guaranteed results on creator count, content volume, and views.

Product overview

Influencer Orchestration Network (ION) operates as an award-winning influencer marketing agency and technology platform. The core offering combines managed service influencer marketing programs with proprietary technology platforms including Soulmates.ai (AI-driven brand-influencer matching), Datarithm (real-time campaign analytics dashboard), and Social Index (earned media benchmarking). ION provides full-service capabilities spanning strategic consulting, creator discovery and matchmaking, campaign activation and execution, and comprehensive analytics and reporting. The company leverages psychometric analysis and data science to connect Fortune 1000 brands with ideal social media creators across all major platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Soulmates.ai: AI-driven influencer matching platform that uses psychometric analysis and data science to match brands with ideal social media creators.

Products and services

• ION Influencer Agency Managed Service Award-winning managed service influencer agency providing strategy, campaign development, creator matchmaking, and full-service influencer marketing programs for Fortune 1000 brands.
• Soulmates.ai Data-driven influencer marketing platform that uses psychometric analysis, natural language processing, deep learning, and advanced pattern recognition to match brands with ideal social media creators.
• Datarithm Proprietary real-time custom dashboard that centralizes all influencer activity with diagnostic KPIs, influencer scoring systems, and advanced marketing mix modeling for full campaign transparency.
• Social Index / Earned Media Value (EMV) Benchmarks Earned media benchmark tool that provides industry-leading benchmarks to measure the earned media value of influencer, content marketing, PR, organic and paid social media campaigns.
• ICN (Influencer Channel Networks) Custom Influencer Channel Network solutions that guarantee results through established MCN partnerships, direct talent relationships, agency-grade creative content curation, and managed service.
• Strategic Consulting Services Experts in creating and driving strategy, planning, and campaign cadence, fueled by insights for influencer marketing programs.
• Activation & Execution Services Includes influencer outreach, engagement, briefing, contracting, content management, review, billing, invoicing, and payments.
• Analytics & Reporting Services

Quantifiable outcome

• $48M earned media value generated from Oculus campaign with 450+ creators
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Soulmates.aicoreTechnology or Integration · 20 July 2016Soulmates.ai is ION's proprietary AI-driven influencer matching platform using psychometric analysis developed by a team including PhD data scientists. The platform uses natural language processing and deep learning to match brands with ideal influencers.
• Ayzenberg GroupcoreOthersION is an independent group within Ayzenberg Group, one of the largest independent full-service agencies on the US West Coast. Founded by Eric Ayzenberg in 1993, Ayzenberg provides the infrastructure and ecosystem including AList media, AList summits, and a.insights analytics.
• TikTokcoreTechnology or IntegrationION partnered with TikTok to create custom Squid Game filter and TikTok Branded Effect campaign, allowing fans to engage with game content through creative short-form content.
• Soulmates.ai Data Science TeamcoreTechnology or IntegrationData science team led by CTO Kai Mildenberger and Dr. J. Galen Buckwalter (eHarmony/Payoff.com), including David Loker (Netflix/Amazon alum), develops Soulmates.ai matching technology using machine learning and psychometrics.

Scale indicators8 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Captiv8: Influencer marketing platform combining self-service SaaS with managed services for global brands; comparable in offering a tech-and-services bundle similar to ION's Soulmates.ai + managed service model.
• HireInfluence: Influencer marketing agency offering strategy, talent casting, content production and analytics for consumer and entertainment brands — overlapping ION's managed-service positioning with a similar SMB-to-mid-market tilt.
• Aspire (formerly AspireIQ): Influencer marketing platform and services company serving consumer and lifestyle brands with creator discovery, content workflows and analytics — a comparable managed-service-plus-platform player.
• CreatorIQ: Enterprise influencer marketing platform and managed-service partner serving Fortune 1000 brands with creator discovery, campaign management and analytics — directly overlapping ION's managed-service-plus-software offering.
• Tagger (Sprout Social): Influencer marketing platform providing creator discovery, social listening and campaign analytics; now part of Sprout Social. Comparable to ION's data and analytics capabilities around influencer selection and measurement.
• Open Influence: Global influencer marketing agency and platform delivering end-to-end campaign management and analytics for enterprise brand clients — a comparable full-service, data-driven influencer agency.
• Influencer.com: End-to-end influencer marketing agency and platform combining AI-driven creator matching with full-service campaign management for enterprise brands — closely aligned to ION's hybrid offering.
• Mediabridge: B2B-focused influencer marketing agency running account-based influencer campaigns for tech and enterprise brands; comparable in operating a specialized, managed-service model rather than a horizontal SaaS tool.

Broad incumbents

• Wpromote: Mid-market digital marketing agency that has expanded into influencer and content marketing alongside paid media, SEO and creative; comparable to ION's mid-sized, full-service digital agency competitors rather than pure-play influencer shops.
• Carat (Omnicom Media Group): Global media agency inside Omnicom that buys and plans influencer campaigns for Fortune 500 marketers as part of a broader media portfolio — overlaps with ION on enterprise influencer planning and buying but operates at vastly larger scale across all media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ayzenberg
• Facebookfacebook.com/ayzenberg
• LinkedInlinkedin.com/company/ayzenberg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer Orchestration Network