SuperBioMarkt
SuperBioMarkt AG operates a 24-store chain of 100% certified organic supermarkets across North Rhine-Westphalia and Lower Saxony in Germany, serving health-conscious individual consumers with fresh produce, organic groceries and natural cosmetics under Öko-Kontrollnummer DE-ÖKO-039.
- Company typePrivate
- Founded1973
- HeadquartersMünster, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What SuperBioMarkt does
SuperBioMarkt AG is a Münster-based German specialty grocery retailer operating 24 physical stores concentrated in North Rhine-Westphalia and Lower Saxony. Founded in 1973 and described as one of the oldest Naturkost (organic/natural food) companies in Germany, the company sells a 100% certified organic assortment spanning fresh produce, meat, sausage, cheese, bakery items, natural cosmetics and supplements, certified by Gesellschaft für Ressourcenschutz mbH under Öko-Kontrollnummer DE-ÖKO-039. The customer base is individual German consumers prioritizing certified organic and sustainably sourced products; the company does not operate an e-commerce channel and earns revenue exclusively through in-store retail sales, supplemented by a 20% employee discount and the oekobonus loyalty program (jointly operated with oekobonus eG) that lets shoppers earn and redeem "Bees" points.
The business model is direct-to-consumer specialty retail with no disclosed digital sales channel, no subscription pricing, and no disclosed revenue figures. Go-to-market relies on physical store density in two German states, supported by a multi-channel marketing mix (email newsletter via CleverReach, blog content, and active presence on Instagram, Facebook, LinkedIn, Xing, TikTok and YouTube). The technology stack is entirely third-party SaaS — rexx systems for applicant management, Blowball for customer management, Matomo for web analytics, CleverReach for email, and Payone/Concardis for payments — with no proprietary platform or AI/ML capability disclosed.
Corporate structure is a privately held Aktiengesellschaft (AG) led by Luca Radau (Vorstand) with Michael Radau as Aufsichtsratsvorsitzender; no parent company, external funding, M&A, or public listing is disclosed. The newly established headquarters in the H7 timber-hybrid building in Münster signals capacity for continued regional expansion, which is also reflected in a dedicated "Expansion" page on the corporate website and ongoing multi-department hiring through an active career portal.
SuperBioMarkt firmographics
Firmographics- Name
- SuperBioMarkt
- Legal name
- SuperBioMarkt AG
- Website
- https://superbiomarkt.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SuperBioMarkt AG operates a 24-store chain of 100% certified organic supermarkets across North Rhine-Westphalia and Lower Saxony in Germany, serving health-conscious individual consumers with fresh produce, organic groceries and natural cosmetics under Öko-Kontrollnummer DE-ÖKO-039.
- Ownership category
- akta.pro rank
SuperBioMarkt industry classification
Industry- Product category
- Organic Grocery Retail
- NAICS
- All Other Specialty Food Retailers (445298), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
Keywords
Where SuperBioMarkt is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
SuperBioMarkt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: SuperBioMarkt generates revenue through physical retail sales of 100% certified organic products across 24 stores in Germany. Customers purchase directly at store locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SuperBioMarkt product offering
Product offeringCore offering
SuperBioMarkt AG operates a chain of 24 physical retail supermarkets selling a 100% certified organic assortment, including fresh produce, meat, sausage, cheese, bakery items, natural cosmetics, and supplements, primarily across North Rhine-Westphalia and Lower Saxony in Germany. The company complements its retail operations with a joint loyalty program (oekobonus) where customers earn bonus points ('Bees') on purchases redeemable at checkout or for social projects.
Product overview
SuperBioMarkt operates as a physical retail organic supermarket chain with a unified offering centered on 100% certified organic products. The company operates 24 retail markets across German cities (Münster, Bielefeld, Dortmund, Düsseldorf, Essen, Gelsenkirchen-Buer, Oldenburg, Osnabrück, Rheine, Wuppertal) with over 600 employees, offering a comprehensive assortment of organic foods and natural cosmetics. The core product is the in-store retail experience featuring fresh produce, meats, dairy, cheese, bakery/bistro items, and certified natural cosmetics. A notable loyalty offering is the oekobonus program, operated in partnership with oekobonus eG, which rewards customers with Bees points on purchases redeemable at checkout or investable in social projects. The company also operates an online job portal (powered by rexx systems) for recruitment purposes, and publishes editorial content on bio topics through its news section.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperBioMarkt Organic Supermarket Stores Chain of 24 physical retail supermarkets offering a 100% certified organic assortment including fresh produce, meat, sausage, cheese, bakery/bistro items, natural cosmetics, and dietary supplements, serving health-conscious consumers across North Rhine-Westphalia and Lower Saxony in Germany.
- oekobonus Loyalty Program Customer loyalty program operated jointly with oekobonus eG, where SuperBioMarkt shoppers earn Bees (bonus points) on purchases redeemable for goods at checkout or investable in social projects. Available to customers shopping at SuperBioMarkt retail locations.
Companies that use SuperBioMarkt
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SuperBioMarkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperBioMarkt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- oekobonus eGcoreSuperBioMarkt partners with oekobonus eG (Christstr. 7, 44789 Bochum) to operate a joint loyalty program called 'oekobonus-Programm'. Both companies share responsibility for data processing under this program. Customers earn 'Bees' (bonus points) on purchases which can be redeemed for goods or donated to social projects.
- BioleeminorBiolee is a local organic farm near Münster (since 2022) that supplies SuperBioMarkt with potatoes and pumpkins. Products are delivered fresh via cargo bike to SuperBioMarkt stores in the Münster region. The farm also hosts events like 'Kartoffel-Buddel-Tage' in September.
- VoelkelminorVoelkel is a family-owned natural juice company (four generations) that supplies ginger shots to SuperBioMarkt. The ginger is sourced from small-scale farmers in Peru through fair trade partnerships, with fixed purchase guarantees and fair prices.
- GEPA – The Fair Trade CompanyminorGEPA is a fair trade company since 1975 that supplies SuperBioMarkt with fair trade products including coffee and chocolate. GEPA works with nearly 120 partner cooperatives in about 45 countries worldwide.
- Arche NaturkostminorArche Naturkost has been supplying SuperBioMarkt for over 30 years with authentic Asian cuisine products including soy sauces, rice paper, glass noodles, tofu varieties, and seaweed. Products follow macrobiotic tradition without artificial additives.
- Strong PartnersminorStrong Partners is a company from Münster that provides health and workplace wellness services. They collaborated with SuperBioMarkt on meal prep recipes for healthy office eating, promoting sustainable nutrition and healthy lifestyle.
- Biofleisch NRWminorBiofleisch NRW is SuperBioMarkt's partner for organic geese supply. They worked together during the bird flu crisis to ensure adequate supply of regional organic geese for Christmas.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SuperBioMarkt competitors and assessment
Company assessmentDirect peers
- Alnatura: Germany's largest 100% organic supermarket chain, operating ~140 stores nationwide. Most direct competitor to SuperBioMarkt in certified organic grocery retail with overlapping assortment (fresh produce, bakery, cosmetics) and similar 'Bio-Pionier' brand positioning.
- Bio Company: Berlin-based organic supermarket chain with ~60 stores across Germany, founded 1999. Direct competitor to SuperBioMarkt in organic-only full-line grocery retail, with comparable sustainability narrative and regional store clustering in Germany.
- Denn's Biomarkt: Austrian-origin organic supermarket chain operating over 300 stores in Germany and Austria. Direct peer competing in certified organic full-line grocery with the same brick-and-mortar supermarket model SuperBioMarkt uses.
- VollCorner: Munich-based organic supermarket chain with ~15 stores in southern Germany. Comparable operating model (physical, certified organic, regional sourcing) but a regional peer focused on Bavaria rather than NRW/Lower Saxony.
- Naturkost Weber: Independent German organic supermarket operator with a multi-store presence in northern/western Germany. Smaller organic-only grocery peer comparable in size, assortment, and operating model to SuperBioMarkt.
Emerging players
- basicBio: Edeka's in-house organic-focused supermarket format. Competes directly with SuperBioMarkt on certified organic assortment in select German cities, with the advantage of Edeka's wholesale and logistics scale.
Broad incumbents
- tegut: German grocery chain with a strong organic and regional product emphasis, operating ~300 stores. Broader-assortment incumbent whose organic positioning overlaps with SuperBioMarkt's certified assortment in central Germany.
Regional players
- Reformhaus: Traditional German specialist retail chain focused on organic, natural, and health products including supplements and natural cosmetics. Overlaps with SuperBioMarkt in the natural cosmetics and supplement categories rather than full-line grocery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SuperBioMarkt social profiles
Digital presenceSuperBioMarkt compliance and trust
Trust signalCompliance1 record
SuperBioMarkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperBioMarkt leadership team
Management profileNumber of profiles
Profiles3 records
SuperBioMarkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperBioMarkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperBioMarkt
What does SuperBioMarkt do?
SuperBioMarkt AG operates a chain of 24 physical retail supermarkets selling a 100% certified organic assortment, including fresh produce, meat, sausage, cheese, bakery items, natural cosmetics, and supplements, primarily across North Rhine-Westphalia and Lower Saxony in Germany. The company complements its retail operations with a joint loyalty program (oekobonus) where customers earn bonus points ('Bees') on purchases redeemable at checkout or for social projects.
Is SuperBioMarkt a public or private company?
SuperBioMarkt is a private company. It is classified as family owned and is currently operating.
When was SuperBioMarkt founded?
SuperBioMarkt was founded in 1973. It employs 501 to 1,000 people.
Where is SuperBioMarkt based?
SuperBioMarkt is headquartered in Münster, Germany, in the Europe region.
How does SuperBioMarkt make money?
One revenue line is on record: retail Sales.
Who are SuperBioMarkt's main competitors?
Direct peers on record are Alnatura, Bio Company, Denn's Biomarkt, VollCorner and Naturkost Weber. basicBio is listed as an emerging player. tegut is listed as a broad incumbent. Reformhaus is listed as a regional player.
Does SuperBioMarkt have an API?
No public API is recorded for SuperBioMarkt.
What industry is SuperBioMarkt in?
SuperBioMarkt's product category is Organic Grocery Retail. Its primary akta.pro industry code is CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 445298 and its SIC code is 5331.