What HealthPRO does

HealthPro operates a two-sided online marketplace that connects individual clients with independent health, wellness, and alternative-medicine professionals for online discovery, booking, and payment of appointments. The platform serves two primary personas: clients searching for practitioners across more than 50 specialties (including yoga, massage, acupuncture, naturopathy, chiropractic, Pilates, meditation, and Ayurveda), and licensed independent providers who list their services and manage their practice through the platform. The product is fully web-based (no native mobile app presence documented) and combines six integrated modules: 24/7 real-time scheduling with availability controls, Stripe Connect-powered payment processing with hosted checkout and automatic refunds, WhatsApp-based automated booking confirmations and reminders, professional provider profiles with credentials, custom service management (virtual/in-person/phone), and an appointment dashboard.

The underlying technology is a SaaS marketplace built on commodity cloud infrastructure (AWS, Cloudflare, Hetzner) with the website powered by Spun. Distinctive functional features include a 15-minute hold-and-lock mechanism for paid services during checkout, calendar link generation across Google, Outlook, and ICS formats, and a referral commission program with 90-day attribution. The company is incorporated as HealthPro Wellness, LLC in Delaware, USA, with documented operating activity concentrated in Israel across multiple sources; no public listing, parent company, or acquisition relationships are disclosed.

HealthPro's business model is freemium with transaction-based monetization. Providers join at no cost — there are no monthly fees or upfront payments — and the platform charges a per-transaction take rate (percentage not publicly disclosed) on bookings processed through Stripe Connect. A secondary revenue stream derives from affiliate referral commissions paid on qualifying transactions from referred providers, subject to a two-invoice vesting requirement. Go-to-market is product-led and self-serve for both sides: providers onboard independently through web.healthpro.com, and client acquisition is driven primarily by SEO through the provider directory, provider self-promotion via shareable booking URLs, and the affiliate program. No sales team, channel partnerships, or paid acquisition programs are documented.

Name

HealthPRO

Legal name

HealthPro Wellness, LLC

Website

https://healthpro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthPro is a web-based marketplace that lets clients discover and book independent health, wellness, and alternative-medicine professionals, and lets providers manage scheduling, Stripe payments, and WhatsApp reminders with no monthly fee.

Ownership category

akta.pro rank

Product category

Online Health & Wellness Marketplace

NAICS

Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Health wellness marketplace
• Online appointment booking
• Wellness provider directory
• Practice scheduling software
• Telehealth booking platform

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Transaction Fees: HealthPro charges providers a platform fee on transactions processed through the platform. Fee details are provided during onboarding and may be updated with 30 days notice. The specific fee percentage is not publicly disclosed but is deducted from each booking payment processed via Stripe.
2. Affiliate Referrals: The affiliate program allows approved participants to earn commissions by referring new providers. Affiliates receive commissions when referred providers complete onboarding and generate qualifying paid transactions, with a vesting requirement of the second qualifying invoice before payout.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HealthPRO operates a two-sided online marketplace that connects individual clients with independent health and wellness professionals (yoga, massage, acupuncture, naturopathy, chiropractic, and 50+ other specialties). The platform combines provider discovery, 24/7 real-time scheduling, Stripe Connect-powered payment processing, and WhatsApp-based booking confirmations and reminders into a single integrated system. Providers join free with no monthly fees and pay only a per-transaction platform fee, while clients search and book verified professionals via the public provider directory.

Product overview

HealthPro is a single unified marketplace platform that connects clients with independent health and wellness professionals. The platform combines six core integrated modules: Online Scheduling (real-time availability and booking management), Payment Processing (Stripe Connect for secure checkout and payouts), WhatsApp Notifications (automated confirmations and reminders), Provider Profiles (professional directories with credentials), Service Management (custom offerings with pricing), and Appointment Dashboard (centralized tracking). Virtual Consultations and Referral Commission Program extend the platform's capabilities. Upcoming features include Google Calendar 2-Way Sync and Client Ratings & Reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthPRO Marketplace Platform A unified web-based marketplace platform connecting clients with independent health and wellness professionals across 50+ specialties (yoga, massage, acupuncture, naturopathy, chiropractic, etc.). Combines provider discovery, real-time 24/7 scheduling, Stripe-powered payment processing, WhatsApp-based booking communications, public professional profiles, and virtual/in-person/phone consultation support into a single integrated system. Free for providers to join, with platform fees charged per transaction.
• HealthPRO Referral / Affiliate Program Affiliate program that allows approved participants to earn commissions by referring new providers to HealthPRO. Affiliates receive unique referral links with a 90-day cookie attribution window, and commission payouts vest after the referred provider's second qualifying invoice.

Quantifiable outcome

• No-shows dropped dramatically after implementing WhatsApp reminders
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the primary payment processor for HealthPro's transaction infrastructure. It enables secure payment processing via Stripe Connect, allowing providers to accept payments directly to their connected Stripe accounts. HealthPro integrates Stripe Checkout for hosted payment pages, with full PCI compliance. Transaction history, automatic refunds, and payout management are all handled through the Stripe integration.
• WhatsApp / MetacoreTechnology or IntegrationWhatsApp is integrated as the primary communication channel for automated appointment confirmations, reminders, and updates. Clients provide their phone number during booking to consent to receive WhatsApp messages. Both clients and providers can opt out of WhatsApp communications at any time.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Practo: Healthcare provider discovery and booking platform with strong international footprint. Overlaps with HealthPro's provider directory and appointment booking, particularly for virtual consultations and alternative/holistic practitioners.

Broad incumbents

• Zocdoc: Doctor and wellness appointment booking marketplace with provider search and online scheduling. Same discovery-to-booking user flow as HealthPro though focused primarily on licensed medical specialties.
• Square Appointments: Appointment scheduling embedded within Block's broader payments and POS ecosystem for SMB service businesses. Competes on scheduling and payments but is one product within a much wider suite serving many verticals.

Direct peers

• Booksy: Mobile-first booking platform for beauty, wellness, and health professionals. Comparable two-sided marketplace with provider profiles, scheduling, and integrated payments. Strong overlap in target SMB segments.
• Mindbody: The dominant marketplace/SaaS for booking wellness, fitness, and salon services. HealthPro targets the same two-sided market (providers + clients) with the same core flows (scheduling, payments, directory). Mindbody is the scale incumbent HealthPro must compete against on provider density.
• Vagaro: Booking and business management platform for salons, spas, and wellness professionals. Closely aligned offering: marketplace directory, scheduling, payments, and a free tier. Directly competes for HealthPro's provider and client segments.
• Fresha: Marketplace and business software for beauty and wellness professionals with zero-cost software model similar to HealthPro's free provider onboarding. Closely comparable commission-based revenue model and self-serve onboarding.
• Acuity Scheduling: Scheduling SaaS (now part of Squarespace) used by independent health and wellness practitioners for online booking, payments, and calendar sync. Direct feature overlap in scheduling and Stripe-powered payments.
• StyleSeat: Online booking marketplace for beauty and wellness professionals. Same two-sided dynamic, overlapping specialty categories (massage, alternative therapy), and similar free-provider-onboarding model.
• SimplyBook.me: Booking SaaS targeting health, beauty, and wellness professionals with website widget, payment integrations, and custom booking flows. Direct feature parity with HealthPro on scheduling and custom service pages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/healthprocom
• Facebookfacebook.com/338527412996389
• LinkedInlinkedin.com/company/home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthPRO