The KR Group

What The KR Group does

The KR Group, Inc. is a privately held managed IT services provider (MSP) headquartered in Grand Rapids, Michigan, founded around 2008–2009. The company delivers comprehensive outsourced IT infrastructure management, cybersecurity, cloud services, IT consulting, and professional services to small and mid-sized businesses across West Michigan, with physical offices in Grand Rapids, Norton Shores, Muskegon, Kalamazoo, and Lansing.

The core technology stack is assembled from best-of-breed partner platforms rather than proprietary software: Cisco (Meraki, Webex, DNA Center, Umbrella), Microsoft (365, Azure, Teams, SharePoint), RingCentral, Nextiva, VMware, AWS, and security tools from CrowdStrike and ProofPoint. Service delivery is anchored to a 24/7/365 helpdesk with a guaranteed 30-minute SLA response time (reportedly meeting this in 93.13% of critical issues) and a standardized 4–6 week onboarding process. The company offers three engagement models: fully managed IT, co-managed IT supplementing in-house teams, and project-based professional services including specialized security assessments (Purple Team Hive, Blue Team Hive, Teleworker Risk), vCIO advisory, and managed SOC services. Underlying service modules span data center management, unified communications, enterprise networking, backup/disaster recovery following a 3-2-1 methodology, and cloud migration across Azure, AWS, and VMware.

Revenue mechanics are driven primarily by recurring monthly managed-service subscriptions priced per client based on size and complexity, supplemented by project-based professional services and co-managed engagements. Go-to-market is consultative and sales-led, with discovery calls booked via phone (616.369.8977) and online scheduling, supported by content marketing through a Learning Center, regional SEO targeting Michigan markets, and community events. CEO Matthew Keeler leads the firm, which serves 115+ clients including Community West Credit Union, Campbell Grinder Company, and Andy J. Egan Co., reporting customer satisfaction scores of 4.94–4.95/5.

Name

The KR Group

Legal name

The KR Group, Inc.

Website

https://krgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IT Managed Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Knowledge Management & KCS Programs (BPAEAJAJ)

Keywords

• Managed IT services
• Cybersecurity services
• IT consulting
• Cloud migration
• Network infrastructure

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring monthly subscription services providing comprehensive IT infrastructure management, including proactive monitoring, maintenance, cybersecurity, and helpdesk support. Revenue is recurring in nature with flexible pricing based on business size and complexity.
2. Professional Services: Project-based consulting, implementation, and assessment services including IT strategy consulting, cloud migration, security assessments, and project management. Billed on a per-project basis.
3. Co-managed IT Services: Hybrid model supporting businesses with existing IT departments, providing supplemental expertise and freeing internal staff to focus on strategic initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The KR Group is an IT consulting company providing outsourced managed IT services, cybersecurity, IT consulting, and professional services to small and medium-sized businesses in West Michigan. Their offerings include fully managed IT, co-managed IT, cloud migration, backup and disaster recovery, managed SOC, VoIP/collaboration, and vCIO strategic advisory.

Product overview

The KR Group is an IT consulting company that offers a comprehensive suite of managed IT services rather than a single unified software product. The core portfolio centers on Managed IT Services as the primary offering, supported by Cybersecurity Services and IT Consulting. These are delivered through an integrated IT Solutions platform encompassing Data Center, Collaboration, and Enterprise Networks modules. The service model includes various engagement options: fully managed services, co-managed IT services working alongside existing internal teams, professional services on a project-by-project basis, and vCIO services for strategic leadership. Specialized offerings include security assessments (Purple Team Hive, Blue Team Hive, Teleworker Risk), managed SOC, VoIP/UCaaS collaboration, cloud migration, backup/disaster recovery, and industry-specific solutions for manufacturing, healthcare, education, professional services, banking, legal, and other sectors. The company supports integration with major platforms including RingCentral, Nextiva, Webex, Microsoft 365, Cisco technologies, and cloud providers Azure and AWS.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive outsourced IT management covering maintenance, monitoring, security, and 24/7 helpdesk support for small and medium-sized businesses to ensure uninterrupted productivity.
• Cybersecurity Services Full-spectrum security solutions including DNS security, firewall protection, antivirus/anti-spam, managed SOC, MFA, and security risk assessments to protect against cyber threats.
• IT Consulting Strategic technology advisory services including IT roadmapping, budgeting, vendor management, and vCIO executive-level guidance to align IT with business objectives.
• IT Support Day-to-day technical support with 24/7 availability, remote and on-site assistance, and guaranteed 30-minute SLA response times for issue resolution.
• Co-Managed IT Services Hybrid partnership model working alongside existing internal IT teams to supplement capabilities and free up staff for strategic initiatives.
• Professional Services Project-based consulting, implementation, and assessment services including IT strategy consulting, cloud migration, security assessments, and project management billed on a per-project basis.
• Data Center Services Management of critical systems including shared storage, unified computing, upgrades, maintenance, mail/calendar servers, VDI implementation, UPS integration, and cloud/hybrid deployments.
• Collaboration Services Internal and external communication solutions encompassing on-premises and cloud voice and video platforms including RingCentral, Nextiva, Webex, and Microsoft 365.
• Enterprise Networks Network infrastructure services covering routing, switching, architecture, security, wireless access points, WAN, and SD-WAN solutions.
• Cloud Services and Cloud Migration Strategy and execution for transitioning systems to cloud environments including Microsoft Azure, AWS, VMware, and cloud-hosted Infrastructure-as-a-Service implementations.
• Backup and Disaster Recovery Data protection solutions following the 3-2-1 backup principle with strategies and services to back up and recover essential business data.
• Managed Security Operations Center (SOC) 24/7 monitoring and response services providing threat detection, incident response, and ongoing security surveillance through dedicated security analysts.
• VoIP Services Voice over IP phone system services including implementation, migration, and management of cloud-hosted and on-premises phone solutions.
• Security Assessments Specialized security assessments including Purple Team Hive (combined offensive/defensive), Blue Team Hive (defensive), and Teleworker Risk Assessment evaluations.

Quantifiable outcome

• 93.13% of critical IT issues resolved within 30 minutes
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and standard.

• RingCentralcoreTechnology or IntegrationIntegration partner for unified communications and cloud-hosted calling solutions. KR Group offers RingCentral as part of their collaboration and communication services portfolio.
• NextivacoreTechnology or IntegrationIntegration partner for VoIP communications and business phone solutions. Nextiva is offered as part of KR Group's communication and collaboration service offerings.
• Cisco / WebexcoreTechnology or IntegrationCisco partner providing Webex collaboration solutions, Cisco Flex Plan, Cisco DNA Center, Meraki networking, and Cisco security products. Extensive portfolio of Cisco technologies integrated into service offerings.
• Microsoft 365coreTechnology or IntegrationMicrosoft partner providing Microsoft 365, Azure, Teams, SharePoint, and related Microsoft productivity and collaboration solutions.
• VMWarestandardTechnology or IntegrationTechnology partner for virtualization and cloud infrastructure solutions including VDI implementation and cloud network support.
• AzurecoreTechnology or IntegrationMicrosoft Azure cloud platform partner for cloud migration, cloud infrastructure management, and hybrid cloud deployments.
• AWSstandardTechnology or IntegrationAmazon Web Services partner for cloud computing, cloud storage, and cloud infrastructure support services.
• Cisco UmbrellacoreTechnology or IntegrationDNS security solution offered as part of comprehensive cybersecurity services. Provides cloud-delivered security for network protection.
• ProofPointstandardTechnology or IntegrationEmail security and protection solution offered as part of cybersecurity service stack for threat protection and compliance.
• CrowdStrikecoreTechnology or IntegrationEndpoint security and threat intelligence platform offered as part of advanced cybersecurity solutions.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dataprise: US-based managed services provider serving mid-market and enterprise with managed IT, cybersecurity, and cloud services across multiple regions. Closely comparable business model, service mix, and go-to-market to KR Group, only at a larger national scale.
• Ntiva: Regional-to-national MSP offering managed IT, cybersecurity, cloud, and vCIO services to SMB and mid-market. Highly comparable service portfolio and customer profile to The KR Group.
• CMIT Solutions: Franchise-based managed IT and cybersecurity provider serving SMBs across the US with a similar 24/7 helpdesk and consulting model. Direct competitor in the SMB outsourced-IT category.
• Coretelligent: Managed IT, cybersecurity, and cloud services provider focused on mid-market and financial services. Comparable service stack including managed SOC, vCIO, and co-managed IT offerings.
• NetGain Technologies: Midwestern regional MSP (Ohio) delivering managed IT, cybersecurity, and cloud services to SMB and mid-market. Closely comparable size, geography type, and service mix to KR Group.
• BlueBridge Networks: Midwest-based managed IT, cloud hosting, and disaster recovery provider. Overlaps with KR Group in managed services, backup/DR, and cloud migration offerings for SMB/mid-market.
• Bell Techlogix: Managed IT services and unified communications provider serving mid-market and enterprise. Comparable UCaaS, networking, and managed services delivery model to KR Group.

Broad incumbents

• C Spire Business: Diversified regional technology and managed services arm of C Spire, offering cloud, managed IT, and UCaaS across the Southeast US. Broader portfolio but overlapping managed-services and cloud offerings make it a comparable incumbent in the regional space.
• ePlus Technology: Large, established IT solutions provider delivering managed services, cloud, security, and consulting to mid-market and enterprise. Competes with KR Group in the same buyer segment but at significantly larger scale.
• CDW: National broad-line IT solutions and services provider with a managed services portfolio including cloud, security, and support. Competes for the same SMB/mid-market customers as KR Group via scale and procurement leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thekrgroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The KR Group