anaptis

What anaptis does

anaptis GmbH is a privately held German Microsoft ERP implementation partner founded in 2005 in Münster and led by co-founders and managing directors Markus Rautenberg and Markus Thyen. The company specializes in deploying, customizing, migrating, and supporting Microsoft Dynamics 365 Business Central — both cloud and on-premises — for small and mid-sized enterprises across the German-speaking DACH region. Its core technology stack spans the full Microsoft business application portfolio: Dynamics 365 Business Central as the ERP backbone, the Power Platform (Power Apps, Power Automate, Power BI, Power Pages) for low-code extension and analytics, Microsoft 365 for productivity integration, Microsoft Copilot for AI assistance, and Microsoft Fabric for advanced data warehousing. Custom-developed extensions include OPplus 365 for digital payment traffic (partnered with Continia), the Anvaigo mobile app for offline field access, and numerous industry-specific modules (e.g., custom pallet management for Pfeuffer, return management for Athesia Kalenderverlag, variant configuration for Richard Denk). An R&D team was added in 2018 and the "anaptis AI" service line launched in 2019, both built around Microsoft's AI capabilities rather than proprietary models.

The business operates a hybrid revenue model combining professional services (consulting, implementation, change management, training), Microsoft licensing pass-through, add-on/extension revenue, and ongoing managed support. Pricing is quote-based and project-driven, with a structured sales cycle running from free initial consultation through paid workshops, concept/quote, and multi-year implementation contracts. Customers are acquired through a direct enterprise/field-sales motion anchored by referrals, organic SEO, Microsoft co-sell, and emerging AI-search channels; distribution is exclusively direct with no reseller or marketplace presence.

anaptis serves 100+ customers across 12+ industry verticals — including agriculture, biotech, construction materials, e-commerce, food, logistics, machinery, plastics, production, rental, and wholesale — with a portfolio that spans small businesses (e.g., Palettenpool Deutschland, ngworx.ag) through mid-market manufacturers (Pfeuffer, Richard Denk, Marburger Lederwaren, AXRO) to enterprise accounts (DAF Trucks, Topigs Norsvin, Meistersinger). Multiple customer relationships have persisted 15-20 years, indicating strong retention and high switching costs from deep Business Central customizations. The firm employs over 60 people across four German offices (Münster headquarters in Technologiepark Münster, Hamburg opened 2022, Würzburg since 2014/expanded 2021, Braunschweig opened 2023) and remains founder-led with no disclosed external investment, parent company, subsidiaries, or M&A activity.

Name

anaptis

Legal name

anaptis GmbH

Website

https://anaptis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

anaptis GmbH is a founder-led German Microsoft partner specializing in Dynamics 365 Business Central ERP implementation, customization, and support for small and mid-sized enterprises across the DACH region, with 60+ employees in four German offices.

Ownership category

akta.pro rank

Product category

ERP Implementation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

Keywords

• ERP implementation services
• Business Central consulting
• Microsoft Dynamics partner
• Cloud ERP migration
• ERP support services

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ERP Consulting and Implementation Services: Core revenue stream from consulting on ERP strategy, digitalization, cloud migration, process optimization, and change management. Implementation services for Microsoft Dynamics 365 Business Central, including migration from Dynamics NAV/Navision, upgrades, and system expansions. Projects follow a structured sales cycle: initial consultation, workshop, concept and quote, then implementation.
2. Microsoft Dynamics 365 Business Central Licensing: Revenue derived from Microsoft ERP licensing. Dynamics 365 Business Central is offered in Cloud and On-Premises deployment variants with Essentials, Premium, and Team Members licensing tiers. Licensing is per Named User, billed monthly (Cloud) or as perpetual license (On-Premises).
3. Add-On Extensions and Individual Development: Revenue from proprietary add-on extensions (e.g., OPplus 365 for payment traffic, Anvaigo Mobile App for offline mobile access) as well as custom individual developments for customers. These are delivered as Business Central extensions.
4. Support and Ongoing Operations: Post-implementation support and maintenance services including user training, release/update management, and continued system optimization. Also provides support for older Navision/Dynamics NAV versions for customers transitioning later.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

anaptis implements, customizes, and supports Microsoft Dynamics 365 Business Central as a Microsoft Gold Certified Partner for mid-sized German companies. The company sells Dynamics 365 Business Central licensing in Essentials, Premium, and Team Members tiers (cloud and on-premises), delivers ERP consulting, change management, cloud strategy and process optimization services, executes new implementations and migrations from legacy Navision/Dynamics NAV, builds custom extensions and add-ons, and provides ongoing support and managed operations across manufacturing, wholesale, logistics, e-commerce, food, agriculture and similar verticals.

Product overview

anaptis GmbH is a Microsoft-certified ERP partner specializing in implementing and supporting Microsoft Dynamics 365 Business Central for mid-sized companies in German-speaking markets. Their product portfolio centers on Business Central as the core ERP platform, complemented by the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Pages) for customization and analytics, Microsoft 365 integration for productivity, Microsoft Fabric for advanced data analytics, and Microsoft Copilot for AI assistance. They also provide extensions and add-ons for Business Central, offer migration services from legacy systems (Navision, Dynamics NAV), and provide consulting services for cloud strategy, change management, process optimization, and IT infrastructure. The company maintains expertise across multiple industries including manufacturing, wholesale, e-commerce, logistics, food, and agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• anaptis AI: KI-Aktivitäten der anaptis GmbH im Bereich Künstliche Intelligenz, gestartet 2019.

Products and services

• Microsoft Dynamics 365 Business Central Implementation End-to-end Microsoft Dynamics 365 Business Central implementation services covering finance, supply chain, sales, service, and operations for mid-sized companies. Includes licensing resale (Essentials, Premium, Team Members tiers), project scoping, workshops, configuration, go-live, and ongoing operations.
• ERP Consulting Services Strategic ERP consulting services covering change management, cloud strategy, IT infrastructure strategy, and process optimization for mid-sized companies adopting or upgrading Microsoft Dynamics 365 Business Central.
• ERP Upgrade and Migration Services Upgrade and migration services to move customers from legacy Navision and Dynamics NAV versions to Microsoft Dynamics 365 Business Central, including cloud migration.
• ERP Support and Managed Services Post-implementation support, maintenance, user training, release/update management, and continued system optimization for Dynamics 365 Business Central and legacy Navision/Dynamics NAV environments.
• Business Central Add-Ons and Custom Extensions Custom extensions and add-on solutions that extend Dynamics 365 Business Central functionality for specific business requirements, including third-party add-ons such as OPplus 365 (payment traffic automation) and Anvaigo (offline mobile ERP access).
• Microsoft Power Platform Services Implementation and consulting services for Microsoft Power Platform components (Power Apps, Power Automate, Power BI, Power Pages) integrated with Dynamics 365 Business Central for custom application development, workflow automation, analytics, and external portals.
• Microsoft Copilot Consulting and AI Integration

Quantifiable outcome

• 80% time savings achieved in finance processes
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anvaigo (formerly Anveo)coreTechnology or Integration · 1 January 2018Anvaigo provides a mobile app solution for offline-capable, mobile access to Dynamics ERP from the field. anaptis implements Anvaigo's mobile app for customer field sales and service staff. Anvaigo recommends anaptis to customers seeking implementation partners. Key customer Athesia Kalenderverlag was referred by Anvaigo.
• Infosim GmbH & Co. KGminorStrategic or Co-development Partner · 1 January 2014Collaboration established in 2014 at the Würzburg location. infosim is a technology company focused on network management and analytics solutions, operating in a related but distinct domain from anaptis's ERP focus. The partnership facilitated anaptis's expansion to Würzburg.
• MicrosoftcoreTechnology or Integration · 1 January 2002Certified Microsoft partner specializing in Dynamics 365 Business Central (formerly Navision/Dynamics NAV). Operates within the Microsoft Partner Network. Core technology provider for all ERP implementations, add-ons, and AI integrations. Maintains Microsoft Gold Partner status (achieved in 2008). Partners across the full Microsoft technology stack including Power Platform, Microsoft 365, Copilot, and Fabric.
• connectiv! eSolutions GmbHminorChannel Partner/ Reseller/ DistributorNeighboring and partner company offering CRM tools from the Dynamics 365 suite (Dynamics 365 Marketing, Sales, Customer Insights, Customer Service, Field Service). anaptis refers customers needing dedicated CRM capabilities to connectiv!, and together they offer integrated ERP + CRM solutions from the Dynamics 365 product family with seamless system communication and unified user interface.
• IHK Nord Westfalen (Chamber of Commerce)minorGTM or Marketing PartnerThe Chamber of Commerce (IHK) supported anaptis's international trainee exchange program (Erasmus-funded) by providing a mobility consulting initiative. IHK facilitated contact with Inbiz, a Swedish Microsoft partner in Uppsala, for a student internship exchange.
• Inbiz AB (Sweden)minorStrategic or Co-development PartnerSwedish Microsoft partner company based in Uppsala, developing Dynamics 365 Business Central solutions for companies throughout Sweden. Hosted an anaptis trainee for an 8-week international internship. Collaboration facilitated knowledge exchange and cross-border ERP expertise between the two Microsoft partner firms.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• KUMAVISION AG: German Microsoft Dynamics 365 ERP and CRM partner specializing in implementations for the Mittelstand across manufacturing, wholesale, and services. Highly comparable to anaptis in customer segment, technology stack (Dynamics BC/NAV), and German SME GTM.
• Inwerken AG: Lower Saxony-based Microsoft Dynamics specialist focused on Dynamics 365 Business Central / NAV implementations for German SMEs. Closely overlaps with anaptis on Microsoft Gold partner status, ERP-only focus, and Mittelstand customer base.
• Allgeier Enterprise Services: German IT services subsidiary of Allgeier Group providing Microsoft Dynamics 365 BC/NAV implementations among other enterprise application services. Comparable as a German Microsoft Dynamics partner serving Mittelstand, but operates at a broader portfolio scale than anaptis.
• HSO Enterprise Solutions GmbH: Global Microsoft Dynamics 365 partner with German presence, specializing in industry-specific ERP implementations on the Business Central and Finance & Supply Chain platforms. Comparable as a Dynamics-focused SI but typically engages larger enterprise deals than anaptis's SME sweet spot.
• Sievers-Group: German Microsoft Dynamics 365 partner with a North German footprint offering consulting, implementation, and managed services around Dynamics BC and Power Platform. Comparable on Microsoft Gold partner status, German SME focus, and ERP-led service portfolio.
• Prodware Germany: European Microsoft Dynamics 365 partner with a German subsidiary offering Business Central and Microsoft cloud ERP implementations to mid-market clients. Comparable on Microsoft-only ERP positioning and Mittelstand-style deployments, though with broader European footprint than anaptis.

Broad incumbents

• msg group: Large Munich-based German IT consulting firm with a Microsoft Dynamics practice alongside SAP, insurance, and banking industry solutions. Comparable Microsoft ERP capability but as part of a much broader portfolio than anaptis's Dynamics-only focus.
• ORBIS SE: Saarbrücken-listed German consulting firm with established Microsoft Dynamics 365 and SAP practices serving mid-market and enterprise clients. Comparable on Dynamics ERP delivery capability but at larger group scale and with broader industry breadth.
• Avanade: Global Accenture/Microsoft joint venture and large Microsoft partner offering Dynamics 365, Power Platform, and Azure services with significant German operations. Comparable on Microsoft stack and Dynamics delivery but competes for larger enterprise contracts than anaptis's Mittelstand focus.
• T-Systems International: Deutsche Telekom subsidiary delivering managed IT services and Microsoft cloud solutions including Dynamics 365 to mid-market and enterprise clients. Comparable as a Microsoft delivery partner in the German market, with substantially greater scale and reach than anaptis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/anaptis_karriere
• Xx.com/anaptisInfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anaptis