Wireless Links
Wireless Links designs and manufactures proprietary GPS telematics hardware (Piccolo family) and the Fleet.Net cloud platform for fleet management, asset tracking, ELD compliance, and cold chain monitoring. It sells direct and through 150+ integrators in 25 countries.
- Company typePrivate
- Founded2000
- HeadquartersLyndhurst, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wireless Links does
Wireless Links, founded in 2000 and headquartered in Lyndhurst, New Jersey, designs and manufactures GPS telematics hardware and cloud software for fleet management and asset tracking. The company's core offering is the Piccolo Platform — a modular stack combining proprietary hardware devices (the Piccolo family, including the STX, Plus, Hybrid, ATX2S, ATMS, Mini, TMX, and the BlueLink ELD) with the Fleet.Net cloud platform, which delivers real-time GPS tracking, ELD compliance, temperature monitoring, route optimization, geofencing, and AI-powered dash cam integration. Connectivity spans cellular (4G CATM1/NB1 with 2G fallback), LoRaWAN, active/passive RFID, and BLE, and the DriverLog ELD application supports FMCSA and Canadian DOT compliance in multiple languages with a white-label option for integrators.
The company serves two primary customer sets: end-user fleet managers and operators (small fleets of five vehicles through enterprises running thousands) in verticals including transportation, logistics, cold chain, construction, waste management, school transportation, and public safety; and a global channel of more than 150 integrators and software companies across 25 countries in Europe, North America, Asia, and South America that build differentiated local solutions on the Piccolo Platform. Wireless Links makes money through four revenue streams: hardware unit sales of Piccolo devices, recurring subscription fees for the Fleet.Net platform, API and white-label licensing for integrators, and professional services for installation and support. Go-to-market is sales-led, combining direct enterprise field sales with channel partners, a dealer program, and an own e-commerce storefront.
The company is privately held, incorporated in Pennsylvania, with no external funding rounds disclosed. Founder Joe Shaovich leads the company as CEO. Strategic positioning emphasizes full-stack product ownership, hardware reliability (first-generation GPRS units from 2002 remain in operation), and platform modularity as the primary differentiation against larger telematics competitors.
Wireless Links firmographics
Firmographics- Name
- Wireless Links
- Legal name
- Wireless Links Inc.
- Website
- https://wlius.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wireless Links designs and manufactures proprietary GPS telematics hardware (Piccolo family) and the Fleet.Net cloud platform for fleet management, asset tracking, ELD compliance, and cold chain monitoring. It sells direct and through 150+ integrators in 25 countries.
- Ownership category
- akta.pro rank
Wireless Links industry classification
Industry- Product category
- GPS Fleet Management Hardware and Software
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Communications Equipment Manufacturing (33429)
- SIC
- Electronic Components & Accessories (3670), Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Wireless Links is headquartered
LocationHeadquarters
- HQ city
- Lyndhurst
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wireless Links business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- GPS Telematics Hardware Sales: Sale of proprietary Piccolo family telematics devices including vehicle trackers, asset trackers, temperature monitors, ELD devices, dash cams, and IoT sensors. Hardware devices are sold through direct sales, integrators, and dealers.
- Fleet.Net Cloud Platform Subscription: Software-as-a-service subscription for access to the Fleet.Net cloud platform for fleet management, asset tracking, ELD compliance, and temperature monitoring. Pricing is quote-based based on fleet size and features required.
- API and Integration Licensing: Licensing of APIs and white-label options for integrators and software companies to integrate Wireless Links telematics data into third-party applications. Integrators can white-label the DriverLog ELD application.
- Professional Services: Implementation and support services, including system installation, configuration, and ongoing technical support through the company's customer support team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on fleet size and solution requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wireless Links product offering
Product offeringCore offering
Wireless Links designs, manufactures, and sells the Piccolo family of GPS telematics hardware devices (vehicle and asset trackers, ELD devices, AI dash cams, IoT/RFID tags, LoRa trackers, temperature monitors) and operates the Fleet.Net cloud platform, providing real-time GPS tracking, ELD compliance, temperature monitoring, driver behavior analytics, route optimization, and AI-powered video telematics for fleet operators and software integrators worldwide.
Product overview
Wireless Links offers a modular IoT and telematics platform combining the Piccolo family of hardware devices with the Fleet.Net cloud platform. The product portfolio spans vehicle telematics (Piccolo STX, Piccolo Plus), dual-mode trailer/asset trackers (Piccolo Hybrid, Piccolo ATX2S, Piccolo ATMS, Piccolo Mini), temperature monitoring (Piccolo TMX), ELD compliance (BlueLink ELD, DriverLog), AI-powered dash cameras (AI2020, MDVR), LoRa-based tracking (ATL-1), and IoT sensing tags. The system unifies fleet management, asset tracking, cold chain monitoring, driver safety, and route optimization into a single cloud platform.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet.Net: Cloud-based fleet management and asset tracking software platform.
- DriverLog
- Piccolo
Products and services
- Fleet.Net
Quantifiable outcome
- Up to 10,000 GPS positions with single charge (Piccolo ATX2S solar)
- +3 more outcomes
Companies that use Wireless Links
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
Wireless Links technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Wireless Links partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thermo King EastcoreThermo King East is a valued partner of Wireless Links that proposed and installed the Piccolo Hybrid solution for KF Trucking's cold chain fleet. Thermo King East successfully installed the integrated system for tracking 22 refrigerated trailers and trucks with temperature monitoring, combining Wireless Links hardware with their cold chain expertise.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wireless Links competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading GPS fleet telematics platform serving commercial fleets with vehicle tracking, ELD compliance, and analytics. It directly competes with Wireless Links in the North American fleet management market with overlapping hardware-software offerings and integrator/reseller channels.
- Samsara: Samsara offers a unified IoT platform for fleet management, asset tracking, ELD, video-based safety (AI dash cams), and temperature monitoring. It is a direct peer with a comparable hardware-software-cloud stack targeting the same fleet operator and integrator customer base as Wireless Links.
- Verizon Connect: Verizon Connect provides GPS fleet tracking, ELD compliance, asset tracking, and video telematics for fleets of all sizes. It competes head-to-head with Wireless Links in telematics hardware, fleet SaaS, and connectivity, with comparable SMB-to-enterprise customer segments.
- Fleet Complete: Fleet Complete delivers GPS fleet management, asset tracking, and IoT telematics through a global reseller and integrator network. Its channel-led model and comparable product breadth make it a direct peer to Wireless Links' integrator-driven go-to-market.
- Lytx: Lytx specializes in video telematics, AI-powered dash cams, and driver safety programs for commercial fleets. It overlaps with Wireless Links' AI2020 dash cam, MDVR, and driver coaching offerings for fleet safety and risk management.
- Spireon: Spireon delivers GPS asset tracking and fleet telematics solutions for trailers, vehicles, and powered assets. It directly competes with Wireless Links' Piccolo Hybrid, Piccolo ATX, and trailer/container tracking products in North America.
Broad incumbents
- CalAmp: CalAmp supplies telematics hardware, fleet/asset tracking devices, and connected vehicle IoT platforms to enterprise fleets and solution providers. Its broader portfolio and larger scale make it a broad incumbent peer to Wireless Links' Piccolo hardware and Fleet.Net cloud.
- Trimble Transportation: Trimble provides enterprise-grade fleet management, transportation management, and asset tracking solutions across logistics and construction. It overlaps with Wireless Links in telematics and asset tracking but as a much larger incumbent serving global enterprise customers.
- ORBCOMM: ORBCOMM provides IoT and M2M telematics for fleet management, cold chain, and asset tracking with both satellite and cellular connectivity. Its cold-chain monitoring and trailer tracking offerings overlap with Wireless Links' temperature monitoring and asset tracking portfolio.
Emerging players
- Netradyne: Netradyne is an AI-focused video telematics company offering dash cams with driver behavior scoring and fleet safety analytics. It is an emerging competitor to Wireless Links' AI2020 dash cam and DriverLog driver coaching products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wireless Links social profiles
Digital presenceWireless Links financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wireless Links leadership team
Management profileNumber of profiles
Profiles1 record
Wireless Links funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wireless Links M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wireless Links
What does Wireless Links do?
Wireless Links designs, manufactures, and sells the Piccolo family of GPS telematics hardware devices (vehicle and asset trackers, ELD devices, AI dash cams, IoT/RFID tags, LoRa trackers, temperature monitors) and operates the Fleet.Net cloud platform, providing real-time GPS tracking, ELD compliance, temperature monitoring, driver behavior analytics, route optimization, and AI-powered video telematics for fleet operators and software integrators worldwide.
Is Wireless Links a public or private company?
Wireless Links is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wireless Links founded?
Wireless Links was founded in 2000. It employs 11 to 50 people.
Where is Wireless Links based?
Wireless Links is headquartered in Lyndhurst, United States, in the North America region.
How does Wireless Links make money?
Four revenue lines are on record. GPS Telematics Hardware Sales are the primary driver. The others are fleet.Net Cloud Platform Subscription, API and Integration Licensing and professional Services.
Who are Wireless Links's main competitors?
Direct peers on record are Geotab, Samsara, Verizon Connect, Fleet Complete, Lytx and Spireon. Broad incumbents are CalAmp, Trimble Transportation and ORBCOMM. Netradyne is listed as an emerging player.
Does Wireless Links have an API?
No public API is recorded for Wireless Links.
What industry is Wireless Links in?
Wireless Links's product category is GPS Fleet Management Hardware and Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLABAJAL, Telematics Hardware, Sensors & Installation Services. Its NAICS code is 334220 and its SIC code is 3670.