tagDiv

What tagDiv does

tagDiv, operating through its legal entity SC Electronista SRL, is a Romania-based software company founded in 2010 that builds premium WordPress themes and provides custom web development services. The company's product portfolio centers on two flagship themes, Newspaper (the #1 selling news/magazine theme on ThemeForest with 125,000+ customers and 7,600+ five-star ratings) and Newsmag, both powered by the proprietary tagDiv Composer frontend drag-and-drop page builder. An integrated plugin ecosystem extends the platform with a Cloud Library of 2,000+ templates, an Opt-In Builder for membership and paywall management, native WooCommerce integration with 27+ e-commerce elements, Smart Popups, and directory/listing functionality. The company also operates HRiFlow, a wholly-owned SaaS subsidiary offering online attendance, HR, and payroll software to over 500 business clients.

tagDiv monetizes through three streams: (1) one-time/perpetual WordPress theme licenses sold primarily through the ThemeForest/Envato marketplace, (2) professional services including custom web development, UI/UX design, e-commerce development, SaaS solutions, migration, and managed WordPress hosting, billed at hourly rates with a 50% upfront deposit (capped at $5,000), and (3) recurring hosting infrastructure and HRiFlow SaaS subscriptions. The go-to-market is hybrid: product-led growth for theme sales via self-serve marketplace purchasing, and enterprise field sales for custom services via quote requests targeting governments, agencies, enterprises, and startups.

The company has executed over 150 custom projects for clients in more than 10 countries and serves a customer base spanning individual website owners, SMBs, media organizations, and enterprises — with notable logos including UNRIC, share.america.gov, Uber, Bitcoin.com, Best Buy Canada, Turkish Airlines, McDonald's Poland, African Leadership Academy, and Welthee. Headcount is in the 11–50 range, the company is bootstrapped with no disclosed external funding, and holds ISO 9001:2015 and ISO 27001:2022 certifications with GDPR and CCPA compliance.

Name

tagDiv

Legal name

SC Electronista SRL

Website

https://tagdiv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

tagDiv is a Romania-based software company (founded 2010) that builds premium WordPress themes — notably Newspaper and Newsmag, distributed via ThemeForest with 140,000+ cumulative customers — and provides custom web development, hosting, and HRiFlow HR/payroll SaaS services to SMBs, enterprises, and government clients globally.

Ownership category

akta.pro rank

Product category

WordPress Themes and Web Development Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• WordPress themes
• Web development services
• Custom web design
• Theme marketplace sales
• Frontend page builder

Headquarters

HQ city

Alba Iulia

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WordPress Theme Sales (Newspaper & Newsmag): Premium WordPress themes sold through ThemeForest marketplace. Themes are purchased as one-time licenses with optional support subscriptions. Over 140,000 customers have purchased the themes.
2. Custom Web Development Services: Professional web design, development, and customization services billed at hourly rates with 50% deposit upfront (max $5,000). Minimum 2-hour project threshold. Services include WordPress development, e-commerce, business applications, and digital maintenance.
3. Hosting and Infrastructure Services: WordPress hosting and dedicated servers offered as additional services to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

tagDiv develops and sells premium WordPress themes (flagship Newspaper Theme and Newsmag Theme) through the ThemeForest marketplace and offers a related suite of proprietary plugins (tagDiv Composer visual builder, Opt-In Builder, Cloud Library, Smart Popups, WooCommerce integration, directory system). Alongside these packaged products, the company delivers custom web development, design, SaaS, e-commerce, migration, hosting and business application services for clients worldwide. Both lines leverage tagDiv's proprietary visual building technology to let users create news, magazine, blog, e-commerce and business websites without coding.

Product overview

tagDiv is a software company specializing in WordPress themes and web development services. The product portfolio centers on two flagship WordPress themes—Newspaper Theme (the #1 selling news and magazine theme) and Newsmag Theme—complemented by the proprietary tagDiv Composer page builder. These core products form an integrated platform where the Composer enables drag-and-drop frontend editing across both themes, supported by add-on modules including the tagDiv Opt-In Builder (membership/paywall functionality), Cloud Library Templates (2000+ pre-made layouts), Smart Pop-Ups (engagement overlays), and native WooCommerce integration. The company also offers professional services spanning custom web development, UI/UX design, SaaS development, e-commerce solutions, content migration, and managed WordPress hosting. With over 140,000 customers worldwide including major brands, tagDiv serves beginners through enterprise clients from its Romania headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Newspaper Theme: A popular WordPress theme for news, magazines, blogs, and business websites with drag-and-drop builder functionality. Over 125,000+ customers use this theme.
• Newsmag Theme
• HRiFlow
• tagDiv Composer
• tagDiv Opt-In Builder
• tagDiv Cloud Library

Products and services

• Newspaper Theme Premium WordPress theme for news, magazine, blog, business, WooCommerce and membership websites; includes the tagDiv Composer drag-and-drop frontend builder, 160+ prebuilt websites and access to the 2,000+ Cloud Library templates; designed for users with no coding skills.
• Newsmag Theme WordPress theme optimized for news, newspaper, magazine, publishing and review sites; SEO-ready, fast, and easy to use without coding; designed to help monetize content sites.
• Web Development Customization Services Custom web development services covering PHP, JavaScript, database, server, web services and security implementation for enterprise websites; targets companies, institutions, governments, agencies and startups requiring tailored solutions.
• Web Design UI/UX On-Demand Services On-demand web design services covering strategy, mockups, responsive layouts and corporate identity branding for clients needing design support alongside or independent of development.
• SaaS Solutions & Development Services Custom development services for designing, building and launching Software-as-a-Service (SaaS) products and applications for clients who want to bring a SaaS offering to market.
• E-Commerce Development Services Online store development services covering design, integration, strategy and optimization for e-commerce platforms; supports clients building or scaling online retail operations.
• Content & Web Migration Services Migration services for moving content from external CMSes, old WordPress installations, or for server changes; preserves SEO and content integrity during platform transitions.
• WordPress Hosting & Dedicated Servers Managed WordPress hosting and dedicated server solutions sold as recurring services to provide performant, configurable and secure website hosting for clients and theme customers.
• Business Application Development Custom business software development including ERP, CRM, HR, project management, and data analytics applications; targets organizations needing tailored internal software.
• HRiFlow Cloud-based online attendance, HR and payroll SaaS software enabling companies to manage employee attendance and information from any device; serves 500+ business clients as tagDiv's wholly-owned subsidiary SaaS product.

Quantifiable outcome

• Over 140,000 customers worldwide using tagDiv themes
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

One partnership is on record.

• ThemeForest / Envato Pty LtdcoreChannel Partner/ Reseller/ DistributorThemeForest is the primary marketplace channel for selling tagDiv's Newspaper and Newsmag WordPress themes. Envato Pty Ltd operates the platform which handles transaction processing, licensing management, and provides the marketplace infrastructure for global theme distribution. tagDiv sells themes through this channel and sends purchase tokens for license validation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WP Engine: WP Engine is a major managed WordPress hosting and ecosystem player that intersects with tagDiv's hosting services and broader WordPress product portfolio. While not a theme competitor, WP Engine competes for the same WordPress site owner budget and offers its own premium themes and tools as part of a broader platform.

Direct peers

• WebFX: WebFX is a digital marketing and web development services agency that competes with tagDiv's custom web development and design services arm. Both target enterprise and mid-market clients needing custom website builds, e-commerce, and ongoing digital services.
• SiteOrigin: SiteOrigin provides WordPress themes and a page builder (SiteOrigin Builder) that competes with tagDiv's products. Targets similar DIY WordPress users looking for flexible, theme-plus-builder combinations.
• Elementor: Elementor is a leading WordPress visual page builder competing directly with tagDiv Composer. While Elementor focuses primarily on the builder layer rather than full themes, both companies serve the same audience of WordPress users wanting no-code site-building with drag-and-drop editing.
• Themify: Themify creates WordPress themes with a built-in drag-and-drop builder (the Builder plugin), closely paralleling tagDiv's Newspaper Theme + tagDiv Composer combination. Overlaps directly in target customer (DIY WordPress site owners) and product architecture.
• ThemeFusion (Avada): ThemeFusion sells the Avada WordPress theme, historically one of the top-selling themes on ThemeForest and a direct competitor to tagDiv's Newspaper Theme for the same multi-purpose, content-rich website use cases.
• ThemeIsle: ThemeIsle develops WordPress themes and plugins (including Neve and Hestia) and competes with tagDiv in the ThemeForest and direct-to-consumer theme market. Targets similar SMB and blogger audiences for content-driven WordPress sites.
• Brainstorm Force (Astra): Brainstorm Force develops the Astra WordPress theme, a leading lightweight theme competing with tagDiv's Newspaper and Newsmag themes. Both companies target SMBs, agencies, and freelancers building content-heavy WordPress sites and sell complementary plugins and templates.
• Beaver Builder: Beaver Builder is a WordPress front-end page builder plugin with a comparable target audience to tagDiv Composer. While Beaver Builder is theme-agnostic, it competes with tagDiv for the same agency and SMB customers seeking visual WordPress site-building tools.
• Elegant Themes: Elegant Themes (Divi) is one of the most direct competitors to tagDiv, offering the Divi WordPress theme with a built-in visual page builder. Competes head-to-head with tagDiv Newspaper and Newsmag themes for the same news, magazine, and business website buyers on ThemeForest and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tagDivOfficial
• YouTubeyoutube.com/channel/UCOT1RiNysIPCTnVZskwtQ
• Facebookfacebook.com/TagDiv
• LinkedInlinkedin.com/company/tagdiv
• Instagraminstagram.com/tagdiv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tagDiv