2BrightSparks

What 2BrightSparks does

2BrightSparks Pte. Ltd. is a privately held, bootstrapped Singapore software company founded in 2003-2004 that develops SyncBack, a backup and synchronization product line for Windows. The company sells three editions — SyncBackFree (freemium), SyncBackSE (standard commercial), and SyncBackPro (professional commercial) — supported by the SyncBack Touch cross-platform companion service, the SyncBack Management System (SBMS) for centralized administration, and the OnClick Utilities freeware suite. SyncBackFree serves as the primary product-led growth channel with over 2 million active users worldwide and no advertising.

The product is built on a Delphi codebase and offers backup, mirroring, and synchronization to local drives, network shares, FTP/SFTP/FTPS, and more than 17 cloud storage providers including Amazon S3, Google Drive, Microsoft Azure, OneDrive, SharePoint, Dropbox, Box, Backblaze B2, and WebDAV. Technical differentiators include Delta-Copy incremental file transfer, parallel and threaded transfers via Worker Threads, 256-bit AES encryption, ransomware detection, Secrets Manager integration with major cloud and on-premise vaults, and the recently introduced AI-powered scripting in SyncBack V12.

The company monetizes primarily through one-time perpetual licenses for SyncBackSE and SyncBackPro, with an optional annual Upgrade Assurance subscription that bundles free major version upgrades, priority support, and Insider Access to pre-release features. Distribution is exclusively direct-to-customer through a FastSpring-powered web store, supplemented by a 30%-commission affiliate program managed through Impact and Windows Package Manager (winget) for enterprise deployment. The company serves a heterogeneous base of individual users, small and medium businesses, and named institutional customers including hospitals, police departments, and government agencies, with explicit discounts for education and non-profit segments.

Name

2BrightSparks

Legal name

2BrightSparks Pte. Ltd.

Website

https://2brightsparks.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

2BrightSparks is a bootstrapped Singapore software company that develops SyncBack backup and synchronization software for Windows, serving individual users, SMBs, and institutions like hospitals and government agencies globally through a freemium model, perpetual licenses, and an optional subscription.

Ownership category

akta.pro rank

Product category

Backup and Synchronization Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Backup & Recovery Software (HDABAEAD)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)

Keywords

• Backup software
• File synchronization
• Cloud backup
• Data protection
• Incremental backup

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Perpetual): SyncBackSE and SyncBackPro are sold as perpetual licenses. Customers pay once and own the license indefinitely for the major version purchased. Basic support included for 90 days. Major version upgrades require purchase unless Upgrade Assurance subscription is active.
2. Upgrade Assurance Subscription: Optional annual subscription providing free major version upgrades, extended priority support, and Insider Access to new features before official release. Auto-renews annually. Per-seat pricing matching number of SyncBack licenses owned.
3. SyncBackFree: Free forever for personal, educational, charity, government, and commercial use. No registration required. No ads or nags. Serves as product-led growth entry point for upgrading to paid versions.
4. Affiliate Commissions: Affiliates earn 30% commission on every sale of SyncBackPro or SyncBackSE through affiliate tracking links. Commissions held for 30 days then released monthly.
5. SyncBack Touch Licenses: For users of SyncBackPro/SE V9 or older, separate Touch licenses must be purchased for each installation. Free with SyncBackPro/SE V10 and newer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

2BrightSparks develops and sells the SyncBack line of backup and synchronization software for Windows, with three tiers (Free, SE, Pro), supporting local, network, FTP/SFTP, and 15+ cloud storage destinations. The company also offers SyncBack Touch for cross-platform remote file access, the SyncBack Management System (SBMS) for centralized enterprise deployment, the SyncBack Monitor Android app, and a free OnClick Utilities suite (secure delete, encryption, file search, hashing, patching, text scrambling, recovery) plus SysLog Freeware.

Product overview

2BrightSparks is a software company specializing in backup, synchronization, and file management solutions. The core product line consists of three editions of SyncBack backup software: SyncBackPro (professional/commercial), SyncBackSE (standard), and SyncBackFree (free), all for Windows. These products offer backup, mirroring, and synchronization of files to local drives, network locations, and cloud storage services. Related offerings include SyncBack Touch (cross-platform mobile/desktop companion app), the SyncBack Management System (centralized enterprise management), and the free OnClick Utilities suite (secure delete, encryption, file search, hash verification, text scrambling, and file recovery tools). The company sells directly online with perpetual licensing and an optional Upgrade Assurance subscription.

Differentiator

Problem solved

Functional benefit

Brands

• SyncBack: Flagship backup and synchronization software product line including SyncBackPro, SyncBackSE, and SyncBackFree versions.
• OnClick Utilities
• SyncBack Touch
• SyncBack Management System (SBMS)
• SyncBack Monitor

Products and services

• SyncBackPro Professional backup and synchronization software for Windows with full support for cloud storage services, SFTP, email backup, scripting, file integrity checking, secrets managers, and centralized management through SBMS. Designed for businesses and professionals. Sold as a perpetual license.
• SyncBackSE Standard backup and synchronization software for Windows with advanced features including FTPS support, backup of locked files, Fast Backup, and better encryption and compression. Suitable for home and business users who do not require cloud storage or SFTP. Sold as a perpetual license.
• SyncBackFree Free backup and synchronization software for Windows with basic backup, mirror, and sync capabilities. Includes ransomware detection, scheduling, and multi-language support. Completely free with no registration required for personal, educational, charity, government, and commercial use.
• SyncBack Touch Cross-platform service that works with SyncBackPro or SyncBackSE to remotely access device file systems for backup, restore, and sync operations. Available for Windows, macOS, Linux, and Android.
• SyncBack Management System (SBMS) Centralized management solution for system administrators to monitor and manage multiple SyncBackPro installations across a network. Provides security controls, profile management, and reporting.
• SyncBack Monitor Android application that allows users to stop, start, pause, and resume SyncBackPro/SE profiles running on local computers from anywhere in the house or office.
• OnClick Utilities Free suite of Windows utilities including secure deletion, file encryption, file search, hash verification, patch management, text encryption, and file recovery tools.
• DeleteOnClick Secure file deletion utility that permanently overwrites files making them unrecoverable, with options to wipe free disk space and empty the recycle bin securely.
• EncryptOnClick File encryption utility using 256-bit AES encryption that compresses and encrypts files or folders; files can be opened with WinZip 9 and later.
• FindOnClick Fast file search utility for NTFS and FAT drives with file content search, filename filters, regular expressions, scripting support, duplicate file detection, and MP3 metadata search.
• HashOnClick File hash verification utility supporting SHA-1, SHA-256, SHA-512, SHA-2, SHA-3, MD5, MD4, CRC32, CRC128, RipeMD, xxhash32, xxhash64, Adler32, and Tiger hashing methods.
• PatchOnClick File patching utility for updating large files efficiently, with command line parameters, hash files, and self-executing patch files.
• ScrambleOnClick Text encryption and decryption utility for use with email and Windows programs, with secure encryption and master password protection.
• UndeleteOnClick File recovery utility for NTFS and FAT volumes that can recover deleted files even after the recycle bin has been emptied, with a likelihood-of-recovery indicator.
• SysLog Freeware Free SysLog server for collecting log messages from devices or applications over the network and storing them centrally. Installs as a Windows service with an accompanying client application for viewing logs.
• Upgrade Assurance Optional annual subscription add-on to SyncBackPro/SE providing free major version upgrades, extended priority support, and Insider Access to new features before official release.

Quantifiable outcome

• 2 million+ active users using SyncBackFree
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability2 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• Impact (Affiliate Management)coreGTM or Marketing PartnerImpact is the affiliate management partner providing automated affiliate marketing and strategic partner programs. IT resellers join through Impact to earn 30% commission on SyncBack sales.
• FastSpringcoreOthersFastSpring is the payment processor and merchant of record for all 2BrightSparks transactions. Handles all payment processing, order fulfillment, subscription management, and refund processing. Located at 2brightsparks.onfastspring.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EaseUS: EaseUS offers Todo Backup for Windows alongside partition, recovery, and data utilities. Comparable to SyncBackPro/SE in targeting home and SMB users for local and cloud backup, with similar freemium-to-paid upgrade motion.
• Backblaze: Backblaze offers consumer and business cloud backup plus B2 object storage. Comparable as a backup solution integrated with SyncBack as a destination, and a direct competitor for personal/SMB backup use cases via Backblaze Personal and Computer Backup.
• IDrive: IDrive offers cloud backup for consumers, SMBs, and enterprises with continuous/scheduled backup, versioning, and multi-device support. Comparable as an online backup product competing for the same personal and SMB buyer as SyncBack with cloud-first delivery.
• Acronis: Acronis provides backup, disaster recovery, and cybersecurity (anti-ransomware) for endpoints, servers, and cloud workloads. Directly comparable product offering to SyncBackPro's backup plus ransomware detection capabilities, with broader cybersecurity bundling.
• AOMEI Technology: AOMEI Backupper is a Windows backup, clone, and sync tool widely used by consumers and SMBs. Comparable in audience and feature set to SyncBack Free/SE/Pro, including perpetual licensing and a freemium model.
• Macrium Software: Macrium Reflect is a Windows disk imaging and backup product targeting prosumer and SMB customers. Closely comparable to SyncBackPro in product scope (image-based backup, scheduling, scripting) and target buyer, with a perpetual license model similar to SyncBack.
• NovaStor: NovaStor provides backup software for SMBs and enterprises supporting physical, virtual, and cloud environments. Comparable in offering backup software with broad destination support, though more skewed toward server/enterprise than SyncBack's broader prosumer focus.

Broad incumbents

• Carbonite (OpenText): Carbonite, now part of OpenText, provides cloud backup for endpoint and server data targeting SMBs. Comparable as a backup product overlapping SyncBack's SMB customer base, with broader SaaS/cloud delivery.
• Veeam Software: Veeam is the leading enterprise backup and data management platform for virtual, physical, and cloud workloads. It is comparable as a backup software peer targeting the same SMB-to-enterprise buyer, but at significantly larger scale and with subscription/cloud-native delivery.

Emerging players

• Duplicati: Duplicati is an open-source, cross-platform backup client supporting many cloud destinations. Comparable in functionality (encrypted, cloud-agnostic backup) and in serving technical users who self-host their backup tooling, complementing SyncBack's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2BrightSparks
• Facebookfacebook.com/2BrightSparks
• LinkedInlinkedin.com/company/2brightsparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2BrightSparks