Rush Union Soccer

What Rush Union Soccer does

Rush Union Soccer is a Georgia-based, non-profit youth soccer club formed through the merger of the Georgia Rush branch of Rush National with Chiefs Futbol Club. The organization provides a full developmental pathway for boys and girls ages 4U through 19U, spanning recreational, pre-academy (U8), academy (U8-U12), select (U13-U19), and elite-level programs across physical locations in Dunwoody, Doraville, and Milton in the Atlanta metropolitan area, plus a North Georgia sub-site. Sub-brands include Rush Select (a national talent identification and showcase pathway), Rush CAP (a College Advisory Program offering recruitment support to high school players), Rush Travel (customizable international tours to nine destinations including Madrid, Rome, Buenos Aires, and London), and R.E.A.C.H. (a uniform and equipment giveback program supporting 2,500+ players in need through 30+ international partner clubs). The organization holds US Club Soccer's Players First Licensed Club designation and competes in the National Academy League (NAL), Development Premier League (DPL), and Southern Champions Cup League (SCCL), and hosts branded tournaments including the Spring Cup, Fall Cup, and Recreation Fall Cup.

The business model is driven by annual player registration and membership fees across program tiers, supplemented by tournament hosting revenue, sponsor contributions from a diversified base of local and corporate sponsors (including Lowe's, Dick's Sporting Goods, Kaiser Permanente, Xfinity, Village Orthodontics, Moondog Pub & Grub, and Jim Ellis Chevrolet), and ancillary revenue streams such as the Apogee Travel hotel-booking donation channel. Pricing is quote-based and not publicly disclosed, with financial assistance available for qualifying families. The go-to-market approach is community-led and event-driven: player acquisition flows through community tryouts held at local field locations, regional identification clinics, and tournament participation, with marketing executed via the club website, monthly email newsletters, YouTube video updates, the #RushNation social media presence, and a free Soccer Parenting Resource Center membership for families. Core technology infrastructure is built on the 360Player platform, which powers online registration, tryout sign-ups, and program enrollment.

The organization operates within the larger Rush Nation ecosystem of 125 clubs across 48 countries, which provides shared coaching standards, national showcase opportunities, and the College Advisory Program infrastructure serving 11,000+ high school players nationwide. Leadership includes Executive Director Neil McNab, Director of Soccer Chris Panayiotou, Technical Director Juan Castellanos, and Operations Manager / Tournament Director Brian Smith. The stated mission is to "Serve, Develop, Inspire," and the organization markets itself on player-centered development backed by a national-level program and elite-level coaching.

Name

Rush Union Soccer

Legal name

Rush Union Soccer

Website

https://rushunionsoccer.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rush Union Soccer is a Georgia-based, non-profit youth soccer club serving boys and girls ages 4U-19U with recreational, academy, select, and elite programs across locations in Dunwoody, Milton, and North Georgia, operating as part of the Rush Nation network of 125 clubs.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth Development & Sports Outreach Programs (EDAIAGAG), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer programs
• Recreational soccer league
• Academy soccer training
• Select soccer teams
• Youth athlete development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Player Registration and Membership Fees: Rush Union generates revenue through membership/registration fees for players participating in recreational, academy, select, and elite soccer programs across multiple age groups (4U-19U). Programs include Pre-Academy, Academy, and Select tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rush Union Soccer is a youth soccer club based in Atlanta, Georgia that offers recreational, academy, select, and elite-level soccer programs for boys and girls ages 4U–19U. The club provides a year-round developmental pathway from entry-level recreational play through elite competitive teams for youth athletes and their families.

Product overview

Rush Union Soccer is a youth soccer club providing a comprehensive player development pathway from recreational entry-level play through elite competition for boys and girls ages 4U-19U in Georgia. The organization operates as a unified platform offering recreational soccer, Academy development programs (Pre-Academy for U8, Academy for U8-U12), Select teams (U13-U19), and the Rush Select national pathway program. Supporting programs include Rush Travel international tours, the College Advisory Program (CAP) for college recruitment, and the R.E.A.C.H. equipment donation initiative. The club hosts its own tournament series and operates multiple locations in the Atlanta metropolitan area (Dunwoody, Milton, and North Georgia).

Differentiator

Problem solved

Functional benefit

Brands

• Rush Select: Player identification and development program that identifies, develops, and showcases top talent across Rush Nation, creating a direct pathway from club to collegiate opportunity.
• Rush Reach
• Rush CAP (College Advisory Program)

Products and services

• Recreational Soccer Program

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Rush National / Rush SoccercoreStrategic or Co-development PartnerRush Union is a branch of Rush National, part of Rush Soccer's network of 125 clubs across 48 countries. The organization operates under Rush Nation's national-level program framework, coaching development standards, and college advisory program.
• Chiefs Futbol ClubcoreStrategic or Co-development PartnerChiefs Futbol Club merged with Georgia Rush branch of Rush National to form Rush Union Soccer, creating a unified club serving all levels of play in Georgia.
• 360PlayercoreTechnology or Integration360Player powers Rush Union's registration platform, providing online tryout registration, program enrollment, and membership management services.
• Apogee TravelminorGTM or Marketing PartnerApogee Travel partnership allows supporters to book hotels and generate donations for Rush Union Soccer at no extra cost. A portion of every reservation supports the organization's mission.
• Soccer Parenting Resource CenterminorStrategic or Co-development PartnerFree club membership to Soccer Parent Resource Center provides Rush Union families with access to hundreds of articles, interviews, and courses specifically created for youth soccer parents.
• Village OrthodonticsminorOthersLocal sponsor supporting Rush Union Soccer programs through sponsorship
• Moondog Pub & GrubminorOthersLocal restaurant sponsor for Rush Union Soccer tournaments and events
• Lowe'sminorOthersCorporate sponsor providing support for Rush Union Soccer programs and facilities
• Dick's Sporting GoodsminorOthersSporting goods retailer sponsor for Rush Union Soccer
• Jim Ellis ChevroletminorOthersLocal automotive dealer sponsor for Rush Union Soccer
• Kaiser PermanenteminorOthersHealthcare sponsor supporting Rush Union Soccer programs
• XfinityminorOthersCorporate sponsor for Rush Union Soccer

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LA Galaxy Youth Programs: MLS-affiliated youth development program with academy and select tiers. Comparable in offering elite pathways; different geography but competes for national player recognition.
• FC Dallas Youth: MLS-affiliated youth program with a similar recreation-through-select vertical. Comparable as an elite-tier competitor; serves a different geography but competes for national showcase talent pools.

Others

• US Club Soccer: National governing body that licenses Rush Union as a 'Players First' club. Not a direct competitor but the ecosystem organizer whose standards and leagues (NAL, DPL) shape Rush Union's competitive framework.
• Soccer Parenting Resource Center: Content and resource partner that provides Rush Union families with parent education content. Thematically adjacent in the youth soccer parent services ecosystem rather than a competitor.

Direct peers

• Concorde Fire Soccer Club: Established Atlanta-area youth soccer club fielding competitive teams across multiple age groups. Directly comparable as a community-based club offering recreation through elite pathways in the same metro.
• CrossFire Premier: Pacific Northwest youth soccer club with a full vertical pathway (recreation → ECNL/select) and strong college advisory programming. Comparable in tiered model and college recruitment focus.
• Georgia Soccer Academy (GSA): Georgia-based youth soccer club providing competitive travel and academy programs. Comparable in operating model, age range served, and focus on the Southeast U.S. market.
• Atlanta United FC Youth Programs: Operates the MLS-affiliated youth academy in the same Atlanta metro, competing directly for elite U8–U19 talent and parent mindshare. Most direct competitive overlap given shared geography and overlapping Select/Elite tier positioning.
• TopHat Soccer Club: Long-standing Atlanta youth soccer club offering recreation, academy, and select programs. Operates in overlapping Dunwoody/surrounding geography and competes for the same player pool.

Regional players

• Southern Soccer Academy: Southeast-based youth soccer club with recreation through elite tiers across multiple states. Comparable in structure and programming; primarily competes in Georgia and adjacent Southeast markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/union_rush
• Facebookfacebook.com/rushunionsoccer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Union Soccer