NewzDash
NewzDash is a real-time news SEO SaaS platform that tracks publisher visibility across Top Stories, Google Discover, organic search, Google News, and AI Overviews at 15-minute refresh intervals across 40+ countries. It serves digital news publishers, media companies, and SEO professionals through subscription-based analytics with freemium entry.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NewzDash does
NewzDash, operating as NewzDash LLC (registered in New Jersey, USA), is a real-time news SEO intelligence platform purpose-built for digital news publishers, media companies, and SEO professionals serving newsrooms. Founded in 2014 by John Shehata — formerly Vice President of Audience Development Strategy at Condé Nast — the platform addresses a specific gap in the SEO tooling market: general-purpose tools refresh rankings daily or weekly, while news cycles demand minute-by-minute competitive visibility. The platform delivers near-real-time ranking tracking at 15-minute intervals across all five Google surfaces that drive news traffic — Top Stories (News Carousel), Google News, organic search, Google Discover (via DiscoverPulse, a separate module analyzing 100,000+ articles daily across 40+ countries using a real-user panel), and AI Overviews — combined with automated trend aggregation from Google Trends, Google News, Discover, X, and YouTube, plus proprietary historical trend data extending up to 3 years.
The product portfolio is organized around the core Real-Time News SEO platform and includes Article Optimizer (an AI-driven content benchmarking tool), Content Efficiency (automated indexing and ranking tracking for newly published articles via News XML sitemap), Publish-to-Index Tracking, NewzDash Trends and Keywords modules, AI Overview Tracking launched in April 2026, and a Morning Briefing feature for daily editorial summaries. Technology architecture uses global real-user panels (not scraping), Google's own ontology for content classification, and an API for embedding live keyword data into customer CMSs. The founder also operates GDdash, a related sub-brand focused on Discover analytics via Google Search Console integration.
Commercially, NewzDash runs a hybrid product-led, community-led, and enterprise-sales go-to-market: a free tier offers basic Share of Voice analytics by country, category, and domain; paid subscription plans (annual contracts auto-renewing in 12-month periods, 7-day money-back guarantee) unlock full real-time tracking, personalized onboarding, desk-routed Slack/Teams/Google Chat alerts, and API access. The company distributes through direct enterprise sales ('Book a Demo' CTA), self-serve freemium entry, community-led adoption via NewsSEO.io (a 500+ member Slack community of news SEO practitioners founded by NewzDash), and event activation through NESS (News and Editorial SEO Summit), a category-defining conference founded by John Shehata. Customer base spans major international publishers including BBC, CNN, Forbes, NBC News, CBS News, USA Today, Politico, DW, Tamedia, Funke Mediengruppe, DPG Media, Boston Globe Media, The Weather Company, Le Figaro, and Media24, alongside mid-market and SMB subscribers. The company remains privately held with no disclosed external funding rounds.
NewzDash firmographics
Firmographics- Name
- NewzDash
- Legal name
- NewzDash LLC
- Website
- https://newzdash.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewzDash is a real-time news SEO SaaS platform that tracks publisher visibility across Top Stories, Google Discover, organic search, Google News, and AI Overviews at 15-minute refresh intervals across 40+ countries. It serves digital news publishers, media companies, and SEO professionals through subscription-based analytics with freemium entry.
- Ownership category
- akta.pro rank
NewzDash industry classification
Industry- Product category
- News SEO Analytics
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
- akta.pro secondary industries
- SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Enterprise Search, Indexing & Content Discovery (HDAEAGAH), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where NewzDash is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewzDash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Core Platform): NewzDash operates as a subscription-based SaaS platform. The Service is described as 'a subscription for an online platform, on which You can monitor the Content Information.' Pricing is communicated on the website at /about/plans with tiers offering different feature sets. The platform offers a free tier (Free News SEO Analysis, free analytics by country/category/domain) and paid subscription plans. A 7-day money back guarantee applies to paid subscriptions. Annual and multi-year contracts renew automatically for successive 12-month periods unless notice is provided 30 days before renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic competitive analytics by country, category, and domain |
| Subscription | Annual | Paid subscription plans with full feature access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
NewzDash product offering
Product offeringCore offering
NewzDash is a real-time news SEO SaaS platform that helps publishers and news sites track keyword rankings, content visibility, and competitor performance across multiple Google surfaces (Top Stories, Google News, organic search, Google Discover, and AI Overviews). It delivers 15-minute refresh intervals, automated trend aggregation, publish-to-index tracking, and an AI-powered Article Optimizer designed for editorial workflows at news organizations.
Product overview
NewzDash is a real-time news SEO platform designed for publishers, providing SEOs and editorial teams with actionable insights across multiple Google surfaces. The platform operates as a unified system combining a core Real-Time News SEO platform with specialized modules including DiscoverPulse for Google Discover monitoring, Content Efficiency for automated article tracking, Article Optimizer for competitive content analysis, Publish-to-Index Tracking for technical SEO, Trends for multi-source trend aggregation, Keywords for keyword research, AI Overview Tracking for AI visibility, and Morning Briefing for daily editorial summaries. Additionally, the company offers free tools (AMP Tracker, News SEO Winners & Losers, SERP Features Frequency) and campaign-specific tracking for major events like World Cup 2026.
Differentiator
Problem solved
Functional benefit
Brands
- GDdash: Google Discover Analytics and Optimization platform that connects to Google Search Console and analyzes Discover performance through the lens of entities, concepts, and content categories.
- DiscoverPulse
- NESS
- Content Efficiency
- Article Optimizer
Products and services
- NewzDash Real-Time News SEO (Core Platform) The primary subscription SaaS platform providing real-time keyword ranking tracking at 15-minute intervals, automatic trend monitoring, competitor headline tracking, Share of Voice by content vertical, instant SEO recommendations, and tracking across Top Stories, Google News, organic search, and AI Overviews. For news publishers and SEO teams.
- NewzDash DiscoverPulse A dedicated Google Discover monitoring product tracking content performance across 40+ countries using a global user panel that analyzes over 100,000 articles daily, leveraging Google's ontology system for content classification. For news publishers seeking Discover visibility optimization.
- Article Optimizer On-demand AI-powered content analysis tool that benchmarks articles against top-ranking competitor URLs within 2-3 minutes, generates dual headline suggestions for search and Discover CTR, identifies missing entities and editorial gaps, and provides shareable recommendation links. For editorial teams producing news content.
- NewzDash Content Efficiency Automated content tracking module that fetches newly published articles every 15 minutes, identifies primary target keywords via AI, checks indexation status, and tracks rankings across Top Stories, organic results, and AI Overviews. For news publishers managing large volumes of daily content.
- AI Overview Tracking Integrated AI Overview visibility monitoring for trending news queries, tracking citation frequency and visibility scores alongside Top Stories and organic rankings. For publishers seeking visibility in Google's AI-generated search summaries.
- AMP Tracker Free tool for tracking AMP (Accelerated Mobile Pages) performance and visibility across news publishers. Used as a lead-generation tool to attract publishers to the main platform.
- News SEO Winners & Losers Free analytics tool providing news SEO performance data by country, content category, and domain showing leading publishers in Share of Voice. Used as a lead-generation tool to attract publishers to the main platform.
- SERP Features Frequency Free tool for tracking SERP feature frequency and visibility patterns across news publishers. Used as a lead-generation tool to attract publishers to the main platform.
- World Cup 2026 Tracking Specialized tracking campaign for World Cup 2026 SEO coverage with separate versions for US (/campaigns/world-cup) and UK (/campaigns/world-cup-uk) markets. Helps publishers monitor their visibility and competitors for the major event.
Quantifiable outcome
- Real-time ranking refresh every 15 minutes (vs. daily/weekly for general SEO platforms)
- +4 more outcomes
Companies that use NewzDash
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
NewzDash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature11 records
NewzDash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NewsSEO.io (News SEO Community)coreNewsSEO.io is the largest FREE online collaboration community for all SEOs, Audience Development and editorial teams working for publishers, news and media sites. It is launched and managed by NewzDash and has grown to 500+ highly engaged news SEOs from around the world. Members access knowledge sharing via Slack and other social platforms. This community serves as a core community-led growth channel for NewzDash.
- NESS (News and Editorial SEO Summit)coreNESS (News and Editorial SEO Summit) is a conference founded by John Shehata for news SEO practitioners. It serves as a platform for community gathering and thought leadership in the news SEO space. The conference is associated with NewzDash founder and serves as an event-driven growth channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NewzDash competitors and assessment
Company assessmentDirect peers
- BuzzSumo: Content and trend analytics tool for publishers and marketers, offering real-time trend discovery, competitor content tracking, and keyword analytics; comparable to NewzDash's Trends and Keywords modules for newsroom and content teams.
- Newswhip: Real-time content and media analytics platform that tracks engagement, virality, and trending stories across publishers and social platforms; directly comparable to NewzDash in serving news publishers with real-time trend and competitive intelligence.
- Conductor: Enterprise SEO and content intelligence platform historically strong with enterprise publishers and large media organizations; comparable to NewzDash's enterprise-publisher focus, content optimization, and share-of-voice reporting.
- Muck Rack: PR and media-monitoring platform serving journalists, publishers, and communications teams with real-time news discovery and share-of-voice analytics; comparable to NewzDash in serving news/media buyers with real-time visibility across stories, though Muck Rack is more PR-focused and less SEO-technical.
- STAT Search Analytics: Enterprise rank-tracking and SERP intelligence platform with deep SERP feature visibility, used by publishers and large sites; comparable to NewzDash in targeting enterprise content teams with detailed SERP data, though less specialized for news Top Stories and Discover.
Broad incumbents
- Semrush: Large incumbent SEO/SaaS platform with broad keyword tracking, content optimization, and competitive intelligence; comparable to NewzDash on the SEO-analytics core, but lacks news-specific, 15-minute real-time tracking and editorial workflow integration that NewzDash specializes in.
- Ahrefs: Established SEO/SaaS platform competing in keyword tracking, content, and competitor analysis. Comparable as a general SEO intelligence alternative for publishers, but not purpose-built for news cycles or Google News/Discover/AI Overview surfaces.
- SE Ranking: Mid-market SEO platform offering rank tracking, competitor analysis, and content tools; comparable to NewzDash's keyword tracking and competitive intelligence features, but without the news-cycle-specific, real-time, multi-Google-surface focus.
- Cision (PR Newswire): Large incumbent in media monitoring, PR distribution, and share-of-voice analytics for brands and publishers; comparable to NewzDash in news visibility/share-of-voice measurement, though more PR-distribution-oriented than SEO-technical.
Emerging players
- Piano (former Piano Media / Cxense): Digital media monetization and audience analytics platform serving publishers with content recommendation, SEO, and analytics modules; comparable to NewzDash in serving digital publishers with SEO-adjacent analytics, though broader in scope and less news-SEO specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
NewzDash social profiles
Digital presenceNewzDash financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewzDash leadership team
Management profileNumber of profiles
Profiles1 record
NewzDash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewzDash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewzDash
What does NewzDash do?
NewzDash is a real-time news SEO SaaS platform that helps publishers and news sites track keyword rankings, content visibility, and competitor performance across multiple Google surfaces (Top Stories, Google News, organic search, Google Discover, and AI Overviews). It delivers 15-minute refresh intervals, automated trend aggregation, publish-to-index tracking, and an AI-powered Article Optimizer designed for editorial workflows at news organizations.
Is NewzDash a public or private company?
NewzDash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewzDash founded?
NewzDash was founded in 2014. It employs 1 to 10 people.
Where is NewzDash based?
NewzDash is headquartered in New York, United States, in the North America region.
How does NewzDash make money?
One revenue line is on record: subscription SaaS (Core Platform).
Who are NewzDash's main competitors?
Direct peers on record are BuzzSumo, Newswhip, Conductor, Muck Rack and STAT Search Analytics. Broad incumbents are Semrush, Ahrefs, SE Ranking and Cision (PR Newswire). Piano (former Piano Media / Cxense) is listed as an emerging player.
Does NewzDash have an API?
Yes. NewzDash provides an API that enables developers to embed live trending keywords directly into their CMS. The API is available to users and requires an API Key, which can only be affiliated with one User account. Rate limits include: not more than 10 inquiries per 1 second from one unique IP address, not more than 10 simultaneous inquiries from 1 User, and not more than 2 simultaneous export inquiries. Caching of information received from the Services is limited to one (1) month without express written consent.
What industry is NewzDash in?
NewzDash's product category is News SEO Analytics. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting), with a secondary code of BPAFAJAH, SEO Content Strategy & Production (Topic Research, Editorial Planning). Its NAICS code is 51929 and its SIC code is 7310.