What Incognito Worldwide does

Incognito Worldwide is a US-headquartered (New York) digital agency that has operated since 2014 as a service of Inicia Incorporated, with sister entities I2MEDIALAB (technology), I2WebServices (hosting and domains), and A2Z Business Consulting (consulting). The firm sells a bundled digital-marketing and web-development stack built around the proprietary I2MCMS modular CMS framework and the Yext-certified PowerListings directory-sync dashboard (covering 70-80+ directories). Service lines include traditional SEO, newly formalized AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), web and mobile app development, social media marketing, PPC, content marketing, branding, and ADA compliance automation through partners such as Accessibe.

Its customer base skews toward SMB clients with strong concentration in the US restaurant and hospitality vertical (Maria's Pizza Bistro, Bethpage Burger Bar, Craft Tacos and Tequila, 314 Beer Garden, Fish N Ting, Saperavi NYC, Ole's Fajitas, plus the Dinevite restaurant directory with 8,000+ listings), supplemented by enterprise engagements in logistics (AFX Network on I2MCMS), cannabis (Canfections Edibles), entertainment (Emerson Amusements), and sports media (Jets Insider). Go-to-market is sales-led and quote-based, combining phone (1-646-233-4164), online booking, ticket-based support, and website quote forms with free SEO audits and free listings scans. Revenue is generated through one-time development projects (quote-based), recurring monthly subscriptions for SEO/AEO/GEO/PPC/AEO and listings management ($39-$5,000/month), licensing of the I2MCMS platform, and managed hosting via I2WebServices.

Strategic priorities evident from the data include (i) owning the AI-era discovery conversation through AEO/GEO services, (ii) extending the I2MCMS platform beyond pure restaurant clients into logistics and other verticals, and (iii) monetizing proprietary IP (Dinevite PaaS, I2MCMS, First Drum Films, Eventigram) alongside agency services. Headcount is reported at 11-50 employees and no external venture funding is disclosed; ownership is founder-led under the Inicia corporate structure with CEO Bruce T. Dugan, COO Steve Krasner, CTO Mario Delfino, and CFO Jim Stearrett as named leadership.

Name

Incognito Worldwide

Legal name

Incognito Worldwide

Website

https://inwwc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Incognito Worldwide is a US-based digital agency operating under Inicia Incorporated that delivers SEO, AEO, GEO, web development, and PowerListings directory sync to SMB and select enterprise clients, with a proprietary I2MCMS CMS framework and a heavy concentration of restaurant-sector engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Web development services
• Business listing management
• Content marketing agency

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development: Custom software development, website development, mobile app development using WordPress CMS or I2MCMS framework. One-time project fees based on scope.
2. Digital Marketing Services: Ongoing SEO, AEO, GEO, social media marketing, PPC advertising, content marketing. Recurring monthly service fees.
3. Business Listing Services: PowerListings directory sync services, citation building, reputation management. Subscription-based with add-on tiers.
4. Hosting & Infrastructure: Managed web hosting through sister company I2WebServices using OVH infrastructure. Domain registration and management services.
5. Platform Licensing (I2MCMS): Licensing of proprietary I2MCMS framework for enterprise clients needing more security and functionality than standard CMS platforms.
6. Investment Materials Development: Pitch decks, one-sheets, KPI charts, 5-Force analysis, business plans for startups seeking funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Incognito Worldwide is a full-service digital growth agency that builds websites, mobile apps, and custom software on its proprietary I2MCMS framework, then delivers ongoing SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), social media marketing, PPC, content marketing, branding, and PowerListings directory-sync services for local businesses—primarily restaurants and SMBs—plus investor materials for startups. Services are billed via project quotes for one-time development work and via recurring monthly subscriptions for ongoing marketing, listings management, and hosting.

Product overview

Incognito Worldwide is a multi-location, multi-language digital marketing agency that operates as a full-service digital marketing provider. The core offering combines SEO services (Search Engine Optimization, Answer Engine Optimization, and Generative Engine Optimization) with web development capabilities built primarily on WordPress CMS and the proprietary I2MCMS Framework. The product portfolio includes the I2MCMS modular CMS platform, Dinevite restaurant PaaS, AFX Network logistics platform, business directory sync via Powerlistings (Yext partner), social media management tools, and various add-on services including branding, ADA compliance automation, hosting, and business consulting. The agency also offers specialized platforms like Eventigram (events sharing) and First Drum Films (video production), with strategic partnerships for HubSpot CRM, eClincher social media tools, DiiB Answer Engine, and Google Workspace integration.

Differentiator

Problem solved

Functional benefit

Brands

• I2MCMS Framework: A modular-based CMS engine built by the company, offering more functionality and security than WordPress, Joomla, Drupal, Zen, Wix, Shopify and others
• Dinevite

Products and services

• Search Engine Optimization (SEO) Organic long-term SEO services to improve website visibility in search engine results, including technical SEO, on-page optimization, link building, and keyword research; for businesses seeking sustainable organic traffic growth.
• Answer Engine Optimization (AEO) Optimization services to ensure brands appear as the direct answer for voice searches and AI assistant queries; for clients seeking to capture AI-assistant-driven discovery.
• Generative Engine Optimization (GEO) Services ensuring brand visibility and citations in AI-generated responses from platforms like ChatGPT, Perplexity, and Google Gemini; for clients that need to be cited as the primary authority by generative engines.
• Web Development Custom website design and development using WordPress CMS or the I2MCMS framework, creating SEO-friendly, mobile-optimized websites with integrated analytics; for SMBs and enterprises needing a primary digital presence (including time-sensitive grand-opening builds).
• I2MCMS Framework Proprietary modular-based CMS engine offering more functionality and security than WordPress, Joomla, Drupal, Wix, and Shopify, with customizable in-house source code; for businesses and enterprises needing advanced security, custom modules, or capabilities beyond off-the-shelf CMS platforms.
• Custom Software Custom software development solutions tailored to specific business requirements; for clients needing bespoke internal tools, customer platforms, or industry-specific applications.
• Mobile Apps Mobile application development for Android and iOS platforms, including companion apps for I2MCMS-based platforms; for clients needing branded consumer or staff mobile experiences.
• Social Media Marketing Social media platform management, content creation, and advertising campaigns across major social networks; for businesses seeking managed social presence and engagement.
• PPC Ads Paid search advertising on Google AdWords, Instagram, LinkedIn, and Yelp platforms; for clients seeking immediate paid acquisition and bottom-of-funnel demand.
• Content Marketing Agency Content creation, copywriting, and content marketing strategy development; for clients needing editorial assets, blogs, and storytelling to fuel SEO and social.
• Business Directory Sync (PowerListings) Yext-powered business listing synchronization across 80+ location-based directories (Google, Yahoo, Bing, Yelp, TripAdvisor, Facebook, Apple Maps, MapQuest, Foursquare, Yellow Pages, Citysearch, Superpages) including AI Chatbot, social media management, email newsletters, and reputation management add-ons; for local and multi-location businesses needing consistent NAP and presence at scale.
• Logos and Identity Branding Logo design and brand identity development services; for businesses launching or rebranding and needing a cohesive visual identity.
• Funding & Investor Materials Investment document preparation including one-sheets, pitch decks, KPIs, 5-Force analyses, and business plans for startups and existing businesses; for founders preparing to raise capital.
• Dinevite Platform as a Service (PaaS) built on the I2MCMS framework that returns promotional control to restaurants while providing VIP offers and experiences to customers; includes web platform, mobile apps, and a restaurant directory; for restaurants seeking direct-to-consumer promotional tools.
• AFX Network / G3PL Engine Platform Ground freight industry platform ecosystem serving shippers, carriers, and 3PLs/freight brokers, built on the I2MCMS platform, including Global 3PL 4PL Warehouse & inventory solution and Urban X local systems; for logistics operators needing integrated platform infrastructure.

Quantifiable outcome

• 32.8% increase in online transactions
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Inicia IncorporatedcoreOthersParent company. Incognito Worldwide is a service of Inicia Incorporated. The Inicia-Incognito-I2MEDIALAB teams collaborate on client projects. CEO Bruce Dugan and Mario's technology expertise combined through Inicia structure.
• I2WebServicescoreTechnology or IntegrationSister company providing managed web hosting, domain registration, and management services. Uses OVH as hosting backbone with servers in OVH North America data center. Provides PowerListings platform access and other tools.
• I2MEDIALABcoreStrategic or Co-development PartnerSister company that developed the I2MCMS platform and Dinevite PaaS product. Incognito Worldwide handles branding, marketing, and investor materials while I2MEDIALAB handles technology development.
• A2Z Business ConsultingminorStrategic or Co-development PartnerSister company providing business consulting, accounting, startup services, and funding/investor materials development. Referenced as partner in ecosystem.
• Yext (PowerListings)coreTechnology or IntegrationCertified Yext partner. PowerListings platform provides directory sync to 80+ directories. Company sets up profiles and loads content for clients through this partnership.
• GooglecoreTechnology or IntegrationPartner for Google Workspace (email), Google Analytics, Google Ads, Google My Business. Company has been using Google products since 2011 and is a Google partner referral program member.
• OVHcoreTechnology or IntegrationHosting infrastructure partner. OVH is one of the largest hosting backbone networks globally. I2MEDIAINC servers are located in OVH North America data center.
• GoDaddyminorChannel Partner/ Reseller/ DistributorGoDaddy partner through i2 Secure Server platform. Partner for domain registration services. Sister company I2WEBSERVICES offers Secure Server platform powered by GoDaddy technology.
• Jim Zimbler / Global 3PLminorStrategic or Co-development PartnerClient and strategic partner. Chairman of Global 3PL and AFX. Provided additional ideas for AFX concept; Inicia team (Bruce's logistics/marketing + Mario's technology) made them perfect partner for logistics ecosystem development.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coalition Technologies: SEO and web design agency offering search marketing, web development, PPC, and design services. Comparable in combining proprietary technology capabilities with agency service delivery for SMB clients.
• Straight North: B2B digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable in integrated digital marketing model though more skewed to B2B vs. Incognito's SMB/restaurant focus.
• Titan Growth: Digital marketing agency specializing in SEO, paid media, and content strategy with proprietary technology platform (TitanBOT). Comparable in combining proprietary marketing technology with agency service delivery.
• SmartSites: Full-service digital agency providing website design, SEO, PPC, and social media services primarily to small and mid-sized businesses. Comparable in SMB focus and integrated digital marketing service stack.
• Ignite Visibility: SEO-focused digital marketing agency offering search engine optimization, paid media, social media, email marketing, and website development. Direct comparable in SEO-centric service model and SMB-to-mid-market customer base.
• HigherVisibility: SEO agency offering search engine optimization, web design, PPC, and social media marketing. Comparable in SEO-first digital marketing positioning and SMB-to-mid-market customer focus.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, web design, social media, PPC, and reputation management. Closely comparable in comprehensive digital marketing service offerings targeting small to mid-sized businesses.
• WebFX: Full-service digital marketing agency offering SEO, web development, PPC, social media, and content marketing to mid-market and enterprise clients. Highly comparable in service portfolio (SEO, web dev, paid media, content) and SMB/mid-market focus.

Others

• Yext: Platform partner that powers Incognito's PowerListings service. Acts as both supplier (technology infrastructure for directory sync) and indirect competitor (Yext's own enterprise listings platform competes for larger clients).

Broad incumbents

• HubSpot: CRM and marketing automation platform offering inbound marketing, SEO tools, content management, and sales tools. Incognito Worldwide is a HubSpot partner, but HubSpot also competes as a DIY alternative to its agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/incognitoworld
• YouTubeyoutube.com/c/IncognitoworldwideNYC
• Facebookfacebook.com/incognitoworldwide
• LinkedInlinkedin.com/company/incognito-worldwide
• Instagraminstagram.com/incognitoworldwide
• Pinterestin.pinterest.com/btdugan/incognito-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incognito Worldwide