Inicia Incorporated
Inicia Incorporated is a U.S. holding company with five subsidiaries delivering branding, web development, digital marketing, video production, custom software, and proprietary platforms (I2MCMS, DineVite, AFX, PowerListings) to SMB and mid-market clients in restaurants, healthcare, media, logistics, and government. A ~20-person team operates in the U.S., India, and Argentina.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Inicia Incorporated does
Inicia Incorporated is a Delaware-incorporated holding company founded in 2005 by Bruce T. Dugan (CEO) and Mario Delfino (CTO), operating a portfolio of five wholly-owned subsidiaries — First Drum Films (video production), Incognito Worldwide (marketing agency), I2MEDIALAB (custom development), I2WEBSERVICES (automated platforms), and Intech Creative LLC (SaaS products) — across media, technology, entertainment, and SaaS. The company delivers end-to-end digital services including branding, UI/UX design, custom web development, SEO, PPC, social media management, video production, mobile app development, and custom software, alongside proprietary automated platforms such as I2MCMS (a build-it-yourself CMS with directory and eCommerce components), PowerListings (directory sync across 70+ location-based networks), DineVite (B2C restaurant platform), and AFX (transportation management for logistics).
The business runs a hybrid revenue model combining project-based and retainer professional-services engagements for SMB and mid-market clients, subscription-based SaaS and automated tools (domains, hosting, CRM, directory sync, reputation management), and advertising/commerce revenue from owned media properties including iUrban Magazine, Urban Refuge eCommerce, and multiple online learning platforms (Advanced Marketing Techniques, Learn Digital Marketing Online, WP Master Class). Customer concentration is fragmented across verticals — restaurants, healthcare, government, logistics, media personalities, and enterprise — with pricing quote-based and freemium only at the domain-registration entry point. GTM combines self-serve PLG (DIY website builder and tool dashboards) with direct enterprise field sales led by a Global Sales Director and a regional Spanish-speaking sales team covering the U.S., Spain, Mexico, and Latin America. Operations span the U.S. (Valley Cottage, NY headquarters; Wilmington, DE), India (Bangalore engineering), and Argentina (Buenos Aires engineering and creative), with ~20+ multilingual staff (English, Spanish, Kannada, Telugu) providing timezone coverage and language capabilities. The company has no external funding, no disclosed revenue, and operates privately after a brief 2008–2010 public-shell period.
Inicia Incorporated firmographics
Firmographics- Name
- Inicia Incorporated
- Legal name
- Inicia Incorporated
- Website
- https://i2mediainc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inicia Incorporated is a U.S. holding company with five subsidiaries delivering branding, web development, digital marketing, video production, custom software, and proprietary platforms (I2MCMS, DineVite, AFX, PowerListings) to SMB and mid-market clients in restaurants, healthcare, media, logistics, and government. A ~20-person team operates in the U.S., India, and Argentina.
- Ownership category
- akta.pro rank
Inicia Incorporated industry classification
Industry- Product category
- Digital Marketing & Web Development Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
Keywords
Where Inicia Incorporated is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Inicia Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Branding & Marketing: Full-service branding, design, web development, digital marketing, SEO, social media management, and video production services billed as project-based or retainer engagements.
- SaaS Products - Automated Tools: Automated platforms including domain registration, hosting, website builder, directory sync, CRM platforms, and reputation review management offered on subscription basis.
- Custom Software Development: Custom software development, API integrations, and mobile app development billed as project-based professional services.
- Publishing & Media Properties: Company publishes its own online properties including iUrban Magazine, learning centers, and eCommerce stores, generating revenue from content and commerce.
- Video Production Services: First Drum Films subsidiary produces documentaries, corporate videos, promotions, explainers, and web series for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account for domain registration and basic services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Inicia Incorporated product offering
Product offeringCore offering
Inicia Incorporated is a U.S. holding company that delivers branding, web development, video production, digital marketing, custom software development, and SaaS platform services through its subsidiary brands. It combines project-based professional services (via Incognito Worldwide, I2MEDIALAB, Intech Creative LLC, First Drum Films) with automated self-serve platforms (via I2WEBSERVICES) for domain registration, hosting, directory sync, CRM, and website building. It also publishes its own media properties (iUrban Magazine, learning centers, eCommerce stores) and develops vertical platforms such as DineVite for restaurants and AFX for logistics.
Product overview
Inicia Incorporated is a U.S. holding company operating a portfolio of subsidiaries across media, technology, entertainment, and IoT. The company offers a unified ecosystem of products: I2MCMS serves as the core content management and website building platform; I2WEBSERVICES provides automated web infrastructure (domains, hosting, directory sync via PowerListings); Incognito Worldwide delivers branding, marketing, and digital strategy services; Intech Creative LLC builds custom SaaS and software tools; First Drum Films produces video content; and I2MEDIALAB handles custom development and integrations. The company also operates its own digital properties including DineVite (restaurant platform), AFX (logistics platform), iUrban Magazine, eCommerce stores, and online learning resources. Services span from automated tools to full-service branding, web development, video production, and mobile solutions. The subsidiaries work together to provide end-to-end solutions from platform development through marketing execution.
Differentiator
Problem solved
Functional benefit
Brands
- iUrban Magazine: eZines and communities property - an online magazine
- DineVite
- I2MCMS
- PowerListings
- Advanced Marketing Techniques
- Urban Refuge
Products and services
- DineVite B2C restaurant-to-consumer platform providing mobile-first business info and communication tools connecting restaurants directly with consumers. Built specifically for the restaurant industry.
- I2MCMS Content Management System Automated build-it-yourself website builder and content management platform with directory component, eCommerce capabilities, and specialty vertical tools for medical, flooring, and other industries.
- I2WEBSERVICES Automated Platform
Quantifiable outcome
- 70+ directory network for business listing synchronization
- +1 more outcomes
Companies that use Inicia Incorporated
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Inicia Incorporated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Inicia Incorporated partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights6 records
Inicia Incorporated competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large U.S.-based full-service digital marketing agency offering SEO, web design, content, and SaaS-like services to SMB and mid-market clients. Directly comparable in scope and customer base to Incognito Worldwide.
- Yext: Public company providing directory listing synchronization and digital presence management across dozens of location-based platforms. The most direct competitor to PowerListings and a reference partner for Inicia's directory sync offering.
- Squarespace: Public company offering DIY website building, eCommerce, and domain/hosting services to SMBs and individuals. Directly competes with I2MCMS in the self-serve website builder category.
- Toast (restaurant platform): Public company providing restaurant technology including POS, online ordering, marketing, and guest engagement tools. The dominant venture-backed competitor in the restaurant-vertical platform category that DineVite targets.
Direct peers
- SmartSites: Full-service digital agency focused on SMB clients across web design, SEO, PPC, and organic channels. Closely comparable in services mix, customer profile, and pricing approach to Inicia's Incognito Worldwide subsidiary.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, video, and reputation management to SMB clients. Operates a model very similar to Inicia's combined agency-plus-platform approach.
- LYFE Marketing: Social media and digital marketing agency specializing in SMB clients with full-service capabilities. Comparable in vertical focus and service breadth to Incognito Worldwide.
- Vendasta: Platform company providing white-label digital marketing, directory sync, reputation management, and CRM tools to agencies serving SMBs. Closely comparable to Inicia's I2WEBSERVICES and PowerListings offerings from a platform perspective.
- Coalition Technologies: Full-service SEO and web design agency serving SMB and mid-market clients with proprietary tools. Comparable services mix and target market to Inicia's Incognito Worldwide.
- Disruptive Advertising: Digital marketing agency offering PPC, SEO, web design, and lifecycle marketing primarily to mid-market clients. Comparable services mix and consultative sales motion to Inicia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Inicia Incorporated social profiles
Digital presenceInicia Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inicia Incorporated leadership team
Management profileNumber of profiles
Profiles8 records
Inicia Incorporated subsidiaries and ownership
Company hierarchySubsidiaries5 records
Inicia Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inicia Incorporated M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inicia Incorporated
What does Inicia Incorporated do?
Inicia Incorporated is a U.S. holding company that delivers branding, web development, video production, digital marketing, custom software development, and SaaS platform services through its subsidiary brands. It combines project-based professional services (via Incognito Worldwide, I2MEDIALAB, Intech Creative LLC, First Drum Films) with automated self-serve platforms (via I2WEBSERVICES) for domain registration, hosting, directory sync, CRM, and website building. It also publishes its own media properties (iUrban Magazine, learning centers, eCommerce stores) and develops vertical platforms such as DineVite for restaurants and AFX for logistics.
Is Inicia Incorporated a public or private company?
Inicia Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inicia Incorporated founded?
Inicia Incorporated was founded in 2005. It employs 11 to 50 people.
Where is Inicia Incorporated based?
Inicia Incorporated is headquartered in New York, United States, in the North America region.
How does Inicia Incorporated make money?
Five revenue lines are on record. Professional Services - Branding & Marketing is the primary driver. The others are saaS Products - Automated Tools, custom Software Development, publishing & Media Properties and video Production Services.
Who are Inicia Incorporated's main competitors?
Broad incumbents on record are WebFX, Yext, Squarespace and Toast (restaurant platform). Direct peers are SmartSites, Thrive Internet Marketing Agency, LYFE Marketing, Vendasta, Coalition Technologies and Disruptive Advertising.
Does Inicia Incorporated have an API?
No public API is recorded for Inicia Incorporated.
What industry is Inicia Incorporated in?
Inicia Incorporated's product category is Digital Marketing & Web Development Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAFAG, Marketing Organization, Operating Model & Capability Building. Its NAICS code is 541810 and its SIC code is 7311.