Tara Energy
Tara Energy is a Houston-headquartered Texas retail electricity provider (REP), founded in 2002 and operating under PUCT License #10051 as a wholly owned subsidiary of Just Energy (U.S.) Corp., serving long-tail residential and small-commercial electricity customers across major Texas metros.
- Company typePrivate
- Founded2002
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tara Energy does
Tara Energy is a Texas-domiciled retail electricity provider (REP) that has sold residential and commercial electricity supply in the state's deregulated market since 2002. The company holds Public Utility Commission of Texas (PUCT) License #10051 and operates across the ERCOT grid, partnering with Transmission and Distribution Service Providers (TDSPs) such as CenterPoint, AEP Texas, TNMP, and Oncor for last-mile delivery while Tara handles customer-facing supply, billing, and pricing. Its core offering is fixed-rate residential plans with 1-, 24-, or 36-month terms, supplemented by time-of-use products (Nights Free, Weekends Free, Free Days), commercial plans via StableGrid Texas, and renewable/green positioning through Tara Solar and Go Green. Ancillary revenue and retention tools include the GoodBundle subscription program, the Refer-A-Friend referral scheme, and Stat Rewards.
Revenue is generated primarily through recurring monthly bills built from a Base Charge plus an Energy Charge (which embeds TDSP delivery costs) under subscription-style contracts, with optional add-on fees for GoodBundle. Multi-channel go-to-market combines inside phone sales (844-466-3808 residential, 866-808-0928 commercial), online self-enrollment and account management via the My Tara portal, and an affiliate partner network (Electricity Club, Energy Outlet, Shop My Power, Shop Texas Electricity, SLPS and others), with location-specific SEO landing pages across roughly 14 Texas metros. Tara Energy is a fully owned subsidiary of Just Energy (U.S.) Corp., operates with 51-100 employees, and is headquartered at 5251 Westheimer Road, Suite 1000, Houston. No proprietary technology platform, AI/ML capabilities, or independent funding rounds are disclosed in the source material.
Tara Energy firmographics
Firmographics- Name
- Tara Energy
- Legal name
- Tara Energy LLC
- Website
- https://taraenergy.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tara Energy is a Houston-headquartered Texas retail electricity provider (REP), founded in 2002 and operating under PUCT License #10051 as a wholly owned subsidiary of Just Energy (U.S.) Corp., serving long-tail residential and small-commercial electricity customers across major Texas metros.
- Ownership category
- akta.pro rank
Tara Energy industry classification
Industry- Product category
- Retail Electricity
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where Tara Energy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tara Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Residential Electricity Service: Tara Energy generates revenue through recurring electricity service charges to residential customers in Texas. Customers pay monthly bills comprising a Base Charge plus an Energy Charge that includes Transmission and Distribution Service Provider (TDSP) delivery charges. The company offers fixed-rate plans with 1, 24, or 36-month contract terms, providing predictable recurring revenue from a subscription-style billing model.
- Commercial Electricity Service: Commercial electricity services for businesses with competitive rates tailored to business size and flexible contract options. Dedicated commercial account management is provided.
- GoodBundle Subscription Program: Optional subscription program offering up to 1¢/kWh off eligible energy plans, 10% off HomeWater filtration systems, waived late payment fees, and carbon offsets of up to 2,400 lbs annually. Generates additional revenue through subscription fees while providing customer retention benefits.
- Referral Program Fees: The Refer-A-Friend program generates new customer acquisitions at reduced marketing cost. Both referring customers and referees receive $75 bill credits upon qualified referral enrollment and first full month payment, offset by customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-Rate Residential Plans with 1, 24, or 36-month terms |
| Subscription | Monthly | Commercial Electricity Plans |
| Usage-based | Monthly | Variable Rate Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tara Energy product offering
Product offeringCore offering
Tara Energy is a Houston, Texas-based retail electricity provider (REP) selling fixed-rate and time-of-use electricity plans to residential and commercial customers across deregulated Texas markets. Founded in 2002 as a subsidiary of Just Energy (U.S.) Corp., the company differentiates through free-period pricing plans (Nights Free, Weekends Free, Free Days), bundled value programs such as GoodBundle, renewable options including Tara Solar and Go Green, and multi-term contract structures of 1 to 36 months.
Product overview
Tara Energy is a Texas-based electricity retail provider operating as a subsidiary of Just Energy (U.S.) Corp., serving residential and commercial customers since 2002. The company offers a portfolio of electricity plans including time-of-use plans (Nights Free, Weekends Free, Free Days), fixed-rate plans with 1/24/36-month terms, and commercial energy solutions. The core products are complemented by subscription programs (GoodBundle) and reward initiatives (Refer-A-Friend, Stat Rewards). The company also provides green energy options through Tara Solar and Go Green programs. Customer management is facilitated through the My Tara online portal.
Differentiator
Problem solved
Functional benefit
Brands
- GoodBundle: Subscription benefit program offering up to 1¢/kWh off eligible energy plans, 10% off a HomeWater filtration system, waived late payment fees, and carbon offsets of up to 2,400 lbs annually
- Refer-A-Friend
- Stat Rewards
Products and services
- Nights Free Plan Residential time-of-use plan offering free overnight electricity, suited to households with nighttime usage such as EV charging.
- Weekends Free Plan Residential time-of-use plan offering free weekend electricity, suited to households with concentrated weekend usage patterns.
- Free Days Electricity Plan Residential time-of-use plan that credits selected days as free of electricity charges, targeting flexible usage households.
- Fixed-Rate Residential Plans Residential electricity contracts (1, 24, and 36 month terms) at a locked rate per kWh for budget predictability.
- Commercial Energy Solutions Tailored fixed-rate electricity supply for Texas businesses with quoted multi-year contracts and dedicated commercial account management.
- No Deposit Electricity Residential plan that waives the typical signup deposit to lower the barrier for new customers.
- StableGrid Texas Residential plan positioned to provide stable, predictable electricity pricing for Texas households.
- Mega Saver Residential plan targeting maximum savings on electricity supply for cost-sensitive Texas households.
- Tara Solar Residential and commercial electricity product sourced from solar generation, marketed under the Tara Solar brand.
- Go Green Green electricity plan for environmentally conscious residential and commercial customers.
- GoodBundle Subscription-style add-on program that bundles electricity supply with additional customer perks for enrolled Texas customers.
- Refer-A-Friend Standalone referral program in which existing customers earn account credits by referring new sign-ups to Tara Energy.
- Stat Rewards Customer rewards program that delivers perks or credits to enrolled residential customers on qualifying usage.
- My Tara Self-service online portal for Tara Energy customers to manage their account, view bills, monitor usage, and enroll in value programs.
Quantifiable outcome
- Up to $150 covered for early termination fees when switching providers
- +4 more outcomes
Companies that use Tara Energy
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Tara Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tara Energy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Just Energy (U.S.) Corp.coreTara Energy is a fully owned subsidiary of Just Energy (U.S.) Corp. This parent company relationship provides corporate backing and operational support for Tara Energy's Texas retail electricity operations.
- Electricity ClubminorAffiliate marketing partner driving customer referrals for Tara Energy electricity plans in Texas.
- Energy OutletminorAffiliate marketing partner in Tara Energy's distribution network for Texas electricity customer acquisition.
- Shop My PowerminorAffiliate partner platform directing potential customers to Tara Energy's electricity plans.
- Shop Texas ElectricityminorTexas-focused electricity comparison and referral partner for Tara Energy customer acquisition.
- SLPSminorAffiliate partner channel in Tara Energy's marketing and distribution network.
- My UtilitiesminorUtilities comparison affiliate partner directing Texas consumers to Tara Energy services.
- Electricity PlansminorAffiliate marketing partner for Tara Energy's Texas electricity plan offerings.
- FriendsminorAffiliate referral partner in Tara Energy's customer acquisition network.
- PartnerminorGeneral affiliate partner in Tara Energy's distribution channel for Texas electricity services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tara Energy competitors and assessment
Company assessmentDirect peers
- Reliant Energy: Reliant Energy is a Texas REP owned by NRG Energy serving residential and commercial customers with fixed-rate and variable-rate electricity plans. Reliant directly competes with Tara in the deregulated Texas market using a similar product portfolio and multi-channel acquisition strategy.
- Direct Energy: Direct Energy is a multi-state retail electricity provider serving Texas residential and commercial customers with fixed-rate, variable-rate, and green energy plans. Direct competes with Tara on plan structure, switching incentives, and time-of-use offerings in the same ERCOT footprint.
- Green Mountain Energy: Green Mountain Energy is a Texas-focused retail electricity provider specializing in renewable energy plans for residential and commercial customers. Its product portfolio (fixed-rate renewable plans) directly overlaps with Tara's Go Green and Tara Solar offerings.
- TXU Energy: TXU Energy is the largest Retail Electric Provider in Texas, serving residential and business customers under the Vistra Corp umbrella. Both TXU and Tara compete head-to-head for the same deregulated residential and SMB customers in ERCOT-served Texas metros, with overlapping fixed-rate and variable-rate plan structures.
- Payless Power: Payless Power is a Texas retail electric provider serving residential customers with no-deposit and prepaid electricity plans. It is a direct competitor to Tara's No Deposit Electricity product in the credit-challenged switcher segment.
- Discount Power: Discount Power is a Texas REP competing on low headline rates to residential customers, frequently appearing on the same Electricity Facts Label comparison sites as Tara. Both target price-sensitive switchers through the same comparison shopping channel.
- Cirro Energy: Cirro Energy is a Texas REP serving residential and small commercial customers through direct and affiliate channels. Its affiliate-driven acquisition model mirrors Tara's electricity comparison site distribution strategy, putting the two in close competition for the same switcher cohort.
- Gexa Energy: Gexa Energy is a Texas REP and subsidiary of NRG Energy focused on residential and commercial electricity plans. Gexa competes with Tara in the same deregulated Texas market with comparable fixed-rate plans and switcher-friendly value propositions.
- 4Change Energy: 4Change Energy is a Texas REP branded around charitable giving and competitive residential rates. It competes with Tara on the same comparison aggregator sites, targeting a similar price-driven residential switcher segment.
Broad incumbents
- Constellation Energy: Constellation Energy is a large multi-state electricity and natural gas supplier with a Texas REP business serving commercial and industrial customers. While broader in scope, its commercial plan portfolio and PUCT-licensed retail operations overlap materially with Tara's commercial offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tara Energy social profiles
Digital presenceTara Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tara Energy leadership team
Management profileNumber of profiles
Tara Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tara Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tara Energy
What does Tara Energy do?
Tara Energy is a Houston, Texas-based retail electricity provider (REP) selling fixed-rate and time-of-use electricity plans to residential and commercial customers across deregulated Texas markets. Founded in 2002 as a subsidiary of Just Energy (U.S.) Corp., the company differentiates through free-period pricing plans (Nights Free, Weekends Free, Free Days), bundled value programs such as GoodBundle, renewable options including Tara Solar and Go Green, and multi-term contract structures of 1 to 36 months.
Is Tara Energy a public or private company?
Tara Energy is a private company. It is classified as corporate owned and is currently operating.
When was Tara Energy founded?
Tara Energy was founded in 2002. It employs 51 to 100 people.
Where is Tara Energy based?
Tara Energy is headquartered in Houston, United States, in the North America region.
How does Tara Energy make money?
Four revenue lines are on record. Residential Electricity Service is the primary driver. The others are commercial Electricity Service, goodBundle Subscription Program and referral Program Fees.
Who are Tara Energy's main competitors?
Direct peers on record are Reliant Energy, Direct Energy, Green Mountain Energy, TXU Energy, Payless Power, Discount Power, Cirro Energy, Gexa Energy and 4Change Energy. Constellation Energy is listed as a broad incumbent.
Does Tara Energy have an API?
No public API is recorded for Tara Energy.
What industry is Tara Energy in?
Tara Energy's product category is Retail Electricity. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching). Its SIC code is 4911.