Digital Limelight Media

What Digital Limelight Media does

Digital Limelight Media (DLM) is a privately held, US-based healthcare marketing agency founded in 2011 in Grand Rapids, Michigan, that serves medical, dental, aesthetic, and enterprise healthcare organizations across the United States. The company positions itself as a full-stack alternative to agencies that resell third-party tools: it has built its own proprietary technology platform, anchored by DLM Insight (a centralized CRM, lead management, email/SMS automation, reputation management, call tracking, and reporting dashboard), DLM Core AI (a custom-built LLM that queries EMR and marketing data for practice intelligence), IRIS Conversational AI (a HIPAA-compliant SMS chatbot), and DLM Review (reputation management across 80+ health sites). Custom APIs connect the platform to Symplast and ModMed EMR systems, enabling revenue attribution that ties marketing spend directly to actual booked procedures and patient payments.

DLM operates a subscription-based services-plus-software model under monthly retainers with no long-term contracts, bundling agency execution (SEO, GEO, PPC, social media, video, web design) with platform access and EMR-integrated reporting. The go-to-market is consultative, sales-led, and verticalized across four customer segments (Aesthetics, Medical, Dental, Enterprise), with named relationships at major specialty associations (AAD, ADA, AAO, ASAPS) and Google Partner status. Founders Kyle Peacy (CEO), Ryan Rogers (CSO), and Andrew Cromer (CFO) continue to lead the company, which reports 200+ client practices, 2M+ lifetime leads, 95% client retention over 5+ years, and 12.6% average website conversion rate. The firm remains bootstrap-funded with no disclosed external investment.

Name

Digital Limelight Media

Legal name

Digital Limelight Media

Website

https://dlmconversion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Limelight Media is a US-based, privately held healthcare marketing agency serving medical, dental, aesthetic, and enterprise healthcare practices with proprietary AI-driven marketing technology, EMR-integrated revenue attribution, and a full suite of SEO, GEO, PPC, social, and web services on monthly retainers.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Healthcare marketing agency
• Medical practice marketing
• Dental marketing services
• Aesthetic practice marketing
• HIPAA-compliant marketing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services Subscription: Ongoing marketing services for medical practices including SEO, paid advertising, content creation, social media management, web design, and marketing automation. Services are delivered as a monthly retainer engagement with no long-term contracts required.
2. Software Platform Access: Access to proprietary platforms including DLM Insight CRM, IRIS Conversational AI, and DLM Review for reputation management. Integrated into the overall service offering.
3. EMR Integration Services: Technical integration services connecting marketing systems to practice EMR platforms for revenue attribution and reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Digital Limelight Media is an all-in-one healthcare marketing agency that provides SEO, paid advertising, web design, social media, video production, and reputation management services exclusively to medical, dental, aesthetic, and enterprise healthcare practices. The company delivers these services alongside a proprietary technology stack — including the DLM Insight CRM dashboard, DLM Core AI (custom LLM), IRIS Conversational AI, and EMR integration with Symplast and ModMed — enabling real-time revenue attribution tied to actual booked procedures. Services are sold as monthly subscriptions with no long-term contracts.

Product overview

Digital Limelight Media (DLM) is a healthcare-specific marketing agency that has built its own proprietary all-in-one technology stack from scratch for medical practices. The core platform is DLM Insight, a centralized cloud-based hub that unifies CRM, lead management, email/SMS automations, reputation management, call tracking, and real-time revenue attribution reporting. It is powered by DLM Core AI — a proprietary LLM — and integrates directly with EMR systems (Symplast, ModMed) for revenue attribution. Key add-on modules include IRIS Conversational AI (AI chatbot and SMS marketing), DLM Review (reputation management across 80+ review sites), and Email and SMS Drip Automations. Above the platform sits a full suite of marketing services: GEO (Generative Engine Optimization), SEO, Paid Advertising (PPC), Web Design and Branding, Social Media Marketing, and Video Editing and Production. DLM serves four industry verticals: Aesthetics, Medical, Dental, and Enterprise.

Differentiator

Problem solved

Functional benefit

Brands

• IRIS Conversational AI: AI-powered text message-based communication application within DLM Insight that allows medical practices to engage new patients with automated and manual text conversations.
• DLM Insight
• DLM Review
• DLM Core

Products and services

• DLM Insight Centralized cloud-based marketing hub that unifies CRM, lead management, email/SMS automation, reputation management, call tracking, SEO reporting, and EMR-integrated revenue attribution into a single dashboard for medical practices.
• DLM Core AI Proprietary custom-built large language model that queries EMR and marketing data to answer practice intelligence questions such as most profitable procedures, ideal patient profiles, and reactivation candidates.
• IRIS Conversational AI HIPAA-compliant AI chatbot and SMS marketing tool enabling automated and manual text conversations with leads and patients for appointment reminders, scheduling, and drip campaigns.
• DLM Review Reputation management platform that aggregates reviews from 80+ health-related and aggregate websites, automates review request collection, monitors reviews in real time, and filters negative feedback before public posting.
• EMR Integration for Revenue Reporting Custom-built API integration connecting EMR systems (Symplast and ModMed) with the DLM marketing platform, enabling real-time revenue attribution linking patient payments and procedures to specific marketing channels and campaigns.
• Email and SMS Drip Automations Marketing automation for email and SMS drip campaigns that auto-populates templates with lead data, schedules messages based on customer journey triggers, and supports procedure-specific drip campaigns without manual staff input.
• Search Engine Optimization (SEO) Traditional SEO service for medical practices covering technical SEO, on-page optimization (keyword research, metadata, schema markup, internal linking), healthcare-specific backlink strategy, and content creation for procedure pages.
• Generative Engine Optimization (GEO) AI search optimization service that optimizes medical practice content for citation by large language models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) when patients ask health-related questions, including AI citation audits, competitor analysis, content enhancement, and multi-platform distribution.
• Paid Advertising Management (PPC) Pay-per-click advertising management across Google Ads, Google Display Network, retargeting, YouTube, and social media platforms, with EMR-integrated ROI attribution to track booked procedures by campaign.
• Web Design and Branding Custom-built HIPAA-compliant website design and branding service using Adobe XD for wireframes and WordPress for development, with modern responsive layouts and conversion-focused architecture. Over 400 sites launched.
• Social Media Marketing Social media marketing including organic content calendar (up to 12 posts/month), promoted posts on Facebook and Instagram, paid ad campaign management, and tracking via Google Analytics and Facebook/Instagram Insights.
• Video Editing and Production Video production service covering planning, filming, editing, and publishing, including branded video editing for existing content libraries, original content shoots on-site at client practices, and YouTube channel management.
• Website Hosting and Management HIPAA-compliant website hosting and management service with automated backups, SSL encryption, tiered access permissions, and ongoing security and performance monitoring for medical practice websites.
• Healthcare Consulting Strategic marketing consulting covering website, content, and social media strategy for medical practices, with data-driven reporting and transparent performance accountability.

Quantifiable outcome

• 218% increase in AI citations for GEO clients
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SymplastcoreTechnology or IntegrationSymplast is an EMR/EHR platform for plastic surgery and medical aesthetics practices. DLM has built proprietary integration with Symplast enabling real-time data connection between marketing activities and actual patient procedures, revenue, and outcomes.
• ModMedcoreTechnology or IntegrationModMed is a cloud-based EHR and practice management platform for medical specialties. DLM connects directly to ModMed systems enabling clients to see revenue attribution by marketing campaign and procedure.
• AllerganminorGTM or Marketing PartnerAllergan is a pharmaceutical company specializing in medical aesthetics products. DLM displays Allergan partnership/logo on website indicating collaborative marketing relationship.
• InModeminorGTM or Marketing PartnerInMode manufactures aesthetic and surgical devices. DLM displays InMode partnership/logo on website indicating collaborative marketing relationship.
• GooglecoreTechnology or IntegrationDLM is a certified Google Partner enabling them to manage Google Ads campaigns for medical practice clients with access to Google's advertising platforms and support.
• American Academy of Dermatology (AAD)minorGTM or Marketing PartnerAAD is a professional association for dermatologists. DLM displays AAD partnership/logo indicating marketing collaboration and industry recognition.
• American Dental Association (ADA)minorGTM or Marketing PartnerADA is a professional association for dentists. DLM displays ADA partnership/logo indicating marketing collaboration and industry recognition.
• American Academy of Ophthalmology (AAO)minorGTM or Marketing PartnerAAO is a professional association for ophthalmologists. DLM displays AAO partnership/logo indicating marketing collaboration and industry recognition.
• American Society for Aesthetic Plastic Surgery (ASAPS)minorGTM or Marketing PartnerASAPS is a professional association for aesthetic plastic surgeons. DLM displays ASAPS partnership/logo indicating marketing collaboration and industry recognition.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Etna Interactive: Etna Interactive is a digital marketing agency specializing in medical aesthetics and plastic surgery practices — competing with DLM directly in DLM's aesthetic/medspa segment.
• Tebra (PatientPop): Tebra's PatientPop product is a direct competitor offering digital marketing, patient acquisition, and practice growth software to medical practices — overlapping with DLM on SEO, paid ads, websites, and patient communication, with the added leverage of Tebra's broader EHR and practice management platform.
• Scorpion Healthcare: Scorpion is a major healthcare-specialized marketing agency serving medical, dental, and legal practices with websites, SEO, PPC, and patient engagement — a closely comparable direct competitor with national reach and similar specialty verticals.
• DoctorLogic: DoctorLogic is a healthcare-exclusive marketing platform focused on medical practice websites, SEO, paid media, and patient acquisition — overlapping with DLM's core acquisition services for medical and aesthetic practices.
• Officite: Officite is a long-standing healthcare marketing agency offering website design, SEO, PPC, and reputation management to medical and dental practices — directly comparable in service mix and vertical focus.
• Healthcare Success: Healthcare Success is a healthcare-exclusive marketing agency offering SEO, PPC, content, and patient acquisition strategy — a comparable agency peer serving similar medical practice segments.
• MedPB (Medical Practice Builders): MedPB is a healthcare marketing agency focused on medical practices, providing websites, SEO, and patient acquisition — comparable to DLM in vertical specialization and service mix.

Others

• ModMed: ModMed is a core EMR/EHR partner but also a potential competitor — they could conceivably launch native marketing-attribution modules, and they sit adjacent to DLM's revenue attribution use case.
• Symplast: Symplast is a plastic-surgery-specialized EMR platform and DLM's other core EMR partner — ecosystem-adjacent with potential to vertically integrate marketing functionality.

Broad incumbents

• HubSpot: HubSpot is a broader CRM/marketing automation platform with healthcare practice solutions; while not healthcare-specialized, it overlaps with DLM Insight on CRM, email/SMS automation, and reporting, and represents the kind of generalist platform that could pressure specialized agencies over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@digitallimelightmedia4655
• Facebookfacebook.com/digitallimelightmedia
• Instagraminstagram.com/teamdlm
• Xx.com/wearedlm
• LinkedInlinkedin.com/company/digital-limelight-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Limelight Media