#Gifted
#Gifted is a Sydney-based SaaS marketplace that connects consumer brands with influencers for product gifting campaigns, offering automated matching, content capture, and Shopify-integrated fulfillment. The platform serves brand customers across beauty, fashion, hospitality, and lifestyle verticals in Australia, the US, and the UK, while remaining free for creators.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What #Gifted does
#Gifted (legally GIFTED HOLDINGS PTY LTD) is a Sydney-based, privately held SaaS company founded in 2021 that operates a two-sided marketplace connecting consumer brands with social media influencers for product gifting collaborations. Brands create gifting campaigns listing products, experiences, or gift cards; influencers apply or are matched via an automated scoring engine; and the platform facilitates fulfillment, post tracking, and content capture across Instagram, TikTok, and YouTube. The platform claims an 80%+ activation rate versus a ~40% benchmark for traditional product seeding and has supported 22,475 gifts and A$4.7M+ in product value shared in the last year, reaching 1.13B+ people and generating 10,000+ pieces of creator content.
The product surface is cloud-based SaaS for brands (web portal at brands.hashgifted.com) and a free iOS/Android app for creators who swipe on gift opportunities. Core modules include Gifting Campaigns, Influencer Discovery (access to 5,000+ creators), Campaign Management, Content Creation, Content Licensing (Pro and Pro+ tiers), and a native Shopify integration that ties gifting to in-store inventory and fulfillment. In 2024 the company launched the AI Campaign Manager, an automation feature gated to Pro and Pro+ plans that claims to reduce manual campaign admin by 70%.
Revenue comes primarily from monthly brand subscriptions across four tiers: Basic (A$99/mo), Grow (A$149/mo), Pro (A$349/mo), and Pro+ (A$449/mo, for agencies and multi-brand portfolios). Annual billing offers approximately 16% savings, and a 7-day free trial precedes commitment. The platform is free for creators, monetizing only on the brand side and on associated product gifting outlays. Go-to-market combines self-serve PLG with a sales-assisted 'Book a Tour' channel for enterprise prospects. Named customers include Koala, Max Factor, GHD, Marc Jacobs Fragrances, Hyatt, Clinique, Virgin Australia, COTY, Superga, Weleda, Estee Lauder, Panasonic, Accor, JS Health, and PE Nation, with operating geographies spanning Australia, the United States, and the United Kingdom.
#Gifted firmographics
Firmographics- Name
- #Gifted
- Legal name
- GIFTED HOLDINGS PTY LTD
- Website
- https://hashgifted.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- #Gifted is a Sydney-based SaaS marketplace that connects consumer brands with influencers for product gifting campaigns, offering automated matching, content capture, and Shopify-integrated fulfillment. The platform serves brand customers across beauty, fashion, hospitality, and lifestyle verticals in Australia, the US, and the UK, while remaining free for creators.
- Ownership category
- akta.pro rank
#Gifted industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Direct Mail Advertising (541860), Graphic Design Services (541430)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
- akta.pro secondary industries
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Branded Merchandise & Corporate Gifts (BPAFAMAA)
Keywords
Where #Gifted is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
#Gifted business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Subscription Plans: Monthly subscription fees charged to brands for access to the platform. Three tiers available: Basic (A$99/mo), Grow (A$149/mo), and Pro (A$349/mo), plus Pro+ for agencies at A$449/mo. Revenue is recurring and scales with plan tier. Brands also pay for gifted products sent to creators.
- Content Licensing (Upsell): Content licensing rights for paid advertising and amplification use is included only in Pro and Pro+ plans. This is an upsell differentiator for higher-tier plans, allowing brands to use creator content in ads, social media, newsletters, and marketing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier for emerging brands testing creator gifting |
| Subscription | Monthly | Mid-tier for brands scaling creator gifting efforts |
| Subscription | Monthly | Full-featured tier with content licensing included |
| Subscription | Monthly | Agency tier for multi-brand management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
#Gifted product offering
Product offeringCore offering
#Gifted operates a SaaS marketplace platform that connects consumer brands with content creators and influencers for product gifting (product seeding) collaborations. Brands create gifting campaigns listing products, experiences or vouchers, set targeting parameters, and receive AI-ranked influencer matches; creators apply, receive gifts, and post authentic user-generated content that the platform automatically captures and (on paid tiers) licenses for advertising use. The offering is complemented by native Shopify fulfilment integration and a free mobile app for creators.
Product overview
#Gifted is an influencer gifting platform that connects brands with content creators through product seeding collaborations. The platform consists of the core #gifted Platform with integrated modules including Gifting Campaigns, Influencer Discovery (accessing 5,000+ creators), Campaign Management, Content Creation, Content Licensing, and Shopify Integration. The platform is complemented by a free #gifted Creator App for mobile users. Subscription tiers range from Basic (A$99/month) through Grow (A$149/month) and Pro (A$349/month) to Pro+ (A$449/month), with higher tiers unlocking AI Campaign Manager automation, unlimited campaigns, and content licensing for paid advertising use.
Differentiator
Problem solved
Functional benefit
Products and services
- #gifted Platform The core SaaS platform that connects consumer brands with content creators and influencers for product gifting collaborations. Brands create gifting campaigns listing products, experiences or vouchers, set targeting parameters, receive AI-ranked influencer matches, ship gifts through the integrated Shopify fulfilment flow, and capture authentic user-generated content from creators across Instagram, TikTok and YouTube.
- #gifted Creator App Free mobile application available on iOS App Store and Google Play that enables content creators to swipe on gifting opportunities, connect with brands they want to collaborate with, upload content, and receive products and experiences from brands.
- #gifted Shopify Integration Native Shopify integration distributed via the Shopify App Store that lets brands gift products directly from their store catalogue, manage inventory, and track fulfilment for gifting campaigns within the #gifted platform.
Quantifiable outcome
- 80%+ collaboration activation rate vs ~40% for traditional product seeding
- +5 more outcomes
Companies that use #Gifted
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
#Gifted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
#Gifted partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreNative Shopify integration that allows brands to gift products directly from their store's catalogue, manage inventory, and track fulfillment all within the #gifted platform. This seamless integration eliminates the need for manual product management and provides a unified workflow for gifting campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
#Gifted competitors and assessment
Company assessmentDirect peers
- Upfluence: Upfluence provides influencer search, outreach, gifting, and affiliate tools for e-commerce brands. Direct overlap in Shopify ecosystem, gifting campaigns, and SMB-to-mid-market positioning similar to #Gifted's tiers.
- GRIN: GRIN is a creator management platform focused on influencer gifting, content collection, and content licensing for DTC and e-commerce brands. Direct overlap with #Gifted in gifting campaigns, Shopify integration, content licensing, and UGC workflows.
- Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform offering creator discovery, gifting, affiliate, and content licensing for consumer brands. Closely comparable marketplace model, pricing tiers, and target customer base to #Gifted.
- Klear: Klear offers influencer discovery, campaign analytics, and audience insights for brands. Comparable creator database and matching functionality, though more analytics-focused and less gifting-led than #Gifted.
- Carro: Carro is a Shopify-integrated influencer and collaboration marketplace for DTC brands, enabling product seeding and creator partnerships. Strongly comparable Shopify wedge and gifting-led approach to #Gifted.
- Linqia: Linqia is an influencer marketing platform offering creator matching, campaign management, and content amplification for mid-market and enterprise brands. Overlaps with #Gifted in managed gifting campaigns and enterprise brand targeting.
- Traackr: Traackr is an influencer marketing platform with creator discovery, campaign management, and performance analytics. Comparable creator marketplace and brand-side campaign workflow, though less focused on gifting/seeding specifically.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, campaign management, and analytics. Overlaps with #Gifted's enterprise sales motion and creator matching capabilities, but skews to larger enterprise customers.
Emerging players
- BrandBacker: BrandBacker is an influencer and product seeding marketplace that connects brands with creators for gifting collaborations. Closely aligned to #Gifted's core gifting-led marketplace model, with a smaller creator network.
Broad incumbents
- Shopify Collabs: Shopify Collabs is Shopify's native creator and affiliate program tool for its merchant base. Direct overlap with #Gifted's gifting-plus-Shopify integration wedge, but bundled into Shopify's broader commerce platform and therefore a platform competitor risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
#Gifted social profiles
Digital presence#Gifted financial estimates
Financial estimateRevenue estimate
Valuation estimate
#Gifted leadership team
Management profileNumber of profiles
Profiles1 record
#Gifted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
#Gifted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about #Gifted
What does #Gifted do?
#Gifted operates a SaaS marketplace platform that connects consumer brands with content creators and influencers for product gifting (product seeding) collaborations. Brands create gifting campaigns listing products, experiences or vouchers, set targeting parameters, and receive AI-ranked influencer matches; creators apply, receive gifts, and post authentic user-generated content that the platform automatically captures and (on paid tiers) licenses for advertising use. The offering is complemented by native Shopify fulfilment integration and a free mobile app for creators.
Is #Gifted a public or private company?
#Gifted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was #Gifted founded?
#Gifted was founded in 2021. It employs 1 to 10 people.
Where is #Gifted based?
#Gifted is headquartered in Sydney, Australia, in the Oceania region.
How does #Gifted make money?
Two revenue lines are on record. Brand Subscription Plans are the primary driver. The others are content Licensing (Upsell).
Who are #Gifted's main competitors?
Direct peers on record are Upfluence, GRIN, Aspire (formerly AspireIQ), Klear, Carro, Linqia, Traackr and CreatorIQ. BrandBacker is listed as an emerging player. Shopify Collabs is listed as a broad incumbent.
Does #Gifted have an API?
No public API is recorded for #Gifted.
What industry is #Gifted in?
#Gifted's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits), with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 541860 and its SIC code is 7331.