AFrameSoftware
AFrame is a cloud-based Transaction Management and CRM platform purpose-built for real estate professionals, serving transaction coordinators, individual agents, agent teams, and brokerage back offices with tiered per-seat subscription pricing.
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AFrameSoftware does
AFrameSoftware, LLC, operating under the brand name AFrame, is a Dallas-based software company that sells a cloud-based Transaction Management and CRM platform (marketed as "T/CRM") purpose-built for real estate professionals. The platform unifies contact management, transaction lifecycle management, document organization, automated workflows, client portals, and team reporting into a single connected system, replacing the typical patchwork of generic CRM and transaction management tools used by individual agents, transaction coordinators (TCs), TC teams, and brokerage back offices. Core modules include Transaction Management (listings, contracts, documents, deadlines), CRM (contacts, touch reminders, mass email), Client Portals (branded token-based access for agents, buyers, sellers), Analytics and Reporting (customizable dashboards with KPIs and deal progression), and Workflows/Action Plans (role-based tasks with email integration). The product is built on Google Cloud infrastructure with standard encryption and access controls, and an open API plus Zapier enables integration into broader toolchains including ShowingTime, Supra, Gmail, Outlook, Mailchimp, SendGrid, Cognito Forms, and Jotform.
The business model is a pure subscription SaaS with tiered per-seat pricing (ranging from $54/user/month for 1–5 users down to $14/user/month for 16+ users), no long-term contracts, no setup fees, unlimited transactions and storage, and free unlimited "Managed Agents" added to transactions. The go-to-market is primarily product-led growth with a self-serve 30-day free trial, supplemented by demo webinars, content marketing and SEO, an active Facebook user community, and an affiliate program offering recurring referral commissions. Customers include solo TCs, agent teams, brokerage back offices, and notably enterprise brokerage brands such as Compass, eXp Realty, RE/MAX, and Dave Perry-Miller Real Estate, alongside TC service businesses and real estate coaches. The company is privately held and bootstrapped, founded by real estate professional Burton Rhodes based on his experience closing 100+ transactions per year, and operates with a 1–10 person team.
AFrameSoftware firmographics
Firmographics- Name
- AFrameSoftware
- Legal name
- AFrameSoftware, LLC
- Website
- https://aframesoftware.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AFrame is a cloud-based Transaction Management and CRM platform purpose-built for real estate professionals, serving transaction coordinators, individual agents, agent teams, and brokerage back offices with tiered per-seat subscription pricing.
- Ownership category
- akta.pro rank
AFrameSoftware industry classification
Industry- Product category
- Real Estate Transaction Management and CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where AFrameSoftware is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AFrameSoftware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Standard User Subscription: Monthly subscription fee for full-access team members who can log in and collaborate. Tiered pricing model where cost per user decreases as team size grows: $54/user for 1-5 users, $34/user for 6-10 users, $24/user for 11-15 users, $14/user for 16+ users. Month-to-month with no long-term contracts and no setup fees.
- Managed Agents (Free Add-on): Agents can be added to transactions without additional cost while tracking deals and giving them access to key details. Includes branded client portal access, email/text reminders, reporting, and daily/weekly transaction summaries at no charge.
- Affiliate Program: Recurring commissions paid to affiliates who refer new customers to AFrame through their affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | 1-5 Standard Users: $54/month per user |
| Per seat | Monthly | 6-10 Standard Users: $34/month per user |
| Per seat | Monthly | 11-15 Standard Users: $24/month per user |
| Per seat | Monthly | 16+ Standard Users: $14/month per user |
| Freemium | Monthly | Managed Agents: Free |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AFrameSoftware product offering
Product offeringCore offering
AFrame is a cloud-based Transaction Management and CRM platform (T/CRM) built specifically for real estate professionals. It centralizes contacts, listings, contracts, documents, deadlines, workflows, and pipeline reporting in one system, with branded client portals, team management, and integrations to email, calendars, ShowingTime, Supra, Zapier, and other third-party tools. The platform is sold as a monthly per-seat subscription with tiered volume pricing and free managed agent add-ons.
Product overview
AFrameSoftware offers AFrame, a unified T/CRM (Transaction Management + CRM) platform designed specifically for real estate professionals. The core platform combines transaction management and CRM functionality into one connected system. Key modules include Transaction Management for managing listings, contracts, documents and deadlines; CRM for contact management, relationship tracking, and mass email campaigns; Client Portals for branded buyer/seller/agent access; Analytics & Reporting with customizable dashboards; Team Management with role-based permissions; and Workflows/Action Plans for process automation. The platform is extended through an API and Zapier integration for custom connectivity. Pricing is tiered by user count with unlimited transactions and managed agents included.
Differentiator
Problem solved
Functional benefit
Brands
- AFrame: Customizable Transaction Management and CRM platform (T/CRM) built specifically for real estate professionals
- AFrameOnline
Products and services
- AFrame T/CRM Platform
Quantifiable outcome
- Skilled transaction coordinators can manage 50+ files with AFrame compared to 20-30 manually
- +1 more outcomes
Companies that use AFrameSoftware
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
AFrameSoftware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
AFrameSoftware partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- ZapiercoreZapier integration enables automations for contacts and transactions, allowing users to connect AFrame with thousands of other applications and streamline workflows without coding.
- Google (Gmail, Calendar)coreEmail and calendar integration allowing users to connect their existing Google account for seamless communication and calendar sync of transaction dates and deadlines.
- Microsoft (Outlook)coreOutlook email integration with two-way sync capability, allowing users to send emails through connected Outlook accounts directly from the platform.
- MailchimpsupportingMailchimp integration for bulk email campaign support, enabling users to conduct mass email marketing to their contact database.
- SendGridsupportingSendGrid integration supports bulk email campaigns, though recent batch email updates now allow native sending through Gmail/Outlook up to 150 emails/day.
- ShowingTimecoreDirect integration imports showing activity, agent contact details, and buyer feedback automatically into transactions, with display capability in client portals.
- SupracoreIntegration imports showing data and feedback from Supra key boxes directly into transactions, keeping all showing information centralized without manual entry.
- Cognito FormssupportingIntegration via Zapier allows automatic import of intake form submission data to create new transactions in AFrame, reducing manual entry.
- JotformsupportingIntegration via Zapier enables automatic import of Jotform submission data to create transactions, ensuring consistent data capture from intake forms.
- NylassupportingData integration platform providing email and calendar connectivity, with data usage limited to user-facing features and adhering to restricted scope data policies.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AFrameSoftware competitors and assessment
Company assessmentBroad incumbents
- kvCORE: Keller Williams-owned real estate platform providing CRM, lead generation, transaction management, and a marketplace of integrated apps. Comparable as a bundled real estate operating system, but with broader scope and KBX-distributed reach versus AFrame's focused T/CRM.
- Pipedrive: General-purpose sales CRM used by many real estate teams as an alternative to vertical-specific tools. Comparable in core CRM/contact/deal-pipeline functionality, but lacks AFrame's transaction management and real-estate-specific workflows.
- HubSpot CRM: Horizontal CRM with marketing automation, sales pipeline, and reporting used by some real estate teams. Comparable as a CRM with batch emailing and analytics, though not specialized for real estate transaction workflows.
- Zillow Premier Agent / Zillow Showcase CRM: Zillow's broader suite of agent and brokerage tooling, including lead generation, CRM, and Premier Agent dashboards. Operates as a broad incumbent AFrame competes against in the agent-CRM category, with much larger distribution but a less specialized T/CRM stack.
Emerging players
- Real Geeks: Real estate lead-generation and CRM platform focused on IDX websites and agent pipeline management. Partial overlap with AFrame around contact/transaction tracking; complementary on the lead-gen side.
- Zurple: Real estate lead-conversion CRM that uses behavioral analytics to score contacts and trigger automated follow-up. Comparable in the agent CRM niche, with a different focus on lead intelligence versus AFrame's transaction-centric workflow.
Direct peers
- LionDesk: Real estate CRM with email/text drip campaigns, video email, and lead management targeted at agents and teams. Direct competitor to AFrame's CRM and batch emailing capabilities in the SMB real estate segment.
- dotloop: Zillow Group-owned transaction management platform widely adopted by real estate agents and brokerages. Most directly comparable to AFrame as a transaction management + e-sign + workflow product for the real estate vertical.
- Wise Agent: Long-standing real estate CRM offering contact management, transaction tracking, drip campaigns, and agent websites. Comparable in targeting solo agents and small-to-mid teams with consolidated CRM and workflow features.
- Follow Up Boss: Real estate-specific CRM focused on lead routing, follow-up, and pipeline management for agents and teams. Closely comparable target customer and PLG-style positioning to AFrame in the real estate CRM category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AFrameSoftware social profiles
Digital presenceAFrameSoftware compliance and trust
Trust signalCompliance1 record
AFrameSoftware financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFrameSoftware leadership team
Management profileNumber of profiles
Profiles1 record
AFrameSoftware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFrameSoftware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFrameSoftware
What does AFrameSoftware do?
AFrame is a cloud-based Transaction Management and CRM platform (T/CRM) built specifically for real estate professionals. It centralizes contacts, listings, contracts, documents, deadlines, workflows, and pipeline reporting in one system, with branded client portals, team management, and integrations to email, calendars, ShowingTime, Supra, Zapier, and other third-party tools. The platform is sold as a monthly per-seat subscription with tiered volume pricing and free managed agent add-ons.
Is AFrameSoftware a public or private company?
AFrameSoftware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AFrameSoftware founded?
AFrameSoftware was founded in 2011. It employs 1 to 10 people.
Where is AFrameSoftware based?
AFrameSoftware is headquartered in Dallas, United States, in the North America region.
How does AFrameSoftware make money?
Three revenue lines are on record. Standard User Subscription is the primary driver. The others are managed Agents (Free Add-on) and affiliate Program.
Who are AFrameSoftware's main competitors?
Broad incumbents on record are kvCORE, Pipedrive, HubSpot CRM and Zillow Premier Agent / Zillow Showcase CRM. Emerging players are Real Geeks and Zurple. Direct peers are LionDesk, dotloop, Wise Agent and Follow Up Boss.
Does AFrameSoftware have an API?
Yes. AFrame offers a robust API with webhooks and triggers so users can notify or connect with other platforms as transactions and contacts change. For simplified API access, users can leverage Zapier integration. Developer documentation is at support.aframesoftware.com.
What industry is AFrameSoftware in?
AFrameSoftware's product category is Real Estate Transaction Management and CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 51821 and its SIC code is 7372.