WPPOOL
WPPOOL is a bootstrapped software company that builds and sells 13+ WordPress, WooCommerce, and Shopify plugins — covering dark mode, Google Sheets sync, WhatsApp forms, video conferencing, and inventory management — to small and mid-sized businesses and individual site owners globally, supplemented by a custom development service.
- Company typePrivate
- Founded2020
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WPPOOL does
WPPOOL is a privately held, bootstrapped software company that builds WordPress and WooCommerce plugins, plus a Shopify inventory tool, and operates a custom development service. Its product portfolio spans 13+ paid SKUs organized around three themes: WordPress essentials (WP Dark Mode, FlexTable, FlexMeeting, Easy Video Reviews), WooCommerce operations (FlexStock, FlexOrder, EchoRewards, ArchiveMaster, Stock Notifier, Revio), and communication/lead capture (FormyChat, OMG Chat Widget, Easy Email Integration). The technical foundation is PHP and JavaScript WordPress plugins that integrate deeply with third-party APIs — Google Sheets for data sync, WhatsApp gateways (Twilio, Chat API, Ultramsg), Jitsi Meet for video, and page builders (Gutenberg, Elementor). FlexTable additionally layers generative AI for table summarization and natural-language Q&A.
The company's revenue model is multi-stream and SMB-oriented: freemium distribution through WordPress.org drives top-of-funnel discovery, with conversion to annual premium licenses priced $49-$99 per site, supplemented by bundle sales and a DreamLab professional services arm for custom WordPress and Shopify builds priced up to $20K+. A 25-35% affiliate program with 15% lifetime recurring commissions extends reach through content creators and agencies. Customers are primarily individual WordPress site owners and small-to-mid WooCommerce merchants across 180+ countries, with claimed counts of 25K-50K+ users, an 84% repeat-customer rate, and a 5/5 Trustpilot rating.
The team of 30-40 members operates fully remote with the founder/CEO Azizul Haque based in Dhaka, Bangladesh, and legal registration in Washington State, US. The company is independently owned with no disclosed venture or institutional capital, has no parent entity, and reports no mergers, acquisitions, or restructuring events. Geographic restrictions exclude adult and gambling websites, and the company self-states GDPR and CCPA compliance.
WPPOOL firmographics
Firmographics- Name
- WPPOOL
- Legal name
- WPPOOL
- Website
- https://wppool.dev
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPPOOL is a bootstrapped software company that builds and sells 13+ WordPress, WooCommerce, and Shopify plugins — covering dark mode, Google Sheets sync, WhatsApp forms, video conferencing, and inventory management — to small and mid-sized businesses and individual site owners globally, supplemented by a custom development service.
- Ownership category
- akta.pro rank
WPPOOL industry classification
Industry- Product category
- WordPress Plugins
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where WPPOOL is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
WPPOOL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Plugin Subscriptions: Annual and multi-year subscription licenses for premium WordPress plugins including WP Dark Mode Ultimate, FlexTable Pro, FlexStock Ultimate, FlexOrder, FormyChat Ultimate, Easy Video Reviews, FlexMeeting Pro, ArchiveMaster, EchoRewards, and others. Subscriptions include updates and support for the license period.
- Freemium Upgrades: Free versions available on WordPress.org for most products. Users can upgrade to premium tiers for advanced features. This creates a natural conversion funnel from free to paid users.
- Bundle Sales: Bundled plugin packages offering savings compared to individual purchases. Examples include FlexOrder + FlexStock bundle at discounted rates.
- Affiliate Program Commissions: Affiliate program offering 25-35% commission on new sales and 15% lifetime recurring commissions on subscription renewals. Commission tiers based on referral volume.
- DreamLab Custom Development: Custom WordPress plugin, theme, website, and Shopify app development services. Project budgets range from under $1k to $20k+ with various delivery timeframes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WP Dark Mode premium license |
| Subscription | Annual | FlexTable premium license |
| Subscription | Annual | FlexStock WooCommerce stock sync |
| Subscription | Annual | Easy Video Reviews |
| Subscription | Annual | ArchiveMaster |
| Subscription | Annual | Bundle deals (FlexOrder + FlexStock/ArchiveMaster) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
WPPOOL product offering
Product offeringCore offering
WPPOOL develops and sells a portfolio of WordPress and Shopify plugins that automate workflows and extend functionality for website owners and WooCommerce merchants. Core offerings include WP Dark Mode, FlexTable (Google Sheets sync), FormyChat (WhatsApp lead capture), FlexStock and FlexOrder (WooCommerce-to-Google Sheets sync), FlexMeeting (Jitsi-powered video conferencing), Easy Video Reviews, ArchiveMaster, EchoRewards, Stock Notifier, OMG Chat Widget, Easy Email Integration, and FlexSync for Shopify. The company also provides DreamLab, a custom WordPress and Shopify development service.
Product overview
WPPOOL is a WordPress product company offering a portfolio of 13+ distinct WordPress and Shopify plugins organized into three categories: WordPress Essentials (WP Dark Mode, FlexTable, FlexMeeting, Easy Video Reviews), WooCommerce plugins (FlexStock, FlexOrder, EchoRewards, ArchiveMaster, Stock Notifier, Revio), and Other Useful Plugins (FormyChat, OMG Chat Widget, Easy Email Integration). Additionally, WPPOOL offers FlexSync for Shopify for Shopify inventory management, and a custom development service called DreamLab. The products are sold individually as standalone plugins, with bundle deals for WooCommerce-focused combinations, and share a common focus on workflow automation, Google Sheets integration, and multivendor marketplace compatibility.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Dark Mode WordPress plugin that automatically or manually switches websites to a dark color scheme. Includes OS-based theme detection, time-based scheduling, multiple switch styles, custom color schemes, custom CSS support, image dark mode adaptation, and full WooCommerce and page builder compatibility.
- FlexTable Google Sheets-to-WordPress table live sync plugin that creates responsive data tables connected to Google Sheets, with AI-powered data summarization, AI natural-language Q&A, table themes, search/filter/sort, and export to CSV/JSON/Excel/PDF.
- FormyChat WhatsApp contact form plugin that converts website visitors into leads by sending contact form data directly to WhatsApp, with support for Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Forminator, Formidable Forms, Ninja Forms, GA4 analytics, FluentCRM sync, Mailchimp automation, Google Sheets lead sync, and WooCommerce WhatsApp checkout.
- FlexStock WooCommerce inventory management plugin with bidirectional sync to Google Sheets. Supports variable products, bulk editing, attribute management, scheduled and real-time auto-sync, multi-vendor marketplaces (WCFM, Dokan, MultiVendorX), and formula-based price calculations.
- FlexOrder WooCommerce order management plugin that syncs orders from WooCommerce to Google Sheets, allowing store owners to manage, filter, and bulk edit orders directly from the spreadsheet, including custom order statuses and order notes.
- EchoRewards Referral plugin for WooCommerce that enables instant setup of a refer-a-friend program, allowing store owners to reward customers for successful referrals.
- FlexMeeting WordPress webinar and video conference plugin powered by Jitsi Meet, hosting branded live meetings and webinars with custom domain support, LMS integrations (Tutor LMS, LearnPress, LearnDash, LifterLMS), WooCommerce monetization, screen recording, calendar integration, and multi-vendor addon.
- Easy Video Reviews WordPress video testimonial plugin for collecting and displaying customer video reviews. Customers record or upload videos hosted ad-free on Google Cloud with 256-bit AES encryption, then displayed in testimonial galleries or shared to social media.
- ArchiveMaster WooCommerce order archiving plugin that speeds up stores by archiving completed or old orders out of the live database, with automatic archiving options and filtered archived order viewing.
- OMG Chat Widget Multi-channel social chat widget for WordPress that lets customers contact the site via 19+ social media channels directly from the website, with compatibility for multivendor marketplaces like Dokan, WCFM, and MultiVendorX.
- Stock Notifier for WooCommerce Back-in-stock notification plugin for WooCommerce that sends WhatsApp or SMS alerts to customers when products return to stock, supporting 200+ SMS/WhatsApp gateways and multi-vendor store integrations (Dokan, WCFM, MultiVendorX).
- Revio Video testimonial and review platform for recording and sharing customer testimonials to boost sales, establish credibility, and enhance conversions.
- Easy Email Integration WordPress email subscription form plugin that collects subscribers and sends them to email marketing platforms including MailChimp, MailPoet, Sendinblue, GetResponse, ActiveCampaign, MailerLite, FluentCRM, SendFox, and ConvertKit.
- FlexSync for Shopify Shopify inventory management plugin enabling management of Shopify product inventory from Google Sheets, allowing synchronization and editing of Shopify products directly through spreadsheet interfaces.
- DreamLab Custom WordPress and Shopify development service offered by WPPOOL, providing custom plugin development, theme development, custom website development, e-commerce solutions, and custom Shopify app development with 24/7 expert support. Project budgets range from under $1k to $20k+.
- WPPOOL Bundle Bundled package of WPPOOL WooCommerce plugins (FlexOrder + FlexStock or ArchiveMaster) offering discounted pricing for multiple site licenses.
Quantifiable outcome
- Users spending more time on sites with dark mode, translating to increased ROI and superior conversion rates
- +3 more outcomes
Companies that use WPPOOL
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
WPPOOL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability4 records
Feature7 records
WPPOOL partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, supporting and minor.
- WordPresscoreWordPress is the world's most popular open-source CMS powering over 40% of all websites. WPPOOL products are built as WordPress plugins distributed through WordPress.org and designed for seamless integration with WordPress functionality.
- WooCommercecoreWooCommerce is the leading eCommerce plugin for WordPress. WPPOOL has developed multiple WooCommerce-specific products including FlexStock, FlexOrder, Stock Notifier, ArchiveMaster, and WhatsApp checkout integration.
- TutorLMSsupportingAn all-in-one learning management system for WordPress. FlexMeeting integrates with TutorLMS to enable webinar and video conferencing capabilities within online courses.
- InstaWPsupportingInstant WordPress sandbox builder for testing, development, and demos. Partnership provides users with easy ways to test WPPOOL products.
- MakeWebBettersupportingExperts in WooCommerce solutions, CRM integrations, and growth-focused plugins. Both companies serve the WordPress/WooCommerce ecosystem with complementary products.
- BlogVaultsupportingReliable WordPress backup, staging, and security trusted by 1M+ websites. Partnership provides comprehensive WordPress site management capabilities alongside WPPOOL products.
- WPSwingssupportingInnovative WordPress and WooCommerce solutions provider for business growth. Both companies offer WooCommerce extensions in the same market.
- SaasZillaminorA SaaS marketplace helping discover powerful tools and lifetime deals. WPPOOL products are promoted through SaasZilla's deal discovery platform.
- DotCampminorA WordPress event and learning platform connecting global talents. Partnership provides access to WordPress community events and educational resources.
- LifterLMSsupportingA flexible WordPress LMS for creating and selling online courses. FlexMeeting integrates with LifterLMS for video webinar functionality.
- LinkBossminorSmart internal linking automation for SEO and site structure. Partnership provides cross-promotion opportunities within the WordPress ecosystem.
- DokancorePopular WooCommerce multivendor marketplace solution. FlexStock, FormyChat, FlexMeeting, and Stock Notifier all offer Dokan-specific integrations for vendor dashboards.
- WCFM MarketplacecoreAnother major WooCommerce multivendor plugin. WPPOOL products provide WCFM-specific addons for stock sync, chat widgets, video meetings, and stock notifications.
- MultiVendorXsupportingWooCommerce multivendor marketplace plugin. Stock Notifier and OMG Chat Widget offer MultiVendorX compatibility for vendor notification features.
- Jitsi MeetcoreOpen-source video conferencing platform. FlexMeeting is built on Jitsi technology, supporting free, JaaS 8x8, and self-hosted configurations for branded video meetings.
- Google (Google Sheets API)coreMultiple WPPOOL products (FlexTable, FlexStock, FlexOrder, FormyChat) integrate with Google Sheets API for data synchronization and management workflows.
- TwiliosupportingCloud communications platform for SMS and WhatsApp APIs. Stock Notifier and FormyChat support Twilio for sending notifications and messages.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
WPPOOL competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle is a WordPress product company offering themes and plugins (including WP Forms, Optimole, and various plugins), serving the same SMB and blogger customer base with a similar freemium and bundle-led GTM.
- MakeWebBetter: MakeWebBetter is a WooCommerce solutions and CRM integrations provider, explicitly listed as a WPPOOL partner serving the same WordPress/WooCommerce ecosystem with complementary e-commerce extensions.
- WPSwings: WPSwings offers WooCommerce extensions and WordPress plugins in the same market as WPPOOL. Both companies target SMB merchants with subscription-priced plugins.
- WPForms: WPForms is one of the most popular WordPress form plugins, competing directly with WPPOOL's FormyChat in the contact-form-to-communication workflow space and serving the same SMB customer base.
- Yoast: Yoast is a leading WordPress plugin vendor (SEO, readability) with a freemium subscription model serving the same WordPress SMB audience, exemplifying the playbook WPPOOL is pursuing at smaller scale.
Broad incumbents
- Elementor: Elementor is a broader WordPress site builder with a much larger paid install base and ecosystem. WPPOOL's WP Dark Mode and FlexTable explicitly support Elementor, illustrating overlap and adjacency in the same creator workflow.
Emerging players
- Dokan: Dokan is a WooCommerce multivendor marketplace plugin with which WPPOOL products (FlexStock, FormyChat, FlexMeeting, Stock Notifier) integrate to deliver vendor-facing functionality. Comparable to WPPOOL as a WooCommerce-focused SMB product company.
- WCFM Marketplace: WCFM is another leading WooCommerce multivendor plugin; WPPOOL has built core addons (FlexStock, FormyChat, FlexMeeting, Stock Notifier) that extend WCFM's vendor dashboards, making them adjacent peer ecosystem players.
- LearnDash: LearnDash is a WordPress LMS platform; WPPOOL's FlexMeeting integrates directly with LearnDash to add webinar functionality. Comparable as a WordPress SaaS product company targeting course creators and SMB educators.
Others
- SaasZilla: SaasZilla is a SaaS deal discovery marketplace through which WPPOOL products are promoted. It is a channel/distribution peer rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WPPOOL social profiles
Digital presenceWPPOOL compliance and trust
Trust signalCompliance2 records
WPPOOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPPOOL leadership team
Management profileNumber of profiles
Profiles5 records
WPPOOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPPOOL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPPOOL
What does WPPOOL do?
WPPOOL develops and sells a portfolio of WordPress and Shopify plugins that automate workflows and extend functionality for website owners and WooCommerce merchants. Core offerings include WP Dark Mode, FlexTable (Google Sheets sync), FormyChat (WhatsApp lead capture), FlexStock and FlexOrder (WooCommerce-to-Google Sheets sync), FlexMeeting (Jitsi-powered video conferencing), Easy Video Reviews, ArchiveMaster, EchoRewards, Stock Notifier, OMG Chat Widget, Easy Email Integration, and FlexSync for Shopify. The company also provides DreamLab, a custom WordPress and Shopify development service.
Is WPPOOL a public or private company?
WPPOOL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPPOOL founded?
WPPOOL was founded in 2020. It employs 11 to 50 people.
Where is WPPOOL based?
WPPOOL is headquartered in Dhaka, Bangladesh, in the Asia region.
How does WPPOOL make money?
Five revenue lines are on record. Premium Plugin Subscriptions are the primary driver. The others are freemium Upgrades, bundle Sales, affiliate Program Commissions and dreamLab Custom Development.
Who are WPPOOL's main competitors?
Direct peers on record are ThemeIsle, MakeWebBetter, WPSwings, WPForms and Yoast. Elementor is listed as a broad incumbent. Emerging players are Dokan, WCFM Marketplace and LearnDash. SaasZilla is listed as an others.
Does WPPOOL have an API?
No public API is recorded for WPPOOL.
What industry is WPPOOL in?
WPPOOL's product category is WordPress Plugins. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5132 and its SIC code is 7372.