MakeWebBetter
MakeWebBetter is a HubSpot Elite Solutions Partner that builds proprietary eCommerce-to-HubSpot integrations and delivers implementation services, serving mid-market and enterprise clients across eCommerce, SaaS, Healthcare, and FinTech verticals globally.
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What MakeWebBetter does
MakeWebBetter is a HubSpot Elite Solutions Partner that builds and sells proprietary integrations and services connecting eCommerce platforms — primarily WooCommerce, BigCommerce, Magento, and Shopline — to HubSpot CRM. The company's core product is MakeWebBetter Connect, a no-code platform that orchestrates data across a customer's tech stack and launches AI-driven workflows natively inside HubSpot, supplemented by a portfolio of single-purpose integrations (FormPay for payments, Automated Coupons, WhatsApp Integration, Themes). The technical foundation is HubSpot CRM extended via WordPress/WooCommerce and adjacent eCommerce connectors, with AI functionality applied at the workflow automation layer rather than at the model layer.
The business operates two revenue streams: (1) one-time license sales of WordPress plugins and HubSpot integrations sold self-serve via the company website, with annual renewals at a 50% discount and free support included for one year; and (2) professional services for HubSpot consulting, implementation, custom integration, migration, and training — delivered through enterprise field sales with consultations booked via HubSpot's meeting scheduler. Customer segments span eCommerce, SaaS, Healthcare, FinTech, Real Estate, Education, and Manufacturing, with named enterprise clients including Tech Mahindra, REA Group, Pleo, 1mg, and Augnito. The company claims 25,000+ cumulative customers, holds SOC 2 / ISO 27001 / GDPR compliance, and is operationally headquartered in Lucknow, India as an entity of Cedcoss Technologies Private Limited, with a Portland, US mailing address. Co-founder Himanshu Rauthan leads the company alongside CEDCOSS Technologies.
MakeWebBetter firmographics
Firmographics- Name
- MakeWebBetter
- Legal name
- MakeWebBetter (entity of Cedcoss Technologies Private Limited)
- Website
- https://makewebbetter.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MakeWebBetter is a HubSpot Elite Solutions Partner that builds proprietary eCommerce-to-HubSpot integrations and delivers implementation services, serving mid-market and enterprise clients across eCommerce, SaaS, Healthcare, and FinTech verticals globally.
- Ownership category
- akta.pro rank
MakeWebBetter industry classification
Industry- Product category
- CRM Integration Software and Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)
Keywords
Where MakeWebBetter is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MakeWebBetter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales (WordPress Plugins & HubSpot Integrations): One-time license fees for WordPress plugins and HubSpot integrations sold directly through company website. Licenses valid for one year from purchase date with renewal at 50% discount. Products include WooCommerce Integration, BigCommerce Integration, Magento Integration, FormPay, Automated Coupons, Shopline Integration, and HubSpot Themes. Source code delivered via email post-purchase.
- Professional Services: HubSpot consulting, implementation, development, migration, and onboarding services. Company offers AI Audit, CRM Onboarding & Implementation, System Integration, Data Analytics, Marketing Automation, Sales Enablement, Customer Success Platform, Training & Support as billable service offerings.
- License Renewals: Annual subscription renewals at 50% discount off original purchase price. Renewal required to receive updates and continued support. Support included free-of-cost with purchase; extended support available via license renewal or priority support purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Annual License with Renewal Discount |
| Other | Multi-year contract | Professional Services (Consulting, Development, Migration) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MakeWebBetter product offering
Product offeringCore offering
MakeWebBetter develops and sells a portfolio of HubSpot CRM integration software products that connect eCommerce platforms (WooCommerce, BigCommerce, Magento, Shopline) with HubSpot, along with FormPay payment collection, WhatsApp messaging, Automated Coupons, and HubSpot Themes. The company also offers professional services for HubSpot onboarding, implementation, custom integration, migration, consulting, and AI Audit, and operates MakeWebBetter Connect, an AI-driven, no-code workflow orchestration platform running inside HubSpot.
Product overview
MakeWebBetter is a HubSpot Elite Solutions Partner offering a portfolio of HubSpot integrations and services. The core product is MakeWebBetter Connect, a no-code workflow orchestration platform that connects eCommerce platforms (WooCommerce, BigCommerce, Magento, Shopline) to HubSpot CRM. The product suite includes specialized integration modules for eCommerce platforms (WooCommerce, BigCommerce, Magento, Shopline), payment processing (FormPay), communication (WhatsApp), marketing automation (Automated Coupons), and website building (HubSpot Themes). The integrations sync customer data, orders, and products while enabling automated workflows for marketing campaigns, abandoned cart recovery, and sales automation.
Differentiator
Problem solved
Functional benefit
Brands
- MakeWebBetter Connect: Platform to orchestrate data across stack and launch AI-driven, no-code workflows inside HubSpot
Products and services
- HubSpot WooCommerce Integration Software integration that syncs customers, orders, and products from WooCommerce into HubSpot CRM to automate marketing campaigns and recover abandoned carts; targeted at WooCommerce store owners.
- HubSpot BigCommerce Integration Software integration that pipes BigCommerce data into HubSpot to trigger marketing, sales automation, and smarter reporting; targeted at BigCommerce merchants.
- HubSpot Magento Integration
- HubSpot Shopline Integration
- HubSpot FormPay Integration
- MWB Automated Coupons
- HubSpot WhatsApp Integration Software integration that connects WhatsApp with HubSpot to enable smarter deal closing through WhatsApp messaging; targeted at sales teams using HubSpot CRM.
- MakeWebBetter Connect AI-driven, no-code workflow orchestration platform that integrates a user's tech stack with HubSpot CRM using TLS/SSL-encrypted data transfer; targeted at operations and growth teams needing AI-driven automations.
- HubSpot Themes
- AI Audit Service
- HubSpot Onboarding & Implementation
- HubSpot Custom Integration
- HubSpot Consulting
- HubSpot Migration
- HubSpot Development
- Inbound Marketing
Quantifiable outcome
- 85% reduction in deployment time to market for Augnito healthcare customer
- +3 more outcomes
Companies that use MakeWebBetter
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
MakeWebBetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature10 records
MakeWebBetter partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreHubSpot Elite Solutions Partner since 2017. Company started as Certified Integration Partners in 2017, grew to Premier Integration Partners in 2018 with 700+ active installations of WooCommerce Integration, and achieved Silver Agency Partner status with 2000+ satisfied customers globally. HubSpot recommends MakeWebBetter for eCommerce advancements and customer experience.
- GooglecoreGoogle Partner status earned through Google Partners program. Specializations awarded in Search Advertising, Video Advertising, Display Advertising, and Shopping Advertising based on certification exams and product knowledge. Benefits include education, rewards, support, and growth opportunities passed to clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MakeWebBetter competitors and assessment
Company assessmentBroad incumbents
- HubSpot: The CRM platform itself and the central ecosystem in which MakeWebBetter operates. As both the platform vendor and the operator of the Elite Solutions Partner program, HubSpot is the single most consequential counterpart to the company.
- Zapier: The largest no-code integration platform with broad HubSpot connectivity. Represents the default alternative for customers considering MakeWebBetter's integration plugins and Connect orchestration.
- Persistent Systems: Large IT services firm with HubSpot and Salesforce CRM implementation practices. Competes with MakeWebBetter for enterprise CRM transformation engagements and has a similar India-headquartered delivery model.
Emerging players
- Workato: Enterprise iPaaS / workflow orchestration platform with native HubSpot connectors. Directly competes with MakeWebBetter Connect in the AI-driven, no-code workflow orchestration space.
- Celigo: iPaaS focused on eCommerce and ERP integrations, with HubSpot connectivity. Competes for the integration layer of mid-market eCommerce-HubSpot deployments that MakeWebBetter services.
- n8n: Open-source workflow automation platform with native HubSpot integration. Targets the same AI-driven no-code orchestration use cases as MakeWebBetter Connect, especially among developer-led buyers.
- Make (Integromat): No-code automation platform with hundreds of SaaS connectors including HubSpot. Competes with MakeWebBetter Connect for SMB and mid-market workflow automation budgets.
Direct peers
- LeadMD: A HubSpot Elite Solutions Partner focused on CRM and marketing automation strategy and implementation. Directly competes for the same HubSpot-led enterprise engagements MakeWebBetter targets.
- New Breed: Another HubSpot Elite-tier agency delivering inbound marketing, sales enablement, and RevOps services. Competes for the same mid-market and enterprise HubSpot implementation pipeline.
Others
- BotMyWork: A chatbot / WhatsApp marketing automation product co-founded by the same MakeWebBetter co-founder. Operates in the WhatsApp marketing space adjacent to MakeWebBetter's new HubSpot WhatsApp Integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MakeWebBetter social profiles
Digital presenceMakeWebBetter compliance and trust
Trust signalCompliance3 records
MakeWebBetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeWebBetter leadership team
Management profileNumber of profiles
Profiles2 records
MakeWebBetter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeWebBetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeWebBetter
What does MakeWebBetter do?
MakeWebBetter develops and sells a portfolio of HubSpot CRM integration software products that connect eCommerce platforms (WooCommerce, BigCommerce, Magento, Shopline) with HubSpot, along with FormPay payment collection, WhatsApp messaging, Automated Coupons, and HubSpot Themes. The company also offers professional services for HubSpot onboarding, implementation, custom integration, migration, consulting, and AI Audit, and operates MakeWebBetter Connect, an AI-driven, no-code workflow orchestration platform running inside HubSpot.
Is MakeWebBetter a public or private company?
MakeWebBetter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MakeWebBetter founded?
MakeWebBetter was founded in 2017. It employs 501 to 1,000 people.
Where is MakeWebBetter based?
MakeWebBetter is headquartered in Portland, United States, in the North America region.
How does MakeWebBetter make money?
Three revenue lines are on record. Product Sales (WordPress Plugins & HubSpot Integrations) is the primary driver. The others are professional Services and license Renewals.
Who are MakeWebBetter's main competitors?
Broad incumbents on record are HubSpot, Zapier and Persistent Systems. Emerging players are Workato, Celigo, n8n and Make (Integromat). Direct peers are LeadMD and New Breed. BotMyWork is listed as an others.
Does MakeWebBetter have an API?
No public API is recorded for MakeWebBetter.
What industry is MakeWebBetter in?
MakeWebBetter's product category is CRM Integration Software and Services. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEAHAH, Workflow Automation for IT & Ops (Runbooks, Job Scheduling). Its NAICS code is 54151 and its SIC code is 7373.