knowhere
knowhere GmbH (d/b/a moinAI) is a Hamburg-based SaaS provider of an AI-powered customer communication platform combining no-code chatbots, autonomous AI Agents, Knowledge Base, and Live-Chat, serving 150+ DACH enterprises and SMBs across finance, retail, energy, and manufacturing.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What knowhere does
knowhere GmbH, doing business as moinAI, is a Hamburg-based German SaaS company that has operated since 2015 in the AI-powered customer communication space. The company sells an integrated platform combining a no-code AI chatbot, autonomous AI Agents, a Knowledge Base with MCP server connectivity, a Live-Chat human-handover module, a customizable chat widget, and GenAI-driven content generation with guardrails. The technology stack relies on natural language processing, generative AI, and machine learning to automate customer service, marketing, and sales conversations across 98 languages.
moinAI serves roughly 150 customers primarily in the DACH region across verticals including Finance & Insurance (AdmiralDirekt), Real Estate (ImmoScout24), Energy & Utilities (TEAG), Manufacturing (Geberit), Food & Beverage (Katjes, Wollenhaupt, NeoTaste), Media (JPC), and nonprofit (myclimate). The go-to-market combines a product-led self-serve motion through the moinAI Hub (with a free chatbot creation tier) and a direct enterprise sales motion supported by native integrations into Shopify, HubSpot, Zendesk, Salesforce, Shopware, and others.
The business operates as a private, founder-owned GmbH with no disclosed external venture capital, having participated only in the SpinLab-HHL Accelerator in 2015. Management comprises two Managing Directors, Patrick Zimmermann and Florian Nommensen, supported by a co-founding team of five. The company employs 11-50 people operating on a 32-hour, four-day work week, and monetizes through recurring SaaS subscriptions with non-public quote-based pricing tiers.
knowhere firmographics
Firmographics- Name
- knowhere
- Legal name
- knowhere GmbH
- Website
- https://moin.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- knowhere GmbH (d/b/a moinAI) is a Hamburg-based SaaS provider of an AI-powered customer communication platform combining no-code chatbots, autonomous AI Agents, Knowledge Base, and Live-Chat, serving 150+ DACH enterprises and SMBs across finance, retail, energy, and manufacturing.
- Ownership category
- akta.pro rank
knowhere industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where knowhere is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
knowhere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: moinAI operates as a subscription-based SaaS platform providing AI-powered chatbot and customer communication tools. The platform offers various tiers with features like chatbot creation, AI agents, knowledge base, live chat integration, and analytics. Pricing appears to be based on usage volume, conversation counts, or feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for initial chatbot creation and testing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
knowhere product offering
Product offeringCore offering
moinAI is a SaaS customer communication platform that automates marketing, sales, and customer service interactions through an integrated suite of AI products: an NLP-powered KI-Chatbot, AI Agents for autonomous process handling, a Knowledge Base with MCP-driven content ingestion, Live-Chat for bot-to-human handover, and a Chat Widget for website deployment. The platform is sold on a subscription basis with a free self-serve tier and sales-assisted enterprise plans, and is used by 150+ companies across finance, tourism, e-commerce, manufacturing, and other sectors to deliver 24/7 automated customer conversations.
Product overview
moinAI is an all-in-one AI-powered customer communication platform consisting of five core products: KI-Chatbot (AI Chatbot), Live-Chat, AI Agents, Knowledge Base, and Chat Widget. These products work together as an integrated platform - the AI Chatbot handles automated conversations 24/7 using NLP and AI Agents for autonomous task handling, while the Knowledge Base serves as the central knowledge source that both manual and automated content management (via MCP server) can update. When queries require human intervention, Live-Chat enables seamless handover to human agents. The Chat Widget provides the user-facing interface across all interactions. GenAI capabilities add intelligent content generation, and Service Forms enable lead capture. The platform is marketed to businesses in Finance, Tourism, E-Commerce, Industry, and other sectors, with a focus on marketing automation, sales lead generation, and customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- KI-Chatbot (AI Chatbot) Scalable, automated AI-powered chatbot that handles customer conversations 24/7 using natural language processing. Understands user intent and responds to complex queries, and connects to external systems via APIs. Targeted at marketing, sales, and customer service teams across all industries served.
- Live-Chat Human handover module that enables seamless transition from chatbot to live human agents for complex and emotional customer inquiries. Integrates with Zendesk and other live chat platforms to provide direct personal communication with real experts when needed.
- AI Agents AI-driven agents that autonomously handle entire areas of responsibility in customer service. Trained for specific topics, they deliver consistent results for product advice, customer service, and recurring inquiries, and can be controlled, monitored, and optimized by the customer.
- Knowledge Base Knowledge management system that controls which sources the moinAI chatbot learns from. Supports both manual content management and automated updates via MCP server integration, with guardrails that prevent unwanted responses — critical for regulated industries.
- Chat Widget UX-optimized chat window that integrates into customer websites to provide the user-facing interface for chatbot and human agent interactions across marketing, sales, and customer service use cases.
Quantifiable outcome
- ImmoScout24 enabled new subsidiary companies to be operational within 3 days using Knowledge Base and GenAI
- +2 more outcomes
Companies that use knowhere
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
knowhere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature12 records
knowhere partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify e-commerce platform enabling seamless chatbot deployment for online stores, supporting product recommendations, order tracking, and customer support automation.
- HubSpotcoreDeep integration with HubSpot CRM enabling automated lead transfer from chatbot conversations, contact management, and marketing automation connectivity.
- ZendeskcoreIntegration with Zendesk Live Chat allowing seamless handover from AI chatbot to human agents, with routing options based on topics or urgency to specific Zendesk teams or groups.
- SalesforcecoreIntegration with Salesforce CRM platform enabling customer data synchronization and automated workflow triggers from chatbot interactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
knowhere competitors and assessment
Company assessmentBroad incumbents
- Freshchat (Freshworks): Freshchat is Freshworks' messaging and AI chatbot product, part of a broader CRM/ITSM suite. It overlaps with moinAI in customer support automation and is also integrated with moinAI as a live-chat handover partner.
- HubSpot Service Hub: HubSpot Service Hub offers live chat and AI chatbots (ChatSpot) as part of its broader CRM and marketing platform. While moinAI integrates deeply with HubSpot CRM, HubSpot's bundled offering competes for the same marketing and customer service automation budgets.
- Zendesk Chat: Zendesk is a broad customer service and CRM platform with integrated live chat, AI chatbots, and helpdesk capabilities. It competes as part of a wider customer experience suite rather than a chatbot-only specialist, and is also a key integration partner for moinAI.
Direct peers
- Userlike: Userlike is a German live chat and messaging platform that has integrated chatbot capabilities, also headquartered in Germany. It directly competes with moinAI in the DACH market for website messaging and AI-assisted customer communication.
- Tidio: Tidio is an SMB-focused customer service platform combining live chat, AI chatbots (Lyro), and helpdesk features. It competes with moinAI's SMB tier, particularly through self-serve onboarding and freemium pricing for smaller e-commerce businesses.
- LivePerson: LivePerson is an enterprise conversational AI platform providing voice, messaging, and AI agents for customer service at large brands. It competes with moinAI in mid-market and enterprise deployments, particularly in financial services and telecom verticals.
- Cognigy: Cognigy is a Düsseldorf-based enterprise conversational AI platform for customer service automation, offering AI agents, voice, and chatbot orchestration. It is the closest direct European competitor to moinAI, targeting large enterprises with similar automation, multilingual, and contact-center use cases.
- Intercom: Intercom is a leading customer service and conversational AI platform offering AI agents (Fin), live chat, and helpdesk automation. It directly competes with moinAI in customer service chatbots, serving similar SMB and enterprise customers with subscription SaaS pricing.
Emerging players
- Parloa: Parloa is a Berlin-based AI agent platform for customer service, focusing on voice-first enterprise contact center automation. It competes with moinAI's AI Agent offering in the German enterprise market, with a stronger emphasis on voice/telephony integrations.
- Chatfuel: Chatfuel is a no-code chatbot platform focused on WhatsApp, Messenger, and Instagram automation for SMBs. It has partial overlap with moinAI's chatbot builder, but is more channel-focused (social messaging) rather than website customer service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
knowhere social profiles
Digital presenceknowhere compliance and trust
Trust signalCompliance1 record
knowhere financial estimates
Financial estimateRevenue estimate
Valuation estimate
knowhere leadership team
Management profileNumber of profiles
Profiles5 records
knowhere funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
knowhere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about knowhere
What does knowhere do?
moinAI is a SaaS customer communication platform that automates marketing, sales, and customer service interactions through an integrated suite of AI products: an NLP-powered KI-Chatbot, AI Agents for autonomous process handling, a Knowledge Base with MCP-driven content ingestion, Live-Chat for bot-to-human handover, and a Chat Widget for website deployment. The platform is sold on a subscription basis with a free self-serve tier and sales-assisted enterprise plans, and is used by 150+ companies across finance, tourism, e-commerce, manufacturing, and other sectors to deliver 24/7 automated customer conversations.
Is knowhere a public or private company?
knowhere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was knowhere founded?
knowhere was founded in 2015. It employs 11 to 50 people.
Where is knowhere based?
knowhere is headquartered in Hamburg, Germany, in the Europe region.
How does knowhere make money?
One revenue line is on record: saaS Platform Subscription.
Who are knowhere's main competitors?
Broad incumbents on record are Freshchat (Freshworks), HubSpot Service Hub and Zendesk Chat. Direct peers are Userlike, Tidio, LivePerson, Cognigy and Intercom. Emerging players are Parloa and Chatfuel.
Does knowhere have an API?
No public API is recorded for knowhere.
What industry is knowhere in?
knowhere's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 56142 and its SIC code is 7373.