earthware

Name

earthware

Legal name

earthware Ltd

Website

https://earthware.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Healthcare Marketing Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

akta.pro secondary industry

AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM)

Keywords

• Digital healthcare services
• Pharmaceutical marketing solutions
• Healthcare chatbot platforms
• Medical communications agency
• Omnichannel healthcare strategy

Headquarters

HQ city

Newnham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital healthcare consultancy and project services: Earthware provides end-to-end digital healthcare services including omnichannel strategy, brand development, medical communications, and digital patient solutions. Revenue is generated through project-based consulting engagements with pharmaceutical and healthcare clients. Services span from strategy workshops to tactical implementation of digital solutions.
2. Chatbot platform and technology licensing: Through their Chatboss® chatbot CMS platform, earthware enables pharmaceutical companies to launch and manage compliant chatbots. The platform provides ongoing control and compliance management for chatbots, generating recurring platform/service revenue.
3. Acumen engagement hub platform: Acumen® is offered as a platform solution for pharmaceutical companies to engage healthcare professionals through learning, events and collaboration. Platform supports e-learning, webinars, closed professional networking groups, and CRM integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

earthware is a digital healthcare agency that designs, builds and runs digital solutions for pharmaceutical and healthcare clients, including proprietary platforms such as the Chatboss® chatbot CMS and Acumen® HCP engagement hub. The company delivers patient apps, AR-enhanced e-details, omnichannel campaigns, medical communications content and BHBIA-accredited Agile training programmes, primarily through bespoke project engagements and platform subscriptions.

Product overview

earthware is a digital healthcare agency offering a portfolio of interconnected digital solutions rather than a single unified product. The core offerings include the Acumen® Engagement Hub platform for healthcare professional education and engagement, the proprietary Chatboss® chatbot CMS for AI-powered conversational solutions, and various standalone products including healthcare apps (LiverSync®, SNappD, MySpA), AR-details, and digital patient solutions. These are complemented by services such as Agile training, Omnichannel Brand Challenge workshops, ROI Calculator, Content Creation, Consultancy, E-details, and Websites. The products work together to provide end-to-end digital healthcare solutions spanning patient engagement, healthcare professional communications, and omnichannel strategy execution.

Differentiator

Problem solved

Functional benefit

Brands

• Acumen: Healthcare professional engagement hub providing a one-stop shop for e-learning, groups and events
• Chatboss
• LiverSync
• Orderlee

Products and services

• Acumen® Engagement Hub Fully customisable healthcare professional engagement portal offering e-learning, medical education events, webinars and closed professional networking groups, with data fed directly into client CRM systems. Sold to pharmaceutical companies as a platform subscription for HCP engagement.
• Chatboss® Chatbot CMS Proprietary chatbot content management system with built-in natural language processing and pharma-compliance controls, enabling healthcare companies to launch and manage chatbots for healthcare professionals and patients. Licensed as a recurring platform to pharmaceutical clients.
• AR-details Browser-based augmented reality experiences integrated into E-details that allow pharmaceutical sales materials to combine 3D AR overlays with interactive content, increasing user engagement, knowledge retention and emotional connection without requiring app downloads.
• Orderlee Patient App Reusable patient-facing appointment planning tool that helps patients record appointments and provides suggested questions to ask healthcare professionals to maximise consultation time, sold as a white-label or licensed app for pharmaceutical and healthcare clients.
• E-details Interactive electronic sales materials for pharmaceutical field force use, delivering multimedia brand presentations designed to make sales calls memorable. Built with Veeva CRM and approved-email integration for compliance.
• Healthcare Apps Bespoke healthcare apps that help patients take ownership of their condition and share data with healthcare professionals, including symptom trackers, wearables integration and mobile applications. Sold as project-based solutions to pharma and healthcare clients.
• Websites and Web Applications Intuitive websites and web applications built for healthcare audiences across desktop, tablet and smartphone devices, delivering user-centred digital experiences for pharmaceutical and healthcare clients.
• Agile Training and Coaching BHBIA-accredited interactive workshops using LEGO® and tailored coaching to help pharmaceutical teams adopt Agile ways of working, awarded the BHBIA Ian Burgess Training Award in 2019, 2020 and 2021.
• Omnichannel Brand Challenge Workshops Discovery workshops and strategic planning engagement to help pharmaceutical clients gain clarity on which content and channels solve the most important problems for key stakeholder audiences.
• ROI Modelling (ROI Calculator) Return on Investment modelling service that helps pharmaceutical marketers make informed decisions on where to focus resources across digital channels.
• Self-Led Learning Solutions Intuitive, interactive self-led content that healthcare professionals can complete at convenient times for medical education, used when rep access is limited.
• Content Creation Medical communications content creation spanning educational to promotional brand messaging, designed to engage healthcare professionals and patients and drive positive actions.
• Digital Consultancy Digital consultancy services to help pharmaceutical and healthcare clients identify and prioritise problems to solve and design digital solutions that create value for healthcare professionals and patients.
• Omnichannel Strategy and Planning Strategic omnichannel planning service covering content strategy, channel selection and stakeholder engagement for pharmaceutical and healthcare brands.
• Brand Development and Digital Execution End-to-end brand development and digital execution service, transforming healthcare brand strategy into tactical digital deliverables across channels.
• Digital Patient Solutions Digital patient solutions service line encompassing patient apps, disease-awareness programmes, adherence support tools and chatbot-based patient engagement.
• Medical Communications Medical communications services spanning scientific content, peer-to-peer communications and compliant promotional content for pharmaceutical clients.
• Digital Consultancy and Training Digital consultancy and training service line covering Agile coaching, digital capability building and strategic workshops for pharmaceutical teams.

Quantifiable outcome

• Up to 50% productivity gains reported from Agile training programmes for pharmaceutical teams
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VeevacoreTechnology or IntegrationEarthware holds Veeva content partner full service accreditation, indicating certified capability to deliver Veeva-integrated digital solutions. The partnership enables earthware to build AR-details and E-details with integration into Veeva CRM, approved emails, and other Veeva systems for pharmaceutical客户.
• MicrosoftcoreTechnology or IntegrationEarthware holds Microsoft Gold Application Development accreditation, indicating certified expertise in Microsoft technologies. The company uses Microsoft Azure cloud infrastructure for hosting client applications and Microsoft Application Insights for usage telemetry and analytics.
• EcologiminorStrategic or Co-development PartnerEarthware is certified as a climate positive workforce through Ecologi's coordinated forestation programme and climate projects. Earthware funds climate projects through Ecologi to offset carbon emissions and achieve climate positive status.
• National Rheumatoid Arthritis Society (NRAS)coreStrategic or Co-development PartnerEarthware partnered with NRAS to develop Susan, the first Rheumatoid Arthritis and COVID-19 chatbot in the UK. The partnership combined earthware's chatbot technology with NRAS's patient expertise to deliver 24/7 support during the pandemic, reducing helpline volume by 60%.
• PAPYRUS (suicide prevention charity)coreStrategic or Co-development PartnerEarthware developed the Hopelink online suicide safety plan platform in partnership with PAPYRUS. This pro-bono 'tech for good' initiative enables young people to create confidential care plans accessible 24/7, representing a unique two-way online safety plan in suicide prevention.
• NorginecoreStrategic or Co-development PartnerEarthware partnered with Norgine to design and build LiverSync®, a cognitive function monitoring app for patients with Hepatic Encephalopathy. This was Norgine's first software as a medical device, developed in 6 months with cognitive tests for home-based monitoring.
• medaccoreStrategic or Co-development PartnerEarthware developed medac Academy, a medical education platform for urology nurses, in partnership with medac. The platform was co-created with a renowned urology consultant and a clinical nurse specialist who won the Florence Nightingale medal, achieving 65 HCP registrations and 52% module completion rate in 6 months.
• Chartered Society of PhysiotherapycoreStrategic or Co-development PartnerEarthware supported the Chartered Society of Physiotherapy on the Stronger My Way behaviour change initiative to encourage strengthening activities. Earthware created visual identity, communication strategy, and campaign assets, achieving 6.48 million Twitter impressions.
• TevacoreStrategic or Co-development PartnerEarthware partnered with Teva to create a healthcare professional chatbot providing 24/7 brand support via conversational user interface. The chatbot won PM Society Awards 2021 recognition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishawack Health: UK-headquartered, healthcare-focused digital and communications agency serving global pharmaceutical clients across medical communications, patient engagement, and omnichannel strategy — the most direct competitive analogue to earthware's service line.
• OPEN Health: Global healthcare communications group spanning medical affairs, patient engagement, and digital solutions for pharma; comparable specialist depth and pharma-vertical focus with broader geographic reach.
• Across Health: Specialist omnichannel and digital health consultancy serving pharma and rare disease clients with strategy, measurement, and tactical execution — strongly comparable to earthware's omnichannel and HCP/patient digital offerings.

Emerging players

• Viseven: Digital content provider for life sciences with eDetailing, modular content, and approved-email platforms; comparable in Veeva-integrated content tooling and SaaS-like platform revenue model.
• S3 Connected Health: Specialist digital health company building connected patient and therapy management platforms for pharma and medtech; comparable in regulated patient apps (e.g., rare disease and chronic condition solutions like LiverSync).

Broad incumbents

• Havas Health & You: Large global network agency group with a dedicated health vertical offering creative, medical, and digital pharma services at much greater scale; competes with earthware for tier-1 pharma accounts but offers broader portfolio.
• McCann Health: Global healthcare communications network within McCann Worldgroup delivering creative, medical communications, and patient engagement for major pharma; relevant incumbent comparable for enterprise pharma pitches.
• IPG Health: Large holding-company healthcare marketing network with deep pharma, biotech, and medical device capabilities across creative, data, and digital; large-scale incumbent competing for similar enterprise budgets.
• Real Chemistry: Data-driven health marketing and communications agency combining creative, analytics, and digital health services for pharma; comparable in digital patient/HCP engagement positioning though at meaningfully larger scale.

Regional players

• Anthill Agency: European digital agency focused on pharma and life sciences CRM, content, and digital marketing services; overlapping service line and pharma specialism though with different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earthware
• YouTubeyoutube.com/c/earthware
• LinkedInlinkedin.com/company/earthware-ltd
• Instagraminstagram.com/weareearthware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about earthware