Happy Friday

What Happy Friday does

Happy Friday is a privately held, Atlanta- and Nashville-based entertainment marketing consultancy founded in 2021 by Whitney Byerly and Liz McCool. The firm operates with 1-10 employees and is bootstrapped, with no disclosed external funding. It offers three core services — Entertainment Marketing Consulting (including workshops to train client teams), Influencer Marketing campaign management, and Celebrity Partnership Strategy & Execution — supported by sub-services covering research, outreach, contract negotiation, campaign execution, and data reporting.

The company's value proposition rests on the co-founders' combined 20+ years of practitioner experience at CAA, FlyteVu, Universal Music Group, Rocket Experiences, and Rebel One Management, which the firm leverages to negotiate and execute celebrity and influencer partnerships on behalf of clients. Target customers include Fortune 500 enterprises, startup consumer brands, and award-winning ad agencies, with the website serving as the primary acquisition channel via a direct contact form.

The business model is professional services with custom, quote-based pricing; revenue is generated per engagement rather than through recurring SaaS or platform fees. There is no proprietary technology platform, no API, and no disclosed integrations — the firm is positioned as a relationship-led consultancy rather than a technology vendor, with its competitive advantage grounded in talent credentials and industry network access rather than product or data assets.

Name

Happy Friday

Website

https://happyfriday.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Friday is a bootstrapped, Atlanta- and Nashville-based entertainment marketing consultancy that helps Fortune 500 companies, ad agencies, and startup consumer brands plan, negotiate, and execute celebrity and influencer partnerships through three service pillars: consulting, influencer campaign management, and celebrity deal strategy.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Entertainment marketing consulting
• Influencer marketing services
• Celebrity partnership strategy
• Brand partnership consulting
• Talent marketing agency

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entertainment Marketing Consulting Services: The company generates revenue through consulting engagements, including entertainment marketing workshops and customizable training packages to help clients build internal capabilities.
2. Influencer Marketing Campaign Management: Revenue is earned through managing influencer marketing campaigns from strategy development through execution, including research, outreach, and contract negotiations.
3. Celebrity Partnership Strategy and Execution: The company earns fees for negotiating and executing celebrity brand partnerships, leveraging their trusted industry network and tenure in the entertainment marketing space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Happy Friday is an entertainment marketing agency that helps brands navigate celebrity and influencer partnerships through three customizable services: (1) Entertainment Marketing Consulting, including workshops to build internal team capabilities; (2) Influencer Marketing, covering end-to-end campaign strategy and execution; and (3) Celebrity Partnership Strategy & Execution, including research, outreach, contract negotiation, campaign execution, and data reporting.

Product overview

Happy Friday is an Entertainment Marketing agency offering a suite of three core services: Entertainment Marketing Consulting (including workshops), Influencer Marketing campaign management, and Celebrity Partnership Strategy & Execution. These services are supported by sub-services including research, outreach, contract negotiations, campaign execution, and data reporting. The offering is a unified service portfolio rather than a software platform, with all services designed to work together to help brands execute celebrity and influencer partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Marketing Consulting Consulting engagement in which Happy Friday provides workshops and customizable packages to train, amplify, or refresh a client's internal team's capabilities in entertainment and influencer marketing. Designed for brand marketing teams that want to build internal expertise with hands-on guidance.
• Influencer Marketing End-to-end influencer marketing campaign management service that begins with target-consumer understanding, develops a campaign strategy aligned to the client's business goals, and executes the campaign. Targeted at brands that need turnkey influencer campaign management rather than internal capability building.
• Celebrity Partnership Strategy & Execution Strategic service that leverages Happy Friday's trusted celebrity and influencer network and industry tenure to negotiate and execute brand-celebrity partnerships for long-term success. Scope spans research, outreach, contract negotiations, campaign execution, and data reporting, and is sold as a unified offering rather than as separate sub-services.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• FlyteVu: Nashville-based entertainment marketing agency specializing in celebrity and influencer partnerships for major brands. Both Happy Friday co-founders previously worked at FlyteVu, making it the closest direct competitor in the same niche and geography.
• The Lede Company: Publicity, brand strategy, and talent management firm specializing in celebrity-driven brand partnerships for consumer and entertainment brands—closely aligned with Happy Friday's celebrity partnership strategy service.
• Brillstein Entertainment Partners: Talent management and brand partnership firm that connects celebrities, influencers, and brands across entertainment marketing engagements; directly comparable service mix to Happy Friday's celebrity partnership offerings.
• Obviously: Influencer marketing agency providing end-to-end campaign strategy, talent sourcing, and execution for consumer brands—closely aligned with Happy Friday's influencer marketing service line.
• Sunshine Sachs: Celebrity PR and brand partnership firm representing high-profile talent and connecting them with consumer brands for marketing campaigns—comparable in offering and client profile to Happy Friday.
• HireInfluence: Influencer marketing agency offering strategy, talent casting, and campaign execution for enterprise brands; directly comparable to Happy Friday's influencer and celebrity partnership services.
• Reach Agency: Influencer and entertainment marketing agency focused on campaign management, talent partnerships, and performance measurement for major brands—similar service profile and target customer to Happy Friday.

Broad incumbents

• CAA (Creative Artists Agency): Global talent agency with a brand consulting practice that brokers celebrity and influencer partnerships for Fortune 500 marketing campaigns. Both Happy Friday co-founders worked in CAA's music brand partnerships group.
• United Talent Agency (UTA): Major talent agency with a brand partnerships and influencer marketing division serving enterprise clients across entertainment verticals—directly comparable to Happy Friday's celebrity partnership services, but at far greater scale.
• Endeavor (WME): Global entertainment and talent company with brand partnership capabilities across sports, music, and entertainment; competes with Happy Friday for celebrity-driven brand campaigns from a much larger platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/happyfridayco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Friday