Digital Marketing Partners

What Digital Marketing Partners does

Digital Marketing Partners is a Northbrook, Illinois-based digital marketing agency founded in 2020 that serves primarily small and mid-market B2B and B2C companies. The firm positions itself as an alternative to large holding-company agencies, offering integrated marketing execution led by former big-agency professionals with prior tenure at Leo Burnett, Razorfish, FCB, TPN, Omnicom, and Publicis, and client-side marketing leadership at Fortune 500 brands including Coca-Cola, Kraft, Microsoft, Hershey's, and Bed Bath & Beyond. With a named team of approximately seven people led by President Marc Lapides, the agency delivers services across lead generation (SEM, SEO, programmatic advertising, paid social), sales enablement, eCommerce marketing (including Shopify specialization), email and marketing automation, web development, and HubSpot CRM management.

The agency's service architecture is organized around three revenue growth levers: increasing customer count, increasing purchase frequency, and increasing average order value. Underlying technology consists of industry-standard marketing platforms rather than proprietary systems, including HubSpot for CRM and marketing automation, Google Ads for paid search, programmatic advertising platforms for automated media buying across native, display, video CTV, and audio, SEO tools, email marketing platforms, and Shopify for eCommerce clients. No AI/ML capability, proprietary model, or patent portfolio is disclosed; AI functionality is implicit only through third-party tooling.

The commercial model is professional services on a custom quote-based, project or retainer basis with multi-year contract cadences. Go-to-market is direct sales-led via website inquiries, phone, and email, with no external funding, no institutional investors, and no parent company identified. Ownership is founder-led, and the firm serves US clients only from its single Northbrook headquarters.

Name

Digital Marketing Partners

Legal name

Digital Marketing Partners

Website

https://digitalmarketingpartners.biz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Marketing Partners is a Northbrook, Illinois-based digital marketing agency serving small and mid-market B2B and B2C companies with lead generation, eCommerce marketing, sales enablement, email automation, and HubSpot management services, led by former big-agency professionals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing services
• Lead generation agency
• Search engine marketing
• ECommerce marketing solutions
• Marketing strategy consulting

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Agency fees for marketing services including strategy development, campaign management, creative services, and ongoing marketing support. Services are provided to small and mid-sized businesses on a retainer or project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Digital Marketing Partners is a full-service digital marketing agency that sells creative and strategic marketing solutions to small and mid-sized businesses. The agency's core offering spans lead generation, sales enablement, and eCommerce marketing, supported by individual service modules in SEM, SEO, programmatic advertising, paid and organic social media, email and marketing automation, web development, HubSpot managed services, and marketing strategy development. Engagements are delivered on a custom, quote-based retainer or project basis.

Product overview

Digital Marketing Partners offers a unified digital marketing agency service combining multiple specialized modules. The core offering encompasses three growth pillars: Lead Generation (customer acquisition via SEM, SEO, social media, and programmatic ads), Sales Enablement (customer retention and loyalty programs), and Average Order Value optimization (cross-sells, up-sells, and conversion rate optimization). Individual service modules include Email & Marketing Automation, Search Engine Marketing, Programmatic Advertising, Shopify & eCommerce Specialists, Paid & Organic Social Media, Search Engine Optimization, Web Development, Marketing Strategy & Business Plan Development, and HubSpot Managed Services. The agency primarily serves small and mid-market B2B and B2C companies, with CRM management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services Acquiring new prospects and converting them into paying customers through top-of-funnel digital marketing tools including SEM, SEO, social media, and programmatic advertising. Targeted at small and mid-sized businesses that need to scale customer acquisition.
• Sales Enablement Identifying and deploying marketing techniques to instill customer loyalty and increase purchase frequency, keeping existing customers engaged and converting repeat business. Targeted at small and mid-sized businesses seeking to grow revenue from current customers.
• Ecommerce Marketing Full-service eCommerce marketing including autoresponder series, Google ads, paid social media, email promotions, and Shopify store build and management. Designed for online retailers and Shopify-based stores that need integrated marketing to drive sales.
• Marketing Strategy and Business Plan Development Establishing integrated marketing strategies aligned with customer needs and goals, with long- or short-term planning and measurement frameworks to demonstrate success. Targeted at small and mid-sized businesses needing a strategic roadmap before tactical execution.
• HubSpot Managed Services HubSpot-specialist services covering lead generation, data management, outbound and inbound marketing, dashboards, and reporting for clients using or adopting the HubSpot CRM and marketing automation platform.
• Web Development Website design and development services that create strong first impressions, help businesses promote and sell products, and distinguish them from competitors. Targeted at small and mid-sized businesses needing a refreshed or new web presence.

Quantifiable outcome

• Email marketing ROI can exceed 40:1 for some organizations

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MicroOffice SolutionscoreStrategic or Co-development Partner · 22 May 2026MicroOffice Solutions and Digital Marketing Partner announced a strategic partnership aimed at business growth. This partnership is designed to combine the strengths of both companies to deliver enhanced marketing solutions and business development opportunities for their respective clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, CRO, and SEO for mid-market and growth-stage companies. Comparable in its focus on measurable, performance-driven digital marketing for scaling businesses.
• SmartSites: Full-service digital agency providing SEO, PPC, web design, and social media marketing primarily to SMBs. Comparable service mix and customer segment to DMP, with similar quote-based, retainer-style engagements.
• LYFE Marketing: Digital marketing agency focused on social media management, SEO, PPC, and email marketing for small and mid-sized businesses. Closely matches DMP’s SMB target customer and full-stack digital service offering.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design, and eCommerce marketing to SMB and mid-market clients. Closely matches DMP’s three-pillar growth positioning and SMB-focused horizontal segmentation.
• WebFX: Full-service digital marketing agency serving small and mid-market businesses across SEM, SEO, social, email, web development, and HubSpot services. Most directly comparable peer given similar SMB/mid-market horizontal positioning and overlapping service menu.
• OuterBox: Digital marketing agency specializing in eCommerce marketing, Shopify development, and SEO/PPC. Highly comparable to DMP’s eCommerce/Shopify specialty service line and mid-market eCommerce customer focus.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, email, and CRO services to mid-market and enterprise clients. Overlaps meaningfully with DMP’s performance marketing and email automation capabilities.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable focus on performance-driven paid channels (SEM, programmatic, paid social) that align with DMP’s service mix.

Emerging players

• Directive: B2B SaaS-focused digital marketing agency specializing in SEO, paid media, and revenue operations. Adjacent comparison point given overlapping service stack and performance marketing orientation, though narrower in customer focus (B2B SaaS only).

Broad incumbents

• Power Digital Marketing: Larger, PE-backed full-service digital marketing firm serving mid-market and enterprise clients across SEO, paid media, content, and CRO. Comparable service breadth but operates at significantly greater scale and capitalization than DMP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-marketing-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marketing Partners