Creative Digital Lab

What Creative Digital Lab does

Creative Digital Lab (크디랩 주식회사) is a Seoul-based private AI company founded in 2021 that develops and operates Sokind (쏘카인드), an AI-powered speech and communication coaching platform positioned as Korea's first such solution for customer-facing professionals. The platform uses AI-generated virtual customer personas—modeled with personality archetypes such as ESFP and INTJ—to simulate realistic sales and service conversations, allowing trainees to practice in a risk-free environment before engaging real customers. After each session, the platform generates an automated coaching report within five minutes, analyzing script-matching rates, speaking pace, voice tone, keyword usage, filler words, and facial expressions, and assigns quantitative scores such as an 84% ideal-speech match rate and mission completion counts.

The product combines multiple training modes (memorization, listen-and-repeat, keyword speaking, problem-solving, AI roleplay, and self-directed training) within an app-based delivery model, and targets primarily Korean insurance sales representatives, with secondary adoption across banking, telecommunications, retail, IT services, consulting, distribution, and government customer service roles. Named enterprise customers include DB Insurance, DB Auto Insurance, DB CAS Claims Adjustment, Samsung Fire & Marine Insurance, Samsung Fire Service, Samsung Life Insurance, KB Insurance, Kyobo Life Insurance, Hanwha Life Insurance, Hanwha General Insurance, MetLife Korea, Dongyang Life, Hana Bank, SK Telecom, SK Home & Service, SK O&S, Hyosung ITX, LIVART, PSMarketing, Hyundai C&R, Chung Ho Nais, and Songpa-gu District Office.

The company operates a B2B SaaS subscription revenue model with direct enterprise sales, headquartered at the Seoul FinTech Lab in Yeongdeungpo with an additional Gangnam office, and a US sales presence in Sacramento, California. The company is led by CEO Bae Sujung (배수정) and was supported by the Korea Credit Guarantee Fund and Korea Investment Accelerator in 2023. In 2025, it was selected for the Korea Health Industry Development Institute's Startup Leap Package and featured at Korea FinTech Week 2025.

Name

Creative Digital Lab

Legal name

크디랩 주식회사 (Creative Digital Lab Co., Ltd.)

Website

https://creatived.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Digital Lab operates Sokind, Korea's first AI-powered speech coaching platform that uses virtual customer personas to train customer-facing professionals—primarily insurance sales agents, but also banking, telecom, and public sector staff—in communication skills via automated AI coaching reports.

Ownership category

akta.pro rank

Product category

AI Communication Training Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• AI communication training
• Speech coaching platform
• AI roleplay training
• Customer communication coaching
• AI sales training

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Training Platform Subscription: B2B SaaS model providing AI communication training platform access to enterprise customers including insurance companies, financial institutions, and government agencies. Training is delivered through app-based modules with automated AI coaching reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creative Digital Lab develops and sells 쏘카인드 (Sokind), a SaaS AI-powered communication coaching platform for customer-facing professionals. Trainees hold roleplay conversations with AI-generated virtual customers across personas and scenarios, and the platform automatically issues a personalized coaching report within five minutes covering speech-matching rate, speaking pace, voice tone, keyword usage, filler words, facial expressions, and eye contact. The product is delivered via an app and sold through B2B enterprise subscriptions to insurance, financial, telecommunications, and government customers.

Product overview

Creative Digital Lab operates 쏘카인드 (Sokind) as its primary AI communication coaching product. 쏘카인드 is a unified AI-powered speech training and evaluation platform for customer-facing roles, combining AI roleplay with virtual customers, multiple training modes (memorization drills, listening practice, keyword exercises, problem-solving, AI roleplay, and self-training), and automated AI coaching reports. The platform is primarily targeted at insurance sales training but extends to financial services, telecommunications, and public service sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sokind (쏘카인드) AI Communication Coaching Platform AI-powered SaaS coaching platform for customer-facing professionals. Trainees practice roleplay conversations with AI-generated virtual customers across personas and scenarios, then receive an automated coaching report within five minutes that scores speech-matching rate against ideal scripts, speaking pace, voice tone, keyword usage, filler words, facial expressions, and eye contact. Supports memorization drills, listen-and-repeat, keyword speaking, problem-solving, AI roleplay, and self-training modes. Targeted at insurance agents, financial service reps, telecom call-center staff, and public-sector complaint handlers.

Quantifiable outcome

• Training report generation within 5 minutes of session completion
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Docebo: Public enterprise LMS and learning platform with AI-powered content creation and personalized learning paths. Comparable as a corporate learning platform, though Docebo operates broadly across enterprise L&D rather than specializing in communication roleplay.
• Cornerstone OnDemand: Large enterprise talent and learning management platform used by global organizations for workforce training. Overlaps with Sokind's enterprise training positioning, though Cornerstone operates as a broad L&D suite rather than a specialized AI communication coaching product.
• Gong: Conversation intelligence platform that analyzes sales calls to surface coaching opportunities. Adjacent to Sokind's sales communication coaching use case, though Gong operates upstream by analyzing real conversations rather than simulating roleplay scenarios.

Regional players

• Riiid: Korean AI education company applying AI-driven personalization and assessment to learning products. Comparable as a Korean AI-in-learning peer, though focused on academic test prep and broader EdTech rather than enterprise communication coaching.

Direct peers

• Second Nature: Israeli-founded AI sales training platform that uses AI-powered virtual buyers for roleplay and coaching. Closely comparable to Sokind in target use case (sales rep training), AI roleplay mechanism, and automated coaching feedback model.
• Yoodli: AI-powered communication coaching platform that provides personalized feedback on speech, filler words, and pacing. Directly comparable to Sokind's AI coaching report functionality, with overlap on sales rep and professional communication training use cases.
• Talespin: XR and AI-based immersive learning platform focused on soft-skills and communication training for enterprise workforces. Comparable to Sokind through virtual-human roleplay scenarios and enterprise sales/service training positioning.
• Orai: AI communication and public-speaking coaching app that delivers automated feedback on speech patterns, pacing, and filler words. Closely comparable to Sokind's AI coaching report on verbal metrics, though Orai skews more toward individual learners than enterprise B2B.
• Quantified.ai: AI-driven sales enablement and coaching platform that simulates customer interactions to train and certify sales representatives. Comparable to Sokind through its use of AI-simulated buyers and automated performance scoring for sales training.
• Mursion: VR-based soft-skills training platform using simulated humans (often AI-assisted) to train customer service, sales, and leadership skills. Comparable to Sokind as a simulation-based training platform targeting customer-facing professionals in enterprise settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Digital Lab