Boldwin
Boldwin Ltd. is a Tel Aviv-based, publisher-first ad-tech company operating a supply-side platform (SSP) and in-app SDK for programmatic monetization across in-app, CTV, web, native, and audio formats, serving 500+ digital publishers — including Voodoo, Plex, Mobility Ware, Trebel, and Weather Bug — via AppLovin MAX and Unity LevelPlay integrations globally.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boldwin does
Boldwin Ltd. is a Tel Aviv-headquartered, privately held ad-tech company founded in 2016 by Amit Tapiro (CEO) and Jacob Nizri (Chairman) that operates a publisher-first monetization platform spanning in-app, CTV, web, native, and audio formats. Its core technology stack consists of the Boldwin SSP — a programmatic supply-side platform launched in 2019 featuring real-time auction intelligence and floor optimization — and the Boldwin SDK, launched in 2025, a lightweight in-app SDK for Android, iOS, and Unity that delivers banner, video, interstitial, and rewarded ads from a single ad unit and integrates natively with AppLovin MAX and Unity LevelPlay mediation. The platform is underpinned by a proprietary video player and ad server acquired in 2018, OpenRTB-compliant targeting, and identity integrations with ID5, IntentIQ, and LiveRamp. Boldwin also operates bot and invalid-traffic detection (anomaly filtering) and floor optimization as core yield-stabilization features, and holds Google Certified Publishing Partner, IAB Tech Lab, TAG Registered (×2), Human, and Pixalate certifications, plus GDPR and CCPA compliance frameworks.
Boldwin serves two customer segments: Digital Publishers (its primary segment — mobile app, CTV, web, native, and audio publishers seeking predictable sRPM and unified multi-format control) and, secondarily, Brands and Advertisers accessing brand-safe inventory through direct publisher relationships. Named flagship publishers span mobile gaming (Voodoo, Mobility Ware), music/audio (Trebel), streaming media (Plex), and utilities (Weather Bug), with a stated base of 500+ active publishers and 50k+ apps worldwide. Revenue is generated via two streams: (1) transaction/fee-based programmatic revenue on the SSP, where Boldwin takes a share of publisher ad revenue auctioned to global demand partners across Americas, APAC, and EMEA, and (2) SDK-based monetization services characterized as recurring subscription-style arrangements. Pricing is quote-based, tailored per publisher by inventory volume, formats, and integration complexity, billed monthly. Go-to-market combines sales-led direct outreach (website contact forms, dedicated partnerships team), industry event presence, and indirect distribution via AppLovin MAX and Unity LevelPlay. The company maintains 7 offices (Tel Aviv headquarters, New York, London, Barcelona, Hanoi, Mumbai, Kiev), is led by a CTO (Moshe Goldyan) and department heads across Programmatic, Tech Integrations, and Partnerships, and lists GREEN among its backers.
Boldwin firmographics
Firmographics- Name
- Boldwin
- Legal name
- Boldwin Ltd.
- Website
- https://bold-win.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boldwin Ltd. is a Tel Aviv-based, publisher-first ad-tech company operating a supply-side platform (SSP) and in-app SDK for programmatic monetization across in-app, CTV, web, native, and audio formats, serving 500+ digital publishers — including Voodoo, Plex, Mobility Ware, Trebel, and Weather Bug — via AppLovin MAX and Unity LevelPlay integrations globally.
- Ownership category
- akta.pro rank
Boldwin industry classification
Industry- Product category
- Programmatic Ad Tech (Supply-Side Platform)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where Boldwin is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices7 records
Markets served
Boldwin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Revenue (Transaction/Fee): Revenue generated through programmatic advertising transactions on the SSP platform. Takes a fee/take rate from publishers' ad revenue as they auction their inventory to advertisers through the real-time bidding ecosystem. Publishers gain access to demand partners across Americas, APAC and EMEA.
- SDK-Based Monetization Services: Revenue from publishers using the Boldwin SDK for direct monetization control. Publishers pay for access to multi-format ad delivery and optimization capabilities that yield higher performance through the proprietary optimization engine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise pricing based on publisher inventory and scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Boldwin product offering
Product offeringCore offering
Boldwin operates a publisher-first monetization platform that enables digital publishers (mobile app, CTV, web, native, and audio) to monetize advertising inventory through a lightweight in-app SDK and a programmatic supply-side platform. The platform connects publisher inventory to global demand partners via real-time bidding, using a proprietary optimization engine for floor optimization, stable sRPM, and multi-format ad delivery (banner, video, interstitial, rewarded).
Product overview
Boldwin is a publisher-first monetization platform offering a unified tech stack for in-app, CTV, web, native, and audio advertising. The platform consists of two core products: the Boldwin SDK (lightweight in-app SDK launched in 2025) providing multi-format ad monetization with native integrations for Android, iOS, and Unity, and the Boldwin SSP (programmatic supply-side platform launched in 2019) enabling publishers to monetize inventory through real-time auction intelligence. The platform is backed by proprietary video player and ad server technology acquired in 2018, and supports OpenRTB-compliant targeting through direct brand-safe access to valued publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Boldwin SDK Lightweight in-app SDK providing multi-format ad monetization (banner, video, interstitial, and rewarded ads) from a single ad unit for mobile app, CTV, and Unity publishers. Supports native integration with Android, iOS, and Unity, and seamlessly integrates with AppLovin MAX and Unity LevelPlay mediation platforms.
- Boldwin SSP Programmatic supply-side platform enabling publishers to monetize digital advertising inventory through real-time auction intelligence. Features floor optimization for stable returns, faster bid response times, OpenRTB-compliant targeting, and global demand partner connectivity across Americas, APAC, and EMEA.
- Boldwin Video Player + Ad Server Proprietary video player and ad server technology acquired in 2018 to expand core technology capabilities supporting Boldwin's monetization platform for publishers.
Quantifiable outcome
- 500+ publishers and 50k+ apps worldwide
Companies that use Boldwin
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Boldwin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Boldwin partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- AppLovin MAXcoreIntegration partnership enabling seamless Boldwin SDK implementation within the AppLovin MAX mediation platform, allowing publishers already using AppLovin to easily access Boldwin's monetization capabilities.
- Unity LevelPlaycoreIntegration partnership with Unity LevelPlay (ironSource) for SDK-based monetization, enabling publishers on the Unity ecosystem to access Boldwin's ad revenue optimization.
- Mobility WareflagshipPublisher partner using Boldwin SSP for programmatic ad monetization across their mobile gaming applications.
- TrebelflagshipPublisher partner using Boldwin SSP for audio content monetization.
- VoodooflagshipPublisher partner using Boldwin SSP for mobile gaming ad monetization.
- PlexflagshipPublisher partner using Boldwin SSP for streaming media ad monetization.
- Weather BugflagshipPublisher partner using Boldwin SSP for weather and utilities app monetization.
- TripleLiftcoreData partner for programmatic advertising and real-time bidding. Shares IP address, device ID, and user agent data for ad placement facilitation.
- Xandr (Microsoft)coreData partner for programmatic advertising through Microsoft's advertising platform. Facilitates real-time bidding for ad placements.
- MagnitecoreSupply-side platform partner for programmatic advertising and real-time bidding ecosystem.
- Media.netcoreAdvertising partner for contextual ad placements through their privacy policy compliant platform.
- Google AdscoreProgrammatic advertising partner for ad placements through Google's advertising ecosystem.
- ID5coreIdentity resolution service provider for cross-platform user identification in digital advertising. Shares IP address, user agent, and device identifiers (IFA/IFV) for cross-device ad targeting.
- IntentIQcoreIdentity resolution provider for cross-platform user identification enabling consistent advertising experiences across devices.
- LiveRampcoreIdentity resolution services for cross-platform user identification and identity synchronization in digital advertising.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
Boldwin competitors and assessment
Company assessmentDirect peers
- Magnite: Largest independent omnichannel SSP (formed from Rubicon Project + Telaria), connecting publisher inventory across CTV, mobile, web, and audio to programmatic demand — the most directly comparable independent SSP to Boldwin's platform.
- PubMatic: Independent SSP with strong mobile-in-app and CTV focus, offering header bidding, real-time analytics, and demand-partner connectivity — operates in the same publisher monetization category as Boldwin.
- Index Exchange: Independent global SSP and exchange focused on premium publisher inventory across web, mobile, and CTV — competes with Boldwin for publisher programmatic supply relationships.
- Verve Group: Mobile-focused ad-tech platform (formerly Smaato's parent) operating an SSP and SDK for in-app monetization across gaming and non-gaming — a closely comparable mobile SSP competitor to Boldwin.
- InMobi: Mobile ad-tech platform offering SDK-based monetization and programmatic demand-side capabilities, with comparable publisher-first monetization stack including video and interstitial formats.
- Liftoff: Mobile ad-tech company providing programmatic monetization and user acquisition solutions via SDK and bidding infrastructure — directly competitive with Boldwin's mobile publisher monetization offering.
- Smaato: Mobile-first programmatic SSP (now part of Verve Group) that connects publisher inventory to global demand via real-time bidding — operates a similar SDK + SSP architecture to Boldwin for app publishers.
Broad incumbents
- AppLovin: Mobile ad-tech incumbent operating AppLovin MAX mediation, AXON ad buying, and SparkLabs demand — both a key distribution partner for Boldwin (via MAX integration) and a potential competitor with broader portfolio and scale.
- Unity (LevelPlay / ironSource): Operating Unity LevelPlay mediation and ironSource monetization stack — a core integration partner for Boldwin's SDK while also offering competing in-app monetization and demand capabilities at far greater scale.
Emerging players
- Moloco: Programmatic monetization platform using ML-driven bidding for app publishers — overlapping with Boldwin's optimization engine thesis at the demand side, with comparable focus on app inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Boldwin social profiles
Digital presenceBoldwin compliance and trust
Trust signalCompliance7 records
Boldwin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boldwin leadership team
Management profileNumber of profiles
Profiles6 records
Boldwin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boldwin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boldwin
What does Boldwin do?
Boldwin operates a publisher-first monetization platform that enables digital publishers (mobile app, CTV, web, native, and audio) to monetize advertising inventory through a lightweight in-app SDK and a programmatic supply-side platform. The platform connects publisher inventory to global demand partners via real-time bidding, using a proprietary optimization engine for floor optimization, stable sRPM, and multi-format ad delivery (banner, video, interstitial, rewarded).
Is Boldwin a public or private company?
Boldwin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boldwin founded?
Boldwin was founded in 2016. It employs 11 to 50 people.
Where is Boldwin based?
Boldwin is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Boldwin make money?
Two revenue lines are on record. Programmatic Advertising Revenue (Transaction/Fee) is the primary driver. The others are SDK-Based Monetization Services.
Who are Boldwin's main competitors?
Direct peers on record are Magnite, PubMatic, Index Exchange, Verve Group, InMobi, Liftoff and Smaato. Broad incumbents are AppLovin and Unity (LevelPlay / ironSource). Moloco is listed as an emerging player.
Does Boldwin have an API?
No public API is recorded for Boldwin.
What industry is Boldwin in?
Boldwin's product category is Programmatic Ad Tech (Supply-Side Platform). Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 5132 and its SIC code is 7310.