Amandean

What Amandean does

Amandean is a US-based, founder-owned premium nutraceutical company headquartered in Incline Village, Nevada, that formulates and sells a focused portfolio of dietary supplements including collagen peptides, marine collagen, liposomal vitamin C and glutathione, vegan omega-3, creatine HCl, magnesium complexes, and eye-health (EYEDEAL) and sports-nutrition (Creatine+Collagen+MSM) products. The company operates a direct-to-consumer e-commerce model through a Shopify storefront at amandean.com, supplemented by Amazon and Walmart marketplace listings and a wholesale channel for select US retailers. Underlying formulation technology centers on Liposomal Encapsulation Technology (peak particle size of 85nm using phosphatidylcholine from non-GMO sunflower lecithin), enzymatic hydrolysis of collagen at 5,000 Daltons, and 7X-concentrated Creatine HCl; all products are manufactured in cGMP-compliant US facilities and positioned as non-GMO, third-party lab-tested, and plastic-neutral via a rePurpose Global partnership.

Go-to-market relies on a product-led growth approach: a personalized health quiz funnels prospects into recommended SKUs, an affiliate program (10% commission, 90-day cookies) drives influencer-driven acquisition, and a Subscribe & Save program (10% discount, 15-90 day intervals, free expedited shipping) builds a recurring revenue layer. The customer base is entirely consumer with no enterprise or B2B concentration; primary segments are health-conscious adults, vegans/plant-based consumers, fitness and sports enthusiasts, and beauty/anti-aging-focused buyers. The team is small (~8 people) and operates without disclosed external funding, signaling a bootstrapped, founder-led structure that would be expected to constrain scale relative to venture-backed peers.

Name

Amandean

Legal name

Amandean LLC

Website

https://amandean.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amandean is a US-based, founder-owned premium nutraceutical company selling collagen, liposomal vitamins, vegan supplements, and creatine through direct e-commerce, Amazon, Walmart, and select retailers, with a subscription layer and plastic-neutral sustainability positioning.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYCRADAGAC

Multivitamins & Daily Packs

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Dietary supplements
• Collagen peptides
• Nutraceutical products
• Liposomal vitamins
• Omega-3 supplements

Headquarters

HQ city

Incline Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from selling premium nutraceutical supplements directly to consumers through amandean.com. Products include collagen peptides, marine collagen, liposomal vitamins, omega-3, and other wellness supplements. One-time purchases and subscription options available.
2. Marketplace and Retail Distribution: Products sold through Amazon and Walmart online platforms, plus select retailers throughout the USA. Wholesale pricing available for retailers and wholesalers.
3. Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on recurring orders with customizable delivery schedules (every 15, 30, 45, 60, or 90 days). Creates predictable recurring revenue from loyal customers.
4. Affiliate Program: Affiliate partners earn 10% commission on sales. Company pays out commissions rather than receiving them, so this represents a cost channel rather than revenue source.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Amandean manufactures and sells premium dietary supplements including collagen peptides, liposomal vitamins, omega-3 fish oil, magnesium, and creatine. Products are sold direct-to-consumer via the company's website and through third-party retailers such as Amazon and Walmart, with both one-time purchase and recurring subscription purchase options.

Product overview

Amandean is a premium wellness and nutraceutical company offering a diversified portfolio of selectively-sourced, all-natural supplements organized across collections: Collagen products (including Marine Collagen Powder, Grass-Fed Collagen Peptides in multiple sizes, and Gelatin Powder), Liposomals (Liposomal Vitamin C and Liposomal Glutathione), Vegan line (Vegan Omega-3, Vegan D3+K2, Creatine HCl, Magnesium Complex, Brain Health, Boswellia, and Liposomal products), and specialty items (Eyedeal eye vitamins, Creatine+Collagen+MSM capsules). The company also offers an E-Gift Card product and a Subscribe & Save subscription service. Products are manufactured in the USA at cGMP-certified facilities with emphasis on non-GMO, sustainably-sourced ingredients and plastic-neutral sustainability practices.

Differentiator

Problem solved

Functional benefit

Brands

• EYEDEAL: Eye vitamins with Lutein & Zeaxanthin + Vegan Algal Omega-3 for daily vision support. A sub-brand product line for eye health supplements.

Products and services

• Collagen Peptides

Quantifiable outcome

• Over 4,500 5-star reviews across products, demonstrating high customer satisfaction
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• rePurpose GlobalcoreStrategic or Co-development Partner · 1 January 2020Plastic neutrality partnership since 2020. A percentage of profits on each product goes to fund removal and reuse of equivalent plastic waste from the environment. Unannounced spot-checks, detailed progress reports, and universal Plastic Neutral Protocol implementation ensure transparency.
• Waste4ChangeminorStrategic or Co-development PartnerIndonesia-based waste management partner selected by rePurpose Global. Has managed over 5.4 million kilograms of ocean-bound waste since 2014. Takes holistic approach including segregated waste collection, recycling, and responsible waste processing.
• AmazoncoreChannel Partner/ Reseller/ DistributorMajor online marketplace where Amandean products are available for purchase through Amandean Natural Products store page.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retailer where Amandean products are available through Walmart's online marketplace.
• Select Retailers & WholesalersminorChannel Partner/ Reseller/ DistributorProducts available at select retailers throughout the USA. Wholesale pricing and catalogs available for qualified retailers and wholesalers - contact [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NOW Foods: Large-scale supplement manufacturer/brand with a broad vitamins, herbal, and specialty supplement catalog sold through retail and online. Sets pricing benchmarks and competitive pressure across categories Amandean operates in.
• Life Extension: Established premium supplement brand with deep catalog across vitamins, herbs, and specialty formulations; competes for the same health-conscious, longevity-minded consumer that Amandean targets.
• Thorne: Established premium supplement brand with broader practitioner-grade positioning across vitamins, minerals, and specialty supplements. Larger and more diversified than Amandean but competes in the same premium-clean-label segment.

Direct peers

• Moon Juice: Premium DTC wellness and adaptogen/collagen brand sold primarily direct-to-consumer with strong storytelling and ingredient-quality positioning; mirrors Amandean's premium wellness tone.
• Sports Research: DTC premium supplement brand with overlapping product categories (collagen peptides, creatine, omega-3, vitamin D3+K2) and a comparable Amazon + own-site distribution strategy.
• Ancient Nutrition: Premium collagen and multi-benefit supplement brand (bone broth protein, multivitamins, probiotics) sold DTC and through retail; directly competes with Amandean in the collagen and joint-health niches.
• Ritual: Premium DTC vitamin brand emphasizing clean-label, traceable ingredients and a subscription model. Comparable positioning in premium, transparent-supplement consumer segments.
• Further Food: Collagen-forward DTC supplement brand with subscriptions and a curated benefits-led lineup, competing in the same collagen-and-skin/hair/nails niche.
• Vital Proteins: Premium collagen and wellness supplement brand sold DTC and through retail, with a similar category mix (marine/grass-fed collagen, liposomal vitamin C, beauty-from-within). Closest head-to-head competitor in collagen-led premium supplements.
• Care/of: Personalized DTC vitamin/supplement brand with quiz-based recommendations and a subscription model — directly comparable to Amandean's personalized-health-quiz, subscribe-and-save flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/amandeanok
• Facebookfacebook.com/amandeancollagen
• LinkedInlinkedin.com/company/amandean

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amandean